A brief overview of how Design Thinking (DT) is an integral part of "Customer-Centered Product Innovation", an approach that besides DT comprises Customer Co-Innovation, Business Model Innnovation and Agile Software Engineering.

2. Innovation@SAP = Back to the Roots
Validate your
Assumption
Build & Test Prototypes Early
Keep Iterating Results
with Customers…

3. What is Innovation?
addressing end user
needs and wanted
by customers
there is a market that
justifies the corporate
investment
Desirability Feasibility
Viability
being able to build a
product with existing
technologies and
deliver it in time

4. Don’t Assume you Know the Solution yet
Create
Choices
Make
Choices
We don‘t know… yet!
Iterate
cp. Tim Brown (2009)
and Ozgur Eris (2004)
Innovate

6. Why Working Customer-Centered?
Co-Innovate continuously with Customers & End Users
 Learn about Customer Problems & User Needs
 Design, Develop and Test continuously
 Validate Sprint Results regularly

8. ‘‘A DEVELOPER NEEDS TO BE CURIOUS AND
ALSO DEVELOP EMPATHY FOR END USERS“
Source: interview with SAP co-founder Hasso Plattner (2012)

10. A Diverse Team… A Creative
Space…
An Iterative Approach…

21. our focus

22. 1. Storytelling 2. Clustering
3. Creating a persona
Experiment with different
frameworks, e.g. value
proposition canvas or
customer journey map
4. Defining a
point-of-view

23. How might we…?
<Design Challenge>
Brainstorming Rules

25. Thank You