SnapnSave is a mobile shopping app that allows brands to promote their products more effectively than traditional advertising channels like co-op ads and paper coupons. It puts brands in front of shoppers when they are ready to make a purchase. Brands can run campaigns on SnapnSave's owned platforms and partner network to reach millions of shoppers. Campaigns offer cash back when shoppers purchase promoted products. SnapnSave has proven results, with high redemption rates and the ability to directly link promotions to increased sales. It provides brands flexible options to set custom deal terms and achieve objectives previously not possible with other methods.
“Guard” is facing multiple challenges in terms of location, awareness, selling, position in market and brand image but the main question to bring solution to this question is where to allocate budget of marketing.
“Guard” is facing multiple challenges in terms of location, awareness, selling, position in market and brand image but the main question to bring solution to this question is where to allocate budget of marketing.
As president of AAF for the National Student Advertising Competition (NSAC), we developed a thorough campaign for AOL (AIM) as an elite social media tool for the 18-24 age group covering research, analysis, media planning & strategy, creative execution, commercials, print ads, non traditional advertising, website strategy, and viral marketing. At the end of our term we pitched our campaign in Portland, Oregon among the Northwest Universities and as president, lead BYU - Idaho's advertising team of 25 members to place 2nd overall. Visit http://aaf.org/default.asp?id=122 to learn more about this HUGE event.
At The Table Public Relations is a food focused PR and Marketing firm that creates awareness for our clients.
We Exist to Communicate About Food. Whether it is from the perspective of the store who sells it, the ingredients its made from, the tools used to prepare it, the recipe, the chef or the restaurant who serves it, we are always At the Table.
This is our brand book. Let us help you with your brand.
Human Food Trends & the Petfood Industry - Quotes from Lisa Alley - ZarkadesLisa Alley-Zarkades
Lindsay Beaton taking a look at some of the top human food trends right now and their connections to the pet market.
Once again, just as in the human food industry, education may be the key. “There’s less and less choices of what to put in petfood, and trends are based on perception, not on the science,” said Lisa Alley-Zarkades, vice president of Horn Animal Wellness.
“We want to be able to address that at the consumer level.”
Our DNA: Private Labels for All Pets including dry dog and cat food, wild bir...Annemette Reinholt Skou
Visit Vital Petfood Group:
At PLMA in Amsterdam on 24-25 May 2016: Food Section, Hall 1, Stand 4901.
At Interzoo in Nürnberg on 26-29 May 2016: Hall 4A stand 320.
Project required that students apply classroom knowledge to develop a strategic communications plan and accompanying creative for a local Athens area business. For the client, team members:
- assessed the current business situation, including examining business practices, customer base, marketing efforts, etc.
- developed a set of marketing and communication objectives for the coming year.
- developed a creative brief that includes main messaging, branding elements, and support for the campaign promise.
- developed creative concepts and executions across a variety of appropriate media.
- presented campaign recommendations in a professional manner at the close of the semester.
As president of AAF for the National Student Advertising Competition (NSAC), we developed a thorough campaign for AOL (AIM) as an elite social media tool for the 18-24 age group covering research, analysis, media planning & strategy, creative execution, commercials, print ads, non traditional advertising, website strategy, and viral marketing. At the end of our term we pitched our campaign in Portland, Oregon among the Northwest Universities and as president, lead BYU - Idaho's advertising team of 25 members to place 2nd overall. Visit http://aaf.org/default.asp?id=122 to learn more about this HUGE event.
At The Table Public Relations is a food focused PR and Marketing firm that creates awareness for our clients.
We Exist to Communicate About Food. Whether it is from the perspective of the store who sells it, the ingredients its made from, the tools used to prepare it, the recipe, the chef or the restaurant who serves it, we are always At the Table.
This is our brand book. Let us help you with your brand.
Human Food Trends & the Petfood Industry - Quotes from Lisa Alley - ZarkadesLisa Alley-Zarkades
Lindsay Beaton taking a look at some of the top human food trends right now and their connections to the pet market.
Once again, just as in the human food industry, education may be the key. “There’s less and less choices of what to put in petfood, and trends are based on perception, not on the science,” said Lisa Alley-Zarkades, vice president of Horn Animal Wellness.
“We want to be able to address that at the consumer level.”
Our DNA: Private Labels for All Pets including dry dog and cat food, wild bir...Annemette Reinholt Skou
Visit Vital Petfood Group:
At PLMA in Amsterdam on 24-25 May 2016: Food Section, Hall 1, Stand 4901.
At Interzoo in Nürnberg on 26-29 May 2016: Hall 4A stand 320.
Project required that students apply classroom knowledge to develop a strategic communications plan and accompanying creative for a local Athens area business. For the client, team members:
- assessed the current business situation, including examining business practices, customer base, marketing efforts, etc.
- developed a set of marketing and communication objectives for the coming year.
- developed a creative brief that includes main messaging, branding elements, and support for the campaign promise.
- developed creative concepts and executions across a variety of appropriate media.
- presented campaign recommendations in a professional manner at the close of the semester.
StampU is India's first digital loyalty program with a simple visit based reward approach rather than the usual complicated points based reward approach which was the Industry trend. StampU's mission is to make a simple and easy to use loyalty program available to people through which they can earn, visualise and spend their loyalty rewards across multiple merchants.
StampU has created a loyalty ecosystem which is easy and affordable by all categories of merchants. StampU increases customer retention and engagement by 10X.
Available at more than 70+ merchants ( Restaurants, Salons ) in Delhi-NCR.
How can you start planning a loyalty program? What are the 7 vital steps to get one up and running successfully? Check out our latest infographic to get the answers.
This infographic is produced by Antavo Loyalty Software.
The infographic is originally published on antavo.com
Check out the original version here: https://antavo.com/blog/blog7-steps-flawless-loyalty-program/
Proven Personalization Wins to Increase eCommerce RevenueDynamic Yield
Consumers expect shopping experiences that are tailored to them. That means 1:1 website personalization isn’t just cutting edge - it’s table stakes. This presentation outlines personalization strategies that are used by retailers all over the world.
1st Shopify Meetup in Perth - February 2018TradeGecko
Slides from our recent Shopify Meetup in Perth where our special guests & industry experts presented on ecommerce trends, insights & tips for accelerating growth.
Guest Speakers:
JOSHUA BITOSSI Shopify Plus Launch Engineer
LISA MONRO Shopify Merchant, Happy Tummies
AKUL DEWAN Partnerships Manager, TradeGecko
BEN DE JONGE Shopify Expert, The Cut
SCOTT SANDERS Shopify Expert, The Cut
BONNIE DAVIES Shopify Merchant, Famous Sharon
Effective promotion strategies in e commerceeTailing India
The last time we spoke about “Product” from the subject of Marketing Mix. Continuing the series, today we are going to shed light on a very important aspect of Marketing Mix strategy and that is “Promotion.” This article is especially useful for online and offline retailers who want to increase sales and induce better customer-experience. Here we go!
Concept design for an in store product for customer marketing and tracking. This product would help retail stores track customer movement through out the store.
Jirafe E-commerce Strategy Session: How to Prepare for the Holidays and Sell ...Jirafe
Learn how to use data to prep for the holidays and compete with brands like Amazon. During our session you will learn:
- How to capture the attention of more than 66% consumers who have already started their holiday shopping.
- How to track revenue related to your marketing channels, and optimize your marketing spend.
- How to properly segment your audience, and target them with promotions and discount codes that will drive sales.
- Additional tips for merchandising and dicounting items based on sell-through rates.
Jirafe E-commerce Strategy Session: How to Prepare for the Holidays and Sell ...Laura Sankowich
Learn how to use data to prep for the holidays and compete with brands like Amazon. During our session you will learn:
- How to capture the attention of more than 66% consumers who have already started their holiday shopping.
- How to track revenue related to your marketing channels, and optimize your marketing spend.
- How to properly segment your audience, and target them with promotions and discount codes that will drive sales.
- Additional tips for merchandising and dicounting items based on sell-through rates.
Convert Shoppers This Q4 With a Holistic Amazon Search & DSP StrategyTinuiti
Running Amazon search and DSP in tandem can grow your business significantly YoY. Prevent brand growth slow-down by running a full-funnel Amazon advertising strategy and discover how when working together as opposed to separately, can deliver superior results and better performance.
2. FOR BRANDS
BETTER
THAN CO-OP
ADS & PAPER
COUPONS
SnapnSave is a shopping app that puts
your brand in front of shoppers when they
are looking to buy and allows brands to
achieve objectives that were never possible
in traditional advertising channels.
Simply put, SnapnSave delivers on those
marketing buzz words and provides you a
better and more cost effective way to
promote your brand.
3. WHO DOESN’T WANT TO BE GIVEN CASH
FOR SOMETHING THEY DO ANYWAY?!
WHO DOESN’T WANT TO BE GIVEN CASH
FOR SOMETHING THEY DO ANYWAY?!
BOOK SHOP SNAP
Discover and book
cash back offers on
our SnapnSave
Go to any major
retailer & buy the
items you’ve booked.
Click here to watch our explainer video.
Snap a photo
of your till slip
& ka-ching!
4. WHY IT WORKS
ALL THE
BENEFITS
WITHOUT
THE HASSLE
No paper coupons, no plastic cards
and no loyalty points. Just real cash
back on items you buy everyday.
Discover offers & upload your till slip
all in the comfort of your own home.
5. USERS LOVE THE APP
Quotes taken from both
Android and Apple app stores.
WE’VE GOT
SOME HAPPY
SNAPPERS
“Great App! You can basically
shop anywhere and redeem
money back on your monthly
grocery items. It is a win-win!”
Daniela
“Loving this app purely
because of how easy it is to
save on every day items.”
Leana
“Awesome. Finally a
coupon system that works,
with decent cash back.”
Muntasir
“Excellent app! I've
already got R68 to spend
just from buying odds and
ends that I needed.”
Laureen
SA’S NO
1 CASH-BACK
SHOPPING APP
SA’S NO
1 CASH-BACK
SHOPPING APP
6. *The Nielsen Future of Grocery Report 2015
THE GLOBAL COUPON TREND
HAS HIT SOUTH AFRICA
forecast to grow to 50%
in the next 2 years*
13% OF SA
SMARTPHONE
USERS HAVE
USED A MOBILE
COUPON
SA’S NO
1 CASH-BACK
SHOPPING APP
SA’S NO
1 CASH-BACK
SHOPPING APPSNAPnSAVE
No.1 Free Lifestyle App for
Android in SA (October 2015)
GET R25
Your Favorite
Product
500g
10 LEFT | OFFER ENDS IN 3 DAYS
BOOK OFFER
100%
GET R25
Your Favorite
Product
500g
10 LEFT | OFFER ENDS IN 3 DAYS
BOOK OFFER
SOLD OUT!
App downloads Product impressions
Just 6 months after launching
Cash given back Campaigns sold out
100,000+ 15 million+ R250,000 25%
7. 800,000
600,000
400,000
July ‘15 (Launch) Jan ‘16 July ‘16 Dec ‘16
200,000
OUR GROWTH
AND WE
CONTINUE
TO GROW
Based on current growth rate,
SnapnSave will be the grocery
coupon market leader in sa in
the next 6 months
SnS app downloads
SnS coupons redeemed
8. SEE HOW THIS BENEFITS
YOUR BRAND CLICK HERE.
OUR HYPER GROWTH HAS RESULTED IN
STRATEGIC
PARTNERSHIPS
THAT PROVIDE
ADDITIONAL
EXPOSURE FOR
YOUR BRAND
9. YOUR CUSTOMER HAS A LOT TO CHOOSE
FROM WHEN THEY REACH THE SHELF.
We understand that you have difficulty
influencing shoppers pre-purchase.
We’ve got the solution.
WE MAKE SURE
THEY CHOOSE
YOUR PRODUCT
BEFORE THEY
EVEN GET THERE
EXPENSIVE CO-OP
ADVERTISING
COMPETITIVE PROMOTIONS
CLEAN STORE
FORMATS
LOW REDEMPTION OF
PAPER COUPONS
NO POS
INFLUENCE
OF PRE-PURCHASE
DECISIONS ARE
MADE WHILE ON
A PHONE
82%
SHOPPERS
HAVE ACCESS TO
INTERNET ON
THEIR PHONE
17,5m
11. 50%
OVER
BACK
SMARTPHONE APP WEB APP MOBI WEB APP FACEBOOK PAGE
BLOGFRIDAY NEWSLETTERS
MONTHLY “MONEY MAKERS”
HOW BRANDS CAN USE SNAPNSAVE
IN A NUTSHELL
SNAPNSAVE IS
BETTER THAN
ANY CO-OP
ADVERT OR
PAPER COUPONS
Use snapnsave in a similar way
to how you would promote in
traditional co-op ads or paper
coupons, but achieve objectives
that were never possible before.
Choose from our 3 value add
options.
SNAPNSAVE OWNED PROPERTIES THAT EXPOSE YOUR BRAND
12. ACHIEVE
OBJECTIVES
THAT WERE
NEVER
POSSIBLE
WITH
TRADITIONAL
CO-OP
ADVERTISING
Your product is exposed on
SnapnSave and our partner
display network
OPTION 1 - “CO-OP” CAMPAIGN
DELIVER RICH
BRAND CONTENT
SNAPNSAVE
OBJECTIVES RETAILER
CO-OP AD'S
INDUCE TRIAL
WITH PROMO
TERMS YOU SET
REWARD ENAGEMENT
WITH YOU BRAND
REWARD LOYAL
CUSTOMERS
REACT QUICKLY TO
OPERATIONAL ISSUES
GAIN INSIGHTS
THAT MATTER
PROMOTE WITH LIMITED
BUDGETS AND ACHIEVE
MEASURABLE RESULTS
Deliver brand content when a purchase decision is being made.
Deliver rich brand product content including about product info, videos, social media and website links.
Deliver targeted brand content to shoppers who have previously purchased in category.
Promote cross retailer, whenever you want.
Run national promotions at independent outlets or wholesalers.
Increase trial uptake by offering high value, limited unit deals.
Reward customers who purchase 2 or more of your different brands (linked deal).
Activate campaigns in 24hrs to combat; over stock, competitor promotions or changes in marketing plans.
Leverage campaigns against retailers to get them to act.
Reward shoppers who share information with you to build your own distribution list (conditional deal).
Reward shoppers who respond to surveys or provide product reviews (conditional deal).
Receive rich analytics incl. who engaged, where products where purchased, promotional effectiveness.
Promote whatever your budget - limit spend based on terms you set.
Promote where costs are linked to measurable results - impressions or booking.
Achieve measurable ROI on marketing investment - direct link of advertising spend to sales. 1,5 - 2x
Return
1,5 - 2x
Return
Reward shoppers who engage with and purchase your brand eg. watch a video, share (conditional deal)
Reward repeat purchase customers with exclusive deals (locked deal).
Reward customers who purchase more than 1 of your product.
13. REACH UP TO 7
MILLION SHOPPERS
THROUGH SNAPNSAVE
AND OUR PARTNER
NETWORK
Snapnsave will expose your campaign,
manage all customer queries, coupon
administration, clear your coupon and
send reminder notifications.
OPTION 1 - CO-OP CAMPAIGN
SMARTPHONE APP WEB APP MOBI WEB APP
THE SNAPNSAVE PLATFORM: SMARTPHONE APP & WEB/ MOBI
SNS OWNED
CHANNELS
SNS PARTNER
DISPLAY NETWORK
YOUR SEXY
COUPON
GOES HERE
AND GETS ADDED
EXPOSURE HERE
14. SNAPNSAVE
HAS A
PROVEN
TRACK
RECORD OF
DELIVERING
MEASURABLE
RESULTS
These results are directly
linked to sales in-store,
while increasing your
brands exposure.
CO-OP PERFORMANCE
SnapnSave category performance on all campaigns since launch.
CATEGORY
PET CARE
BAKERY
SNACKS & SWEETS
FROZEN FOOD
DRINKS - NON-ALCOHOL
HOUSEHOLD
FRESH FOOD
PANTRY
HEALTH & BEAUTY
BABY
DRINKS - ALCOHOL
AVG REDEMPTION CATAGORY RANK
BASED ON # UNIT PER CAMPAIGN
70-80%
70-80%
60-70%
60-70%
60-70%
60-70%
50-60%
50-60%
40-50%
40-50%
10-20%
10
2
4
5
1
8
3
6
7
11
9
PICK N PAY 47%
CHECKERS 25%
SPAR 15%
OTHER 8%
SHOPRITE 4%
TOP RETAILERS
BASED ON REDEMPTION
15. USE SNAPNSAVE
TO ACHIEVE
OBJECTIVES
THAT WERE
NEVER
POSSIBLE WITH
TRADITIONAL
PAPER COUPON
CAMPAIGNS
Your coupon will be linked
to your own activation.
OPTION 2 - 'OWN' COUPON CAMPAIGN
DELIVER RICH
BRAND CONTENT
REWARD LOYALTY
OR MEMBERS
INDUCE TRIAL
WITH PROMO
TERMS YOU SET
GET ADDED EXPOSURE
FOR YOUR CAMPAIGN
SNAPNSAVE
RETAILER
CO-OP AD'S
OVERCOME
TRADITIONAL
OPERATIONAL
ISSUES
GAIN INSIGHTS
THAT MATTER
PROMOTE WITH LIMITED
BUDGETS AND ACHIEVE
MEASURABLE RESULTS
Deliver rich brand product content on your coupon including
about product info, videos, social media and website links.
Promote cross retailer, whenever you want.
Run national promotions at independent outlets or wholesalers.
Run various promotion rewards incl. buy 1 get 1.
Increase trial uptake by offering high value, limited unit deals.
Receive free campaign exposure on SnapnSave owned platforms.
Drive traffic from SnapnSave to your channel with exclusive 'locked' deals.
All customer queries are handled by SnapnSave.
Set up campaigns within 24hrs with no tech integration.
Set up campaigns without retailer approval.
Send reminders to shoppers to use coupon.
No in-store issues with tellers who are not trained.
Real time, accurate redemption and recording.
Receive rich analytics incl. who engaged, where products where purchased, promotional effectiveness.
Promote whatever your budget - limit spend based on terms you set.
Promote where costs are linked to a fixed cost or to measurable result - booked coupon.
Reward loyal shoppers, members or fans with exclusive 'locked' deals.
OBJECTIVES
16. YOUR NEWSLETTER YOUR WEBSITE
THE SNAPNSAVE PLATFORM: WEB/ MOBI AND SMARTPHONE APP
TELLER POS REMINDERYOUR SOCIAL MEDIA
GET R25
Your Awesome
Product.
500g
BOOK OFFER
YOUR SEXY
PRODUCT IMAGE
GOES HERE
LINK YOUR COUPON
TO ANY OF YOUR
OWN MARKETING
CHANNELS WITH
LOCKED DEALS
SnapnSave will drive traffic to your
channel, manage all customer queries,
coupon administration, clear your
coupon and send reminder notifications.
OPTION 2 - OWN COUPON CAMPAIGN EXPOSURE
Discuss opportunities with
your SnapnSave contact
17. OPTION 3 - PARTNER PACKAGES
PARNER WITH
US AND STAND
OUT FROM THE
CROWD
SnapnSave’s monthly partner package
gives your brand a dedicated page,
ensuring your product features first
in it’s category. This also gives you
access to shopper information at the
cheaper campaign rate.
COUPONS
18 large
Eggs.
Get R5
Butter
100g.
Get R8
18 large
Eggs.
Get R5
Butter
100g.
Get R8
MORE
COUPONS
18 large
Eggs.
Get R5
Butter
100g.
Get R8
18 large
Eggs.
Get R5
Butter
100g.
Get R8
MORE
Unilever Offers
18. HOW TO ACTIVATE YOUR CAMPAIGN
ACTIVATE ANY
CAMPAIGN
WITHIN 24HRS,
WITHOUT
RETAILER
APPROVAL,
IN 3 SIMPLE
STEPS
You can promote your brand whatever
your budget, whenever you want with
deal terms that you set.
SnanSave is the tool that reminds shoppers and redeems your coupon. Choose your
campaign type based on who you want to hear about your camapign:
Option 1 - Snapnsave ‘co-op’ ad or Option 2 - Snapnsave ‘own’ coupon campaign.
CHOOSE YOUR CAMPAIGN TYPE (AUDIENCE)STEP 1
Set your deal terms based on your objective and budget
Conditional deal:
• Agree to share info
• Complete a survey
• Watch a video
• Be a fan or member
• Attend an event
• Buy only at…
• Share
Standard deal:
• Buy 1
• Buy 2 same product
• Buy 2 different products
• Buy any product in range
SET YOUR BUDGET & DEAL TERMSSTEP 3
Tailor your campaign type to achieve specific
objectives as outlined in slides 12 and 14.
SET YOUR BRAND OBJECTIVESTEP 2
19. CONTACT US
NEED
MORE
INFO?
Call our sales team at (021) 423-3113
and get a proposal personalised for your
brand objectives or see our showcase
that provides details of deal campaigns
that have already been a hit. See our
rate card for all costs.
Better than Co-Op ads
Better than paper coupons
SNAPnSAVE
No.1 Free Lifestyle App for
Android in SA (October 2015)
“Awesome. Finally a coupon
system that works, with
decent cash back.”
Muntasir
“Excellent app! I've already
got R68 to spend just from
buying odds and ends that I
needed.”
Laureen