The document outlines Elizabeth Taurisani's directed research methodology and potential thesis topics under her professor Tom Klinkowstein. It describes a 10 step research methodology process including identifying resources, collecting research, identifying patterns, developing hypotheses, and finalizing conclusions. It then presents three potential thesis topics: the effects of ethical advertising on consumer children, motivations for baby boomers participating in gaming, and how multi-platform storytelling can impact documentary experiences among digital natives.

1. Research
Methodology
Thesis
Topics
Elizabeth Taurisani | Directed Research | Prof. Tom Klinkowstein
Research
Methodology
&
Thesis
Topic
Proposals

2. Research
Methodology
Thesis
Topics
Elizabeth Taurisani | Directed Research | Prof. Tom Klinkowstein

3. Eliminate distractions
Create archives for documentation
Set schedule/plan
1
RESEARCH
SETTING
Research
Methodology
Thesis
Topics
Elizabeth Taurisani | Directed Research | Prof. Tom Klinkowstein

4. Create list of resources
Research
Methodology
Thesis
Topics
Elizabeth Taurisani | Directed Research | Prof. Tom Klinkowstein
2
IDENTIFY

5. 3
COLLECT
Collect research from
trusted resources
(Libraries, experts,
academic articles etc.)
Solicit people in
network
(Online survey, facebook, twitter,
you tube etc.)
Takes place simultaneously
Research
Methodology
Thesis
Topics
Elizabeth Taurisani | Directed Research | Prof. Tom Klinkowstein
4
SOLICIT

6. Summarize findings
Research
Methodology
Thesis
Topics
Elizabeth Taurisani | Directed Research | Prof. Tom Klinkowstein
5
SUMMARIZE

7. Take a break from active research to allow
subconscious thought processing
(take a walk, allow distractions, watch T.V., etc.)
Research
Methodology
Thesis
Topics
Elizabeth Taurisani | Directed Research | Prof. Tom Klinkowstein
6
TAKE A BREAK

8. Identify overlapping patterns
for hypotheses development
Research
Methodology
Thesis
Topics
Elizabeth Taurisani | Directed Research | Prof. Tom Klinkowstein
7
IDENTIFY
PATTERNS

9. 8
DEVELOP
HYPOTHESES
Draw conclusions
Research
Methodology
Thesis
Topics
Elizabeth Taurisani | Directed Research | Prof. Tom Klinkowstein

10. 9
FEEDBACK
Consult experts and mentors
Document feedback
Research
Methodology
Thesis
Topics
Elizabeth Taurisani | Directed Research | Prof. Tom Klinkowstein

11. Finalize conclusions in order to propose
interventions/projects/experiments
Research
Methodology
Thesis
Topics
Elizabeth Taurisani | Directed Research | Prof. Tom Klinkowstein
10
FINALIZE
CONCLUSIONS

12. Research
Methodology
Thesis
Topic
Proposals
Elizabeth Taurisani | Directed Research | Prof. Tom Klinkowstein
Thesis
Topic
Proposals
Consumer
Children
Baby
Boomer
Gaming
Mul<-­‐Pla>orm
Documentary

13. Research
Methodology
Topic:
Consumer
Children
Elizabeth Taurisani | Directed Research | Prof. Tom Klinkowstein
“…children
recall
content
from
the
ads
to
which
they’ve
been
exposed
and
preference
for
a
product
has
been
shown
to
occur
with
as
li:le
as
a
single
commercial
exposure…”
—American
Pyschological
Associa?on
(APA)

14. Consumer
Children
I am studying: How
ethical
consumer
adver<sing
targeted
at
American
children,
ages
2-­‐10,
affects
a
child’s
percep<on
of
brands
and
influences
parental
purchasing.
Question: Because
I
want
to
discover
behavioral
mo<va<ons
of
children
that
foster
belief
forma<on
in
brands.
Conceptual Significance: To
help
readers
understand
how
ethical
consumer
adver<sing
aimed
at
young
children
might
lead
to
con<nued
belief
in
ethical
products
and
future
ethical
consumer
choices
beyond
childhood.
Research
Methodology
Elizabeth Taurisani | Directed Research | Prof. Tom Klinkowstein
Topic:
Consumer
Children

15. Research
Methodology
Elizabeth Taurisani | Directed Research | Prof. Tom Klinkowstein
Topic:
Baby
Boomer
Gaming
“The
ac?ons
you
take
today
not
only
impact
you;
they
influence
genera?ons.
Every
ma:er
ma:ers
for
eternity.”
―
Dillon
Burroughs
“Every
genera?on
needs
regenera?on.”
–
Charles
H.
Spurgeon

16. Baby
Boomer
Gaming
I am studying What
mo<vates
par<cipa<on
in
gaming
experiences
for
people
within
the
Baby
Boomer
genera<on.
Question Because
I
want
to
develop
new
types
of
gaming
experiences
that
will
help
remove
communica<on
barriers
between
Baby
Boomers
and
Digital
Na<ves
and
will
appeal
to
this
ethnographic
group.
Conceptual Significance To
help
readers
understand
how
gaming
experiences
can
be
used
to
strengthen
trans-­‐genera<onal
communica<on
within
family
structures
and
society.
Research
Methodology
Topic:
Baby
Boomer
Gaming
Elizabeth Taurisani | Directed Research | Prof. Tom Klinkowstein

17. Research
Methodology
Elizabeth Taurisani | Directed Research | Prof. Tom Klinkowstein
“…the
process
of
making
a
documentary
is
one
of
discovery,
and
like
wri?ng
a
story,
you
follow
a
lead
and
that
leads
you
to
something
else
and
then
by
the
?me
you
finish,
the
story
is
nothing
like
you
expected.”
—William
Shatner
Topic:
Mul<-­‐Pla>orm
Documentary

18. Mul;-­‐Pla=orm
Documentary
I am studying How
mul<-­‐pla>orm
(transmedia)
storytelling
can
affect
audience
experience
of
public
awareness
documentary
narra<ve
among
Digital
Na<ves.
Question Because
I
want
to
develop
public
awareness
experiences
that
appeal
to
this
ethnographic
group.
Conceptual Significance To
help
readers
understand
the
ways
mul<-­‐pla>orm
(transmedia)
storytelling
might
be
seen
as
public
awareness
communica<on
innova<on.
Research
Methodology
Elizabeth Taurisani | Directed Research | Prof. Tom Klinkowstein
Topic:
Mul<-­‐Pla>orm
Documentary