This document discusses the issues and strategies related to agricultural marketing extension in India. It outlines the challenges faced by Indian farmers, including small land holdings, low yields, poor quality produce, lack of post-harvest management and storage facilities, and exploitation by commission agents. It then discusses the constraints in agricultural marketing such as price fluctuations, inadequate infrastructure and transportation, seasonality of produce, and an unorganized marketing sector. The document proposes strategies for agricultural marketing extension, including motivating extension personnel, providing market information to farmers, establishing linkages between agriculture and marketing departments, capacity building, and strengthening infrastructure. It outlines the changing roles of extension professionals and a framework for a holistic marketing extension approach.