This feasibility report investigates three mortgage marketing programs as potential investments for a senior mortgage banker to increase business for loan officers. The report finds that the Homes for Heroes program, which costs $120 per month and generates an average of two contacts and one new client every two months, meets the criteria of being cost effective and generating a 10:1 return on investment. The report recommends that the mortgage banker invest in the Homes for Heroes program.

1. Feasibility Report Feasibility of investing into one marketing program to increase business for loan officers Feasibility report for Amy Hastings WRIT 3562 Fall 2008

2. Contents Background and purpose Procedures Findings Conclusion and recommendations Feasibility report for Amy Hastings WRIT 3562 Fall 2008

3. Background The mortgage market has been falling in the past two years Loan officers income is from commission only Loan officers must look into to new ways to broaden their networks and gain enough business to support themselves and their families Feasibility report for Amy Hastings WRIT 3562 Fall 2008

4. Purpose Investigate three mortgage marketing programs that would be a possible investment for Senior Mortgage Banker, John Hastings Find a solution that is cost effective from a business perspective Brings in $1000 for every $100 spent (10:1 return ratio) Feasibility report for Amy Hastings WRIT 3562 Fall 2008

5. Purpose Find a solution that is well-recognized Find a solution that is well-represented in the community Overall, find a marketing program that will be a worthwhile investment for John Feasibility report for Amy Hastings WRIT 3562 Fall 2008

6. Procedures Investigation into three mortgage marketing programs Homes for Heroes Home Buyers Marketing Red Clay Media Feasibility report for Amy Hastings WRIT 3562 Fall 2008

7. Procedures Investigation completed by three phone interviews Homes for Heroes: Loan officer, Mikal Knotek Home Buyers Marketing: Loan officer, Jeff Brother Red Clay Media: Representative, James Fleming Feasibility report for Amy Hastings WRIT 3562 Fall 2008

8. Findings Homes for Heroes Cost: $120/month Loan officers receive an average two contacts per month from HFH One contact every two months turn into business Feasibility report for Amy Hastings WRIT 3562 Fall 2008

9. Findings Home Buyers Marketing Cost: $500/month 4-5% of prospects from HBM turn into business for loan officers each month Usually a higher percentage turns into business. Poor market has caused business to go down 3:1 return ratio (every dollar spent brings in three) Feasibility report for Amy Hastings WRIT 3562 Fall 2008

10. Findings Red Clay Media Insufficient information was given in the interview to consider this a feasible option Feasibility report for Amy Hastings WRIT 3562 Fall 2008

11. Conclusion Based on the information given and the criteria provided in the initial report, Homes for Heroes is the most feasible program for John to invest in Feasibility report for Amy Hastings WRIT 3562 Fall 2008

12. Recommendations Because the purpose of this feasibility report was to find the most cost-effective solution to increase business, I recommend that John invest in the Homes for Heroes marketing program Feasibility report for Amy Hastings WRIT 3562 Fall 2008