Benefits ofSocial MediaAbridgedby Bill Jackson of Auffenberg Dealer Group
Side Note: I am Bill Jackson, Not Jackie Chan                         WHO                         AM I?Associate Marketing...
Where Are We Going                                                                  Analytics                             ...
ConsumerEvolution  Traditional   Marketing   Downfalls  Advertising   Outlook  Consumer   Engagement  Emergence of   S...
What is Happening? Consumers       aren’t listening anymore     Want more than 1 sided messages Interruptive   marketin...
The Audience Is… Selecting     DVRs, YouTube,      Hulu, etc. Creating     w/ Social Media Evolving                  ...
Social Media Usage is Exploding  3  out of 4 Americans use social technology   2/3 of the global internet population vis...
893% OF SOCIAL MEDIA USERS BELIEVEA COMPANY SHOULD HAVE APRESENCE IN SOCIAL MEDIA CONE, BUSINESS IN SOCIAL MEDIA STUDY, SE...
985% BELIEVE THAT A COMPANYSHOULD GO FURTHER AND ALSOINTERACT WITH ITS CUSTOMERSCONE, BUSINESS IN SOCIAL MEDIA STUDY, SEPT...
Social                             Research“Where did you eat           People talk even when youdinner?”                 ...
They‟re Talking  “These conversations   are going to occur  whether you like it or   not…you can learnfrom that, and you c...
What is Already Out There? Social    Mention       www.socialmention.com Google      Alerts       http://www.google.co...
Social NetworksWhere is the Party?How do I get to the Party?by Bill Jackson of Auffenberg Dealer Group
 Share  updates, photos,   videos, and  articles with  “Friends” “Friends” must  be approved to  be in your  network Bu...
845,000,000+ According to the Facebook Newsroom, Jan 2012                        by Bill Jackson of Auffenberg Dealer Group
Let‟s Take A Look!                 by Bill Jackson of Auffenberg Dealer Group
   You Can „Follow‟    Other Members    Whose „Tweets‟ Will    Show Up on Your    feed Others Can    Follow You, Too.   ...
300,000,000+   According to CNN, Jan. 2011                  by Bill Jackson of Auffenberg Dealer Group
Let‟s Take a Look!                 by Bill Jackson of Auffenberg Dealer Group
“If you build it they will come…                 by Bill Jackson of Auffenberg Dealer Group
by Bill Jackson of Auffenberg Dealer Group
It TakesENGAGEMENT  To Succeed        by Bill Jackson of Auffenberg Dealer Group
Social AnalyticsBoss“What is the ROI?”Social Media Manager“Well, its kinda hard to explain”by Bill Jackson of Auffenberg D...
 Facebook      Insights Twitter      3rd Party Sites      Hootsuite etc. Blogs      Google Analytics               ...
   Rome wasn’t build in    a day.   Search for the ROI   Social Tools are often    free, but TIME is not!   Social Is ...
Confused?Jump right in!Nobody learns how to swim bywatching seminars andwebinars!by Bill Jackson of Auffenberg Dealer Group
Get Help            MKT228            Social                  Media Tools            Taught at Belleville Campus       ...
Find me on             Twitter             @theBillJackson             Facebook             fb /bill.m.jaxson             ...
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Belleville Chamber of Commerce Social Media Presentation

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  • In the US 6 of the top 10 most trafficked sites are social media sites10 of 10 are capable of social sharing
  • Over 300 social networking sites, but we are going to cover the two big ones.Other to consider looking into are:LinkedInYouTubeBlogs, etc
  • Pros-1st Most Trafficked Site in the WORLD HUGE, customers are probably there.It’s easy to use (sometimes)Multimedia content can be integrated with your profileYou can separate your personal and professional accountsCons – You have limited ability to customize your Fan Page (getting better)It’s a closed environment – only Facebook users can become fans or friends of your businessNeeds to be constantly monitored for negative content
  • Would be the 3rd Largest Country even with China blocked.Most searched term on google2nd Most trafficked site in the US71.2 % of all USA internet users are on FacebookFor those who think it is only the young35+ demographic represents more than 30% of the entire user base750 million photos were uploaded to Facebook over New Year’s weekend48% of young Americans said they found out about news through Facebook48% of 18 to 34 year olds check Facebook right when they wake up50% of active users log on to Facebook in any given dayAverage user has 130 friendsAverage user creates 90 pieces of content each month
  • There are many facets to Facebook, includingsProfiles, Groups, Pages, Ads, Messages, Tabs, Apps, Walls, etc.Log-InFacebook Front PageCreate A Page- Search “Pages” or go tofacebook.com/pages/create.phpLocal BusinessInfoProfile Picture (200x600)Import ContactsBasic InfoExplore Edit Info LinkProbably All Going to Change (Next Week)
  • Twitter Works Great as an Opinion Poll and for Market Research. Ex. Recent ‘Gap’ logo redesign rejectionRespond Quickly to Criticism or Bad PR ASAP & Directly to the Public.Get Your News & Promotions Out Immediately to a Large Audience.Build an Instant “Backchannel” by Using ‘#’ Hashtagsto Tweet about Events or Subjects, Easily Find Related Tweets, and Connect with Other Attendees. Follow Your Competitors & Critics to Study and Learn from Them.Network & Engage with Potential Clients and Other Industry Leaders.
  • Superbowl 10,000 tweets per second, average for the entire duration! Peak was 12,233New record is set numerous times per year
  • SignUpKeep it shortKeep your brand in mindAre you a business or a person representing a businessFollow IntroductionPoint out the following:Compose a Tweet!TweetTweet w/ linkTweet w/ multimediaHashtagTrendingCreating ListsBackgrounds and ProfilesShow great business pagesAuffenbergCarsCocaColaKraftFoods
  • Consumers buy from businesses they TrustBuild Trust through engagementCreate loyalty through engagementStimulate old customersRecruit New CustomersBeat your competition to the punchBuild the perfect consumer brand advocate with social media“If you build it they will come” NOTNo Consistency – be consistent, present and responsive, or don’t do it at allNo Plan or strategy for social media, no campaign is better than one with no planIt Takes Time to see a return on your social media effortsPermanent Ink – everything you write on social media sites are public and may be searchable foreverResponse Time – customers expect a response to a query within a short amount of time. Do not be slow to respond or not respond at all
  • Virality of postsTiming - Morning, Noon, Night - Wednesday, and Saturday
  • http://mashable.com/2010/11/05/calculate-roi-social-media/http://mashable.com/2011/03/03/social-media-roi-cycle/
  • Google It!
  • Swic.eduSelsius.com
  • Belleville Chamber of Commerce Social Media Presentation

    1. 1. Benefits ofSocial MediaAbridgedby Bill Jackson of Auffenberg Dealer Group
    2. 2. Side Note: I am Bill Jackson, Not Jackie Chan WHO AM I?Associate Marketing Manager for Auffenberg Dealer Group Social Media Professor at Southwestern Illinois College Social Media Instructor for Selsius Corporate Training
    3. 3. Where Are We Going Analytics Get Engaged Social Networks Social Research Consumer Evolution by Bill Jackson of Auffenberg Dealer Group
    4. 4. ConsumerEvolution  Traditional Marketing Downfalls  Advertising Outlook  Consumer Engagement  Emergence of Social Media by Bill Jackson of Auffenberg Dealer Group
    5. 5. What is Happening? Consumers aren’t listening anymore  Want more than 1 sided messages Interruptive marketing has seen its day  Interactive marketing is exploding But Why?  The Consumer is Evolving
    6. 6. The Audience Is… Selecting  DVRs, YouTube, Hulu, etc. Creating  w/ Social Media Evolving Consumers want life without  They WANT the interruptions, nobody Conversation wakes up and hopes to be marketed too.  They DON’T WANT To Be Attacked by Bill Jackson of Auffenberg Dealer Group
    7. 7. Social Media Usage is Exploding 3 out of 4 Americans use social technology  2/3 of the global internet population visit social networks  Visiting social sites is ahead of personal email as the 4th most popular online activity  20% of all online activity is Social  And, it‟s growing at 3X the rate of the overall Internet* * Adapted from Nielsen, Global Faces & Networked Places, 2009 7
    8. 8. 893% OF SOCIAL MEDIA USERS BELIEVEA COMPANY SHOULD HAVE APRESENCE IN SOCIAL MEDIA CONE, BUSINESS IN SOCIAL MEDIA STUDY, SEPTEMBER 2008
    9. 9. 985% BELIEVE THAT A COMPANYSHOULD GO FURTHER AND ALSOINTERACT WITH ITS CUSTOMERSCONE, BUSINESS IN SOCIAL MEDIA STUDY, SEPTEMBER 2008
    10. 10. Social Research“Where did you eat People talk even when youdinner?” aren‟t listening, especially online!“At Restaurant XYZ, WARNING:and it was awesome!” It may not be something you want too see, but it is definitely something you NEED to see.“I will have to try it outthen!” by Bill Jackson of Auffenberg Dealer Group
    11. 11. They‟re Talking “These conversations are going to occur whether you like it or not…you can learnfrom that, and you can be a better company by listening and being involved in that conversation.” Michael Dellby Bill Jackson of Auffenberg Dealer Group
    12. 12. What is Already Out There? Social Mention  www.socialmention.com Google Alerts  http://www.google.com/alerts Twitter Advanced Search www.twitter.com/search-advanced Who‟s Talkin  www.whostalkin.com Review Sites  Google, Yelp, Bing, etc. by Bill Jackson of Auffenberg Dealer Group
    13. 13. Social NetworksWhere is the Party?How do I get to the Party?by Bill Jackson of Auffenberg Dealer Group
    14. 14.  Share updates, photos, videos, and articles with “Friends” “Friends” must be approved to be in your network Business can Facebook A large social network where create “Pages” people create profiles, which other exchange messages, and report status updates. Facebook users can “LIKE” by Bill Jackson of Auffenberg Dealer Group
    15. 15. 845,000,000+ According to the Facebook Newsroom, Jan 2012 by Bill Jackson of Auffenberg Dealer Group
    16. 16. Let‟s Take A Look! by Bill Jackson of Auffenberg Dealer Group
    17. 17.  You Can „Follow‟ Other Members Whose „Tweets‟ Will Show Up on Your feed Others Can Follow You, Too. Twitter Members Can „Retweet‟ tweets and from Others to Share with Their Followers, Too. Twitter A microblogging service that Twitter is FAST and enables users to send text- Constantly Updating based posts of up to 140 characters. in Real-Time. by Bill Jackson of Auffenberg Dealer Group
    18. 18. 300,000,000+ According to CNN, Jan. 2011 by Bill Jackson of Auffenberg Dealer Group
    19. 19. Let‟s Take a Look! by Bill Jackson of Auffenberg Dealer Group
    20. 20. “If you build it they will come… by Bill Jackson of Auffenberg Dealer Group
    21. 21. by Bill Jackson of Auffenberg Dealer Group
    22. 22. It TakesENGAGEMENT To Succeed by Bill Jackson of Auffenberg Dealer Group
    23. 23. Social AnalyticsBoss“What is the ROI?”Social Media Manager“Well, its kinda hard to explain”by Bill Jackson of Auffenberg Dealer Group
    24. 24.  Facebook  Insights Twitter  3rd Party Sites  Hootsuite etc. Blogs  Google Analytics It‟s in the Numbers! A business must find out what is In Person working.  Track-Able Sales Its not a shotgun technique, it‟s  Foot Traffic a sniper shot!  Surveys by Bill Jackson of Auffenberg Dealer Group
    25. 25.  Rome wasn’t build in a day. Search for the ROI Social Tools are often free, but TIME is not! Social Is similar to PR, sometimes ROI is The ROI of Social difficult to measure. What is the value of a “Like” or a “Follower”? ROI can take a long Can social be financially period of time. measured? by Bill Jackson of Auffenberg Dealer Group
    26. 26. Confused?Jump right in!Nobody learns how to swim bywatching seminars andwebinars!by Bill Jackson of Auffenberg Dealer Group
    27. 27. Get Help  MKT228  Social Media Tools  Taught at Belleville Campus  SocialMedia for Business  Numerous Dates  4 Hour Seminar & Lab by Bill Jackson of Auffenberg Dealer Group
    28. 28. Find me on Twitter @theBillJackson Facebook fb /bill.m.jaxson Old School bjackson@auffenberg.com by Bill Jackson of Auffenberg Dealer Group

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