Kanchan Tandel – Patil is a Product Owner at TCS who discusses the relationship between innovation and iteration. Iteration refers to making incremental improvements to an existing product to make it slightly better. Innovation involves rethinking a product from the ground up and adding new, unprecedented features. While just iterating can risk stagnating a product, innovation can also occur through the process of iteration, as seen with examples like Google AdWords and the iPhone. Both innovation and iteration are important for businesses to deliver projects quickly, include exciting new features, surprise users, and survive competition.

1. Kanchan Tandel – Patil
Product Owner@TCS
www.plus.google.com/kanchant
www.twitter.com/Kanchan_KT
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tandel
Kanchan.Tandel@tcs.com
Innovation vs Iteration
Friends or Foes?

2. • Minor change to that is an incremental progress
• To make product slightly better than before!
Iteration?

3. Just Iterate
Agile teams iterate and iterate a lot. We keep adding
small enhancements and features to the existing
product.

4. Benefits of Iteration
Fail Fast
Learn
Quickly
Continuous
Interest
Lesser Risk

5. • Rethinking from ground level to rebuild something
• Add new features that no one has ever done before
• Change or Disruption.
Innovation?

6. WHY Innovate?

7. Only Iterate-Only Innovate?
Just doing iteration without innovation can introduce a risk to make the
product stagnant. And every feature of a product cannot be an innovation.

8. Innovation through Iteration
Google’s AdWords and AdSense.
iPhone’s design change just before the launch
James Dyson’s vacuum cleaner.
Innovation differsfromimprovements in that innovation refersto the notion of
doing something different rather than doing the same thing better

9. KANO Model

11. Today’s Business drivers

12. Iteration - a type of innovation

13. Conclude
To deliver fast paced projects
To include few exciters in the product
To surprise the users with an unknown feature
To surive the market competition
Innovation Iteration