Aftermarket Business Platform 2014 Post Event Report

October 22nd – 24th 2014, The Grand Hotel Huis ter Duin, The Netherlands
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8th Edition
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dates &
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2 Aftermarket Business Platform 2014 - Post Event Report
A note from the editor
The 8th Aftermarket Business Platform was a melting pot of point of views, gathering 200+ professionals from the manu-facturing
industry, consultancy, software vendors, media, and academia all into one place over the course of three days
to discuss drivers for growth of the Service Business. This gathering of Service Thought Leaders led to dynamic and
stimulating conversations and solutions.
www.aftermarketeurope.com
Sincerely,
http://www.linkedin.com/in/thomasigou
https://twitter.com/tomigou
Thomas Igou
The Editor
IoT, Internet of Everything, Connectivity, Smart Products…
Regardless of its name, there was one topic this year that was
on everyone’s lips. The Internet of Things was seen at the
event as “something that can open new doors,” and there was
a general consensus that IoT is a must as it will change the way
companies, and especially manufacturers, do service. It is no
coincidence that the highest rated session at the event was
held by Dr. Elgar Fleisch, professor at the ETH Zurich, on “why
the Internet of Things is all about Service.” (Dr. Fleisch received
a 5.6 out of 6 for his presentation). There were many exciting
conversations and genuine optimism about the potential that
IoT could bring to further developing value added services.
However, the biggest concern still remains around how to
integrate a functional model that brings business value and
concrete ROI. As said during one of the sessions, “whoever
owns the data will own the business”; however, the key is to
know how to derive value from the data. And what to do with it,
on the business side.
If IoT offers advanced technological support on how manufac-turers
can improve and differentiate their service offerings,
servitization is the methodology which organizations need to
adapt to. Professor Tim Baines of the Aston Business School,
the recognized guru on the topic, had a shrewd presentation
on what it takes to compete through servitization and product-service
systems, based on years of research conducted with
leading organizations like MAN and Rolls Royce. As he ex-plained,
advanced services are about your customer’s success;
as such, services need to focus on their capability to achieve
that success, and should offer features such as pay-for-use,
risk management, long term contracts, and a cost-down
commitment. This approach will create a win-win situation
benefiting both customers (who will receive better and more
customized services) and manufacturers (who will be able to
take advantage of service contracts, who are becoming a true
revenue generator).
There were many other topics discussed over the course of
the three days, either through the presentations, roundtable
discussions, workshops, or networking conversations, such as
value based pricing, talent management, Big Data, installed
base management, augmented reality, scheduling and dis-patching
and many more.
In the end, participants agreed that regardless of industry,
organizations face similar challenges when trying to change
their organization towards a service-centric approach, and
such a cross-industry platform is ideal to exchange relevant
and groundbreaking ideas without the constraints of revealing
information to direct competitors. I look forward to meeting
similar and new faces in 2015 and continue the conversation
throughout the year.
Call for speakers
Check page 14 for speaker opportunities for the 2015
edition and how to get in touch with me.
Aftermarket in numbers:
211 participants
44 speakers
19 countries represented
17 partners

Aftermarket Business Platform 2014 - Post Event Report 3
Testimonials from Aftermarket
What did the partners have to say?
“The event is one of the best events that brings together academics, industrialists and technologists to discuss the
future of After Market. For my organization and myself personally there are some very good take-aways.”
– Business Director, Hexaware Technologies
“The best event out there for Service Professionals.”
– Sales Lead UK/Benelux, PTC
“This is the place to meet and exchange insights and experiences with peers on developing your service business.
Relevant and up to date presentations from leading companies.”
– Partner, Noventum Service Management
“The event was a melting pot of point of views from different geographies in Europe.”
- Chief Marketing Officer and Head of Partner Business, Entercoms
“Great conference, lots of valuable information to collect”
– Service & Aftersales Solutions Director, Dassault Systemes
“Well organized, loads of relevant content. Good networking opportunities with high diversity of participants.”
– Senior Program Manager Service Innovation, FEI
“My first time at the Aftermarket Seminar. Great! A lot of new contacts, interesting speeches, great location! I will
return with pleasure!”
- Internal Service Business Consultancy, Marel
“It was my first visit to the Aftermarket Business platform. I received a lot of eye openers and experienced aha moments.
For me this was a very good platform.”
– Head of After Sales Business Area Machines, Ammann Group
“The topics of the Aftermarket Conference were exactly the ones we are addressing in our company.”
– Global Business Development Director Aftermarket, PAC
“Excellent high quality presentations and outstanding event organisation.”
– Marketing Manager Global Aftermarket, Howden Groups
What did the delegates have to say?
What did the speakers have to say?
“After Market Conference is of extreme highlevel of participants. It is an excellent platform for networking and learn from
other fields of industry “ best practice for service initiatives “ . No doubt , I will be there next year again”
- Business Partnership Development Manager, BKS Stromschienen
“Great to be updated on trends in service and benchmark your performance.”
- Global Aftermarket Director, Howden
“Excellent opportunity to see other aspects of aftermarket business outside of my industry.”
- Aftermarket Business Process Manager, Bosch Rexroth
“Interesting presentations and discussions. Excellent opportunities for networking. Good structure with nice balance
between presentations, round table discussions and social activities.”
– Senior Manager Concept Development, Valmet
“Very interesting material and excellent presenters - and the organization was very impressive with time for 1 to 1s and
focus group discussions, well done!”
– Aftermarket Engineering Leader EMEA, Ingersoll Rand

Stories from Aftermarket
What I learned
We have had excellent speakers with in-teresting
insights on how the world of af-termarket
and services is evolving and will
evolve in the next years as opportunities
arise from goods connectivity. We have
had the opportunity to learn from best
practices from different sectors and the
possibility to have individual discussions.
The organization stroke the right balance
between the professional presentations
and a friendly atmosphere to enjoy while
sharing interesting conversations, includ-ing
a great opera singer! The location was
a good choice for its proximity to Schiphol
and the opportunity to relax looking at the
sea.
It has been interesting to see how the
Total Cost of Ownership is applied as a
tool to move from selling ‘boxes’ to sell-ing
value throughout the lifetime of the
equipment, highlighting the concepts
and stakeholders that need to be involved
in the agreement with the customer.
Another key takeaway is the importance
of having a robust strategy for gather-ing
the key data about the equipment
sold and assuring it is centralized. This is
paramount to be able to provide services
to the customers and customize them to
their needs. And finally the ERP systems
integration from manufacturer to the
different aftermarket channels to assure
that we monitor availability as how the
end customer sees it. Some of the presen-tations
also insisted on the importance
of creating the right KPIs to drive the life-cycle
management of the product, which
interesting examples on how strategy can
fail if the KPIs are not aligned.
From my side it has been a pleasure to
share what Ingersoll Rand and Thermo
King is doing to engage more with cus-tomers
during the lifetime of the equip-ment
– by supporting our Thermo King
Dealer network in offering solutions for
different applications. We are convinced
that service contracts is the most efficient
way to drive the relationship and please
the customer as we create a ‘win-win’
culture, rather than the break-fix model
that would be more a ‘win-lose’. We are in
the direction of integrating our telematics
and fleet monitoring solutions with the
contracts so that customers can achieve
the value of optimizing their assets and
reducing their operating costs. From a
more personal perspective, in aftermarket
engineering we engage by providing the
technical deliverables and the project
management that the different programs
require.
It has been by all means an inspiring and
exciting conference; I would highly recom-mend
it to colleagues and discourage
competitors from joining it!
- Oscar Sanz de Acedo
Oscar Sanz de Acedo,
Aftermarket Engineering Leader EMEA,
Thermo King - Ingersoll Rand

Stories from Aftermarket
Taking part at the Aftermarket Business
Platform in Amsterdam was a remarkable
milestone for the year. There are a lot of
Service Concepts and Processes, Mainte-nance
Models, Databases and online tools
written. The difference at the conference
was that there was a possibility silently
and actively to benchmark “best practice
“and share experiences with industry. It
gets more and more visible that Service
is not Industry specific when it comes to
processes and tools, it is more about “how
to implement it in my own organisation”.
This conference was populated with a great
profile of people. Field experienced manag-ers
mixed with Executive Management
Knowledge and some critical observers
created a valuable audience for the event
The 15 minutes meetings in the afternoon
with personal selected participants were
extremely useful. Business leads could
be developed and now followed up in
structured steps. But this was only one
element of the event which paid off the
participation.
When asking one participant why he
turned up, his story was impressive to
me. He was from Alstom and he shared
his decision to join with me based on the
following facts: a marketing lady called
him, but it was not convenient to talk- So
he asked for a call the next morning at 7.00
am when he would drive to work. Mean-while
he checked in the office, if someone
else got a call. Indeed, the marketing lady
called the entire service team of him. What
a great job, she did her homework without
being demanding. The following morning
she called the manager again, sharp at
7.00am. Hence, she listened and kept her
commitment. And now the manager felt
convinced that attending the event would
be a wise decision. Great compliment to
the organisation committee.
The warming up session on the first
evening with Malcolm Larri, from “brave
“confirmed again that we as managers
cannot be often enough reminded how
important it is that working together in
a team is a process with clear roles and
responsibilities and that team members
have to be carefully selected case by case
so that the outcome will be productive and
sustainable. Let me share my experience
of the Spaghetti Tower Building on the
first evening. It looked not only to me, but
also the others like “ahh one of the games
which we have done many time and we
know what to do”. Good, we had fun, we
did not fight, but the “little boys’ desire of
building a tower started”. No conversation
about strategy and planning, straight to the
implementation phase. – Some frustration
at the end, as the Spaghetti tower was tall,
but not stable. The reflection of Malcolm of
the fact that you need leader, analyst, plan-ner
and implementers in team got proven
again. His conclusion with giving people
hats with their temporary roles could
change output and behaviour was a mes-sage
which maintains as a reflection for the
day to day life in the future. It was surely an
interesting icebreaker for the event.
However, we should not forget a second
element of differentiation at the After
Market Conference, the Opera Singer. Yes,
you would expect such a voice to come
up in the evening entertainment program,
but to give him the first debut just after
lunch before the roundtable meetings. It
created a highlight and set a mood of im-portance
of After Market. Service is power
in business and industry. I liked this way of
creating attention of the audience.
As the location was suiting the networking
concept of the event, there was always
sufficient space for even on the spot
organised breakout sessions.
When speaking with a participant from
ABB , it was great to see that he picked
up a lead in an area which you would not
expect in the first instance at this confer-ence,
the dairy business, namely selling
robots and servicing robots for milking.
What a great sample of developing new
leads. And this just because “both com-panies
did not know each other’s product
portfolios” and possible synergies.
I myself made a great contact with Thom-as
Radau, Head of Business Team Service,
Deutz AG. Talking to him about the KPIs
set up with the dealers, but also for the
market was a good reflection topic. And
again here a trend was visible, that service
KPIs are not industry specific, but process
and outcome related. However, if the KPIs
are not well set and measured, the growth
program is limited. Additionally, I liked the
elements of customer satisfaction and the
necessary measures taken in service to
turn the comments to growth elements.
However, there had been also various occa-sions
where I was approached for consulting
advice. I felt proud and good at this moment.
As this event is not about “how good we
are“, but how we can support others to
achieve similar success or more. But this
requires also the hard step of asking a ques-tion.
And I like the conconcept of “Just ask
“without asking there is no chance to learn
and improve. There is no stupid question at
any time, there is only an inappropriate way
of the receiver to respond to it. More ques-tions,
are more opportunities to learn.
Would I attend the conference again -
Straight forward answer is YES. The con-cept
is well designed. The audience is of
good quality and many repeat participants.
It is a good combination of mega compa-nies
and midsize companies touched up
with some entrepreneurs. The presence
is global, but core of the participants is
from Europe. Well marketed and presented
event. Also, what was nice to see a good
balance of diversity in gender at the event.
- Regina Roos
Regina Roos,
Business Partnership
Development,
BKS Stromschienen AG
Glimpses of a 3-day conference

Speakers from Aftermarket
Howard Heppelmann, Divisional Vice President
and General Manager, SLM Segment, PTC
Ruben Coetsier, Head of Business Line
Aftermarket Logistics, Katoen Natie
Per Stjernqvist, Managing Director, Volvo
Construction Equipment
Regina Roos, Business Partnership
Development, BKS Stromschienen AG
Timo Okkonen, Chief Commercial Officer,
Inspecta Group
Padmakumar (EPK), Global Director – Vertical
Solutions Manufacturing, HCL
Tim Faulkner, VP Sales Continental Europe,
ClickSoftware
Hilbrand Rustema, Managing Director,
Noventum Service Management
Kraft Schumann, Founding Member &
Chairman, ISLA
Alexandre Marrot, Customer Service
Director Business Solutions, Xerox Public
Transport
Thomas Radau, Head of Business Team
Service, Deutz AG
Timo Okkonen, Vice President Aftermarket
Services, Vacon
Frank Bunge, Global After Sales Service
Director, Leica Microsystems
Antony Bourne, Global Industry Director
Manufacturing, IFS
Tony Abouzolof, Co-Founder & Global Sales,
Syncron
Markus Kellermann, Product & Price
Management, MAN Trucks & Bus
Maarten Wijnheijmer, Global Aftermarket
Director, Howden Compressors Division
Måns Isacsson, Service Development Manager
Nordic, SKF
Robbert Kreber, Head of Aftersales Europe,
LiuGong Machinery Europe
Ivo Ruckstuhl, Head of Mobile Solutions,
Coresystems
Anthony Dennehy, Senior Director Strategic
Supply Chain, Entercoms Inc.
Gopalakrishnan V K (Gopal), Chief Marketing
Officer & Head of Partner Business,
Entercoms Inc.
Kris Oldland, Editor, Field Service News Daniel Petersson, Head of Navetti North
America, Navetti
FIELSDERVICE NEWS

Speakers from Aftermarket
Simon Fritsch, Head of Global Aftermarket Mirko Brinker, Sales Account Executive, PROS
Sales & Service, EagleBurgmann
Prof. Dr. Elgar Fleisch, ETH Zurich Rohan Richards, Director of Business
Thilo Kerner, Director EMEA LoB Customer,
SAP
Tim Baines, Professor, Aston Business School
Karl Geffken, Director of Marketing, Medtronic
Global Services
Juha Ojala, Senior Manager, Concept
Development, Valmet
Stefan Hatt, Group Vice President - Global Head
of Service, ABB Power Systems
Johan Östlin, Pricing Consultancy Manager,
Syncron
Louis-Dominique Bouclier, Head of Airbus
FHS Pool Management, Airbus
Wojtek Bulatowicz, Senior Manager of Services
& Solutions, Welch Allyn
Alexandre Figuiere, Business Development
Manager EXALEAD, Dassault Systemes
Denis Bouteille, Group Service Director,
FIVES
Oscar Sanz de Acedo, Aftermarket Engineering
Leader EMEA, Thermo King - Ingersoll Rand
Koen D’Haeyer, Senior Manager Technical
Service Support & Service Development, Lely
Louis Marquis-Sébie, Pool Management
Special Projects Leader, Airbus
Heikki Lummaa –Strategic Consultant,
PROS EMEA
Rory Moore, B.Tech, MBA, Aftermarket
Business Process Manager, Bosch Rexroth
Simon Mackenzie, Strategic Development,
CHEP
Innovation & Principal Consultant, Ericsson
Would you like to be involved in the 9th Aftermarket Business Platform? Copperberg is looking for
dynamic and committed service professionals to join the speaker panel for the 2015 edition.
Check page 14 for more info

Thanks to our - Partners
Noventum is the only globally operating management
consulting firm specialising in strategic service
management. Our mission is to use our expertise
in this area to unlock the unlimited potential of Service Business in organisations. We
help companies develop strategies for profitable and sustainable service-driven
growth. Using these strategies, we then help with their design and
implementation through our Service Transformation Programs. With over
200 successful projects and several Fortune 500 clients in our portfolio,
Noventum has what it takes to galvanise your Service Business.
To learn more, visit www.noventum.eu
Syncron maximizes aftermarket pricing and supply
chain performance, easily. Our groundbreaking software
applications, leverage existing IT infrastructure, are
rapidly implemented and at lower cost than other solutions. Within six to
twelve months, it yields performance improvements of 3 %– 6% in increased
profitability and 20%–40% reduction of capital tied-up in inventory as well
as improved customer retention and satisfaction. Syncron software solu-tions
are delivered as SaaS residing in the cloud as well as hosted solutions
and perpetual licenses. To stay ahead, many world-leading companies have
chosen Syncron: Alfa Laval, Atlas Copco, Deutsche Bahn, Eaton Aerospace ,
Ford, GE Aviation, Hitachi, Konecranes, Mazda, Metso, Renault Trucks, Toyota
and Volvo.
To learn more, visit www.syncron.com
3DEXPERIENCE Universes for Sustainable Innovation
Dassault Systèmes, the 3DEXPERIENCE Company,
provides business and people with virtual universes
to imagine sustainable innovations. Its world-leading
3D design software, 3D Digital Mock-Up and Product Lifecycle Management
(PLM) solutions transform the way products are designed, produced, and
supported. Dassault Systèmes’ collaborative solutions foster social innova-tion,
expanding possibilities for the virtual world to improve the real world.
The group brings value to over 150,000 customers of all sizes, in all industries
around the globe.
To learn more, visit www.3ds.com
HCL Technologies is a leading global IT services
company working with clients in the areas that impact
and redefine the core of their businesses. Since its emergence on global
landscape after its IPO in 1999, HCL has focused on ‘transformational out-sourcing’,
underlined by innovation and value creation, offering an integrated
portfolio of services including software-led IT solutions, Application Managed
Services, ERP led transformation, Supply Chain, aftermarket solutions,
business services, remote infrastructure management, engineering and R&D
services. HCL leverages its extensive global development centers across 31
countries and its ITAR compliant facilities to provide holistic, multi-service
delivery in key industry verticals including High Tech, Automotive, Aerospace
and Defense, Chemical, Pulp & Paper and Industrial Manufacturing. HCL
takes pride in its philosophy of ‘Employees First, Customers Second’ which
empowers its 90,190 transformers that spread across High Tech and Manu-facturing,
Consumer Services, Public Services, Healthcare and Life sciences
and Financial Services to create real value for the customers. HCL Technologies,
along with its subsidiaries, had consolidated revenues of US$ 5.2 billion, as
on 31st March 2014 (on LTM basis).
To learn more, visit www.hcltech.com/manufacturing/servsmart
Around the globe, aftermarket service providers using IFS Applications™
are running their businesses more smoothly and efficiently because
they get complete visibility and control throughout their operations.
An end-to-end solution, IFS Applications™ supports field service and
depot repairs with solutions for service contract management, mobility,
scheduling, repairs and logistics—in several countries at the same time if required.
Moreover, it is documented easy to use and learn, with lower training costs and
increased productivity as a result. And because it is component-based, IFS
Applications™ sits neatly alongside whatever legacy systems companies are using
to support their manufacturing, financials or other business processes. IFS is a
public company founded in 1983 that develops, supplies, and implements IFS
Applications™, a component-based extended ERP suite built on SOA technology.
IFS focuses on industries where any of four core processes are strategic: Service
& asset management, manufacturing, supply chain and projects. The company
has 2,000 customers and is present in approximately 60 countries with 2,800
employees in total.
To learn more, visit www.ifsworld.com
PTC (Nasdaq: PTC) delivers technology solutions that
transform the way you create, operate and service products
for a smart, connected world. PTC’s Service Lifecycle
Management system of best-in-class solutions connects
people, products, processes and service to the enterprise (ERP, CRM and
PLM) to optimize services outcomes. PTC empowers companies to transform
themselves into strategic service organizations that increase customer value,
profitability and revenue.
To learn more, please visit www.ptc.com/go/service
PROS Holdings, Inc. (NYSE: PRO) is a big data software
company that helps customers outperform in their markets
by using big data to sell more effectively. We understand
the complexities aftermarket companies face. PROS service parts industry
solution provides powerful part and dealer insights that give sales teams the
knowledge and confidence they need to win business more profitably. From
millions of customers, transactions or SKUs, PROS can handle the volume
of data that is commonplace in the aftermarket parts industry. We apply 29
years of data science experience to unlock buying patterns and preferences
to reveal which opportunities are most likely to close, which offers are most
likely to sell and which prices are most likely to win. PROS has completed
more than 700 implementations of its solutions in more than 55 countries,
across a vast spectrum of vertical industries including automotive, chemi-cals,
building products, industrial, manufacturing, medical, petroleum, and
travel. Our aftermarket customers include leading companies such as TRW,
The Gates Corporation, Navistar and O’Reilly.
To learn more, visit www.pros.com
ServiceMax is the leading field service management
solution for a new era of mobile business. We opti-mize
end-to-end field service operations including: workforce optimization,
advanced scheduling and dispatch, parts logistics, inventory & depot repair,
installed base entitlements, and social collaboration to ensure customers
of all sizes – such as Coca-Cola Enterprises, Tyco, and McKinley Equipment
– deliver flawless field service. But don’t just take our word for it, in a recent
customer survey, average ServiceMax customer increased productivity due
to mobile by 24%, revenue by 22%, and customer satisfaction by 15%. Built
100% native on the Salesforce1 platform, our software runs in the cloud on
any mobile device and connects field technicians, companies and custom-ers
to provide a simple, yet powerful way to help companies perfect service
delivery, drive revenue and growth, and delight customers.
To learn more, visit www.servicemax.com.
coresystems is an award-winning cloud-based
mobile business solutions company.
The company builds innovative platforms, tools and applications that enable
small, medium and large companies to effectively manage their business
processes and better serve their customers. Over 100,000 users throughout
the world in a range of industries use coresystems’ apps to quickly navigate,
capture, record and report on highly complex business processes. In addi-tion,
coresystems has a team of qualified consultants to guide complex ERP
projects to find solutions that best fit customer needs. Headquartered in
Windisch, Switzerland, coresystems was founded in 2002 and currently has
several offices around the world, including London, New York, Sao Paolo and
Shanghai.
For more information see www.coresystems.ch
SAP offers a differentiated solution that enhance customer
satisfaction, increase service revenue, and improve efficiency
of customer service operations. Unlike other customer service
solutions that only provide a siloed view of the customer and
require significant integration for executing the complete customer data and
service process, the SAP solution is designed out-of-the-box to provide your
customer service and field service agents all the right knowledge, resources,
tools and insight to surpass customer expectations every time through appropriate
channels of interaction. With the SAP solution and insights (gained from it), you
can deliver the right service level to the right customer, thereby maximising your
return on investment. A delighted customer is also an attractive customer for
selling additional products and services. The SAP solution makes it very easy for
companies to bundle together relevant products, services and prices and make
smart recommendations in real-time to increase service revenues and profit-ability.
Find out how SAP is helping companies achieve a customer experience
advantage through Service Excellence at: http://www.sap.com/lines-of-business/
customer-service/index.epx
To learn more, visit www.sap.com

Thanks to our - Partners
ClickSoftware is the leading provider of mobile work-force
management and service optimisation solutions,
supporting over half a million field resources globally,
across several industries. It creates value for service companies by increasing
productivity and customer satisfaction and reducing operational costs. Customers
include: Portugal Telecom, Bell Canada, Anglian Water, Xerox, Bosch and Ricoh.
ClickSoftware’s end-to-end workforce management solutions range from
demand forecasting and planning, optimised shift planning (rostering) and
scheduling, to mobility and business intelligence.
To learn more, visit: www.clicksoftware.com
Astea International (NASDAQ: ATEA) is a global provider of
end-to-end service management software solutions that offer
all the cornerstones of service lifecycle management, including
customer management, service management, asset management,
forward and reverse logistics management, and mobile workforce management
and optimization. Astea’s solutions link processes, people, parts, and data to
empower companies and provide the agility they need to achieve sustainable
value in less time, and successfully compete in a global economy. Whether
on-premise or in the cloud, Astea delivers powerful field service management
solutions that fit your distinct requirements and address the complete service
lifecycle. Since 1979, Astea has been helping more than 600 companies
drive even higher levels of customer satisfaction with faster response times
and proactive communication, creating a seamless, consistent and highly
personalized experience at every customer relationship touch point. Astea
has licensed applications to companies, around the world, in a wide range
of sectors including Medical Device & Diagnostic Equipment; IT/High Tech
Equipment; Imaging/Copiers/Office Equipment; Industrial Equipment; Scientific
& Technical Instruments; HVAC; Process Controls & Instrumentation;
Construction; Point of Sale Equipment; Telecommunications; Food Service
Equipment; Fire & Security; Professional/IT Services; Property/Facilities
Management Services; and Gaming/Leisure Equipment.
To learn more visit: www.astea.com
Media Partners 2014
One of the most important factors to achieve a maxi-mized
profitable business is to combine a well proven
methodology supported by a software tool covering
all aspects of the pricing process. It is crucial that the
pricing solution is tightly integrated with other core IT-systems like ERP, Data
warehouse, PDM and other systems. With the support from our consultants’
expertise and experience, and in close cooperation with our customers’
business and IT groups, Navetti has a proven methodology for a fast and
cost-effective pricing implementation. Navetti is present in Sweden, USA,
Germany, Belgium and Finland.
Navetti works in three main areas:
• Market Management: Secure optimal profitability on a global level with
local list prices
• Price Management: Value and market based pricing
• Navetti PricePoint™: The software solution that delivers a sustainable
pricing process
To learn more, visit www.navetti.com
Entercoms drives real-world results in aftermarket operations,
all day, every day. Market-leading clients engage us for our
unrivaled expertise in designing and managing increasingly
complex aftermarket supply chains and service operations.
As knowledgeable partners and strategic allies for global
operations leaders, our time-tested tools, human intelligence and actionable
operating analytics improve both customer experience and the bottom line
– without one jeopardizing the other. We embed analytics into our customers’
processes to greatly increase their ability to make sense of all the data in
their service supply chain, providing an “outlook into the future.” The result
is significant improvements in supply chain structure and inventory & asset
utilization. Entercoms is the fastest way to bridge the gap between changing
business needs and continued gaps in supply chain systems, processes and
skills. The Collaborative Service Model provides unprecedented visibility,
control and intelligence into the service supply chain. Established in 2008,
Dallas-based Entercoms is an operations and analytics company powering af-termarket
supply chains. Approximately 400 professionals, speaking more than
14 languages, apply decision sciences, predictive analytics and broad industry
expertise in collaboration with customers to execute a customized strategy
to fulfill business objectives. With additional locations in Denver, Colorado;
Campbell, California; Pune, India and Cork, Ireland; Entercoms manages
more than 750,000 parts, providing comprehensive coverage to customers
worldwide.
To learn more, visit: www.entercoms.com
CHEP is the global leader in reusable packaging solutions,
managing over 400m fast moving assets across global
supply chains. We partner with customers to find solutions
to their most challenging problems in reusable packaging logistics and to deliver
savings in end to end supply chain costs. Our Automotive and Industrial division
has long term partnerships with four of the ten largest car manufacturers;
nine of the top fifteen tier one suppliers; plus a number of white goods and
agricultural equipment OEMs. We operate throughout the global supply
chain from raw materials through to OEM and aftermarket. CHEP is part of
Brambles Limited, headquartered in Sydney, Australia.
For more information, visit www.chep.com/automotive
Katoen Natie can be your single-source aftermarket solution
to provide the supply chain support according to your
needs. We are present in 34 different countries. We offer
our customers different solutions, customized when
required. Due to our long experience in different market
segments, we can offer best-in-class services. The services Katoen Natie
offers are adapted to the customer and current market needs. We avoid
working with a “standardized solutions package”. Katoen Natie understands
different business models and uses its competence to offer the best fit for its
customers. The solutions of Katoen Natie enable considerable upgrades and
savings for their customers’ supply chain. Katoen Natie is active in the fol-lowing
key sectors: Consumer electronics, Industrial goods and Equipment,
Automotive and Packaging, Health- and Personal care, E-commerce and
Aftermarket logistics. We work out the best fit for your aftermarket, which
gives you a competitive edge, by providing a tailor made solution.
To learn more, visit www.katoennatie.com
Hexaware is a global provider of IT, BPO and consulting services,
working round the clock across the globe in delivering
meaningful technology solutions to our customers. Since its
inception in 1990, the Company has been providing cutting
edge solutions to small, large & fortune 500 companies across the globe
across various industries such as Banking, Financial Services, Insurance,
Travel, Transportation, Logistics, Life Sciences, Healthcare and Manufacturing. Our
experience in the business process outsourcing arena fully complements and
strengthens our service spectrum and allows us to operate as an enterprise-class
solution delivery company. Our solutions aim to provide high value by
optimising cost of ownership of technology investments for customers. Our
commitment is to provide solutions that translate into tangible business
outcomes for our customers. Our ‘partner-in-business’ approach generates
high business value for customers and rich dividends to Hexaware in the form
of a continual stream of repeat business.
To learn more, visit www.hexaware.com
FIELD SERVICNEEWS

Participants from Aftermarket
ABB VP - Global Head of Service
ABB Regional Product Group Manager
and Business Development Manager
ABB Vice President Service
ABB Ltd Marketing & Sales Manager Service
ABB OY Country Service Manager
Abbott Vascular Country Manager Austria
ACMAVOLPAK After Sales Director
Agfa Graphics NV Innovation & Global Services Software Manager
Airbus Head of Airbus FHS Pool Management
Airbus Pool Management Special Projects Leader
Airbus Defence and Space Senior Manager Military Aircraft Strategy
Airbus Group Vice President Strategy and Enterprise Initiatives
Alfa Laval Aalborg A/S Department Manager
Alstom Grid Vice President Alstom Grid Service
Ammann Schweiz AG Head of After Sales Business Area Machines
Andritz Director
Andritz Feed & Biofuel A/S Service Manager
Astea Business Development Executive EMEA
Astea EMEA Technical Services Manager
Aston Business School Professor
Avure Technologies AB Manager Contract Execution
Avure Technologies AB Field Service Manager
Avure Technologies AB Logistics and Spare Parts Manager
Avure Technologies Group US Operations Manager - In-Service Support
Axis Communications AB Service Manager
Axis Communications AB Service Manager
BKS stromschienen AG Business-Partnership-Development
Bosch Rexroth Business Process Development Manager
Bosch Rexroth Senior Manager Global Service Sales ME
Boston Scientific Medizintechnik GmbH Regional Manager
Carraro Drive Tech Sales & Business Development Manager
Caterpillar Propulsion Production AB Aftersales Manager EU & America
Caterpillar Propulsion Production AB Service Manager
CHEP Strategic Development Manager
CHEP Customer Solutions Manager
CHEP Senior Manager Marketing and Solutions
Cibes Lift AB After Sales Manager
ClickSoftware Inside Sales Specialist
ClickSoftware Account Executive
ClickSoftware Marketing Programs Manager EMEA
CNH Industrial Business Intelligence
CNH Industrial Brand Marketing and EMEA Product marketing Director
COESIA S.p.A. Market Development Senior Manager
Consumer Goods Machinery
Consilium Marine & Saftey AB After Sales Manager
Coresystems AG Head of Mobile Solutions / Executive Board
Coresystems AG Director of Sales
CSi industries B.V. Team Leader Frontoffice & Development
CSi Lifecycle Services
Danieli Centro Tube Vice President Customer Service
Dassault Systèmes Solution Experience Director
Dassault Systèmes Senior User Experience Designer
Dassault Systèmes Business Planning Analyst
DENSO EUROPE B.V. Manager Aftermarket Export Sales
& Customer Service
Deutz AG Head of Business Team Service
Donaldson Europe BVBA Marketing and Business Strategies Manager
EagleBurgmann Germany Gmbh Head of Global Aftermarket
Sales & Service
Embraer Aviation International Material & Logistics Manager – Embraer
Executive Jets
Entercoms Senior Director Strategic Supply Chain
Entercoms Supply Chain Architec
Entercoms Chief Marketing Officer & Head of Partner Business
Entercoms Global Operations Ltd EMEA Business Development Director
Ericsson Principal Consultant
ETH Zurich Professor
EvoBus GmbH Head of productmanagement and pricing
Fastems Oy Vice President, Lifecycle Services
FEI Service Innovation Architect
FEI Senior Director Global Services
Field Service News Publisher. Field Service News
Fives Service Director
Fives Group Service Marketing Director
Flowserve (Austria) GmbH Director Parts Operation EMEA
GDM SPA After Sales Manager
Haarslev Industries A/S Vice President – After Sales & Service
Hapa AG Aftermarket Key Account Manager
HCL Netherlands B.V AVP-MFG-Industry Solutions
HCL Netherlands B.V Global Manufacturing Marketing Head
HCL Netherlands B.V Business Development Manager -
Manufacturing Sector
HCL Netherlands B.V Senior Sales Director
HCL Netherlands B.V Senior Marketing Executive
Hexaware Associate VP
Hexaware Business Director - Manufacturing Europe
Hiab Vice President Services Products
Hiab Director Product management
Howden Global Aftermarket Director
Howden Heavy Fans&Heaters Division, Marketing
Mananger Global Aftermarket, Fans and Heaters
Howden Power Spain EMEA Aftermarket Sales Manager
Howden Power Spain Director Global Aftermarket
Howden Thomassen Compressors Manager HTS Netherlands
HP LF Design Services Business Manager
Husky IMS S.A. Business Manager Aftermarket Services
Husky IMS S.A. Global Engineering Manager Aftermarket Services
IFS Alliance Manager
IFS Global Industry Sales Director
IFS Key Account Manager
IFS Senior Advisor
IFS Senior Advisor
Ilapak Aftermarket Manager
Ilapak International SA Customer Service Manager
IMI CCI Senior Regional Sales Manager Follow-On, EMEA
Ingersoll Rand Aftermarket Engineering Leader
Ingersoll Rand Manager Core Parts
Ingersoll Rand Aftermarket Product Manager
Inspecta Chief Commercial Officer
Ishida Europe Ltd General Manager – Aftersales EMEA
Ishida Europe Ltd Business Manager EMEA – Multihead Weighers
ISLA Chairman
Katoen Natie Aftermarket Manager

Participants from Aftermarket
Knorr Bremse CVS Vice President Aftermarket
Knorr Bremse CVS Aftermarket Strategy Manager
Kone IT Director
Konecranes UK Ltd Country Director
Krohne Service Manager
Laerdal Médical EMA Operations and Services Director
Laerdal Médical Ragional Manager Technical Services
Leica Microsystems Global After Sales Service Director
Lely International N.V Business Segment Leader
Lely international N.V. Senior Manager Technical Service Support
Liebherr-Aerospace Lindenberg GmbH Project Coordinator
LiuGong Machinery Europe Aftersales Director EMEA
MAN Truck & Bus AG Head of Product & Price Management
MAN Genuine Parts
MAN Truck & Bus AG Senior Manager Product Management
Parts & Commodities
MAQUET Holding B.V. & Co. KG., resident Global Aftermarket
MAQUET Holding B.V. & Co.KG VP Business Management Aftermarket
Marel Service Director
Marel Service Director - Innova Software
Marel Service Director Sales & Service Units Intl.
Marel Stork Poultry Processing B.V. Manager Strutural Department Service
Marel Townsend Further Processing B.V. Internal Service Bussiness
Consultancy
Medtronic Director Marketing
Metso Automation Director Services Development
Metso Automation Inc. Manager, Services Execution & Support
Mettler-Toledo International Inc. Global Service Marketing Manager
Mettler-Toledo International Inc., usiness Developer
MHI Vestas Offshore A/S After Sales Manager
MHI Vestas Offshore A/S Spare Parts Project Coordinator
Moog Italiana srl Global Marketing Director
Moog Italiana srl Field Service Manager EMEA
Moog Italiana srl Business Development Director - Industrial Services
Moog Italiana srl Sales Manager Europe - Industrial Services
Navetti Senior Vice President
Navetti Head of Navetti North America
Navetti VP Marketing & Human Resources
Nibe Energy Systems Manager After Sales Service
Norgren Limited Global Sales Effectiveness Manager
Norgren Limited Business Development Manager
Noventum Managing Director
Noventum Partner
Noventum Consultant
Noventum Consultant
Numafa Cleaning & Automation Sales Manager Service
Outotec, Vice President Operation & Maintenance
Outotec (Finland) Oy VP Services, Region EMEA
PAC L.P VP Service and Aftermarket
PAC L.P Global Business Development Director Aftermarket
PAC L.P Director of Service and Aftermarket
PAC L.P Regional Aftermarket and Service Director (Asia)
PROS Inc. TBA
PROS Inc. Strategic Consultant
PROS Inc. Sales Account Executive
PTC Marketing
PTC SAM Service Lifecycle Management
PTC Service Sales Representative
PTC ThingWorx Sales Representative
PTC Senior Director, SLM Market
PTC Divisional VP and GM
PTC Principal Technical Sales Specialist
PTC PTC IoT Strategy
PTC Parametric Technology Italia S.r.l., SLM Account Manager
Sandvik Mining and Construction Vice President Customer Services
SAP Senior Director Business Development EMEA
SAP VP Cloud for Service
Scania Director Business Development and Presales
ServiceMax Enterprise Account Executive Nordics & Benelux
ServiceMax Business Development Manager
ServiceMax Sr. Pre-Sales Consultant
ServiceMax Marketing Communication Specialist EMEA
Siemens Schweiz AG Sales Engineer Customer Services
SKF Service Development Manager Nordic Region
SKF Polska SA Global Manager, Certified Programs
SPP Pumps Ltd ESD Business Development Manager
SPX Flow Food & Beverage Vice President, Global Food &
Beverage Aftermarket Sales
Stoneridge Business Unit Manager
Syncron Director Sales DACH
Syncron Director Sales Nordics
Syncron Pricing Consultancy Manager
Syncron MD & Co-Founder Syncron
Teleplan BV Global Director Human Resources
Tenova After Sales Manager
Tenova Metals Division, Customer Service Manager
ThyssenKrupp Resource Technologies Sales Manager, CF Global Service
Turbomach SA Area Sales Manager
Vacon Vice President Aftermarket Services
Valmet Senior Manager, Concept Development Service
Varian Medical Systems Senior Director, W.W Customer Support
Varian Medical Systems Territory Service Manager
Welch Allyn Service & Solutions Director
Welch Allyn BV Manager Field Service EME
Voith Paper GmbH & Co. KG Director Product Management Service
Voith Turbo GmbH & Co. KG Vice President Application Development
Volvo CE Managing Director Denmark
Volvo Group Director Aftermarket Design Support
Volvo Group Director Services Offering Planning
Volvo Penta Global Aftermarket Logistics Director
Volvo Penta Strategy Business Development Manager
Volvo Penta Director AfterMarket Sales & Customer Support
Volvo Penta Aftermarket Development Manager
Volvo Penta Dealer Business Manager
Vossloh Rail Vehicules Head of After Sales & Services
Xerox Customer Services Director
XMReality Sales Manager
Xylem Services GmbH Aftermarket and Service Manager
Yanmar Europe Customer Service Manager
Zimmer Inc Director Hospital Services & Solutions EMEA
Zimmer Netherlands B.V. Marketing Manager

Delegate Profile
The Aftermarket Business Platform is the largest gathering of senior level service professionals in Europe, and the 8th edition had
a more cross-industry and cross-regional feel than ever before.
Industrial Equipment was the most represented industry with 24%, followed by Power & Automation (14%) and Others (14%, representing
Pulp & Paper, Chemicals, Academia…). There was also a big surge from Healthcare (10%) compared to previous years, and strong presence
from food processing and electronics (8% each).
Delegate Profile
For the first time taking place outside of the Nordics, the event was well represented by different regions of Europe. The Nordics were the
most represented among participants (21%), closely followed by Benelux (19%). There were also strong participations from Germany
and Others (US, Austria, Spain, India) with 13% each, and continued growth from France and Italy (8% and 7%, respectively).
Industry breakdown Geographical breakdown
Were you not able to attend the Aftermarket Business Platform this October? Want to see what you missed before making your
decision to join us next year? Then get the Video & Presentation Pack, which includes:
The Aftermarket Business Platform is the largest gathering of senior level service
professionals in Europe, and the 8th edition had a more crossindustry
and crossregional
than ever before.
Industrial Equipment was the most represented industry with 24%, followed by Power &
Automation (14%) and Others (14%, representing Pulp & Paper, Chemicals, Academia…).
There was also a big surge from Healthcare (10%) compared to previous years, and strong
presence from food processing and electronics (8% each).
For the first time taking place outside of the Nordics, the event was well represented by
different regions of Europe. The Nordics were the most represented among participants
(21%), closely followed by Benelux (19%). There were also strong participations from
Germany and Others (US, Austria, Spain, India) with 13% each, and continued growth from
France and Italy (8% and 7%, respectively).
Relive the Conference
LIST OF SPEAKERS
LIST OF PARTNERS
UPCOMING EVENTS IN 2015
1st Annual Enterprise Digital Transformation 2015
September, 2015, Stockholm, Sweden
Video Recorded Sessions:
Creating, Calculating, Communicating your value in the Aftermarket
so that you can profit from Value Created
- SKF
How to create a Service Strategy for profitable growth
- Howden Compressors Division
Case Study: How Airbus leveraged Flight Hour Services to boost
competitiveness
- Airbus
Made to Serve: how manufacturers can compete through
servitization and product-service systems
- Aston Business School
Corporate Performance Management
- IFS
The Video and Presentation Pack can be purchased for 490€ here:
http://www.aftermarketeurope.com/presentation-pack
Servitization Q&A Panel
Strategies for the deployment of remote services with pro-active
breakdown avoidance and value added services
- Leica Microsystems
Leveraging consumer insight to enable IoT service growth
- Ericsson
eServices: the new era of Customer Support
- Dassault Systemes
From Reactive to Proactive service planning
- Volvo Construction Equipment
Smart Services Q&A
Presentations from:
ABB, Vacon, Deutz, Syncron, MAN Truck & Bus, SAP, Ingersoll Rand, Click Software, Medtronic, Xerox, Lely, BKS Stromschienen,
Inspecta, PROS, Welch Allyn, Kone, Navetti, Outotec, Entercoms, ETH Zurich, HCL, Valmet, Bosch Rexroth
You can also watch more about Aftermarket and Copperberg:
http://www.aftermarketeurope.com/media/videos/

Partner with Us in 2015
We tailor make your individual business suit to
fit your specific business objectives
Åsa Karphammar
Senior Business Advisor
Phone: +46 8 120 505 53
E-mail: asa.karphammar@copperberg.com
As Senior Business Advisor Åsa has been part of our Aftermarket team
from the very beginning. She has developed our partnership program and
her expertise allows her to tailor make your individual business suit to fit
your specific business objectives, this to ensure optimal business value for
the partners and unforgettable events to the audience.
9th Aftermarket Business Platform
As the leading forum in Europe, Aftermarket Business Platform gather global
manufacturing organizations each year to discuss the most business critical
aftermarket sales and service performance issues, and find new ways to take
this industry forward.
Benefits of securing your 2015 partnership now:
1Secure your preferred features
2
Influence the content
3Freeze investment level
4
Support early production process
5
Benefit from extended marketing
campaigns
6
Be among the first to utilize our
newest lead generation tools
Confirmed Partners for 2015

2015 - Edition
Contact:
Thomas Igou, The Editor
Phone: +46 850 255 239, email: thomas.igou@copperberg.com
October 21st – 23rd 2015, The Netherlands
#ameurope 2015
9th Edition
Topics
Keynotes - Strategies for Growth;
Change Management; Retaining and
Developing Service People
Tracks - Spare Parts, Pricing, Smart
Services, Risk Management, Con-nected
Products, Service Innovation,
Change Management, Competence
Development
Features
Keynote Speaker - Reserved for C-Level
- Take center stage in front of a
packed crowd and present a visionary
session of your company’s success,
and your expert vision on the future
of the industry
Track Session - Open to all - In a
more focused environment, present a
case study on a success story, experi-ence
learned from failed experiments,
or a vision for a project implementa-tion.
Roundtable Moderator - Reserved
for charismatic leaders - In an infor-mal
setting, lead a discussion with
a small group of your peers around
a dedicated topic, and as a group,
discuss and find solutions to the com-mon
challenges of the industry.
Track Leader - Reserved for thought
provokers - Moderate a topic-specific
track and lead the discussion during
the Q&A Panel between the speakers
and the audience.
Panelist - Reserved for thought pro-vokers
- Debate a trend, process, or
technology with your peers and voice
your opinion.
Benefits
Personal Growth & Development -
Join 200+ service leaders and grow
your personal network
Thought Leadership - Take center
stage in front of your peers and fur-ther
develop your and your organiza-tion’s
image
Benchmark Opportunity - Share
your knowledge and instantly get
feedback from Q&A’s and numerous
networking breaks
Complimentary Participation -
Take advantage of all the conference
features, free of charge, for you and a
colleague of your choice
Call for Speakers
Would you like to be involved in the 9th Aftermarket Business Platform? Copperberg is looking for
dynamic and committed service professionals to join the speaker panel for the 2015 edition.

Manufacturing Business Platforms 2014/2015
Calendar of Events
Copperberg is the specialist events organiser for the Global Manufacturing industry. Dedicated for senior executives from global organisations
- our events are giving you the tools to improve short term results whilst simultaneously designing robust future strategies.
www.sparepartseurope.com
3nd Annual Spare Parts Business Platform 2015
February 4th - 5th, Stockholm, Sweden
Spare Parts Business Platform will return in February 2015 for its third edition. Following an extremely successful event, the conference will once again
gather senior spare parts executives for a two day event on how to optimize the spare parts process. The event will delve into topics such as parts pricing,
logistics and forecast, piracy, obsolescence, centralization vs. decentralization of warehouses, inventory management. Participants last year came from
all corners of Europe and offered plenty of networking opportunities to enhance sharing of experiences between peers.
www.defencesupplychain.org
5th Annual Defence Collaboration and Logistics 2015
April 15th - 17th, Amsterdam, The Netherlands
The Defence Collaboration and Logistics conference is coming back for the 5th time and this time in Amsterdam. This unique annual 3 day conference is
the only one in Europe and beyond gathering all the relevant stakeholders from the Defence sector and focusing on the current challenges that the Armed
Forces are facing regarding multinational logistics and collaboration, SmartDefence, policies, PPP, outsourcing, supply chain and logistic, trends in
technology and much more.
www.pricingeurope.com
3nd Annual Manufacturing Pricing Excellence Platform 2015
May 20th - 22th, Amsterdam, The Netherlands
The Manufacturing Pricing Excellence is designed to meet the needs of pricing decision makers from the Manufacturing industry from Europe and beyond.
Packed with practical case studies from leading organizations across like BMW, LEGO, Eaton, Whirlpool, Assa Abloy, Monsanto, Novozymes, the conference
brings up-to.date topics that any pricing professional can rely on. Effective Pricing Strategies, Change Management, Value Based Pricing, Pricing Confidence
and Price Optimization are only few of the topics that are going to be discussed at the conference.
www.fieldserviceexcellence.com
2nd Annual Field Service Business Platform 2015
June 2015, Amsterdam, Netherlands
The Field Service Business Platform is designed to meet the challenges and needs of service and aftersales professionals from Europe and beyond. Packed
with practical case studies from leading organizations within the manufacturing industry, this two day conference will focus on how to optimize the service
division to turn it into a sustainable profit center. Topics discussed will revolve around mobility, workforce scheduling, predictive maintenance, and knowledge
management to support field technicians and increase customer loyalty.
1st Annual Enterprise Digital Transformation 2015
September, 2015, Stockholm, Sweden
We are proud to announce our inagural Enterprise Digital Transformation conference. Designed for C-Level executives coming from both the public and
private sector, the conference will be looking at how companies can improve customer expirience, operational processes and inovate new business models
by creating a holistic data driven organisation and developing digital capabilities.
www.copperberg.com
www.copperberg.com
1st Annual Smart Connected Products 2015
November 2015, TBA
The inaugural Smart Connected Products forum is designed to meet the needs of manufacturers when it comes implementing business models of internet
of things. This unique event will look at how manufacturers can design connected products, and what are the benefits in terms of services to customers.
9th Annual Aftermarket Business Platform 2015
October 21st - 23rd, The Netherlands
The Aftermarket Business Platform is the leading European event for senior service executives, attracting 200+ participants from global organizations.
Now in its 9th edition, the event focuses on current market challenges on how how manufacturing companies can increase growth revenues from
their service divisions through success stories on the following topic: smart and connected products, spare parts, risk management, pricing, change
management, competence development, service innovation, data, and total cost of ownership. Over the course of three days and plenty of networking
opportunities, participants will be confronted with tools and solutions to current challenges as well as megatrends of the future.

Information - stay updated
Registration Fees - Please use the chart below to determine your registration fee
2015 Solutions Conference Full Networking* Workshop Service Mastery Day Investment
Essential Solution √ √ √ √ 2,690€
Inspirational Solution √ √ √ 2,490€
Specific Solution √ √ √ 2,090€
Conference Only √ √ 1,790€
Drop In Only 1 day only, upon availability 1,090€
* Full Networking includes cocktail reception, all networking breaks and lunches, one banquet dinner, and access to pre-event meeting system to
book meetings with other participants
+
Join our
LinkedIn Group!
(Aftermarket Europe Group)
+
Follow us
on Twitter!
Twitter: @Prod_Lifecycle
+
3 Easy ways
to register:
Phone:
+46 8 651 10 90
Email:
registration@copperberg.com
Website:
TERMS & CONDITIONS
+
Team Send Program
Our agenda is the perfect opportunity for you to bring a cross-functional team.
When attending as a team of five or more you’ll receive additional benefits,
including complimentary registrations or discounts.
Group Booking Offer!
Book 3 get 1 free = 4 delegates
Use code BOOK3, BOOK5 or BOOK8 in the message field and we will contact
you for the additional attendees
Email: registration@copperberg.com
or call hotline: + 46 8 651 10 90
Your booking is binding. You may substitute a delegate at any time. Please note that substitutions are not permitted unless approved by the
organizers. For all cancellations (without an approved substituted delegate) received in writing more than 5 business days prior to the event and,
a €120 (+VAT) administrative fee will be charged and a credit voucher for the remaining amount will be issued. Credit vouchers may be used at
any Midfield Media conference within one year of issuance. For cancellations less than 5 business days prior to the event, the full amount of the
delegate pass is non-refundable. Full payment is due 10 days upon invoice and no later than 5 business days prior to the event. Delegates that
have NOT submitted payment prior to the event will not be admitted to the event. Admittance is then only granted upon approval of credit card
payment directly onsite.

© 2014 Copperberg. All rights reserved.
For more information, email info@copperberg.com or visit www.copperberg.com.
Copperberg
Lützengatan 2
115 20 Stockholm, Sweden
Phone: +46 8 650 02 70
Fax: +46 8 441 07 93
Email: info@copperberg.com
www.copperberg.com
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