1. The Problem
Blanca had no access to online fundraising tools, strategy workshops, or donor bases.
She had never drafted an online fundraising strategy, and her organization’s presence on Social Media
platforms was limited.
She identifies the biggest challenge to fundraising as being able to have a person dedicated to “building
a network of target donors and maintaining communications.”
Background
Asociacion de GrupoTrabajoRedes (AGTR) is a non-governmental organization (NGO) whose mission is
to defend the rights of minorities discriminated against due to poverty, age, gender, color, language, or
culture. They currently have one active project on GlobalGiving dedicated to empowering 800 women
and girls in order to “escape 14 hour days, avoid abuse, attend school, and earn fair pay.”
AGTR’s previous experience with online fundraising was purely transactional: they paid a fee to be listed
online, and the costs significantly outweighed the benefits. “During the time we were listed online we did
not receive any advice and we did not run any campaigns – we had no idea how.” Furthermore, in
Blanca’s organization there was no one with a background in fundraising.
In 4 ½ years (beginning January 2007) AGTR had fundraised $27,000, averaging at $500 per month.
The Solution
GlobalGiving enables AGTR to access fundraising tools, attend training sessions to enhance their online
fundraising strategy, and capitalize upon the resources available. Blanca and her organization
succeeded in the April 2011 Open Challenge, raising $13,443. In the first two months on GlobalGiving 1
AGTR successfully raised $16,071, securing a 1,507.1 % increase, and averaging at $8035.5 per
month.
GlobalGiving runs training sessions and webinars prior to the Open Challenges, ensuring that
organizations are adequately prepared for a fundraising sprint that they may or may not have
experienced before. AGTR made use of these training sessions and went on to being in the top five on
the leaderboard.
The accessibility of GlobalGiving provides AGTR with a constant supply of new donors.
Anyone with access to the Internet can create an account and register with GlobalGiving, either to
donate to a cause or to nominate an organization; as such, the user database is constantly expanding.
AGTR’s project has successfully brought in over 300 donations from 293 unique donors (and counting).
GlobalGiving provides a skillset that inspires the motivation needed to frame a coherent and engaging
online fundraising strategy. We help AGTR identify and mobilize previously untargeted donor-bases,
ultimately driving volume.
“GlobalGiving has helped us in formulating a strategy to contact people and start a network for
the future. It has allowed us to fundraise in a new way.”

2. Innovation
AGTR use Social Media, their website, and email marketing campaigns in conjunction with the
resources available through GlobalGiving, such as personalized donor thank-you letters, interesting
project reports, and training sessions to boost visibility, increase the number of unique donors, and
enhance their overall online fundraising strategy.
GlobalGiving allows AGTR to fundraise to scale; expanding their organization and changing the lives of
young women and girls in Peru. Innovation stems from the learning experience that GlobalGiving offers
to Blanca and her co-workers at AGTR. The true potential of AGTR is realized through providing them
with the support that no one else can offer, and the infrastructure that inspires innovation.
Through achieving a self-sustainable model Blanca can look to expand the orphanage, reaching more
children and increasing impact.
Looking Ahead
Blanca and AGTR envision a future in which “La Casa de Panchita” is a completely sustainable
operation – GlobalGiving helps realize this vision. AGTR are looking at expanding their donor bases
through increasing their presence across Social Media and email marketing, and are considering taking
on a volunteer to help maintain these communications and micro-manage their donor-base.
“I feel that with GlobalGiving we will continue learning and that is truly excellent for AGTR.”