The document discusses considerations for government agencies looking to utilize social networking. It recommends establishing clear usage policies, controlling and organizing social media use to reduce risks, ensuring employee ethics and accuracy of information, updating security awareness training for employees, and considering potential limitations of social networks for certain agency functions or products. Developing their own internal social network is also proposed. The overall aim is to thoughtfully bring social media into government in a way that prioritizes organizational safety and security.

1. Conclusions
of Using Social
Networking for
Government
Agencies
Government Information technology and Services (GITS)
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2. Conclusions
Social Networking as a
kind of tools to
remove negative limits for consumers.
ti li it
Government Information technology and Services (GITS)
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3. Conclusions
Social networking in the media market would not
just f d
fad M k ti .
Marketing
Government Information technology and Services (GITS)
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4. Conclusions
Brand of social networking may be a fad
marketing.
k ti
Government Information technology and Services (GITS)
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5. Conclusions
Social networking as a tool to meet individual
needs as well.
d
Government Information technology and Services (GITS)
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6. Conclusions
Although social networking is popular. But it is
not the primary i
h i integrated
d
marketing communication (IMC)
(IMC).
Government Information technology and Services (GITS)
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7. Communication Model
Social Network Services
Website
Objective Goals
j
Source: St. Elmo Lewis
Government Information technology and Services (GITS)
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8. Conclusions
Increase New Customers
Opportunities to find
new customers in the future.
Government Information technology and Services (GITS)
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9. Public relations
@ThaiSEC_News
@ To
T stop the rumors
h
true news
@ThaiSEC_InvesED
Information to
investors.
Government Information technology and Services (GITS)
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10. Government Information technology and Services (GITS)
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11. Government Information technology and Services (GITS)
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12. To educate investors
investors.
Government Information technology and Services (GITS)
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13. What the government is concerned to bring the
social network i th organization
i l t k in the i ti
Corporate insiders may be compromised.
C t i id b i d
Staff are obsessed with World Online.
The information is not accurate to the outside.
Modifying or censoring the information
content.
To receive the data is not reliable
and invalid.
Government Information technology and Services (GITS)
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14. Recommendations of using social network
f government agencies.
for t i
Go
overn
1. Within the organization should have security
policies for using.
nmen Agencie
2. Provide i t
2 P id instructions h
ti how t use social
to i l
network in the workplace for employees
nt
3. Must b
3 M t be personally id tif i
ll identifying.
4. Investment in equipment to manage and
monitor activities on social network.
it ti iti i l t k
5. Planning the impact of unexpected things that
might happen in the f t
i ht h i th future.
es
Government Information technology and Services (GITS)
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15. Recommendations of using social network
f government agencies.
for t i
Go
6. Policy t restrict access t application systems
6 P li to t i t to li ti t
overn
and information on the social network.
nmen Agencies
7. And other else.
nt e
Government Information technology and Services (GITS)
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16. Recommendations of using social network
f government agencies.
for t i
1. Violations of rules and regulations of the
organization.
Use
2. The internal information can be released
outside the organization.
ers
3. The internal and external information
together.
g
4. Do not use personal accounts to the same
organization as the account name.
Government Information technology and Services (GITS)
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17. Recommendations of using social network
f government agencies.
for t i
5. Do not use personal accounts is the same
organization account.
Use
6. And other else.
ers
Government Information technology and Services (GITS)
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18. Summary
Bringing Social Networking into
the government agencies.
Consider the safety of the organization is
the first priority.
Government Information technology and Services (GITS)
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19. Summary
To Set up clear policies to use.
Promotion
Controlling
C t lli
To organize in order to reduce
g
risks and negative impacts to use.
Government Information technology and Services (GITS)
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20. Summary
Ethics of the employees
As part of the discipline.
To review the information before twit or re- twit.
Government Information technology and Services (GITS)
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21. Summary
Accuracy / Reliable
Data
Can check the proof
Facts more personal opinions
F l i i
Government Information technology and Services (GITS)
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22. Summary
To update knowledge about the security
awareness to employees.
Government Information technology and Services (GITS)
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23. Summary
Limitations
It
I may be not successful
b f l
Opportunities are not
pp
successful because of the social
network need to think about the
types of products and service
service.
Otherwise, the output will not
be successful.
Government Information technology and Services (GITS)
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24. Summary
Limitations
Data d I f
D t and Information
ti
Must Do not forget that
g
this channel is a channel that is
highly sensitive. Whatever
entered into the online editions
editions.
We can not get back easily.
Government Information technology and Services (GITS)
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25. Summary
Concepts will
develop their own
social network.
Government Information technology and Services (GITS)
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26. Government Information technology and Services (GITS)
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27. Government Information technology and Services (GITS)
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28. Q&A
www.gits.net.th
it t th
Government Information technology and Services (GITS)
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29. Research Examples for Social
Network
Government Information technology and Services (GITS)
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30. Research Examples for Social
Network
Influence of social network service on the purchase of
goods and services.
Baby users Medium users Hardcore
Government Information technology and Services (GITS)
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31. Research Examples for Social
Network
Influence of social network service on the purchase of
goods and services.
Medium users 40%
48%
Baby users
12%
Hardcore
Government Information technology and Services (GITS)
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32. Research Examples for Social
Network
Influence of social network service on the purchase of
goods and services.
If you l k i t
look in terms of revenue growth f
f th from each group.
h
No influence on
the i
h increase of revenue at all.
f ll
Baby users = 48%
Government Information technology and Services (GITS)
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33. Research Examples for Social
Network
Influence of social network service on the purchase of
goods and services.
If you l k i t
look in terms of revenue growth f
f th from each group.
h
Resulting in
increased
Medium users = 40% revenue to 5 percent.
Government Information technology and Services (GITS)
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34. Research Examples for Social
Network
Influence of social network service on the purchase of
goods and services.
If you l k i t
look in terms of revenue growth f
f th from each group.
h
Resulting in reduced
revenue to 14 percent.
Hardcore = 12%
Government Information technology and Services (GITS)
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35. Reference
http://socialmediagovernance.com/policies.php
http://www.howto.gov/social media/using social
http://www.howto.gov/social‐media/using‐social‐
media
p // qba o co /go e e po cy
http://www.inqbation.com/government‐policy‐
on‐the‐use‐of‐social‐media/
Government Information technology and Services (GITS)
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36. Presented by
Onion Head
Siriporn Pongvinyoo
mrkokung@hotmail.com
Government Information technology and Services (GITS)
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