At The Table Public Relations Brand Book
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At The Table Public Relations is a food focused PR and Marketing firm that creates awareness for our clients. We Exist to Communicate About Food. Whether it is from the perspective of the store who sells it, the ingredients its made from, the tools used to prepare it, the recipe, the chef or the restaurant who serves it, we are always At the Table. This is our brand book. Let us help you with your brand.
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At The Table Public Relations Brand Book
- 1. Product Labels Packaging Colors Page Footer Copy There is a Good Feeling When You Are At The Table
- 2. Company Slogan 7/7/2014 At The Table Public Relations At The Table Public Relations is a food focused PR and Marketing firm that creates awareness for our clients. Our clients appreciate our passionate, personal and professional approach. They see us as an extension of their company. They know us as a communications partner they can rely on with over 30 years experience. Perhaps that is why most of our clients keep us engaged for many years. *At The Table and the Logo are registered trademarks of At The Table incorporated in Florida Brand Book Page 2
- 3. We Exist to Communicate About Food Whether it is from the perspective of the store who sells it, the ingredients its made from, the tools used to prepare it, the recipe, the chef or the restaurant who serves it, we are always At the Table. We Create Awareness Through: • Television • Radio • Social Media • Trade Press • Live Events "There is no secret to success. It is the result of preparation, hard work and learning from failure." Colin Powell Why Are We Here? Brand Book Page 3
- 4. Cheryl Miller Principal & CEO These team members have a combined 70 years of experience Did You Know? Cheryl Miller started with the company as a temp. That was 27 years ago. Today she is the owner. Key Team Members Brand Book Page 4 Candace Rotolo Media Relations Bill Barlow Branding Strategy
- 5. Did You Know? Chip Carter was a syndicated columnist with the Chicago Tribune, the Washington Post and the New York Times. Key Team Members Brand Book Page 5 Phillip Bergman Crisis Communications Liane Caruso Social Media Specialists These team members have a combined 50 years of experience Delia Lopez Hispanic Media Communications
- 6. We Are Category Experts Brand Book Page 6 We Represent Foodies From All Aspects of the Business: ● Ingredients ● Commodities ● Kitchen Tools ● Chefs ● Dietary Experts ● Restaurants ● Retail Chains Foodies, It Takes One to Know One
- 7. We Are Known For: 1. Knowledge of the Food Space 2. Strategic Planning 3. Strong Media Relations 4. Creatively and Branding 5. Finding Solutions for our Clients 6. Event Coordination 7. Community Relations Did You Know? We embrace both a community and business atmosphere that is centered around a solution based approach. Our Core Strengths Brand Book Page 7
- 8. One Word - Foodie Brand Promise Brand Book Page 8 Our Promise - We will passionately raise awareness and communicate messages for our clients to build their brands and increase their sales. We support this promise by being experts in the food space, measuring our performance and striving to exceed our clients expectations. We will earn your trust by exceeding your expectations.
- 9. What Makes Us Unique We creatively find solutions for our clients by being knowledgeable in the business, focused at our efforts and social in our approach. What Makes Us Different? Brand Book Page 9 There is a Good Feeling When You Are At The Table There is no FORMULA for how to be different
- 10. How customers move from just knowing about us to feeling loyal and bonding with us. 1. Awareness. "Who Are these guys?“ 2. Review. "Does this brand fit my needs?“ 3. Consideration. "Look at what they did“ 4. Advantage. "You Are a Perfect Fit for US“ 5. Loyalty & Bonding. We become an integral part of our customers self-imageDid You Know? Our average client retention rate is 6 years. Brand Journey Brand Book Page 10
- 11. Values: Faith Integrity Relationships Brand Philosophy Brand Book Page 11 Mission: We are a food and beverage focused firm that raises awareness and communicates messages for clients brands, products and services. With integrity, our team of hard working professionals strive to build relationships, exceed expectations and earn the trust of the people who produce food, serve and love food. Pillars: Trust Confidence Focus
- 12. Why do our employees come to work each day? We always have a voice We operate in a pleasant and family oriented atmosphere We have flexible hours We are committed to achieving our clients’ goals We are treated fairly and are respected Corporate Culture Brand Book Page 12 “A culture resides in the heart and soul of it’s people” M.K. Gandhi
- 13. People Associated With Us Brand Book Page 13 Rebecca Lang Virginia Willis Hugh Acheson Carolyn O'Neil
- 14. Corporate Affiliations Brand Book Page 14
- 15. Supporting the Children’s Cancer Center Community Involvement Brand Book Page 15 Make-A-Wish Foundation
- 16. Every Single Day We… Help those who produce the best ingredients Connect with those who want those ingredients We inform those who are unaware and We educate those who need to know So that everyone can enjoy the best foods We do this because we are all At The Table Our clients have learned to trust that we exceed their expectations, while we are bringing their consumers to the highest caliber culinary choices and destinations. How To Live In The Brand Brand Book Page 16
- 17. Key Brand Descriptors Passion Relationships Trust Faith Integrity Ethical People Our Brand Essence Brand Book Page 17
- 18. Emotions Associated with our Brand Emotion Percentage 1 Passionate 35% 2 Personable 25% 3 Trustworthy 15% 4 Reliable 15% 5 Yum 05% Our Emotional Touch Points Brand Book Page 18 Did You Know? If you feel hungry when reviewing our efforts, it's working.
- 19. Who Is The Brand Trying To Reach? 1 Foods / Commodity 2 Restaurants 3 Retail Chains 4 Chefs 5 Food Experts 6 Tools / Appliances 7 Wine Companies Who Are We Trying to Reach? Brand Targets Brand Book Page 19 Foods Retail Restaurant Wine Chef ToolsExpert
- 20. How We Communicate Brand Communications Brand Book Page 20 We communicate to our audiences where ever they are
- 21. Brand Essence - IMAGES Brand Book Page 21 Vision Value Perception Social Features Places People
- 22. ● Trust ● Confidence ● Excitement ● Focus ● Passion Key Words Through Images Brand Imagery – Key Words Brand Book Page 22
- 23. Description of Logo The logo is a top down view of a stylized table and chairs. It’s classic, familiar and comfortable. Colors Table Outside Leaf – Pantone 5845 C Table Inner color – Pantone 5807 C Table separator color – Cool Grey 1C “At The Table”- Pantone 581 C “Public Relations” – Pantone 132 C Font Names “At The Table”- Americana “Public Relations” - Avenir (medium) Brand Logo Guidelines Brand Book Page 23
- 24. Corporate Offices Address here Phone: Fax: Email: Website: Distribution of this book is strictly controlled and limited to authorized At The Table PR and Marketing partners and distributors. Corporate Contact Information Brand Book 7/7/2014 301 West Platt Street Suite 414 Tampa, FL 33606 Phone: (813) 251-4242 Fax: (813) 251-3127 Email: CMiller@AtTheTablePR.com Web: www.AtTheTablePR.com There is a Good Feeling When You Are At The Table