Design Thinking and Business Model Innovation at SAP - From Efficiency to Innovation

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How Design Thinking and Business Model Innovation approaches changed the way new business models around new products and services are designed, tested and implemented at SAP including the roots in the company's DNA, Lean and Agile.

Business

© SAP 2015 | 2 WHERE DID WE COME FROM?
Source: SAP

© 2015 SAP SE. All rights reserved. 3
Where do we want to go?
“Back to the Roots”

© 2015 SAP SE. All rights reserved. 4
Customer-Centered Innovation
Approach:
Customer-
Centered
Goal: Innovation

© 2015 SAP SE. All rights reserved. 5
Conduct regular
Retrospectives
Split organization
into teams
Split work
Split time
Deliver more
frequently
Risk
Risk
Deliver more reliably
and predictably
Reducing Risk with Large-Scale Lean & Agile Development

© 2015 SAP SE. All rights reserved. 6
However, Agile Development starts with a Product Vision
?

© 2015 SAP SE. All rights reserved. 7
Putting ourselves into the Shoes of the End Users

© 2015 SAP SE. All rights reserved. 8
Design Thinking to Develop Empathy & Product Ideas

© 2015 SAP SE. All rights reserved. 10
Often, it‘s not about the product, but the business model

© 2015 SAP SE. All rights reserved. 12
Why should SAP worry about Business Models?
Industry Clouds
Business Networks Platform-as-a-Service
Internet of Things

© 2015 SAP SE. All rights reserved. 14
Describe your Business Model Baseline
Network & Enterprise View
http://www.youtube.com/watch?v=QoAOzMTLP5s

© 2015 SAP SE. All rights reserved. 15
SAP’s Classic Business Model – On Premise Business Suite

Business Model Development & Innovation (BMDI)

© 2015 SAP SE. All rights reserved. 17
Business Model Development & Innovation (BMDI™)
An Iterative Approach to Find the Appropriate Business Model for Products
Baseline Appropriate
Business Model
Version n Version n+1

© 2015 SAP SE. All rights reserved. 18
Analyze &
Improve
Challenge
& Change
Test & Verify
with MVPs
Evaluate
& Decide
w/ Business Case
Enterprise View = Business Model Canvas
Business Model Network View
Business Model Design with BMDI™

© 2015 SAP SE. All rights reserved. 19
How do BM Design and Design Thinking come together?

21© 2015 SAP SE or an SAP affiliate company. All rights reserved.

22© 2015 SAP SE or an SAP affiliate company. All rights reserved.

23© 2015 SAP SE or an SAP affiliate company. All rights reserved.

24© 2015 SAP SE or an SAP affiliate company. All rights reserved.

25© 2015 SAP SE or an SAP affiliate company. All rights reserved.

26© 2015 SAP SE or an SAP affiliate company. All rights reserved.

27© 2015 SAP SE or an SAP affiliate company. All rights reserved.

32© 2015 SAP SE or an SAP affiliate company. All rights reserved.

33© 2015 SAP SE or an SAP affiliate company. All rights reserved.

© 2015 SAP SE. All rights reserved. 34
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Nach der Umsetzung von “Lean Development” und agilen Praktiken in allen wesentlichen Entwicklungsbereichen steht für die SAP als führendem Unternehmenssoftware-Hersteller nun die Sicherstellung und Förderung von Innovation auf der Agenda. Um dabei verschiedenste Kundenwünsche, technische Machbarkeit und unternehmerische Wirtschaftlichkeit auszubalancieren bedarf es insbesondere Projekte mit schnellen Feedback-Zyklen. Gerade in Co-Innovationsszenarien sowie “Binnenunternehmertum” (Englisch: “Intrapreneurship”) erweist sich die Kombination aus Lean Thinking, agilen Entwicklungspraktiken wie Scrum sowie Design Thinking als erfolgreich. Der Vortrag erläutert dies anhand aktueller Beispiele aus der Unternehmenspraxis und gibt Handlungsempfehlungen im Sinne von bewährten Praktiken.

How to Find Innovate Solutions for Wicked Problems - Entwicklertag 2013

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Wo kommen eigentlich die wirklich guten Ideen her? Die, die das Leben von Menschen bereichern und erleichtern? Ideen, die die Welt auf den Kopf stellen? Ideen, die Menschen zu Millionären gemacht haben? Viele dieser Ideen umgeben uns tagtäglich und gehören für uns wie selbstverständlich zum Alltag. Und doch sind sie von Menschen gemacht – das heißt, jemand hat entschieden, dass die aus ihnen entstandenen Produkte, Services oder Erlebnisse genau so funktionieren und sich so anfühlen wie sie es tun. Sie sind das Ergebnis von Designprozessen. Design wird oft als „Dinge schön(er) machen“ missverstanden, dabei geht es um weit mehr als das. Denn Design bedeutet kreative Lösungen für komplexe Probleme zu finden. Kreative Problemlösungen sind dabei meist kein Zufallsprodukt und nur selten das Ergebnis von „Heureka“-Momenten einzelner Genies. Der klassische Erfinder, den man sich als einsamen Kauz in seinem Labor vorstellt, ist bei näherer Betrachtung doch meist Mitglied einer ganzen Gruppe, deren Mitglieder sich gegenseitig inspirieren. Denken wir an Thomas A. Edison, der mit über 1000 Patenten als verdienter Erfinder in die Geschichte eingegangen ist. Edisons Produktivität war aber kein Zufall, sondern das Ergebnis einer strukturierten Herangehensweise, Probleme gemeinsam mit einer bunten Truppe aus Ingenieuren, Handwerkern und Wissenschaftlern zu lösen. Innovation ist also sehr wohl planbar und kann bewusst gefördert werden. Design Thinking ist eine Arbeitsmethode, die verschiedene Werkzeuge verbindet, um Innovation und Ideenfindung zu unterstützen. Egal ob Sie in einem Unternehmen arbeiten, selbstständig sind oder einfach im Privaten Dinge „neu erfinden“ möchten: Design Thinking kann helfen, Problemstellungen strukturiert und mit Spaß zu bearbeiten und zu Lösungsideen zu gelangen, die wir heute noch gar nicht kennen. Echte Innovationen eben. Ziel dieses Vortrages ist eine Einführung in Design Thinking. Woher kommt die Methode, was sind die Kernelemente, wie kan sie im Unternehmensalltag angewand werden?

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Die SAP AG hat mit der Skalierung der Software-Entwicklungsprozesse unter fast stetigem Wachstum seit 1972 einen langen Weg hinter sich. Innerhalb der vergangenen vier Jahre gelang es dem Unternehmen, schlanke Entwicklungsprinzipien (“Lean Development”) und agile Praktiken für Entwicklungsteams - wie bspw. Scrum und “Test-Driven Development” - mit über 20.000 Mitarbeiter weltweit umzusetzen. Die Software-Entwicklungsprozesse wurden dadurch effizienter und zuverlässiger - aber wo kommen dabei die Inspirationen und Ideen für zukünftige Releases und innovative Produkte her? Jochen Gürtler und Tobias Hildenbrand präsentieren anhand aktueller Projekt-Beispiele, wie schlanke und agile Entwicklung mit aktuellen Innovationsansätzen wie Design Thinking, Customer Development und Lean Startup auch innerhalb sehr großer Organisationen kombiniert werden können.

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Für die SAP AG als Europas größtem Software-Hersteller steht in den vergangenen Jahren vermehrt die zuverlässige Lieferung von Innovationen auf der Agenda. Um in der Software-Industrie Kundenwünsche, technische Machbarkeit und Wirtschaftlichkeit auszubalancieren, bedarf es schneller Feedback-Zyklen. “Design Thinking” liefert hierfür einen Ansatz, der Entwicklungsteams und andere notwendige Rollen direkt involviert. Wie dies in der Praxis genau aussieht, erläutert der Vortrag anhand von realen Projektbeispielen.

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Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion. What is Enterprise Excellence? Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization. What might I learn? A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo. Who might benefit? Anyone and everyone leading folks from the shop floor to top floor. Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.

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www.seribangash.com A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA: Contents of Memorandum of Association: Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company. https://seribangash.com/article-of-association-is-legal-doc-of-company/ Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent. Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause. www.seribangash.com Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up. https://seribangash.com/promotors-is-person-conceived-formation-company/ Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value. Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA. Importance of Memorandum of Association: Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process. Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations. Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability. External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers. https://seribangash.com/difference-public-and-private-company-law/ Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void. Amendment of MOA: While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder

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"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬" 𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions. 𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc. Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging ⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬: ➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH ➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH ➢FreenBecky 1st Fan Meeting in Vietnam ➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS ➢ WOW K-Music Festival 2023 ➢ Winner [CROSS] Tour in HCM ➢ Super Show 9 in HCM with Super Junior ➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival ➢ Korean Vietnam Partnership - Fair with LG ➢ Korean President visits Samsung Electronics R&D Center ➢ Vietnam Food Expo with Lotte Wellfood "𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."

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1. From Efficiency to Innovation Design Thinking & Business Model Innovation Dr. Tobias Hildenbrand, SAP Products & Innovation NaKoGi Workshop, Walldorf, 1 July 2015

5. © 2015 SAP SE. All rights reserved. 5 Conduct regular Retrospectives Split organization into teams Split work Split time Deliver more frequently Risk Risk Deliver more reliably and predictably Reducing Risk with Large-Scale Lean & Agile Development

9. Why Worry about Business Models?

12. What is a Business Model?

15. Business Model Development & Innovation (BMDI)

16. © 2015 SAP SE. All rights reserved. 17 Business Model Development & Innovation (BMDI™) An Iterative Approach to Find the Appropriate Business Model for Products Baseline Appropriate Business Model Version n Version n+1

17. © 2015 SAP SE. All rights reserved. 18 Analyze & Improve Challenge & Change Test & Verify with MVPs Evaluate & Decide w/ Business Case Enterprise View = Business Model Canvas Business Model Network View Business Model Design with BMDI™

19. Project Example: SAP Sports One

30. Thank You ! Comments or Questions?

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