Purina Digital Strategy by Aubrey Wilberding

1. Digital Strategy By: Aubrey Wilberding

2. PURINA: WHO WE ARE
Dogs and Cat food
is our main game

3. CAMPAIGN OBJECTIVE
• Gain Customers
• Increase Traffic
• Improve SEO
• Spread
Knowledge

4. TARGET AUDIENCEWe want pet owners who:
are “awareness level” specific
Care about the ingredients
Care about health

5. THE BIG IDEA
#FIDOBEFOREAFTER Campaign

6. CAMPAIGN TOOLS
Google Adword:
Nutritional Pet Food
https://www.purinastore.com/brands/beyond
Real meat, real ingredients for real pets!
Find your pets new favorite food today!
SEOs and Google Adwords

7. SOCIAL MEDIA
The Big 3: Twitter, Facebook, Instagram
Hashtag friendly

8. BARK TO BLOG
Cuteoverload.com @insta_animal
Pawcurious.com

9. CAMPAIGN BUDGET

10. MEASURING SUCCESS
KPIs Analytics
Sales Growth
Sales by Contact Method
Key Social Metrics
Interaction Metrics