The document presents information about the I-Gaming Forum held in Stockholm from April 15th to 17th, 2015, featuring over 40 speakers and discussions on the evolving online gaming industry in Europe. While online gaming is one of Europe’s fastest-growing sectors, challenges like strict regulations accompany the market's innovations. The event highlighted the importance of adapting to changes in consumer behavior and leveraging technology to enhance user experiences in the gaming sector.

1. DavidHenwood,Director,H2
GamblingCapital
MagnusSilfverberg,CEO,Betsson
andChairmanBOS
JohanStyren,CEO,
LeoVegas
AlexCohen,CPO,Akamon
Entertainment
JosephCuschieri,Executive
Chairman,MGA
JoakimStockman,GroupCEO,
betitgroup
HanneAimonen,Country
Manager,casumo
VISITUS
www.i-gamingforum.com
ThomasMattsson,EditorinChief,
Expressen
TyroneDobbin,ManagingDirector,
SportingbetSouthAfrica
I-Gamingforum.com @IGaming_forum
APRIL 15TH
- 17TH
2015
BERNS, STOCKHOLM
SWEDEN
GAME CHANGERS
HOW THE INDUSTRY IS SHAPING A NEW EUROPE
Dr.SimonPlanzer,Partner,
PlanzerLaw
Angelo Dalli,CEO,
bit8
BESOCIAL BEPART
RegisterNow!
ChrisHarrison,IndustryHead,
eGamingandFinancial,Google
7TH
ANNUAL
650 +
MIN
NETWORKING
40 +
SPEAKERS
20 +
SESSIONS

2. The online gaming industry has been in a
silent turmoil over the past years. On the
one hand, online gaming is Europe`s fastest
growing service activity with a predicted
global gambling gross win increase of 60
percent over the next 3 years. On the other
hand, as consumer access to gaming
increases in line with the evolution of
online and mobile technologies, industry
regulations remain strict and inconsistent.
In order to push and move forward, it is
crucial to capture the drivers behind the
changes.
Our delegates voice
Interesting conference which dealt with contemporary matters
- Samuel Gauci, Manager Legal Affairs, LGA
I found the conference very interesting and a good opportunity to meet
Scandinavian operators and regulators in particular
- Julian Harris, Partner, Harris Hagen
The I-Gaming Forum was an extremely productive event - not only did
I learn a lot about the Scandinavian market, but the quality of the
attendees was exceptional - and for sure, I’ll be getting some new
business out of it
- Aideen Shortt, Independent Betting and Gaming Researcher
NOTE FROM THE EDITOR
Globalization, individualization and innovation
are the buzzwords of our century. We will
take you on a journey around the world,
exploring the tremendous opportunities
of emerging markets. We willzoominon
yourcustomersbehaviorinordertodeliveran
optimal user experience, to stand out, to be
innovative and creative, to utilize the right
channels at the right time and use bigdata
toyouradvantage.Weassemblethei-Gaming
all-stars,like-mindedenthusiasts and game-
changers for the 7th
year in a row.
Welcome to the i-Gaming Forum 2015!
Heidi Scheiffele
Editorial Director
my input in one word
A fresh approach
inspiration
The future
my first game
Nine Man Morris
2

3. Speaker Information
Dr Simon Planzer is partner at PLANZER LAW, a law boutique specialised in European and Swiss gaming & entertainment law. He is member of the
Internal Masters of Gaming Law and the International Association of Gaming Advisors. He also serves as Lecturer in Law at the University of St.Gallen
HSG. Simon Planzer has written and presented extensively on international gaming matters. Inter alia, he is the author of “Empirical Views on Euro-
pean Gambling Law and Addiction” (2014), a comprehensive monograph on EU/EEA gaming law endorsed by some of the finest gaming lawyers. Simon
Planzer studied i.a. at the Universities of Harvard, St.Gallen HSG, the European University Institute, and the College of Europe.
DR. SIMON PLANZER
Founder and Partner, Planzer Law and Lecturer at University of St. Gallen
Peter is head of the Secretariat of the Belgian Gaming Commission and member of the Expert Group of the European Commission. He studied law
at the University of Brussels, criminology at the University of Leuven and social work at Campus Kortrijk. He has a long experience in legislative and
regulatory advice. Peter coordinates the implementation of internet gambling and follows the European debate on regulation of the gambling market
with special interest.
PETER NAESSENS
Director, Belgian Gaming Commission
my input in one word
Regulation
inspiration
People trying to shape an attractive
future for the next generation
my first game
Tag
Chris is an Industry Head at Google overseeing the Gambling and Financial Trading industries. As part of his role, Chris spends a lot of time working
with large advertisers, helping them to overcome their biggest digital marketing challenges. Prior to joining Google, Chris was Head of UK Online
Marketing at Betfair, responsible for all online, mobile and social marketing activity.
CHRIS HARRISON
Industry Head Financial Trading and eGaming, Google
my input in one word
Scary
inspiration
Companies changing the world with
technology
my first game
Duck Hunt
Nintendo
my input in one word
Evolutionary
inspiration
All businesses and brands that prove again and again that the
online market exposes slow and non-customer centric giants to
a very cruel and rapid crash course in Darwinism
my first game
Asteroids
Arcade video game
LASSE DILSCHMANN
CEO, Klubblo
Lasse has long experience in online marketing, e-commerce, digital business, service development and eGaming. As the Nordic Marketing Manager
and CEO for Ladbrokes for four years, he was gaining thorough insight in both the Swedish and Nordic as well as the European gaming markets in
terms of regulatory and commercial aspects.
MAGNUS SILFVERBERG
CEO and President, betsson
my input in one word
Licences
inspiration
Happy Customers
my first game
Donkey Kong
Magnus graduated with an MSc in Economics from the Stockholm School of Economics, and an MBA from INSEAD. He started his career at Accenture
as a Strategy Consultant for 2 years, before moving to Frontville, an ASP company, as co-founder and CEO for 4 years. Magnus spent 5 years with HP
as Sales Director and Director of Outsourcing Services in Sweden, before entering the gaming industry in late 2009 as CEO of Betsson Malta Ltd. In
July 2011 he took on the responsibility as Group CEO and President of Betsson.
my input in one word
Understand
inspiration
Constant learning
my first game
Probably some
ball game
3

4. my input in one word
Future-proofing
insiration
Elon Musk; presuming anything he wants to do is ultimately possible
given thought and time
my first game
MickeytheBrickey
(Vic20)
Maris currently occupies the role of Responsible Gaming Manager at Unibet. She has a Diploma in Gambling Addiction Counselling and Psychology,
and is now reading for her PhD under the supervision of Prof. Mark Griffiths, focusing primarily on the analysis of the early signs of online problem
gambling, responsible gaming tools and responsible gaming promotion. Whilst recapitulating research for her role, she has started an innovative
detection tool with Unibet, known as PS-EDS (Player Safety – Early Detection System). This has shown an impressive advantage in the company both
from a commercial perspective and also internally addressing Corporate Social Responsibility.
Dr.Wiklundhasbeenlegalcounselformajoronlinegamingoperatorsforalmost10years.Hissectorexpertiserangesfromcommercialandregulatory to M & A.
He is also advising private operators in the Health Care-sector. He has acted as counsel in proceedings before the European Courts in Luxemburg and
has represented clients in the European Commission and the Swedish Competition Authority.
my input in one word
Legal-political
analysis
inspiration
Challenges of Market Change
my first game
Poker
MARIS BONELLO
Responsible Gaming Manager, Unibet
OLA WIKLUND
Co-Founder and Partner, Hansen Advokatbyrå
my input in one word
Intriguing
inspiration
My family
my first game
Chess
Recognised as a leading expert in national and international gambling and licensing law, Julian Harris is highly regarded by both operators and
regulators throughout the world. He and John Hagan are the founder partners of Harris Hagan, the first and only UK law firm specialising exclusively
in legal services to the gambling and leisure industries. With over 30 years experience of gambling law, Julian has advised some of the world's largest
gaming and entertainment industry corporations. Harris Hagan was awarded “Gaming Law Firm of the Year” in 2013. Julian is immediate past President of
the International Association of Gaming Advisors.
JULIAN HARRIS
Senior Partner, Harris Hagan
DavidHenwoodisadirectorofH2andleadsonitsbespokeconsultingdivision.Hehasover20year´sseniorexperienceinsportandgamblingandregularlyprovides
advicetoinvestorsinrespectofindustryfinancingmodels.HeledH2´sanalysisfortheEuropeanGamingandBettingAssociationonthecontributionmadebythe
bettingindustrytothefundingofsport–workthatsubsequentlysawhiminvitedtomoderateagroundbreakingdebateonthetopicintheEUParliament.
DAVID HENWOOD
Director, H2 Gambling Capital
my input in one word
Data
inspiration
The Sting!
my first game
Top Trumps
AIDEEN SHORTT
Independent Betting and Gaming Researcher
Aideenisanindependentbettingandgamingconsultant,andresearcherofmanyBusinessIntelligencereportsonincludingMobileGambling,SocialMedia,Social
GamblingandPayments.Sincejoiningtheinteractivegamblingsectorattheoutsetofonlinegamblingin2000,Aideenhasbeeninvolvedinarangeofseniorand
director level roles. Her involvement with the mobile platform began as early as 2003 and her range of experience and clients includes both the operator and
supplier side of the gambling market along with support functions including payment companies, mobile network operators and technology providers.
my input in one word
Predictions
inspiration
Winston Churchill
my first game
Draughts
4

5. my input in one word
Design
insiration
My team
my first game
Chess
ClivehasbeenChiefExecutiveoftheRemoteGamblingAssociation(RGA)sinceitsestablishmentinAugust2005.BeforethathewastheGeneralSecretaryof
ARGO.HewasformerlyheadoftheBetting&RacingBranchattheBritishDepartmentforCulture,Media&Sport(DCMS).Priortothat,hewasattheHomeOffice,
spendingtimeinboththeGamblingSectionandtheHorseracingPolicyTeam.CliveisalsoontheboardoftheResponsibleGamblingTrust,theBritishcharitythat
raisesfundsforproblemgamblingrelatedresearch,education,andtreatment. HeistheauthoroftheIndustryCodeforSociallyResponsibleAdvertising. In2014
hebecamethefirstchairmanofthecross-sectorIndustryGroupforResponsibleGambling(IGRG).
my input in one word
Honest
inspiration
Every wagon train that ever got
attacked by Indians and bandits
my first game
Dominoes
CLIVE HAWKSWOOD
Chief Executive, RGA
Alex is an experienced casino-game designer who comes to Akamon with a track record of success in the online real-money and social casino markets.
For two years Alex was Head of Game Design at Quickspin, an award-winning slots supplier for the online real-money and social casino market.
Earlier in his career, Alex was with IGT for 6 years as a game designer on premium titles, including “The Hangover”, “Wheel of Fortune: Triple Extreme
Spin,” and “Treasures of Troy.” Indeed, several of Alex's titles from early in his career are still among the most popular themes on IGT's DoubleDown
Casino. He earned a BS in Mathematical Sciences and Operations Research at Carnegie Mellon University.
ALEX COHEN
CPO, Akamon Entertainment
Steveisacommercial,regulatoryandtechnologylawyerandfocusesfulltimeonadvisingtheonlinegamblingindustryandhasdonesonowfor10years.Heactsfor
operators,suppliers,investorsandlenders.Steveisnotedinlegaldirectoriesasoneoftheleadingindividualsadvisingthesectorandisarecognisedindustryexpert.
HeisaGeneralMemberoftheInternationalMastersofGamingLaw. OnLinkedIn,hemanagestheGamblingUKGroupandhealsorunsDLAPiper'sgamblingblog,All-In.
STEPHEN KETTELEY
Partner, DLA Piper
my input in one word
Exploratory
inspiration
My kids
my first game
Chuckie Egg
JOAKIM STOCKMAN
Group CEO, Betit group
JoakimStockmanistheGroupCEOofMaltabasediGamingoperatorBetitGroupwhichwasestablishedinearly2013.BetitGroupoperatesthebrandsThrills.com
andSuperLenny.comandarerumouredtohaveathirdsiteinthepipeline.JoakimlefttheBetssonGroup,wherehewasinchargeofBetsafe,inApril2013and
joinedBetitGroupasthefirstemployeeandhassinceseenthecompanygrowrapidlyto60employeesandrevenuesabove50kEURperday.
my input in one word
Educational
inspiration
Joe Kaminkow, former vice
president of Game Design at IGT
my first game
Civilisation
my input in one word
Innovation
insiration
Isaac Newton. Disruptive innovation that impacts
industries in a practical manner inspires me
my first game
Golden Axe
Angelo co-founded Bit8 with Keith Galea and Brian Fenech after identifying the need for an intelligent backend system that positively impacts the operator´s
bottom line while providing an awesome player experience. Angelo has joined Bit8 as its CEO in 2013 and has led the company through its initial growth phase
and its first external financing round. Angelo holds a bachelor´s degree in IT and a master´s degree in Computational Linguistics from the University of Malta,
together with a doctorate in Computer Science and Search Engine Technology from the University of Sheffield. Angelo has published over 23 publications in
Europe and the US since 2001 and has over sixteen years of experience in various executive positions in technology, entertainment and gaming companies.
ANGELO DALLI
CEO, bit8
5

6. Johan has for the last five years worked in a wide range of areas within the gaming industry including Business development, Online marketing, and
Operations. In addition, Johan has previously worked with innovations for the Telecommunication industry after graduating from Lund´s University
as Master of Science – Industrial Engineering and Management.
JOHAN STYREN
CEO, Leo Vegas
Peter Alling has an extensive ten year´s experience as gambling regulator. He has served as Secretary to latest of Swedish governmental Commissions
on gambling and three years as Head of Operations at Swedish Gambling Authority. Peter Alling is a trained lawyer specialized in public law and IPR
and has been a speaker at various conferences over the years. He joined Unibet in 2013 to manage re-regulatory issues in the Nordics.
PETER ALLING
Public Affairs Manager Nordics, Unibet
Mario Galea was the first CEO of the Lotteries and Gaming Authority in Malta. He was responsible in establishing the Authority as a gaming regulator. In 2004
the LGA published the Remote Gaming Regulations to regulate real-money online gaming. These regulations were the first to establish responsible
gaming measures for the industry, which today are considered as global standards. Between 2004 and 2008 over 300 operators out of Malta, making
it the largest and most respected jurisdiction in the industry.
MARIO GALEA
External Consultant, New Jersey Division of Gaming Enforcement
CATRIONA CAMPBELL
Director, Seren
Voted into the Digital Hall of Fame (September 2012) for achievements in digital media over the last 20 years with Sir Tim Berners-Lee and Sir Jonny
Ive, she was instrumental in setting the UK standards for digital media. She was voted into the Top 100 people in the Internet 2002 – Int. Mag. And
selected as one of the Top 50 people in digital – by Econsultancy. Catriona is a Founder and Director at Seren, Customer Experiences. Working for 43
of the Top 100 FTSE, as well as numerous global clients such as Dell, Nokia and Microsoft. Seren advises Board level Gaming Executives on Customer
Experience Strategy.
Mark McGuinness has more than 14 years experience in digital marketing director roles with both private and public i-gaming operators. He is the
resident i-Gaming Futurologist for Isle of Man-based Mainstream Marketing & Communications, a digital marketing agency offering business and
marketing advice on social gaming, i-gaming and land-based gambling.
Mark McGuinness
i-Gaming Futurologist
6
my input in one word
180˚
inspiration
Future
my first game
Stryktipset
my input in one word
Mobile
inspiration
Technical Innovations
my first game
Monopoly

7. AsBobDylanoncesaid,“Amanisasuccessifhegetsupinthemorningandgoestobedatnightandinbetweendoeswhathewantstodo”.Asasport-obsessed,
technologyloving,entrepreneurialbusinessman,TyroneDobbinisatestamenttoDylan`sphilosophy.Tyroneisapioneeringmemberoftheonlinesportsbetting
industryinSouthAfrica.LaunchingSouthAfrica`sfirstonlinesportsbook,heispassionateaboutdevelopingthecredibilityofonlinesportsbettinginAfrica.Tyrone
currentlyservesasChairmanoftheWesternCapeBookmakersAssociation.HeisakeyroleplayerinbringingSouthAfricauptostandardwiththelatesttrendsin
legalandregulatedonlinegamingandisafrequentcontributor,asaCaptainofIndustry,intheSouthAfricanhousesofParliament.
TYRONE DOBBIN
Managing Director, Sportingbet South Africa
Joseph is a certified public accountant and a fellow member of the Malta Institute of Accountants of Malta. Prior to joining the LGA, Mr Cuschieri was Chief
Commercial Officer at Vodafone, and a senior consultant with Ernst & Young. He has vast experience in economic regulation particularly in the electronic
communications sector where he spent five years as Chief Operating Officer at the Malta Communications Authority. In his role at the LGA, Mr Cuschieri
is focusing amongst other things on reforming the Authority to make it more efficient and agile, strengthening the relationships with all stakeholders,
strategically grow the on-line gaming sector and promote Malta as a globally respected gaming jurisdiction.
JOSEPH CUSCHIERI
Executive Chairman, MGA
7
my input in one word
Regulatory
Entrepreneurship
inspiration
Give more than you take
my first game
Monopoly
my input in one word
Practical
inspiration
Positive People
my first game
Marbles
Advocate,NotaryandCertifiedComputerScientistTalItzhakRonisoneofthemostinfluentiallawyersintheGamingandHiTechindustries.HeestablishedTal
Ron,Drihem&Co.LawFirmin2003,focusingonGaming,Hi-tech,Forex,BinaryOptionsandFinancialTechnologiesindustries,advisingtop-tierinternationalclients
inthesefields.Overtheyears,TalgainedextensiveknowledgeinFinancialandGamingregulation,DigitalCurrencies,InternationalTaxation,Offshoreincorporation
andPaymentsservices.Todayhisteamof18highlyseasonedattorneysandpartneringprofessionalsoperatingfromTelAviv,HongKong,Limassol,London,British
Anguilla,CuracaoandDubaioffersaninternationalone-stopshopforincorporation,banking,regulation,complianceandongoinglegalservices.Tal,amember
ofInternationalMastersofGamingLaw(IMGL)andSocietyofTrustandEstateProfessionals(STEP),provideslegalconsultationandrepresentationtoworldwide
companiesandassistsnumerousstart-upstobecomesignificantplayersinthegamingindustry.
TAL ITZHAK RON
Chairman, Tal Ron Drihem & Co. Law Firm
my input in one word
Practicality
inspiration
80ies music
my first game
Ninja Saboteur
by Durell
A recent immigrant to Israel from the United States, Kovi Skier is a skilled offshore specialist and gaming researcher. Kovi´s areas of expertise
extend from Corporate and International Finance Law to gaming and regional & historical politics. Research topics have included advanced research
into evidential and corporate law models in various geographic regions. As Offshore Specialist at Tal Ron, Drihem & Co. Law Firm, Kovi is intimately
acquainted with the business structures and operations of major providers in the field and has assisted such companies throughout their incorporation
processes. Kovi is also an avid gamer, specializing in real time strategy games. He has addressed student groups at various colleges across Israel,
and his contributions can also be seen in articles in several major financial and gaming publications, as well as in legal journals. Kovi´s background
has also given him a fundamental working knowledge of various regional Islamic groups and authorities, as well as government counter-terrorism
techniques.
KOVI SKIER
Offshore Specialist and Gaming Researcher, Tal Ron Drihem & Co. Law Firm
my input in one word
Educational
inspiration
Zeev Jabotinsky
my first game
Axis & Allies

8. 8
42yearsold,bornandraisedinNorway,butDanishfatherandDanishpassport.WorkedasaSportsjournalist(Eurosport,Radio1,Viasat,TV2etc)forover15years,
beforejoininggaming-industryin2006.AfterthatIneverlookedback…
my input in one word
Enthusiastic
inspiration
“As long as you are nice and hurt
no-one, you can do what you want!”
my first game
Yatzy I think..
KIM RUD PETERSEN
Spokesman, Betsson Group Norway
Hanne Aimonen is the Country Manager for Finland and Affiliate & Partnership Director at Casumo. Hanne has over five years of Marketing experience
from B2B and B2C companies in the igaming industry. Before joining Casumo, Hanne was Marketing Manager at Net Entertainment. Hanne has the MSc in
Economics from the Stockholm University School of Business.
HANNE AIMONEN
Country Manager and Affiliate & Partnership Director, casumo
ThomasMattssonistheEditor-in-ChiefoftheSwedishdailyExpressen.Heisthe65th
mostpowerfulpersoninSweden,accordingtotheFokusmagazine.
THOMAS MATTSSON
Editor in Chief, Expressen
my input in one word
Inspiring
inspiration
Business visionaries
my first game
Slot machine
GilErezistheChiefBusinessDevelopmentOfficeratTRADOLOGIC,theleadingbinaryoptionsplatformprovider.HehasbeenintheBinaryOptionsindustryfrom
itsverybeginningandhashandledbothoperationsandplatformdevelopment,helpingtoshapethetechnologyandmethodologyoftheindustry.Gilhasbeen
withTRADOLOGIC since 2010. The company was established in 2008 by professionals who had their background in the financial, online gaming, and technology
industries. TRADOLOGICisheadquarteredinBulgariaandhasbranchesintheU.K.,Cyprus,Israel,Russia,Shanghai,HongKong,Singapore,thePhilippines,and
Japan.
GIL EREZ
Chief Business Development Officer, TradoLogic
JohnHarmanderistheCMOofCasumo,andhas10yearsexperienceinthecommunicationsandstartup-industry.BeforejoiningCasumoJohnwasmarketing
director in Croatia, as well as Global Brand Director for Swedish telecom company Tele2. Experience also includes co-founding or being in a leading
position in several startups. John specialises in the areas of brand, innovation and growth. With Casumo John has been part growing the company three
figures percentage points every year since start leading to one of the fastest growing casinos in Europe.
JOHN HARMANDER
CMO, casumo
my input in one word
Accelerate
inspiration
Books
my first game
Chess

9. Day 2 - April 16th
2015
8:30Registration
9:00OpeningbyourChairman
9:10PlenarySession:DoingGamingBusinessinEuropeandScandinavia-ATaleofEULaw,NationalJudgesandCulturalDifferences
9:35Panel:Regulatoryandlegalinsights-Whatisdrivingthechanges?
10:25PlenarySession:LessonsfromtheUKGamblingmarket–TheGoogleview
10:50Champagne-Brunch&1-2-1-Meetings&C-levelBoardroom-Brunch
11:20Roundtables:
Day 1 - April 15th
2015
16:45Registration
17:00TheSocialClub
Thefuturecustomer Stores,platforms&ecosystems:
nextgenerationmarketing
Thesecuritylandscapewithin
Gaming
Optimizingeverycustomer
experience
Multi-devicepaymentsolutions Highperformance:becomedata
driven!
12:30CEO-Panel:AllStarsfuturology
13:20Lunch
Spotlighton:Globaloutlook
14:15Panel:Aroundtheworldin50minutes:Enteringandutilizing
emergingmarkets
Spotlighton:Turndataintodollars!GamingAnalytics&Business
Intelligence
14:15Theeraofdata-digging
14:40TheGameChanger:CustomerExperienceOptimization
Spotlight on:Integrity&Fraud
15:05Panel:Moneylaunderingandillegalbetting:Thewaragainst
Match-fixing
Spotlight on:PaymentsolutionsandCryptocurrency
15:05Speakerslot:Cryptocurrency:Buildcustomertrustinanunstable
environment
15:30Cross-platformsolutionswithlowriskandhighimpact
15:55Fikaand1-2-1meetings
Spotlight on:Scandinavia
16:25Scandinavia-Panel
Spotlight on:ResponsibleGaming&CustomerProtection
16:25Puttingafacetoaname
16:50ResponsibleGamingfromabusinessperspective
17:15Dinner,dance&mingle
Conference - at - a - Glance
9

10. 10
Spotlighton:Techfuturology
9:10CTO-Panel
TechanddatainiGaming-Expertsabouttrendsandfuture
10:00TheKingofBigData:Cross-industryinsights
Day 3 - April 17th
2015
9:00OpeningbyourChairman
Spoton:Techfuturology
Spotlighton:FromMischieftoGuerrilla:ModernMarketing
9:10Panel:Thebattleofmarketing:Lawandorder
10:00MobileMarketing
11:00InnovativeMarketing:FromSocial...
11:25...toGuerilla
11:50 Digital Marketing and Seduction - what turns your
customers on
11:00MobileGaming:EveryAppneedsalittlepush
11:25GamingPlatforms:Theheartofyourmulti-channelstrategies
11:50 A tech-evolution outlook: From wearable technology to app
development
12:15ClosingRemarksfromtheChairman
10:25Power-Brunchand1-2-1Meetings
Conference - at - a - Glance
Keepupwithstrategiesandtrends
andbeontheforefrontwiththe
C-levelofthegamingindustry.
Choose sessions after your
interests and key issues by
pre-booking sessions, arranging
meetings and roundtable
sessions online.
You will be standing on a
unique platform to establish
your contacts and forge
partnerships with maximum
convenience and minimum
fuss.
Be on the pulse of the industry.
Which tools, technologies,
processes and ideas are
leading the future?
WHY ATTEND
Be on par! Be part! Be social! Be ahead!

11. 16:45 Registration
17:00 Lounge Cocktail
Be ahead and meet your peers.
Official welcoming cermony.
Day 1 - April 15th
2015
SOCIAL CLUB
WELCOME TO THE
17:00
BERNS
STOCKHOLM
11

12. 12
i-Gaming Forum 2015
Day 2 - April 16th
2015
8:30 Registration
9:00 Opening by our Chairman
9:35 Panel: Regulatory and legal insights - What is driving the
changes?
• Where originates the pressure for changes in Europe?
• What more can operators and regulators do to improve the online
environment?
• Where do operators stand in all this? Could operators and regulators
do more to increase the commercial success of online gaming?
• Is it economic, as in the USA, the desire for better consumer protection
or pressure from the European Commission?
10:25 Plenary Session
Lessons from the UK Gambling market – The Google view
• Haveadetailedlookintothemostcompetitivegamblingmarketintheworld.
• WhatcanyouexpectintheSwedishmarketshouldregulationoccur?Howcanpriceandvolumeshiftsimpactyour
performance?
• HearfromGoogle´sperspectivewhatapproachesyoucanbethinkingaboutnowtoprepareyourselffortheincreased
competition
9:10 Plenary Session:Doing Gaming Business in Europe and Scandinavia - A Tale of EU Law,
National Judges and Cultural Differences
• Samesamebutdifferent:LearnwhyEUgaminglawhasbeenapplieddifferentlyindifferentEU/EEAmemberstates.
• Judges:hearaboutthereasonsthatmakejudgesdecideinfavouroragainstprivateoperators.
• Nationaljudgesandculturaldifferences:WhyisithardertosucceedinScandinaviancourtsasaprivateoperator?
10:50 Champagne-Brunch & 1-2-1-Meetings & C-level Boardroom-Brunch
11:20 Roundtables: Severalroundtablesareset,eachwithaspecificsubtopicandeachguidedbyamoderator.Youcanattend2tablesfor25minuteseach.
Julian Harris, Senior
Partner, Harris Hagan
PeterNaesser,Director,
Belgian Gaming
Commission
Dr. Simon Planzer,
Founder Partner, Planzer
Law and Lecturer at
University of St. Gallen
Dr. Simon Planzer,
FounderPartner,Planzer
Law and Lecturer at
University of St. Gallen
HSG
Chris Harrison, Industry
Head, eGaming and
Financial, Google
The future customer
Catriona Campbell, Director, Seren
Multi-device payment solutions
The security landscape within Gaming
Optimizing every customer experience
Stores, platforms & ecosystems:
next generation marketing
High performance: become data driven!
Clive Hawkswood,
Chief Executive,
RGA
Joseph Cuschieri
Executive Chairman,
MGA

13. 12:30 CEO-Panel: All Stars futurology
• Acreative,rigorousandinteractiveapproachtotacklethecriticalchallenges
youfaceeveryday.
• HearfromtheindustryAll-Starshowtheyapproachandsolvetheir
challengesinahighlycompetitivemarket.
14:15 Panel: Around the world in 50 minutes:
Entering and utilizing emerging markets
• Ajourneyaroundtheworld,pit-stoppinginmarketsthatoffertremendous
commercialopportunities,suchasLatinAmerica,AfricaandtheUSA.
• AreyoulookingforexpansionopportunitiesingamingbeyondEurope?You
willhearaboutchancestoenterandutilizethesemarkets,severeriskfactors
andsolutions.
• Marketexpertsforlegalframeworks,regulation,taxation,socialstudiesand
customerbehaviorwillanalysethosemarketsandofferyouinsights,outlooks
andidentifysimilaritiesanddifferences.
Spotlight on: Turn data into dollars! Gaming Analytics &
Business Intelligence
14:15 The era of data-digging
• Whatcanwelearnfromthedata?
• Explorecurrenttrendsintheindustryaroundtheglobe,thetremendous
rangeofgrowthandthecharacteristicsofsuccessinthefuture.
David Henwood, Director, H2 Gambling Capital
14:40 The Game Changer: Customer Experience Optimization
• Whyfuturewinnersofthesectorwillapplyconsumerdataledoptimisation
throughouttheirmarketing,productandoperationalvaluechains.
• Hearaboutin-depthmultivariatetesting,dynamicpersonalisationprograms
andhowyoucangatherdeposit-relatedcustomerdatatobreakyourown
records.
15:05 Panel: Money laundering and illegal betting: The war
against Match-fixing
• Thetotalamountthatislaunderedthroughsportsbettingworldwideevery
yearisridiculouslyhigh.Canwewinthiswar?
• Whatarethefutureaction-planstopreventmatch-fixinginEurope?Howcan
monitorizationandtrackingpreventbetting-relatedfraudandmatch-fixing?
• Overlooksolutionstodetectmatchmanipulationandsafeguardtheintegrity
ofyoursport-bettingbusiness!
Spotlight on: Payment solutions and Cryptocurrency
15:05 Speaker slot: Cryptocurrency: Build customer trust in an
unstable environment
• Explorenewopportunitiesandadvantagesofimplementingbitcoinand
altcoinsintoyourpaymentoptions,whileatthesametimeofferingatrusting
environmentforplayers.
• Findoutaboutyouroptionstode-riskfrompricefluctuation,exchange
currenciesandperformaKYCintermsofensuringthateachplayercanbe
identified,whileguaranteeingprivacy
13:20 Lunch
Magnus Silfverberg,
CEO, betsson
Lasse Dilschmann, CEO,
Klubblo
Johan Styren, CEO,
Leo Vegas
15:30 Cross-platform solutions with low risk and high impact
• Whatoffersthefutureoftherapidlygrowingpaymentssectorandhowcan
youchoosetherightsolutioninacomplexecosystem?
• Paymentmethodsneedtoadapttotherapidlychangingpatternsof
consumptionandthecustomersconsumerbehaviors.
• Howyoucanminimiseyourrisksandoffersecure,safeandconvenientonline
mobilepaymentsolutionsfromanydevice
Spotlight on: Global outlook
Spotlight on: Integrity & Fraud
Angelo Dalli, CEO,
bit8
Joakim Stockman
Group CEO, Betit group
TyroneDobbin,Managing
Director,Sportingbet
SouthAfrica
Stephen Ketteley,
Partner, DLA Piper
13
KoviSkier,Offshore
SpecialistandGaming
Researcher,TalRon
Drihem&Co.LawFirm
Tal Itzhak Ron,
Chairman,
Tal Ron Drihem & Co.
Law Firm

14. 14
Spotlight on: Responsible Gaming & Customer Protection
16:25 Scandinavia-Panel
• Which challenges and changes will Scandinavia face in the future?
• How does the harsh regulation landscape faces these demands?
• Why communication and negotiation needs to gain momentum and be
harmonized.
16:25 Putting a face to a name
• How can you implement innovative security systems and biometrics to
ensure your customers safety?
• Learn about the potential of online identity verification technologies as
a part of the infrastructure and why its is crucial to identify and predict
risk or harm levels.
16:50 Responsible Gaming from a business perspective
• Why providing information about risks of gaming and protecting people
from developing unhealthy gaming habits is no longer only a “nice-to-
have” in the private operators policy, but a necessity.
• How to use early detection systems which help detect early markers
for problem consumers
• How Responsible Gaming preventive measures will help to have a
sustainable business
Maris Bonello, Responsible Gaming Manager, Unibet
17:15 THE GRAND FINALE
Dine on a 103 year old boat while cruising through the Stockholm Archipelago.
This is your opportunity to banquet, mingle and dance with all the great people
you’ve met during the day.
15:55 Fika and 1-2-1 meetings
Forthenon-Scandinaviansunderus:WeSwedeslovecoffee.Weevenhaveasocialinstitutionforhavingacoffee-break-“fika”!Fikarequiresfriends,colleagues,
coffee(teaispossible),pastryandalivelychat.Soundsgood,doesn`tit?
Ola Wiklund, Co-Founder
& Partner, Hansen
Advokatbyra
Moderator: Peter Alling,
Public Affairs Manager
Nordics, Unibet
Spotlight on: Scandinavia
Kim Rud Petersen,
Spokesman, Betsson
Group

15. 11:25 Gaming Platforms: The heart of your multi-channel
strategies
• A great digital experience is no longer a nice-to-have; it´s a make-or-
break point: Overcome the challenges of device fragmentation and
your customers demanding multi-channel experience across tablet,
mobile and smart TV.
• Understand how you can reach your customer by choosing the right
distribution channels, offering a unique user experience by customising
content, graphics and functions to all devices.
11:25 PR & Content driven marketing in a challenging market
• Whenyoucannotbuymediaoradvertisement,contentandPRbecomesyour
strongestweaponsinbuildingabrand.
• Howtogainmediavisibilitytoyourbrandinahighlychallengingmarket?How
toreachyouraudiencewhenyoucannotbuyadvertisement?
• Acasedemonstrationaboutasuccessfulmarketingcampaignthatwaspurely
PRandcontentdriveninarestrictedmarket.
Spotlight on: Tech futurology Spotlight on: From Mischief to Guerrilla: Modern Marketing
9:10 CTO-Panel
Tech and data in iGaming - Experts about trends and future
• Development, innovations and the customers demands are changing
faster than ever.
• What is driving innovation and how immense are the opportunities for
the rapidly growing gaming industry are in terms of leading technology
development and implementation?
9:10 Debate
The battle of marketing: Law and order.
• What is left of the marketing prohibition?
• Delve into the current legal status of marketing in the Nordics and its
compatibility
10:00 Social and Real Money Gaming: similarities and differences
• There´s a large intersection in content between Real Money and Social
gaming.
• Examine what social casino as an industry can learn from Real Money,
and what Real Money can learn from social.
• And in the future, where are they converging and separating as an
industry?
10:00 Mobile Marketing
• The key for a successful mobile strategy lies in game design and
development, but also in marketing and pricing strategies.
• Explore the tactics behind successful monetisation, pricing, acquisition
strategies, market personalisation, and platform diversity in the mobile
scenario.
11:00 Mobile Gaming: Every App needs a little push
• Target your mobile audience in granular detail, including location, user
preferences and in-app behavior
• What is the most effective way of communicating with our mobile audience
- directly to their smartphone?
• How can you track your customers mobile user behavior? How can you
keep players engaged for a longer period of time? Hear about real-
time geo-targeting, tagging and KPI-tracking!
11:00 Building Excellence in Content
• Howtocreateanemergingcontentmarketingstrategyasareactionto
thetransitionfromone-waymessagingviaadvertisingexcellencetocontent
marketingexcellence?
• Howtomakemarketingcontentoptimizedforaudienceinteraction(customers,
partners,employees,enthusiasts,stakeholders,etc.)withcreativityandmedia
workingintegratedinthewholeprocess?
Day 3 - April 17th
2015
9:00 Opening by our Chairman
Moderator: Aideen Shortt, Independent Betting & Gaming Researcher
Moderator: Aideen Shortt,
Independent Betting & Gaming
Researcher
10:25 Power-Brunch and 1-2-1 Meetings
Alex Cohen, CPO, Akamon Entertainment
Mario Galea, External
Consult, New Jersey
Division of Gaming
Enforcement
15
HanneAimonen,
CountryManager,
casumo
Thomas Mattson,
Editor,
Expressen
John Harmander,
CMO,
casumo
10:25 Power-Brunch and 1-2-1 Meetings

16. 16
11:50 A tech-evolution outlook: From wearable technology to
app development
• Physical and digital worlds are converging. As a result consumers
expect uniform service whether they are in the physical world or if they
are in the digital world.
• Discover the evolution of wearable technology and how it will impact
our lives and businesses within the “always on” society.
• Hear from the forefront of the industry about app development,
strategies and the promising future of predictive apps that are able to
sense environment and respond in real-time, anticipate user action,
and meet users in their moment of need.
11:50 Digital Marketing and Seduction - what turns your
customers on.
• Learn how to best use insight from data to build your channel-specific
advertising campaigns to unlock hidden profits and avoid marketing
misspend by targeting customers at the right place, and crucially at the
right time.
• Why it is crucial chasing clicks, shares and views by copying Buzzfeed-
type tactics at the expense of high quality, useful content that builds
brand value
• What turns your customers on? Use fascinating facts about seduction,
the human psyche, NLP and player behavior to push your marketing.
12:15 Closing Remarks from the Chairman
Geographic ProfileFor countries providing more than 1% of attendees
= within 1000 km of Stockholm
= within 2000 km of Stockholm
= more than 2000 km of Stockholm
SWEDEN
FINLAND
DENMARK
THE NETHERLANDS
UNITED KINGDOM
AUSTRALIA
NORWAY
ICELAND
AUSTRIA
CYPRUS
MALTA
IRELAND
CZECH REPUBLIC
BELGIUM
LUXEMBURG
ISRAEL
SPAIN
The Boom of Global
Online Gaming
Gross Win in bn €Since the first i-Gaming Forum 2009 - 2015
2009
18.2
2015*
30.3
*
Forecast
FACTS
Stockholm
Barcelona
London
Helsinki
Valletta
Reykjavik
Mark McGuinness,
i-Gaming Futurologist

17. BRINGING THE WORLD TO STOCKHOLM SINCE 1863
Explore the i-Gaming universe under gold and stucco right in
the heart of Stockholm. The stage in the Big Hall made Berns
the nightlife hub of the 1880s.
This is where an astonished audience saw the can-can dance
being performed for the first time, and where superstars
like Rihanna, Robyn and Bob Dylan perform today, upholding
Berns cultural status. It is hard to find a more beautiful
venue in central Stockholm with equal possibilities.
Address: Näckströmsgatan 8, 111 47 Stockholm, Sweden
Phone: 08-566 322 00
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OUR VENUE
Berzeeli Park, Stockholm
FIND YOUR WAY
17

18. REGISTER NOW
Be part
PACKAGES AND PRICES:
Category Standard Rate
Delegate Pass: 1290 EUR
Solution Providers: Contact one of our Partner Managers for assistance
BECOME OUR PARTNER
What we promise our sponsors is simple… You will leave Stockholm with top quality sales leads, major high level business
conversations and masses of follow up meetings. If you are looking at having serious business conversations that take this
industry forward, then we look forward to seeing you and your team in Stockholm in April 2015.
Contact us today to gain further references and hear about the limited partnership opportunities:
MEDIA PARTNERS 2015
Simon Wisniewski - Partner Manager
Tel: +46 (0)8 - 122 015 85, Mob: +46 (0)72 - 872 34 85
simon.wisniewski@copperberg.com
Lawrence Hyde - Partner Manager
Tel: +46 (0)8 120 505 52, Mob: +46 (0)72 013 71 54,
E-mail: lawrence.hyde@copperberg.com
Anastasia Lodhi - Partner Manager
Tel: +46 (0)8 - 502 55 235, Mob: +46 (0)72 327 3999
anastasia.lodhi@copperberg.com
PARTNERS 2015

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