The document provides tips and guidelines for using social media, particularly Facebook, for agricultural purposes. It defines social media and lists some common tools. It then gives several suggestions for creating engaging Facebook posts through using compelling writing, considering the audience, including photos and videos from the farm, participating in relevant discussions, and leaving comments on other posts. It also provides advice for how to respectfully respond if someone posts inaccurate information about farming.

1. WHAT
SOCIAL
MEDIA DO
YOU USE?

2. Power of
Facebook in
Agriculture

3. #LEARNING
Lecture Objectives
- Define social media
- List social media tools
- Identify writing tips for using Facebook
- Recall tips for using social media successfully
- Identify writing tips for Twitter
- Match Twitter syntax terms with definitions

4. Social Media
a form of new media that includes primarily
Internet- and mobile-based tools for sharing
& discussing information using two-way
communication

5. AGRICULTURE'S
Story Be?
What should
Evolving
Technology
Family
Business
Way of life
Leadership
Passion
Essential
Integrity
Stewardship

6. a c e b o o k
K e e p G o a l o f Y o u r P o s t T o p o f M i n d
W h a t a r e y o u t r y i n g t o c o m m u n i c a t e
t o w h o m a n d h o w w i l l t h e y b e n e f i t
f r o m t h e i n f o r m a t i o n p r e s e n t e d i n
t h e p o s t ?
W r i t e C o m p e l l i n g a s j o u r n a l i s t s

7. a c e b o o k
C o n s i d e r a u d i e n c e
U s e B u z z s u m o t o
p i c k y o u r t o p i c s
P e o p l e M a k e T h i n g s
I n t e r e s t i n g - u s e
c o n v e r s a t i o n a l t o n e
& t e l l h o w p e o p l e
a r e a f f e c t e d b y
s i t u a t i o n o r e v e n t
U s e h a s h t a g s ( d o n ' t
u s e m o r e t h a n 2 )

8. a c e b o o k
P r o v i d e c o n t e x t - e x p l a i n i d e a s , u s e
h a s h t a g s & k e y w o r d s

9. a c e b o o k
P o s t p h o t o s a n d v i d e o s f r o m f a r m , a
n o t e a b o u t a c t i v i t y , o r f a r m t o u r
S h a r e a g r i c u l t u r e m e s s a g e s
C o n n e c t w i t h a g r i c u l t u r e p a g e s
S h a r e f a r m f a c t s o n y o u r p a g e
A d v e r t i s e a g r i t o u r i s m e v e n t s

10. a c e b o o k
P a r t i c i p a t e i n t h e m e o n c e r t a i n d a y s
( e . g . P a t r i o t D a y , L a b o r D a y , e t c . )
R e f e r t o l i s t o f A m e r i c a n
h o l i d a y s

11. a c e b o o k
U s e F a c e b o o k l i v e v i d e o f o r p o s t s

12. a c e b o o k
L e a v e c o m m e n t s
o n f o l l o w e r s ’ p o s t s

13. a c e b o o k
W h a t t o D o W h e n A F a c e b o o k f r i e n d
p o s t s s o m e t h i n g i n a c c u r a t e a b o u t
f a r m i n g ?
D o n ’ t t e l l t h e f r i e n d h e o r s h e i s
w r o n g
L i s t e n t o w h y h e o r s h e b e l i e v e s t h e
i n f o r m a t i o n p o s t e d
T e l l t h a t y o u v a l u e h i s o r h e r o p i n i o n
C a n s e n d m o r e i n f o r m a t i o n a b o u t t h e
s u b j e c t i f h e o r s h e w a n t s
S o u r c e - T h e P o w e r o f S o c i a l M e d i a i n A g r i c u l t u r e :
A G u i d e t o S u c c e s s i n S o c i a l M e d i a

14. a c e b o o k F a v o r i t e s

15. C r i t i q u e t h i s F a c e b o o k
p o s t
Think about each Facebook Post. What did the
author do well? How could the writer improve the
post? Share your response with a peer. Then
share the response with the class.

16. C r i t i q u e t h i s F a c e b o o k
p o s t

17. C r i t i q u e t h i s F a c e b o o k
p o s t

18. C r i t i q u e t h i s F a c e b o o k
p o s t

19. C r i t i q u e t h i s F a c e b o o k
p o s t