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AIM Campaign Book
Enlighten Communications has developed a comprehensive marketing campaign to solidify AIM's position as a leading instant messaging service and expand its presence in the social media market. The strategy includes increasing brand awareness, bridging the gap between AIM and social media products, and enhancing product usage through a viral advertising approach. Key findings suggest a significant portion of young adults are unaware of AIM's social media offerings, highlighting the need for improved navigation and communication of AIM's products.
