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Corporate Engagement in India: Google India


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Shefali Arora, Account Planner, Google India

Published in: Social Media, Technology, Business
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Corporate Engagement in India: Google India

  1. 1. Corporate Engagement with Non-Profits in India Shefali Arora
  2. 2. Google’s mission is to organize the world’s information and make it universally accessible and useful.
  3. 3. Google for Nonprofits provides tools and resources to nonprofit organizations to advance their mission by allowing them to reach more donors, improve operations and raise awareness.
  4. 4. Projects that Google has to offer
  5. 5. Google Impact Challenge Global Impact Awards go to entrepreneurial teams who think on a global scale and have a healthy disregard for the impossible
  6. 6. Google Impact Challenge Four organisations, including the fan favourite, received a Rs 3 crore Global Impact Award and support from Google to help make their vision a reality. Thousands of non-profits entered the Google Impact Challenge, and the awardees were chosen by our panel of judges and a public vote. Inspired by the passion and the projects of each of the finalists, Google decided to award each additional non- profit in the top ten with Rs 1.5 crore in seed funding.
  7. 7. Google Serve Google Serve projects help to revitalize and deepen our connections with local communities and build a stronger sense of community among Googlers. This year, more than 8,500 Googlers from 75+ offices participated in over 500 projects. The projects are designed to expand the notion of what it means to give back to the community. Over the past six years, GoogleServe has transformed from a single week of service into a week of celebration and inspiration for ongoing giving.
  8. 8. Google Serve Projects Googlers also give back year-round through our GooglersGive programs which include 20 hours of work time annually to volunteer with an approved charitable organization. Come partner with us!
  9. 9. GooglersGive The Googlers Give program encouragse and enables Googlers to use their skills, talents and resources to have an extraordinary impact on themselves and the world. Googlers can use up to 20 hours of work time a year to volunteer with eligible organizations in either skill or hearts & hands based opportunities. For every volunteer hour logged via GGive with an approved charitable organization, the charitable organization will receive $10 USD through our Donations for Doers benefit.
  10. 10. Google Ad Grants Google Ad Grants is the nonprofit edition of Adwords, Google's online advertising tool. Google Ad Grants empowers nonprofit organizations, through $10,000 per month in in-kind AdWords™ advertising, to promote their missions and initiatives on Google search result pages Be present when you’re being searched for!
  11. 11. NGO Consultants They are a group of passionate Googlers who have initiated “The NGO Consultant” to help NGO’s utilize their Google Grants account to its full potential. They assist in creation, optimization and maintenance of AdGrants Accounts across the globe
  12. 12. NGO Consultants It has been a pleasure working with Google on our Grant Account. I am a relative novice with Adwords, and from the start Google has been able to guide me in a logical step-by-step way, which has not only lead to a strong and steady increase in our CTR, but helped me understand how to optimize an account and the important metrics. It has been a very fruitful partnership,. Ayesha Dubash Communications Associate - Teach for India The NGO Consultation from Google for MAD’s AdWords account did a truly brilliant job. The enthusiasm & ownership they showed throughout the consultation period is truly commendable. The optimization of the account increased their performance by a huge margin. I’m impressed by the sincerity and rigor with which they offered the consultation. Keep up the great work Google! Gloria Benny President – Make A Difference
  13. 13. Digitizing India – Helping Women Get Online In India, the gender ratio for the population as well as higher education is nearly 1:1, but usage of the Internet amongst women is lower than most countries. The Situation Women represent only 30% of the Internet user base in India
  14. 14. What we are doing
  15. 15. Training and making the Internet simple Create Access Create awareness Educate Toll Free Helpline Number HWGO Regional Activations A gateway to the Internet for first time women users with how-to videos and curated content. In English and Hindi. To be extended to 7 more languages. 9 states to be activated over the course of the year, with an aim to get 5M women online through direct conversions To assist women through all Internet related queries. What we are doing
  16. 16. Create Access Create awareness Educate Making the web simple and relevant Toll free Internet helpline numberRelevant curated content: Household tips, finance / money, cooking, childcare, etc. How to videos for Internet usage on mobile & desktop (8 Languagesi) Case studies of how women have used the Internet for their benefit What we are doing
  17. 17. Engagement with the Corporates Understand who you want to work with Research & Discover their mission Explore the projects they have to offer Arrive at the “perfect” fit!
  18. 18. Thank You!