This document provides tips for using Instagram and Pinterest in agriculture. It discusses how to create profiles, post engaging photos and videos, use hashtags and captions, and engage with followers. Specific tips include posting colorful photos that evoke emotion, asking questions to spark conversations, and sharing recipes or quotes on Pinterest. The overall message is that social media can be used successfully to advocate for agriculture by showcasing stories and activities in a transparent, positive way.

1. Using Instagram &
Pinterest in
Agriculture

2. Lecture Objectives
- Define social media
- List social media tools
- Identify writing tips for using Facebook
- Recall tips for using social media successfully
- Identify writing tips for Twitter
- Match Twitter syntax terms with definitions
- List tips for using visual social media tools to
communicate about agriculture

3. Mind-boggling...
Over 600 million Instagrammers
80% of users are outside of United States
Most users are between 18-29 years old
Six in 10 online adults have Instagram accounts
Female internet users are more likely to use
Instagram than men, at 38% vs. 26%.
32% of teenagers consider Instagram to be the
most important social network.
32% of Instagram users attended college

4. A d v o c a t i n g o n
I n s t a g r a m
C r e a t e p r o f i l e :
• S e t y o u r p r o f i l e t o p u b l i c
• U p d a t e y o u r “ B i o ” i n y o u r p r o f i l e
s e t t i n g s
• I n c l u d e b l o g U R L o r W e b s i t e U R L
• S e l e c t p r o f i l e p h o t o t o u s e ; u s e
s a m e p h o t o a c r o s s a l l s o c i a l m e d i a
p l a t f o r m s

5. A d v o c a t i n g o n
I n s t a g r a m
S h o o t s q u a r e p h o t o s

6. A d v o c a t i n g o n
I n s t a g r a m
K e e p p h o t o s n a t u r a l l o o k i n g r a t h e r
t h a n u s i n g l o t s o f f i l t e r s
No!

7. A d v o c a t i n g o n
I n s t a g r a m
E d i t p h o t o s
S h o w
a g r i c u l t u r e
a c t i v i t i e s &
a n i m a l s
P o s t c o l o r f u l ,
i n t e r e s t i n g ,
p h o t o s &
v i d e o t h a t
e v o k e
e m o t i o n

8. A d v o c a t i n g o n
I n s t a g r a m
W r i t e c a p t i o n a s t o w h a t i s h a p p e n i n g
i n p h o t o t h a t n o n - f a r m e r s w o u l d
u n d e r s t a n d ( m a x i m u m c h a r a c t e r c o u n t
f o r c a p t i o n i s 2 , 2 0 0 c h a r a c t e r s )
F r o n t l o a d c a p t i o n s w i t h i m p o r t a n t
c o n t e n t o r t e x t c a l l s - t o - a c t i o n ( u s e
a c t i o n v e r b s & a s k p e o p l e t o d o
s o m e t h i n g )
F o r e x a m p l e , y o u m i g h t s a y , " d o u b l e -
t a p i f y o u f i n d t h i s f u n n y " o r " s h a r e
y o u r s t o r y i n t h e c o m m e n t s . "

9. E x a m p l e o f I n s t a g r a m
P o s t
Discussion: What is the call to action in this Instagram post?

10. A d v o c a t i n g o n
I n s t a g r a m
A s k a q u e s t i o n

11. A d v o c a t i n g o n
I n s t a g r a m
U s e h a s h t a g s s p a r i n g l y i n c a p t i o n
L e a v e h a s h t a g s , @ m e n t i o n s , o r
e x t r a n e o u s i n f o r m a t i o n f o r e n d
U s e b e t w e e n 1 a n d 4 f a r m r e l a t e d &
n o n - f a r m r e l a t e d h a s h t a g s ( # F a r m 3 6 5 ,
# F a r m L i f e , # L i f e S t y l e ,
# P h o t o O f T h e D a y )

12. A d v o c a t i n g o n
I n s t a g r a m
T a g a n y o n e i n t h e p h o t o t h a t m i g h t b e
o n I n s t a g r a m
D o s h o u t o u t s
P o s t o n c e a d a y o r o n c e e v e r y o t h e r
d a y t o k e e p f o l l o w e r s i n t e r e s t e d
B e s t t i m e t o p o s t o n I n s t a g r a m f o r
m o s t e n g a g e m e n t i s a t 5 P M o n
W e d n e s d a y s

13. E x a m p l e o f I n s t a g r a m
P o s t
H u m o r o u s
A p p r o p r i a t e # o f h a s h t a g s
G o o d u s e o f l i g h t i n g

14. C r i t i q u e t h i s p o s t

15. C r i t i q u e t h i s p o s t

16. R e a d i n g A s s i g n m e n t
W h y i s P i n t e r e s t a g o o d s o c i a l m e d i a
t o o l f o r " a d v o c a t i n g " a b o u t
a g r i c u l t u r e ?

17. P i n n i n g a b o u t
A g r i c u l t u r e
F a s t e s t g r o w i n g s o c i a l m e d i a
p l a t f o r m
S h a r e p i c t u r e s f r o m
t h e f a r m
S h a r e f a v o r i t e
a g r i c u l t u r e f a c t s
S o u r c e - T h e P o w e r o f S o c i a l M e d i a i n
A g r i c u l t u r e : A G u i d e t o S u c c e s s i n S o c i a l M e d i a

18. P i n n i n g a b o u t
A g r i c u l t u r e
S o u r c e - T h e P o w e r o f S o c i a l M e d i a i n
A g r i c u l t u r e : A G u i d e t o S u c c e s s i n S o c i a l M e d i a
S h a r e r e c i p e s
P o s t a g r i c u l t u r e q u o t e s

19. R e c a p H o w t o U s e S o c i a l
M e d i a S u c c e s s f u l l y
S t a r t w i t h o n e t o o l
K e e p i t s h o r t , c r e a t i v e & f u n
S h o w c a s e y o u r s t o r y & a g r i c u l t u r e
B e t r a n s p a r e n t & h o n e s t
H a v e c o n v e r s a t i o n s
- A s k q u e s t i o n s
- G e t f e e d b a c k & t a l k a b o u t n e w i d e a s
w i t h f o l l o w e r s
- S h a r e l i n k s o r a r t i c l e s t h a t i n t e r e s t
y o u & r e l a t e t o a g r i c u l t u r e
K e e p p o s t s p o s i t i v e & b u i l d y o u r
c o m m u n i t y
P o s t f r e s h c o n t e n t c o n s i s t e n t l y