1. Design
Dev
COMBINING DESIGN AND DEVELOPMENT
TOBIAS HILDENBRAND | SAP AG | 28 NOVEMBER 2012

2. WHAT DOES SAP DO?
© SAP 2012 | 2

3. © SAP 2012 | 3

4. WHERE DO WE COME FROM?
© SAP 2012 | 4

5. Source: SAP
© SAP 2012 | 5 40 YEARS OF SAP…

6. Analyze
Design
Code
Test
Fear of delivery
Year 1 Year 2 Year 3 Year 4
© SAP 2012 | 6 THE WATERFALL – A BUREAUCRATIC APPROACH

7. Detailed Specification
Idea
Whitepaper
© SAP 2012 | 7 SCIENTIFIC ANALYSIS – A “STRAIGHT-FORWARD” WAY

8. WHERE ARE WE TODAY?
© SAP 2012 | 8

9. Scrum Chief Product
Teams product
team
backlog
release
backlog
sprint
backlog
© SAP 2012 | 9 OUR DELIVERY IS MORE RELIABLE AND EFFICIENT TODAY

10. Split organization Split work
into teams
Split time
Risk
Deliver more
frequently Risk Retrospectives
© SAP 2012 | 10 SCRUM REDUCES PROJECT RISKS DRAMATICALLY

11. 2. Partnership 3. Mutual Trust
1. Personal 3. Shared Purpose 5. Collaboration
Responsibility Mindset
© SAP 2012 | 11 SCRUM IS PEOPLE-CENTRIC AND FOSTERS COLLABORATION

12. © SAP 2012 | 12 SCRUM IMPLEMENTS MOST PRINCIPLES OF LEAN

13. © SAP 2012 | 13 …ON THE TEAM LEVEL – LARGE-SCALE LEAN MEANS MORE

14. (JIT = Just-in-Time)
© SAP 2012 | 14 HOW DO YOU KNOW WHETHER LEAN WORKS?

15. HOWEVER, “BUILDING
SOMETHING NOBODY WANTS
IS THE ULTIMATE FORM OF
WASTE.” – ERIC RIES (2008)
© SAP 2012 | 15

16. Feasibility Viability
Innovation
Desirability
© SAP 2012 | 16 BUT, HOW TO HIT THE “SWEET SPOT” OF INNOVATION?

17. ‘‘A DEVELOPER NEEDS TO BE CURIOUS AND
ALSO DEVELOP EMPATHY FOR END USERS“
Source: interview with SAP co-founder Hasso Plattner (2012) © SAP 2012 | 17

18. © SAP 2012 | 18 COMPLEMENTING LEAN & AGILE WITH “DESIGN THINKING”

19. WHAT IS DESIGN THINKING?
© SAP 2012 | 19

20. Iterative Approach
Required Space
Right People
© SAP 2012 | 20 DESIGN THINKING “PREREQUISITES”

21. Problem Space Solution Space
© SAP 2012 | 21 SAP‘S ITERATIVE DESIGN THINKING APPROACH

22. “What innovation boils
down to is one per cent
inspiration and ninety-nine
per cent perspiration.”
– Thomas Edison
© SAP 2012 | 22

23. Implementation
© SAP 2012 | 23 PRODUCT INNOVATION = DESIGN AND DEVELOPMENT

24. © SAP 2012 | 24 ENTERPRISE SOFTWARE PRODUCT INNOVATION

25. Feasibility Viability?
Innovation
Desirability
© SAP 2012 | 25 …BUT WHAT ABOUT THE ECONOMIC PERSPECTIVE?

26. WHAT CAN LARGE ENTERPRISES
LEARN FROM STARTUPS ?
© SAP 2012 | 26

27. Source: Ash Maurya (2012) – Running Lean
© SAP 2012 | 27 TAKE A ECONOMIC VIEW & TURN ASSUMPTIONS INTO FACTS

28. Iterate…
…but beware of
”vanity metrics”!
Source: Eric Ries (2011) – The Lean Startup
© SAP 2012 | 28 VALIDATED LEARNING INCLUDING THE ECONOMIC VIEW

29. Problem Space Solution Space
Based on: Tim Brown (2009) – Change by Design
© SAP 2012 | 29 ITERATIVELY CREATING CHOICES AND MAKING CHOICES

30. Source: Ash Maurya (2012) – Running Lean
© SAP 2012 | 30 EVOLVE ENTIRE BUSINESS MODELS, NOT JUST PRODUCTS

31. Customer Customer Customer “Company
Discovery Validation Creation Building”
Source: Steve Blank (2012) – The Startup Owners’ Manual
© SAP 2012 | 31 EVEN LARGE ENTERPRISES CAN LEARN FROM STARTUPS

32. CONCLUSIONS – AS OF TODAY…
© SAP 2012 | 32

33. Design Thinking and Lean and Agile
Customer Development Product Development
Set of shared values and principles
© SAP 2012 | 33 COMBINING DESIGN AND DEVELOPMENT