8. Connect to your real life network
Comment on Facebook Fatigue: “Tip: The best
way to ensure the fidelity of your social network
is by taking a look at the names and numbers in
your mobile phone’s address book. It kind of
tells you who matters the most to you!”
“ZYB, realizing that people add most or all of ZYB: A social network is something
their close friends, co-workers and family you have – not something you need
as mobile phone contacts, has now built a to create. This existing social
social network to leverage those connections.” network has been recorded on the
phone for a decade.
“The bottom line is that the new version has
transformed Zyb from a static, bi-directional
data service into a multi-dimensional, dynamic
one. I like to think of it as Facebook…for
my phone!”
9. ZYB creates the missing link to mobiles
Upload pictures
directly from
See if people are phone
‘zybbers’ when they
call ‘Shouts” on SMS and
Surf micro profiles direct blogging to own
directly from address profile
book on phone
See shared events
(public or friends) in
phone calendar
Profile pictures used in
address book on
phone
11. Why ZYB is (and will be) a succes
• ZYB is a complement to existing communities (a hub)
• ZYB is based on the most genuine representation of real-life social connections
• Phone numbers are unique and very easy to match
• The link to the mobile is strong and leverages current trends on ‘going mobile’
• An immediate need is solved and creates stickiness from day one
