Short Presentation on Agricultural Marketing. In this ppt only the names are given not their explanation, but the headings are very simple to understand. That's why you just need a little imagination to understand the points. it's short and very easy to understand. I hope it helps you all.
Short Presentation on Agricultural Marketing. In this ppt only the names are given not their explanation, but the headings are very simple to understand. That's why you just need a little imagination to understand the points. it's short and very easy to understand. I hope it helps you all.
what is agricultural marketing,activities in agricultural marketing,guiding principles of
agricultural marketing,Some problems affecting agricultural marketing e.t.c
Agricultural commodity marketing; marketing issues related to formDaisy Ifeoma
This chapter will enable students to understand the different stages of agricultural commodity marketing.The chapter also emphasizes the importance of grading and classification of agricultural commodities to the students.
The slides describes the basics of agricultural marketing, its importance, scope with some concepts like market, dimensions of market, market structure, market conduct and market performance.
THE MAJOR PROBLEMS CONFRONTING AGRICULTURAL MARKETING IN NIGERIA AND SUGGEST ...Folarin Gbolahan
Over the years, major changes came into effect to improve the agricultural marketing system. Many institutions viz., the regulated markets, marketing boards, cooperative marketing institutions, warehousing cooperatives etc., have been established primarily to help the farmers. However, various studies indicated that modernization in agricultural marketing could not keep pace with the technological adoptions in agriculture. The various marketing functions viz., grading, standardization, storage, market intelligence, etc., need to be improved to meet the present day requirements of the farmers. In improving the marketing system for food and livestock in developing countries as Nigeria, it is pertinent to understand the nature of marketing problems as it is only by doing this that workable solution can be found to them. Indeed such knowledge of marketing problems would give information as to why markets are not developing and what measures are required to develop the markets.
what is agricultural marketing,activities in agricultural marketing,guiding principles of
agricultural marketing,Some problems affecting agricultural marketing e.t.c
Agricultural commodity marketing; marketing issues related to formDaisy Ifeoma
This chapter will enable students to understand the different stages of agricultural commodity marketing.The chapter also emphasizes the importance of grading and classification of agricultural commodities to the students.
The slides describes the basics of agricultural marketing, its importance, scope with some concepts like market, dimensions of market, market structure, market conduct and market performance.
THE MAJOR PROBLEMS CONFRONTING AGRICULTURAL MARKETING IN NIGERIA AND SUGGEST ...Folarin Gbolahan
Over the years, major changes came into effect to improve the agricultural marketing system. Many institutions viz., the regulated markets, marketing boards, cooperative marketing institutions, warehousing cooperatives etc., have been established primarily to help the farmers. However, various studies indicated that modernization in agricultural marketing could not keep pace with the technological adoptions in agriculture. The various marketing functions viz., grading, standardization, storage, market intelligence, etc., need to be improved to meet the present day requirements of the farmers. In improving the marketing system for food and livestock in developing countries as Nigeria, it is pertinent to understand the nature of marketing problems as it is only by doing this that workable solution can be found to them. Indeed such knowledge of marketing problems would give information as to why markets are not developing and what measures are required to develop the markets.
Dear Students
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Introduction to agribusiness marketingDaisy Ifeoma
This chapter is intended to help the students understand how agribusiness came into being, the size and importance of the agribusiness sector, the conflicting needs of the players in this sector and most importantly, the relevance of marketing to the agricultural and food sectors.
This presentation is on research methodology for project work for undergraduate students . It consist of two part , first part speaks about the overall research methodology for research and second part is based on the guidelines issues by Goa University in the project manual for final year undergraduate students.
CHAPTER 1: MARKETING PRINCIPLES AND STRATEGIES
Lesson 1: Marketing and its Traditional Approaches
Lesson 2: Goals of Marketing
Lesson 3: Contemporary Approaches to Marketing
Credits: Principles of Marketing of Dr. Serrano- K-12
The word Market' has been derived from Latin word VlarketTJs' which refers to the method or place of contact between buyers and sellers. Hence, we can say a market is the place where people gather for the purpose of buying and selling of goods and services. For Example : High Street Markets, Malls tec.
Whereas marketing is an activity of creating, promoting, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.
Perceived Value
MKT574 WK1 Assignment Concepts and Applications WorksheetWorksIlonaThornburg83
MKT/574 WK1 Assignment: Concepts and Applications Worksheet
Worksheet
Name:
Question
Answer
Application
Citation
What is marketing?
Marketing is a process through which an organization engages the target market to build strong relationships and, in return, get sales.
It involves the promotion and selling of products or services and will involve much research and then advertising.
The marketing department in the company implements this.
Several strategies can be applied: social media marketing, email marketing, conversational marketing, TV advertising, and direct selling.
(Blythe & Martin, 2019)
What are common misconceptions of marketing?
Marketing misconceptions are wrong thoughts that people have about how to approach marketing. The following are some examples:
1. Small businesses do not need marketing-this misconception leads many small businesses to fail.
2. The marketing plan only involves advertising-this is not true because marketing plans do not only use the traditional advertising strategies today.
3. A business does not need to market to existing customers-this is a severe misconception because keeping customers involves keeping them engaged or through.
Having marketing misconceptions costs the business because it fails to fully take advantage of marketing strategies that can help to bring in more customers and keep the loyalty of the existing customers.
An example will be a scenario where the business fails to advertise because it feels that it has enough customers.
(Pride & Ferrell, 2021)
What role do value and exchange play in marketing?
Value is the difference between what the customer perceives to be the product's benefit and the product's cost compared with other products. It plays a critical role in determining the worth of the product being provided in the market.
Exchange is what happens when people trade products or services. The role of the exchange is to provide utility which means that the product the company is selling should be less in value than the benefits.
Value and exchange result in profit for the business.
Value and exchange provide a means for a company to determine the best marketing strategies and set the correct prices. The goal is to ensure that the company can gain profits throughout the whole process.
(Wood, 2016)
What is the marketing mix? [Hint: 4Ps]
The marketing mix can be considered the tactics that any business uses to promote its product(s) or service(s) in the market.
It is centered around the 4P's: price, place and promotion of the product or service. These 4P's interact significantly with each other and, they are usually limited in different ways by both internal and external issues.
The marketing mix is necessary to help companies identify what the customers want, how the product or service they are producing meets that need, how it is perceived in the market, and the competitive advantage compared to competitors.
The marketing mix is a marketing tool that determines the specific aspects t ...
Successful companies always formulate effective marketing strategies by adopting approaches like;
Having a strategic focus based on developing and sustaining a profitable customer base
Increasing sales and market shares
Targeting committed and profitable customers
Bench-marking and targeting competitors
Focusing on a greater commitment to innovation
It's a crowded marketplace & there's a lot of noise! It makes it really hard for the more than 1.5 million nonprofits in the US alone to be heard. It makes it even harder to complete for scarce philanthropic resources and public attention. The answer? - Strategic Marketing.
Model Attribute Check Company Auto PropertyCeline George
In Odoo, the multi-company feature allows you to manage multiple companies within a single Odoo database instance. Each company can have its own configurations while still sharing common resources such as products, customers, and suppliers.
How to Create Map Views in the Odoo 17 ERPCeline George
The map views are useful for providing a geographical representation of data. They allow users to visualize and analyze the data in a more intuitive manner.
The French Revolution, which began in 1789, was a period of radical social and political upheaval in France. It marked the decline of absolute monarchies, the rise of secular and democratic republics, and the eventual rise of Napoleon Bonaparte. This revolutionary period is crucial in understanding the transition from feudalism to modernity in Europe.
For more information, visit-www.vavaclasses.com
Palestine last event orientationfvgnh .pptxRaedMohamed3
An EFL lesson about the current events in Palestine. It is intended to be for intermediate students who wish to increase their listening skills through a short lesson in power point.
Ethnobotany and Ethnopharmacology:
Ethnobotany in herbal drug evaluation,
Impact of Ethnobotany in traditional medicine,
New development in herbals,
Bio-prospecting tools for drug discovery,
Role of Ethnopharmacology in drug evaluation,
Reverse Pharmacology.
This is a presentation by Dada Robert in a Your Skill Boost masterclass organised by the Excellence Foundation for South Sudan (EFSS) on Saturday, the 25th and Sunday, the 26th of May 2024.
He discussed the concept of quality improvement, emphasizing its applicability to various aspects of life, including personal, project, and program improvements. He defined quality as doing the right thing at the right time in the right way to achieve the best possible results and discussed the concept of the "gap" between what we know and what we do, and how this gap represents the areas we need to improve. He explained the scientific approach to quality improvement, which involves systematic performance analysis, testing and learning, and implementing change ideas. He also highlighted the importance of client focus and a team approach to quality improvement.
The Indian economy is classified into different sectors to simplify the analysis and understanding of economic activities. For Class 10, it's essential to grasp the sectors of the Indian economy, understand their characteristics, and recognize their importance. This guide will provide detailed notes on the Sectors of the Indian Economy Class 10, using specific long-tail keywords to enhance comprehension.
For more information, visit-www.vavaclasses.com
2. Lecture Objectives
Define the types of marketing
Recognize the characteristics of the types of
marketing
Provide examples of the types of marketing
3. Agricultural Marketing
Marketing is “finding, attracting, satisfying, and keeping
customers”
Advertising
Public relations
Sales promotion
Direct marketing (phone calls, text messaging, online display ads,
fliers, catalogs, brochures, emails, & coupons targeting an individual
customer)
Internet marketing (online ads & emails to drive traffic to advertiser’s
website)
Types of Marketing
Commercial marketing
Integrated Marketing Communications (IMC)
Cause marketing
Social marketing
4. Commercial Marketing
Marketing is a process an organization uses to be
successful in selling a product or service that people
not only want, but are willing to buy.
Process:
1. Apply consumer orientation approach
2. Conduct marketing research
3. Select target markets
4. Establish clear objectives & goals
5. Position product
6. Use marketing mix (Price, Product, Place, People, &
Promotion)
7. Monitor & evaluate results
5. Example of Commercial Marketing
5
Broadcast TV spot (December 28,
2007)
Magazine Ads
6. Beyond Commercial Marketing
Applying marketing concepts
For social change
To benefit individuals or society at large
To encourage adoption of behavior
To change “strongly ingrained behavior or firmly
held beliefs”
7. Cause Marketing
Definition: for-profit company partners with a
nonprofit organization, intended to promote the
company’s product or service and to assist a
nonprofit partner
Characteristics of cause marketing:
1. Use advertising to make beneficial impact on the
public
2. Raise awareness and concern for a social issue
Determine what “tools” can implement the cause
Product sales
Promotional campaign
Co-branded program
8. John Deere’s Can Do Campaign
Discussion Questions
What was the Can Do project? Why is a project like this
important to a company, especially in light of promoting
the company as well as promoting positive public
relations?
What was a positive media strategy (tactic) for the Can
Do project?
What are the key elements in a message?
9. Social Marketing
Apply marketing principles and techniques to
influence a target audience’s attitudes, beliefs, or
behaviors that improve health, prevent injuries,
protect environment, or contribute to communities
1. accept a new behavior
2. reject a potentially undesirable behavior
3. modify a current behavior
4. abandon an old undesirable behavior
Social marketing relies on individual voluntary behavior
change
10. Social Marketing Example: ROPS
Campaign
Rollover Protective Structure (ROPS Retrofit
Program)
70% off rebate program
Rear & Side Overturned
Tractor Videos
Print ads
11. Community-based social marketing
Implementing a program that changes a person’s
behavior
Discussion Questions
What are the major parts of a marketing plan?
Why is it important to know who your target audience
is?
How does community-based social marketing fit into
an extension model?
12. In-Class Activity
Your marketing agency has been asked to develop a
marketing campaign to: (insert index card
description)
1. What type of marketing campaign would you
create?
Cause marketing, social marketing, community-based
social marketing, commercial marketing, etc.
2. Who benefits from completing the action on your
card?
3. What information would your audience need to
complete the action on your card?
4. Who are your competitors?
5. What challenges might you face when you attempt
Editor's Notes
Marketing can take many different shapes and forms depending on the organization and the ultimate goals. This lecture is designed to introduce you to several different types of marketing and compare and contrast them.
We’ll walk through each of these in more detail. A lot of overlap and some differences in terminology.
Marketing is a way of thinking about business, rather than a bundle of techniques. It’s the connection between people and product, customers, and companies (Burnett, 2007, p. 23-24).
Marketing can take many different shapes and forms depending on the organization and the ultimate goals. This lecture is designed to introduce you to several different types of marketing and compare and contrast them.
Profit-focused
Has been very powerful
Changed consumer lives
Brought products that revolutionized life.
Trend of buying foods with healthier ingredients, environmentally friendly
Promoting consumer goods – cars, technology, food items, restaurants, etc.
Product = consumer’s needs and wants
Price = cost to consumer
Place = convenience
Promotion = communication with consumers
Marketing is more than sales. Marketing is the set of activities used to 1. get your potential customer's attention 2. motivate them to buy 3. get them to actually buy 4. get them to buy again (and again…)
Marketing is how you define your product, promote
Often incorporates educational and communication products
Print materials
Public displays (ads)
Educational workshops
Marketing is how you define your product, promote your product, distribute your product, and to maintain a relationship with your customers.
Four Ps are part of the marketing mix
John Deere Can Do Campaign
For John Deere’s Project CAN DO, it was a numbers game: 312,238 cans of food, 240,000 meals, 38,000 new Facebook fans and ONE Guinness World Record. What began as a brainstorm on how to launch the new John Deere S-Series combine morphed into the world’s largest canned goods sculpture and a campaign elevating the essential role of farmers and their impact on hunger. Using public relations and social media, the campaign went national, engaging fans to spread the word, watch the live build and be a part of the sculpture that ultimately became 170 tons of food to needy families.
Brief Biography of Featured Speaker in the Video
Barry Nelson is the media relations manager for John Deere and helped develop the concept for the John Deere Can Do Campaign.
What was the Can Do project? Why is a project like this important to a company, especially in light of promoting the company as well as promoting positive public relations?
In 2011, a writer and designer team worked together to promote the S-series combines by building a full-size sculpture of its combine with more than 300,000 cans of food. Once the campaign was done, the River bend Foodbank in Moline, IL received the cans.
What was a positive media strategy (tactic) for the Can Do project?
Social media was an important part of the campaign. John Deere created a Facebook page for project Can Do. Fans could create their own virtual can to show support for this project and show support for agriculture. Within 22 days, 4,000 fans put their own photographs on their own can and make positive comments about farming.
What are the key elements in a message?
1. John Deere provides equipment and technology to help feed the world. However, we are going to have about the same amount of land, less water, tighter resources, and yet the population is growing.
2. We need innovative technology and have farmers be better stewards of the land, watching the application of pesticides.
3. Government regulations are a concern because production farmers help feed the growing population.
4. We can weave the entire story of agriculture in the future by launching the campaign for F-Series combines and the can drive to feed the world.
The campaign was designed to raise awareness of the role farmers play and provide food supplies to a local food bank during the holiday season. John Deere successfully connected its product and customers with everyday consumers via issues of food and hunger and Facebook.
A social marketing campaign is a type of educational campaign that uses persuasion, communicated via mass media, to educate and inform audiences to engage in socially desirable behaviors, such as recycling, conserving water, or improving one’s health and fitness. Social marketing campaigns can focus on changing behaviors, such as wearing seat belts or using safety shields on tractors. The difference between social marketing and other marketing types is that social marketing is not concerned with profit, fundraising, lobbying, etc.
Community-based social marketing is an effective behavior change approach that combines community-based participatory research with the methods and principles of social marketing. In community-based social marketing, the target audience is actively engaged in collecting and analyzing data, designing the most appropriate interventions, and partnering in dissemination of messages and specific behaviors. After a trial intervention, CBSM programs must be evaluated for their impact on behavior change before they can be disseminated to a wider audience. This provides Extension agents an opportunity to pilot test CBSM campaigns at the county level and, if needed, modify them before promoting them statewide.
What are the major parts of a marketing plan?
- Determine the purpose of the program
- Set objectives to measure at the end of the program
- Identify your target audience & what’s effective when marketing to them
- Evaluate the program’s impact on changing a participant’s behavior
Why is it important to know who your target audience is?
Remember communication channels your target audience uses,
How does community-based social marketing fit into an extension model?
CBSM is driven from the community level up. Extension has the opportunity to use grassroots input in areas they are asking for it. They will disseminate the information and have less resources available and communicate with the members of the community. People will step forward who will discuss challenges and issues with topics and barriers that impact them from achieving a goal. It is a means to educate people about automated irrigation systems. Neighbors can influence your behavior (norms) and create a program that discusses how to change norms and decrease barriers. CBSM can advance extension’s mission.
