Possible lessons from the campaign trail will be explored by Will Feltus, SVP for media research at National Media, the Alexandria, Virginia media agency that has handled national television planning and placement for the last three successful Republican presidential campaigns. The rare agency executive who manages both consumer and political accounts, Feltus argues that consumer and political marketing are very different. But once those differences are understood, Feltus believes both consumer and political advertisers can learn from one another.
Advancements in TV targeting have accelerated over the last decade. As set-top box technology continues to improve and potential addressable footprints expand, advertisers are beginning to apply advanced data targeting to traditional TV buys. We’ll walk through case studies showcasing both STB technology and cross-platform, TV-sync tactics. The advantages and pitfalls of the TV data revolution will also be discussed.
Amidst the last quarter clutter of TV advertising, breaking through the sheer volume of repetitive messaging is a daunting task. Leveraging careful use of advanced TV targeting techniques, programmatic and VOD channels, and the combining them with traditional media buys, Positec realized 40% growth year-over-year by effecting just the right mix.
Presentation: Solving for Audience/Index-Based Buying: A National Retail StoryMediaPost
Audience-based media buying can be challenging and intimidating at first. You shoot for a target, but the data you use to get to that target can vary and the course you take to get there may be different. In this session, Michele Tollerr will share her approach to linear video programmatic campaigns. Find out how Empower launched the industry’s first-ever private marketplace campaign with a national footwear retailer, leveraging a 100 percent data-driven approach to national linear programmatic buying.
Adobe's Programmatic TV Survey for Q3 2017 tells a compelling story: first-party data-driven targeting is a game-changer in programmatic television.
The Programmatic Television Survey for Q3 2017 contains data from a survey of over 400 UK & US advertising professionals from both agencies and brands. It was conducted online by Adobe during May and June of 2017. Respondents were recruited online and asked a series of questions about their experience with programmatic television.
Blurring the Lines Between TV and Digital MediaPost
Video is the most effective storytelling medium in the digital world, but even the best marketers can’t escape the challenge of device fragmentation. It’s the one thing holding many advertisers back from successfully telling a holistic brand story and properly attributing conversions.
In truth, the solution to this problem is straightforward — it’s all in the data. As brands embark on their digital transformation and are creating and owning more customer data, how can you apply it and create more media accountability? A common denominator, something that transcends both TV and digital to create the connection between a single user and all of their devices is required. The data exists, the technology is there, a fundamental shift in how we approach video marketing starts now.
Reflections from the Advanced TV FrontlinesMediaPost
What are the key considerations for buying into Programmatic and Addressable TV? We consider activation based on key case study learning and client experiences. Performics’ Josh Martin will explore: programmatic models, inventory supply dynamics, pricing/data (with comparison to traditional linear) and acquisition performance.
MIXX Canada 2015: In an Industry that Never Stands Still – How do We Predict...IAB Canada
Join Rodney Perry Xaxis' Managing Director, Canada at Xaxis, for his Presentation from MIXX Canada 2015 :
It’s hard to believe that the time has already come to be thinking about what’s on the horizon for 2016. Let's take a look at the coming year and what we need to be thinking about now to stay ahead in an industry that never stands still.
Advancements in TV targeting have accelerated over the last decade. As set-top box technology continues to improve and potential addressable footprints expand, advertisers are beginning to apply advanced data targeting to traditional TV buys. We’ll walk through case studies showcasing both STB technology and cross-platform, TV-sync tactics. The advantages and pitfalls of the TV data revolution will also be discussed.
Amidst the last quarter clutter of TV advertising, breaking through the sheer volume of repetitive messaging is a daunting task. Leveraging careful use of advanced TV targeting techniques, programmatic and VOD channels, and the combining them with traditional media buys, Positec realized 40% growth year-over-year by effecting just the right mix.
Presentation: Solving for Audience/Index-Based Buying: A National Retail StoryMediaPost
Audience-based media buying can be challenging and intimidating at first. You shoot for a target, but the data you use to get to that target can vary and the course you take to get there may be different. In this session, Michele Tollerr will share her approach to linear video programmatic campaigns. Find out how Empower launched the industry’s first-ever private marketplace campaign with a national footwear retailer, leveraging a 100 percent data-driven approach to national linear programmatic buying.
Adobe's Programmatic TV Survey for Q3 2017 tells a compelling story: first-party data-driven targeting is a game-changer in programmatic television.
The Programmatic Television Survey for Q3 2017 contains data from a survey of over 400 UK & US advertising professionals from both agencies and brands. It was conducted online by Adobe during May and June of 2017. Respondents were recruited online and asked a series of questions about their experience with programmatic television.
Blurring the Lines Between TV and Digital MediaPost
Video is the most effective storytelling medium in the digital world, but even the best marketers can’t escape the challenge of device fragmentation. It’s the one thing holding many advertisers back from successfully telling a holistic brand story and properly attributing conversions.
In truth, the solution to this problem is straightforward — it’s all in the data. As brands embark on their digital transformation and are creating and owning more customer data, how can you apply it and create more media accountability? A common denominator, something that transcends both TV and digital to create the connection between a single user and all of their devices is required. The data exists, the technology is there, a fundamental shift in how we approach video marketing starts now.
Reflections from the Advanced TV FrontlinesMediaPost
What are the key considerations for buying into Programmatic and Addressable TV? We consider activation based on key case study learning and client experiences. Performics’ Josh Martin will explore: programmatic models, inventory supply dynamics, pricing/data (with comparison to traditional linear) and acquisition performance.
MIXX Canada 2015: In an Industry that Never Stands Still – How do We Predict...IAB Canada
Join Rodney Perry Xaxis' Managing Director, Canada at Xaxis, for his Presentation from MIXX Canada 2015 :
It’s hard to believe that the time has already come to be thinking about what’s on the horizon for 2016. Let's take a look at the coming year and what we need to be thinking about now to stay ahead in an industry that never stands still.
Video Convergence Powered by Extreme ReachExtreme Reach
Extreme Reach is the only industry platform offering true video convergence for broadcast and digital advertisers. Take a few minutes to go through our presentation to learn more, and see how you can benefit from converging broadcast and digital video advertising.
Each slide contains notes to help clarify slide content. To view this notes while accessing the presentation through slideshare, please scroll down and click "Show Notes for Slide #" which is located below. Otherwise, please save/download the presentation and open it in PowerPoint to view associated notes.
For more information, please contact sales at ExtremeReach dot com.
State of Marketing: Insights on Top Marketing Trends for 2017 and BeyondMediaPost
To blaze trails in the Age of the Customer, marketers need to know what's top-of-mind for their peers and understand what practices set top teams apart from the rest. Join this session to arm yourself with the results from the fourth annual "State of Marketing" research study, based on a global survey of 3,500 marketing leaders. You'll learn about key trends that are changing the face of marketing, such as the evolution of customer journey strategies, the growth and influence of various channels, how teams are leveraging emerging technologies like artificial intelligence, and more.
How to Optimize for Brand Effectiveness: Before & During Your CampaignExtreme Reach
Gathered from audience studies across digital and TV media, these insights will help you learn how to optimize your video campaigns for maximum brand effectiveness before they launch and while they're still running.
Monetization in the US and China: Where to InvestGGV Capital
In this presentation, GGV Capital Managing Partner Hany Nada analyzes the differences in the US and China advertising markets, areas of opportunity and other methods of monetization.
Addressable TV: The Re-evolution of the medium TVSocialMedia8
One-way communication and Television ran the show for about 60 years.
We now welcome CMOs to the re-evolution of the medium Television.
TV will transform to more channels, more platforms (cable, ip, connected), more
screens (pc, tablet smartphone), open distribution, VOD, non-linear players (Hulu,
Netflix, Google, Apple, Disney), Web & Social TV and Addressable TV…
How did brand-led newspaper and online newspaper ads coupled with TV positively drive web traffic and active consideration for the credit card provider?
NCS and Nielsen prepared the most comprehensive analysis of what drives advertising effectiveness—creative, reach, targeting, recency and context—based on nearly 500 studies from 2016 and 2017 and over a decade of experience in linking advertising to sales results.
This summary report evaluates the sales contribution of these five key drivers—and how their roles have changed since the ambitious Project Apollo studies of 2006.
Online, off line, above the line, through the line - whose line? Is there a line?
Due to the increasing fragmentation of consumers and the numerous opportunities available to marketers, individual channels can no longer be considered in isolation. What drives the consumer and where are they driven? Do you know? TV can impact search, online display can support brand recall increasing propensity to transact and online analytics can efficiently optimise the whole marketing mix.
Using dgm Australia’s experience and case studies, Chris will enlighten and demonstrate a truer return on investment
Evolution of TV Measuring Across All Screens | Think With GoogleArgent media agency
No matter how measurement is structured in the future, or what changes are on the horizon in terms of technology and viewer behavior, digital will continue to lead the way to greater clarity and precision. Advertisers will have better efficiency, programmers can maximize the value of their inventory, and consumers will have a better viewing experience. And that’s a win-win for everyone.
Understanding the Advanced Television EcosystemMediaPost
The ability to use data and technology to refine the way advertisers use television is very real and presents incredible benefits. The challenge is we are faced with a very complex and fragmented ecosystem. Let’s discuss how to simplify the marketplace and a provide turnkey, hassle free solutions for advertisers.
How we are driving more brand spend into digital, focusing on the growth of programmatic as an industry through automation and how we can respond to these changes in the market with solutions.
Automation Technologies are key to growth for brands. We need to simplify the media value chain, and declutter the process
Working across a trusted online currency will the drive growth of brand spend online.
Bidtellect’s Quarterly Native Report Q3 2016: Engagement Is Key To Your Nativ...Missy Steiner
Bidtellect’s inaugural quarterly report analyzes our platform activity in order to provide advertisers with important insights and trends in the Native Advertising industry. Bidtellect’s platform processes over 5 billion Native auctions daily across 6.5 million distinctly targetable placements, and this number continues to grow quarter over quarter. We collect data from the start of an auction through post-click consumer activity including but not limited to the metrics captured in this report.
With video viewing steadily shifting toward on demand, a holistic strategy that includes OTT and other platforms will be critical to aligning with consumer behavior. This presentation will start with the new realities of video viewing and cite custom research and real campaign results to suggest winning strategies in this new world.
TVs are not only getting smart; their manufacturers are getting wise – wise to the prospects of both a new advertising and data harvesting opportunity. We explore the implications of this new layer of messaging and analytics for media buyers, broadcasters, and consumers.
Video Convergence Powered by Extreme ReachExtreme Reach
Extreme Reach is the only industry platform offering true video convergence for broadcast and digital advertisers. Take a few minutes to go through our presentation to learn more, and see how you can benefit from converging broadcast and digital video advertising.
Each slide contains notes to help clarify slide content. To view this notes while accessing the presentation through slideshare, please scroll down and click "Show Notes for Slide #" which is located below. Otherwise, please save/download the presentation and open it in PowerPoint to view associated notes.
For more information, please contact sales at ExtremeReach dot com.
State of Marketing: Insights on Top Marketing Trends for 2017 and BeyondMediaPost
To blaze trails in the Age of the Customer, marketers need to know what's top-of-mind for their peers and understand what practices set top teams apart from the rest. Join this session to arm yourself with the results from the fourth annual "State of Marketing" research study, based on a global survey of 3,500 marketing leaders. You'll learn about key trends that are changing the face of marketing, such as the evolution of customer journey strategies, the growth and influence of various channels, how teams are leveraging emerging technologies like artificial intelligence, and more.
How to Optimize for Brand Effectiveness: Before & During Your CampaignExtreme Reach
Gathered from audience studies across digital and TV media, these insights will help you learn how to optimize your video campaigns for maximum brand effectiveness before they launch and while they're still running.
Monetization in the US and China: Where to InvestGGV Capital
In this presentation, GGV Capital Managing Partner Hany Nada analyzes the differences in the US and China advertising markets, areas of opportunity and other methods of monetization.
Addressable TV: The Re-evolution of the medium TVSocialMedia8
One-way communication and Television ran the show for about 60 years.
We now welcome CMOs to the re-evolution of the medium Television.
TV will transform to more channels, more platforms (cable, ip, connected), more
screens (pc, tablet smartphone), open distribution, VOD, non-linear players (Hulu,
Netflix, Google, Apple, Disney), Web & Social TV and Addressable TV…
How did brand-led newspaper and online newspaper ads coupled with TV positively drive web traffic and active consideration for the credit card provider?
NCS and Nielsen prepared the most comprehensive analysis of what drives advertising effectiveness—creative, reach, targeting, recency and context—based on nearly 500 studies from 2016 and 2017 and over a decade of experience in linking advertising to sales results.
This summary report evaluates the sales contribution of these five key drivers—and how their roles have changed since the ambitious Project Apollo studies of 2006.
Online, off line, above the line, through the line - whose line? Is there a line?
Due to the increasing fragmentation of consumers and the numerous opportunities available to marketers, individual channels can no longer be considered in isolation. What drives the consumer and where are they driven? Do you know? TV can impact search, online display can support brand recall increasing propensity to transact and online analytics can efficiently optimise the whole marketing mix.
Using dgm Australia’s experience and case studies, Chris will enlighten and demonstrate a truer return on investment
Evolution of TV Measuring Across All Screens | Think With GoogleArgent media agency
No matter how measurement is structured in the future, or what changes are on the horizon in terms of technology and viewer behavior, digital will continue to lead the way to greater clarity and precision. Advertisers will have better efficiency, programmers can maximize the value of their inventory, and consumers will have a better viewing experience. And that’s a win-win for everyone.
Understanding the Advanced Television EcosystemMediaPost
The ability to use data and technology to refine the way advertisers use television is very real and presents incredible benefits. The challenge is we are faced with a very complex and fragmented ecosystem. Let’s discuss how to simplify the marketplace and a provide turnkey, hassle free solutions for advertisers.
How we are driving more brand spend into digital, focusing on the growth of programmatic as an industry through automation and how we can respond to these changes in the market with solutions.
Automation Technologies are key to growth for brands. We need to simplify the media value chain, and declutter the process
Working across a trusted online currency will the drive growth of brand spend online.
Bidtellect’s Quarterly Native Report Q3 2016: Engagement Is Key To Your Nativ...Missy Steiner
Bidtellect’s inaugural quarterly report analyzes our platform activity in order to provide advertisers with important insights and trends in the Native Advertising industry. Bidtellect’s platform processes over 5 billion Native auctions daily across 6.5 million distinctly targetable placements, and this number continues to grow quarter over quarter. We collect data from the start of an auction through post-click consumer activity including but not limited to the metrics captured in this report.
With video viewing steadily shifting toward on demand, a holistic strategy that includes OTT and other platforms will be critical to aligning with consumer behavior. This presentation will start with the new realities of video viewing and cite custom research and real campaign results to suggest winning strategies in this new world.
TVs are not only getting smart; their manufacturers are getting wise – wise to the prospects of both a new advertising and data harvesting opportunity. We explore the implications of this new layer of messaging and analytics for media buyers, broadcasters, and consumers.
How to Evaluate a Programmatic TV PlatformMediaPost
Quigley-Simpson has been active in the Programmatic TV marketplace since early 2015 and has developed valuable experience and insight into the challenges and opportunities of this developing technology. Join the Q-S executives responsible for vetting and applying programmatic TV as they share the 8 critical criteria they require from any potential PTV partner. They will also take us through actual use cases from programmatic TV campaigns they have previously executed for their clients.
eMarketer Webinar: Programmatic Video—The Dramatic Rise of Connected TV, Apps...eMarketer
Programmatic isn’t just for banners anymore. Video is a fast-growing part of the programmatic ecosystem, and advertisers are purchasing programmatic video ads to run on devices from desktops to mobile phones to connected TVs. Topics in this webinar include: eMarketer’s latest forecast of programmatic ad spending; Why connected TV is a gateway to buying programmatic video on other platforms; How recent programmatic ad platform acquisitions by major media players including Facebook, Yahoo, AOL, Google and Comcast will play out for buyers and sellers; Inventory quality issues and other obstacles holding back programmatic video advertising.
The latest in Mindshare's 'Future Of...' series focuses on connected TV.
Our view is that the connectivity that viewers enjoy on the sofa via the second screen will prove of more significance to media and marketing than the connected TV itself.
With ad growth thrown into the mix, it’s apparent that every facet of the OTT market is expanding: advertising opportunities; popularity of OTT devices like Apple TV and Roku; and the amount of OTT content and services geared to break into the market.
These slides use concepts from my (Jeff Funk) course entitled analyzing hi-tech opportunities to analyze the increasing economic feasibility of smart homes. Rapid improvements in sensors, integrated circuits, transceivers, displays, mobile phones, and wireless networks are causing the cost to fall and the performance to rise for smart home-related features. It is becoming increasingly inexpensive and easy to control a wide number of appliances with mobile phones and to embed intelligence in many of these appliances. Smart homes will have higher energy efficiencies, better safety, more convenience, and better security than existing homes as the improvements in various technologies make them economically feasible.
Luxury home automation wasn’t a face of everyday life. Today it is, though gradually! Directly controlling and seamlessly staying connected with the home systems you use every day via a mobile device would significantly enhance your quality of life. It is not only about remotely controlling the lights, AC, fan, audio systems, curtains, television, kitchen appliances, garage doors, sprinklers from your smartphone from anywhere. Again it is not merely about regularly monitoring the security of your home and your kids from your workplace miles away. It is all about convenience and safety. It is about exploiting the latest of what technology has on offer. It is about saving energy significantly and contributing to the creation of a greener earth through use of energy efficient systems. A smart home offers all of these – comfort, convenience, monetary savings, and safety. Smart Automation has emerged as a reliable and leading service provider in this segment.
15 Tips for Compelling Company Updates on LinkedInLinkedIn
LinkedIn has evolved into a platform for content marketing. With more than 225 million members worldwide, professionals are using LinkedIn to become great at what they do by seeking and sharing insights. On LinkedIn, marketers are able to build relationships with professionals by using accurate targeting to share relevant content. LinkedIn Company Updates, shared from your Company Page, are a powerful way to reach professionals with relevant content across devices. We’ve created these 15 tips for compelling company updates to help you drive better results.
For more about content marketing on LinkedIn, visit http://lnkd.in/LIContentMarketing
Role of Advertising in the 2008 U.S. Presidential Campaigns
Evan Tracey – President,
TNS Media Intelligence/Campaign Media Analysis Group
The Advertising Research Foundation
Media Buying In An Election Year: Strategies, Insights, And TrendsTinuiti
The Last One: The finale hits a high note with an exploration into the complex realm of political spending on streaming platforms. While the topic may seem daunting, rest assured, it’s a voyage worth exploring for your brand and we’re here to help you navigate it safely.
Join Tinuiti’s seasoned strategy expert and NBCU’s brand partnerships specialist as they unveil powerful tactics tailored for success in this high-stakes arena. We’ll compare streaming channels with traditional ones, offering invaluable insights into how political advertisers activate their campaigns on streaming platforms.
A summary of current 2016 political advertising including a quick look at offices up for election and a proprietary spending breakdown of 2016. NOTE: numbers in this presentation represent a sample of media spending we have taken to identify who the players are and what they're doing. Please contact Whitney Tipton with any questions. (202) 930-2060 or whit@politicaladinsight.com
In 2019 our founder worked with a number of “mainstream” MPs who were frustrated by the rise of extremist politics. It was clear that influential Westminster figures were promoting “vote-winning” policies which were unlikely to be popular at all. It took a General Election before that unpopularity was proven.
In CanDo we use inexpensive modern consumer research tools extensively. Sometimes we buy ads on Facebook to invite people to fill in surveys. For other projects we use an automated research panel called PollFish. We usually pay less than £2 per response.
This inspired us: perhaps anyone concerned with politics could use the same tools to establish the popularity of policy ideas? We set out to prove that they can. Along the way we developed replicable methodology which anyone can use to conduct representative polls, within hours, for a few hundred pounds. Naturally, we used it ourselves - learning interesting things about which policy areas are deemed important by the public right now (and which aren’t).
Feel free to download our report and let us know if you decide to run any polls!
5 Quick Ways to Respond to Facebook & Instagram Trends
Over the past several weeks, people have been spending 44% more time on social media. That means Facebook and Instagram represent a powerful opportunity to reach your audiences where they are present and active.
Join us online to learn:
• How to respond to recent trends on Facebook & Instagram
• How to adjust paid campaigns to reach new audiences.
• How to engage your customers & prospects on social.
Media Trends in America. Past, Present and Future--Duane "DJ" SpragueDuane "DJ" Sprague
A comprehensive analysis of where the media usage and advertising opportunities have been, where they are today, and where they are going by age group and gender. Covers TV, radio, print and web 2.0. A must for advertisers, marketers, media planners and buyers.
When drafting a media plan, getting the media mix right is critical. Morgan & Co presents some ideas to consider and follow with creating a media planning and buying mix for a marketing campaign.
The HBCUX Network (Historically Black Colleges and Universities Xperience Network) is a 24/7, 365, education, entertainment, lifestyle and sports digital network.
HBCUX is the cultural game changer! The “X” stands for the total Black College “Xperience”, showcased like you’ve never seen before on any broadcast television or emerging technology platform. HBCUX Network’s programming consists of: original series, movies, music, sports and specials, including HBCU student productions, all on one platform.
“Dedicated to being a true destination for the total HBCU Xperience, the network is a vehicle of exposure for these schools and display the educational value for our young adults to gain the necessary knowledge and experience to pursue their careers.” said Curtis Symonds, President and CEO, HBCUX Network.
Check us out on your favorite social media platform. Friend Us, Follow Us, and Tune In. – Our Xperience. Our Legacy. Our Future
Visit www.hbcux.com today!
Visible Wireless: Grass Roots Branding and Media PlanningMediaPost
Visible Wireless, a retail brand of Verizon, doubled down on social channels to find and cultivate communities that wanted an alternative telecom model. And in turn those communities have informed everything about how the brand grew – from product development even to media planning. What does a grass roots media strategy look like?
Looking back on the migration to real-time programmatic from traditional media direct sales and ad network models, one can see parallels in the evolution of connected tv media buys today. However, there are powerful voices and a complicit media machine swimming against the current of change in how television content is valued, bought and sold. Are recurring programmatic inventory buying & selling patterns that preceded CTV likely to repeat themselves?
First-Party Data Takes The Cake In A Post-Cookie WorldMediaPost
Shopper behavior has been disrupted and now, more than ever, consumers are in the driver’s seat. As third-party cookies go away and data privacy regulations increase, consumer trust is paramount and should be earned through value exchange. Discover how the power of Kroger Precision Marketing’s first party data and advanced targeting capabilities has changed the media advertising ecosystem by holding media accountable for driving real business outcomes.
Real-time buying for real-time events: Leveraging Programmatic TV for Live Ev...MediaPost
Be memorable in the streaming space and learn how to best leverage real-time events on Live OTT with highly engaged, leaned forward audiences no matter your budget. Hear from one of the largest vMVPDs the value of executing live events programmatically and bring your strategy to the next level.
The Right Audience for the Job: Cadillac’s First Party Data Engine MediaPost
The Cadillac brand has been designing a new model (for consumer data, that is), which is aerodynamically suited to the next generation of information highway. It is powered by a single point of truth first party data engine that makes the company’s use of third party data more accurate and efficient and even finds new affinity audiences that work within a people-based marketing framework. Let’s take a test drive with Cadillac CRM, Audience and Personalization Manager Kate Wonsul.
Sustained Innovation Through Creativity, Technology & DataMediaPost
Avocados From Mexico has built one of the most successful digital practices in the industry in terms of both creativity and performance. Ivonne Kinser, AFM's head of digital marketing & ecommerce, will share the brand's approach to combine creativity, technology and data to develop stronger customer relationships that significantly increased the performance of their campaigns.
Consumers demand privacy and digital marketing is evolving. Advertisers need a future-proof targeting solution that doesn't rely on third-party cookies or mobile identifiers. Hyper-relevant contextual targeting is a privacy-safe solution that goes beyond the keyword or category level to offer unparalleled relevance and reach in brand suitable environments, which means you can reach your target buyers at the moment they're most likely to engage - without cookies.
There's a lot of uncertainty and concern around the upcoming changes restricting 3rd party cookie based targeting. Marketers are scurrying to pivot against these changes with very little concrete guidance on what parameters will be in place.
The acceleration of streaming this past year has made video even more critical to a brand's growth strategy. Lexmark’s director of marketing operations, Mike Dattilo, shares how he’s successfully targeting SMB users to expand their audience, brand awareness and increase conversions through performance video.
When Less is More: Building a Successful Advertising Business from a Subscrip...MediaPost
In 2020, The New York Times added a record 2.3 million digital-only subscriptions, bringing its subscriptions to digital products and print newspaper to more than 7.5 million. By focusing on improving the reader experience, the Times has built stronger relationships with its subscribers and knows what type of information and storytelling resonates with their influential audience. Hear how The Times is focusing on fewer, higher quality ads and using its first-party data to offer targeting based on emotional states and reader motivations to provide more powerful ad experiences.
What Do First Party Data and Golf Have In Common? MediaPost
As it turns out, two major strategies. Join Omeda leaders Tony Napoleone, VP Client Experience, and James Capo, COO, to discuss market changes and the two winning strategies you need with your audience data.
Turning Customers Into Fans: Church’s New Social Media PlaybookMediaPost
As social platforms fragment, brands need to remain flexible in their paid and organic strategies. Church’s Chicken reimagined its social media playbook for changed times. Alan Magee explains how they sought to encourage more than engagement but engender true brand fan love. With campaigns that broke through the clutter Church’s is growing its social footprint and engagement in ways that serve the core business and not just Follows and Likes.
Restaurant Customer Engagement: The Path to PersonalizationMediaPost
Driven by necessity and rising customer expectations, the digital transformation of restaurants is well underway. Your customers now engage with you through multiple channels across various devices, yet still expect you to seamlessly deliver highly personalized experiences. Join us to learn how restaurants can orchestrate these personalized customer journeys at scale.
Delivery & Streaming, the Ultimate Experience with RokuMediaPost
Dig into the secular shift to streaming. Join Jeff Katz, Head of Sales in the Central Region at Roku, as he shares 3 key updates for QSR Marketers from America’s #1 TV Streaming Platform:
- Foursquare QSR Insights
- Roku Platform Updates
- Beta Measurement Opportunity
Brand licensing is more than an incremental revenue opportunity for QSRs. It is a branding play that can have multiple benefits for branding, sales and even expansion. Using Cinnabon as an example, Focus explores how putting its legendary buns on grocery shelves and into pizza orders.
Three Tips to Maximize Creative Asset EfficiencyMediaPost
Advertising campaigns for quick service restaurants are a constant. You’re never NOT trying to get feet in the door. In an effort for brands and franchisees to meet audiences wherever they are with exciting promotions, marketers need to create exponential amounts of content, quickly. But quickly doesn't always mean efficiently. Join this session to learn three ways to get the most out of your ad creative and maximize the value of your assets.
The QSR Media Dispersion: Pre, Mid & Post Pandemic – By the NumbersMediaPost
The QSR media mix’s future was pulled forward by three years in April 2020. This was a necessary change and one that has helped the strong survive and grow. In this session, Senior Director of Sales for Simpli.fi, Casey Squier will review foot traffic trends, both nationally and locally, and the shift in ad spend across mobile, display, video, and CTV. He will also discuss a case study with a national QSR who did it right and is thriving in a post-Covid world.
Mastering Dynamic Web Designing A Comprehensive Guide.pdfIbrandizer
Dynamic Web Designing involves creating interactive and adaptable web pages that respond to user input and change dynamically, enhancing user experience with real-time data, animations, and personalized content tailored to individual preferences.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Trust Element Assessment: How Your Online Presence Affects Outbound Lead Gene...Martal Group
Learn how your business's online presence affects outbound lead generation and what you can do to improve it with a complimentary 13-Point Trust Element Assessment.
Dive deep into the cutting-edge strategies we're employing to revolutionize our web presence in the age of AI-driven search. As Gen Z reshapes the digital realm, discover how we can bridge the generational divide. Unlock the synergistic power of PPC, social media, and SEO, driving unparalleled revenues for our projects.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
This session will aim to comprehensively review the current state of artificial intelligence techniques for emotional recognition and their potential applications in optimizing digital advertising strategies. Key studies developing AI models for multimodal emotion recognition from videos, images, and neurophysiological signals were analyzed to build content for this session. The session delves deeper into the current challenges, opportunities to help realize the full benefits of emotion AI for personalized digital marketing.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
[Google March 2024 Update] How To Thrive: Content, Link Building & SEOSearch Engine Journal
March 2024 disrupted the SEO industry. Websites were deindexed, and manual penalties were delivered—all to produce more helpful, more trustworthy search results.
How did your website fare?
Watch us as we delve into the seismic shifts brought about by Google's March 2024 updates and explore strategies to not just survive, but thrive in this dynamic digital landscape.
You’ll learn:
- How to create content that is valuable to users (not just search engines) using E-E-A-T.
- How to build links that can boost rankings and withstand algorithm updates.
- Best practices for content creation and link building so you can thrive during algorithm updates.
With Vince Ramos, we'll examine the implications of the latest algorithm changes on content creation, link building, and SEO practices, and offer actionable insights from businesses like yours that have remained steadfast amidst the volatility.
Using real-life case studies, we’ll also show you the effectiveness of manual link building techniques and person-first content strategies.
Whether you're a seasoned SEO professional, a budding content creator, or anyone in between, this webinar will help you weather the changes in Google's algorithms and capitalize on them for sustained success.
Check out this webinar and unlock the secrets to thriving in the new Google era.
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...Demandbase
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Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
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• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
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Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
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Explore the differences, advantages, and strategies of using Google Ads vs Social Media Ads for online advertising. This presentation will provide insights into how each platform operates, their unique features, and how they can be leveraged to achieve marketing goals.
2. 2
After 2016, can consumer advertisers
learn anything from political campaigns?
Will Feltus
Senior Vice President
National Media Research, Planning and Placement LLC
Alexandria VA
3. 3
OVERVIEW
1. How Consumer Advertising and
Political Advertising are Different
2. What They have in Common:
The Political Consumers Model
3. Can Consumer and Political
Advertisers Learn Anything from One
Another in 2017?
5. 5
Academic appearance by Trump TV
buyer Ben Angle draws angry barbs
from California college students as they
enjoy a catered buffet dinner in D.C.,
February 2017.
“Ask Me How
I’ve Ben
Affected by
Trump’s Media”
“You Contributed
to the
Dissemination
of HATE”
“EVERYONE
Is Welcome Here”
Trump Media Buyer Greeted by College Students
6. HOW THEY ARE DIFFERENT
Consumer and Political Advertising:
7. 7
PUBLIC SCRUTINY
Consumer campaigns
take care to avoid
potential negative
reactions.
Low levels of public and
news interest.
Political campaigns
expect negative
reactions (and love to
be criticized by the
losers.)
High levels of public
and news interest.
8. 8
PURCHASE OPPORTUNITY
Consumer Marketers
The store or website will be
open again tomorrow.
Political Marketers
The store is only open for
one day (or a few weeks
for absentee and early
voting) then closed
forever.
9. 9
TRACKING WHAT’S WORKING
Consumer Marketers
have daily sales and
customer level purchase
data.
Political Marketers
have a secret ballot
problem.
10. 10
MEASURING SUCCESS AND ROI
Consumer campaigns
can be very profitable
with single digit market
shares.
Political campaigns
ultimately fail if they
are not #1 in their
category.
11. 11
PLANNING HORIZONS AND PRICING
Consumer campaigns
can plan over multiple quarters
with price negotiating leverage
and audience guarantees.
There’s always next quarter.
Spot costs and CPM’s are stable
Political campaigns have
uncertain cash flows and are
typically funded on a week-
by-week basis. Must pay
unpredictable market rates
with cash upfront. No
guarantees or makegoods on
ratings.
Multi-tiered rate cards
change constantly
12. 12
POLITICAL MEDIA PLANNERS ALWAYS FACE RISING COSTS…
… and deal with a complicated and
federally regulated sellside market.
• Political advertisers are constantly pre-
empted by other political advertisers
willing to pay more.
• The so-called candidate “lowest unit
rate” is obtuse at the local market
level, and available only 45 days prior
to a primary and 60 days prior to a
general election.
• Non-candidate ”Super Pac’s” are
forced by TV and cable outlets to pay
3x-4x the candidate rate.
• There’s no confidentiality – all political
ad orders must be publically disclosed.
$0
$50
$100
$150
$200
$250
$300
$350
$400
$450
WMURTV
BurlingtonDMATV
CostperRatingPoint:Adults35–64
FIGURE 5.1
PoliticalAdvertisers Bid UpWMUR Rates during 2007 –2008 Presidential Primary Campaign
Source: Analysisof advertisingratespreparedbyNational Media ResearchPlanningandPlacement LLC.
itsbest advertisers, for example, alargelocal automobiledealership. TheLURrule
Feb
20-25
M
ar 12-18
M
ar 19-25
Apr 4-10
Feb
26-M
ar 4
M
ay 2-8
M
ay 23-29
Jun
13-19
July 4-10
July 18-24
Aug 1-7
Aug 30-Sep
4
Sep
22-25
Oct 3-9
Oct 24-30
Nov 14-20
Dec 5-11
Dec 26-Jan
8
WMUR’s presidential
candidate rates up 200% in
11 months before New
Hampshire primary.
14. 14
MESSAGING AND TRAFFIC
Political campaigns constantly
create new ad content and
want it up the same day.
From September to November,
Clinton and her Democratic allies
aired 137 spots. Trump and
Republican allies aired 80.
CLINTON CAMPAIGN TRUMP CAMPAIGN
Positive 20 Positive 10
Contrast 25 Contrast 11
Negative 25 Negative 10
DEMOCRAT THIRD-PARTY REPUPLICAN THIRD-PARTY
Positive 2 Positive 4
Contrast 8 Contrast 9
Negative 58 Negative 36
15. 15
During June-August, Clinton and her allies spent an estimated $127 million
on TV versus Trump and allies total of $24 million. Trump spend was only
18% of Clinton.
Gap narrowed in September-November when Trump spend was 69% of
Clinton.
2016 PRESIDENTIAL AD SPENDING
Sept-Nov Estimated Gross Spend in Millions CLINTON CAMPAIGN CLINTON ALLIES CLINTON COMBINED TRUMP CAMPAIGN TRUMP ALLIES TRUMP COMBINED
TRUMP $$
AS A % OF
CLINTON
Network Broadcast and Cable $52.0 26% $0 - $52.0 19% $34.6 25% $11.5 22% $46.1 24% 89%
Local Broadcast and Cable $150.0 74% $73.3 100% $223.3 81% $101.1 75% $41.9 78% $143.0 76% 64%
Total $202.0 100% $73.3 100% $275.3 100% $135.7 100% $53.4
100
%
$189.1
100
%
69%
Remember: Each third-party allied dollar is worth only 1/3 – to – 1/4 of a candidate dollar.
16. 16
MANAGEMENT
Consumer campaigns
are long term, and run
by experienced brand
managers and vice-
presidents of
advertising.
Political campaigns are
short term organizations
and don’t have vice-
presidents of advertising.
18. 18
MANAGEMENT
Some presidential and national party campaigns have used
separate media and creative teams.
Client
Creative &
Account Mgt.
Client
Media
Team
Traditional Political Model Current Consumer Model
Creative
Team
Media
Buyer
Bush 2000, 2004 and Trump 2016 used
independent creative and media teams.
McCain 2008 and Romney 2012 did not.
20. 20
MARKETING IS ONLY PART OF WHAT CAMPAIGN MANAGERS DO
CAMPAIGN
MANAGER
as:
Entrepreneur
and
Chief Financial
Officer
Team
Builder
Marketing
Maven
Field
General
Press
Spinner
Political
Historian and
Data Scientist
Strategy
Enforcer
Scriptwriter
and Stage
Manager
Policy
Wonk
Candidate
Confidant and
Concierge
Managing Inside
the Campaign
Managing Outside
the Campaign
Ten Key Roles the Campaign Manager Must Play
21. 21
CONTROL OF INFORMATION FLOW
Consumer campaigns and
brands are infrequently
affected by unanticipated
outside information
sources.
Political campaigns and
candidates are
continually disrupted by
information sources
beyond their control.
News events and reporting,
opposition candidates, pro-
and anti- third party groups
25. 25
KEY TARGETING VARIABLES: VOTER TURNOUT AND
PARTISANSHIP
1.) Consumption: Turnout Index
2.) Brand: Party Index
DEMOCRAT SKEW REPUBLICAN SKEW
HIGHTURNOUTLOWTURNOUTVoterTurnoutIndex
Party Index
26. 26
ADULT VOTING PROPENSITY BY PARTY AFFILIATION: 2014-
16
14.3% 4.5% 4.5% 3.4% 5.2% 14.4%
7.3% 3.2% 3.1% 3.0% 2.7% 5.5%
6.0% 2.3% 2.4% 14.0% 1.4% 2.9%
Scarborough USA 2015/2016 Release 2 (Aug 2014 – Nov 2016), N=408,708
SometimesVotesStatewide
24.7%
AlwaysVote
Statewide46.3%
NeverVotes
Statewide29%
Democrat
27.6%
Independent, but feel
closer to Democrat
9.9%
None of these
20.4%
Independent, but feel closer
to Republican
9.3%
Republican
22.8%
Independent
10.1%
27. 27
MEDIA HEAVINESS: TOP TWO QUINTILES
TV - Top 40%
Radio - Top 40% Internet - Top 40%
Newspaper - Top 40%
70
80
90
100
110
120
130
-10 -8 -6 -4 -2 0 2 4 6 8 10
Republican Index Minus Democrat IndexDEMOCRAT SKEW REPUBLICAN SKEW
LOWTURNOUTHIGHTURNOUTVoterTurnoutIndex
High Turnout Democrat Voters High Turnout Republican Voters
Low Turnout Democrat Voters Low Turnout Republican Voters
Scarborough USA+ 2015/2016 Release 2
(Aug 2014-Nov 2016) N= 408,708
28. 28
MEDIA HEAVINESS: TV
TV Top 20%
TV Second 20%
TV Bottom 60%
70
80
90
100
110
120
130
-20 -15 -10 -5 0 5 10
Republican Index Minus Democrat IndexDEMOCRAT SKEW REPUBLICAN SKEW
LOWTURNOUTHIGHTURNOUTVoterTurnoutIndex
High Turnout Democrat Voters High Turnout Republican Voters
Low Turnout Democrat Voters Low Turnout Republican Voters
Scarborough USA+ 2015/2016 Release 2
(Aug 2014-Nov 2016) N= 408,708
29. 29
THE EXPANDING PARTISAN CABLE NEWS UNIVERSE: 2000 -
2016
2000
11%
2004
13%2008
11%
2012
9%
2016
8%
2000
17%
2004
26%
2008
26%
2012
22%
2016
18%
2000
34.4%
2004
27.1%
2008
25.8%
2012
20.7%
2016
19.3%
100
110
120
130
140
150
-100 -75 -50 -25 0 25 50 75 100 125 150
LOWERTURNOUT
HIGHER
TURNOUT
VoterTurnoutIndex
Differences between Republican and Democrat Indexes
DEMOCRAT SKEW REPUBLICAN SKEW
More Democratic Audience More Republican Audience
In 2000 all three news nets had center-
right audiences
30. 30
VOTER TURNOUT & PARTISANSHIP: CABLE NETWORKS
ESPN
History
Discovery
A&E
CNN
FOX News
T…
USA
HGTV
Weather
Food Net
AMC
Hallmark
Lifetime FX
Nat Geo
TNT
Disney Ch
Animal Planet
Cooking Ch
Comedy Central
Syfy
FOX Sports 1
Freeform
TCM
TLC
Spike
MSNBC
Bravo
LMN
MTV
NFL Net
TV Land
CNBC
FOX Sports Net
E!
Travel
Nick
CMT
Adult Swim
Cartoon Net
DIY Net
Golf Ch
GSN
HLN
MLB Net
Nick at Nite
WGN America
NBCSN
IFC
Destination America
Boomerang
50
60
70
80
90
100
110
120
130
140
150
-60 -40 -20 0 20 40
Republican Index Minus Democrat IndexDEMOCRAT SKEW REPUBLICAN SKEW
LOWERTURNOUT
HIGHER
TURNOUT
VoterTurnoutIndex
31. 31
VOTER TURNOUT & PARTISANSHIP: NEWSLOWERTURNOUT
HIGHER
TURNOUT
VoterTurnoutIndex
ABC World News Tonight
BBC World News
Anderson Cooper 360°
CBS Evening News
Face the Nation
CBS Morning News
CBS Sunday Morning
CBS This Morning
Fox and Friends
Hannity
The Kelly File
The O'Reilly Factor
Fox News Sunday
GMA
Nancy Grace
NBC Meet the Press NBC Nightly News
Nightly Business Report
PBS NewsHour
America This Morning
This Week with George
Stephanopoulos
Today Show
90
110
130
150
170
190
-140 -90 -40 10 60 110 160 210
Republican Index Minus Democrat IndexDEMOCRAT SKEW REPUBLICAN SKEW
GfK MRI 2016, N= 48,273
32. 32
VOTER TURNOUT & PARTISANSHIP: PRIMETIME TVLOWERTURNOUT
HIGHER
TURNOUT
VoterTurnoutIndex
America's Got Talent
American Crime American Ninja Warrior
Aquarius
Beyond the Tank
Black-ish
Blindspot
Celebrity Family Feud
Chicago Med
Code Black
Criminal Minds: Beyond Borders
Dr. Ken
Empire
Fresh Off the Boat
How to Get Away with Murder
iZombie
Jane the Virgin
Last Comic Standing
Legends of Tomorrow
Life in Pieces
Little Big Shots
Lucifer
Lucky Dog
Madam Secretary
NCIS: New Orleans
Outer Limits
Quantico
Rosewood
Scorpion
Secrets and Lies
Shades of Blue
Supergirl
The 100
The Catch
The Flash
The Last Man on Earth
The Night Shift
The Odd Couple
The X-FilesWhose Line is it Anyway?
50
70
90
110
130
150
170
190
210
-140 -120 -100 -80 -60 -40 -20 0 20 40 60
Republican Index Minus Democrat IndexDEMOCRAT SKEW REPUBLICAN SKEW
LOWTURNOUTHIGHTURNOUTVoterTurnoutIndex
GfK MRI 2016, N= 48,273
33. CAN THEY LEARN ANYTHING
FROM ONE ANOTHER IN
2017?
Consumer and Political Advertising:
35. 35
VOTER TURNOUT AND PARTISANSHIP: RETAIL
Sherwin Williams
Dick's Sporting GoodsPottery Barn
Lowe's
Eddie Bauer
TalbotsBed Bath & Beyond
Chico's
Costco
American Eagle Outfitters
Ann Taylor
Walmart
Williams-Sonoma
Crate & Barrel
Pier 1 Imports
Trader Joe's
Nordstrom
Macy's
Neiman Marcus
Whole Foods Market
Victoria's Secret
Ralphs
Lord & Taylor
Bloomingdale's
Saks Fifth Avenue
Foot Locker
80
90
100
110
120
130
140
150
160
170
180
-100 -80 -60 -40 -20 0 20 40 60 80
Republican Index Minus Democrat IndexDEMOCRAT SKEW REPUBLICAN SKEW
GfK MRI 2016, N= 48,273
VoterTurnoutIndex
36. 36
VOTER TURNOUT AND PARTISANSHIP: RESTAURANTSVoterTurnoutIndex
Cracker Barrel
Outback Steakhouse
Chili's Grill & Bar
Ruby Tuesday
Buffalo Wild Wings
CiCi's Pizza
International House of
Pancakes (IHOP)
Village Inn Restaurant
Uno Chicago Grill
T.G.I. Friday's
Dave & Buster's
Benihana
Chick-Fil-A
Whataburger
Arby's
Panera Bread
Krystal
Papa John's
Subway
Wendy's
StarbucksMcDonald's
Burger King
Carl's Jr.
Domino's
Chipotle Mexican Grill
Jack in the Box
Boston Market
Popeyes Chicken
Au Bon Pain
Rally's
60
70
80
90
100
110
120
130
140
-80 -60 -40 -20 0 20 40 60 80
Republican Index Minus Democrat IndexDEMOCRAT SKEW REPUBLICAN SKEW
GfK MRI 2016, N= 48,273
37. 37
IDENTIFYING OPINION LEADERS: ELITES AND
INFLUENCERS
If corporate reputation is important to your client, learn
how to reach well-informed
and highly-involved opinion leaders.
10% - 25% of American adults
39. 39
ELITES AND INFLUENCERS: SPORTS
Super Bowl
NFL playoffs
Monday Night Football
Sunday Night Football
Thursday Night Football
World Series
Olympics
MLB playoffs
NBA playoffs
NBA Finals
NCAA Men's Tournament
PGA TOUR (men's golf)
Horse racing
Figure skating
Stanley Cup playoffs
Ultimate Fighting
Championship (UFC)
Pro boxing
Women's tennis (WTA)
Men's tennis (ATP)
WWE (pro wrestling)
Pro Bull Riding (PBR)
U.S. Soccer National Team
European soccer
Fishing
Regular season MLB
Tournament poker
NHRA Drag Racing
Pro rodeo
Formula One (F1) racing
LPGA Tour (women's golf)
Extreme/action sports
Regular season NBA
NCAA Women's Tournament
Supercross/Motocross
PBA (pro bowling)
Regular season NHL
High school sportsPro surfing
Pro/college lacrosse
80
100
120
140
160
180
-60 -40 -20 0 20 40 60
Republican Index Minus Democrat IndexDEMOCRAT SKEW REPUBLICAN SKEW
Sports watched in the past 12 months
Scarborough USA+ 2016 Release 2
Aug 2015-Nov 2016, N=204,314
Elites+InfluencersIndex
41. Vodka
Bud Light
Rum
Tequila
Bourbon whiskey
Coors Light
Corona
Miller Lite
Budweiser
Blue Moon
Samuel Adams
Heineken
Any microbrew
Merlot
White Zinfandel
Gin
Cabernet Sauvignon
Scotch whisky
Chardonnay
Michelob Ultra
Canadian whiskey
Pinot Grigio
Guinness
Brandy
Stella Artois
Corona Light
Miller High Life
Pinot Noir
Dos Equis
Cognac
Miller Genuine Draft
Red Zinfandel
Any malt liquor
Natural Light
Busch LightTecate
Coors Original
Rolling Rock
Shiraz/Syrah
Busch
Amstel Light
Labatt Blue
Michelob Light
Sauvignon Blanc
Milwaukee's Best
Brut/Brut Extra Dry
60
70
80
90
100
110
120
130
140
-80 -70 -60 -50 -40 -30 -20 -10 0 10 20 30 40 50
Political Happy Hour
HIGHTURNOUTLOWTURNOUTVoterTurnoutIndex
Republican Index Minus Democrat IndexDEMOCRAT SKEW REPUBLICAN SKEWCopyright 2013 W. Feltus & NMRPP LLC
41
42. Bud Light
Budweiser
Blue Moon
Corona Extra
Jose Cuervo
Samuel Adams
Grey Goose
Coors Light
Absolut
Heineken
Barefoot
Jack Daniel's
Mike's Hard Lemonade
Coors
Yuengling
Miller Lite
Corona Light
Patrón
Capt. Morgan
Yellow Tail
Bud Light Lime-A-Rita
Smirnoff Ice
Stella Artois
Jameson
Dos Equis
Crown Royal
Kendall-Jackson
Miller High Life
Sutter Home
Bailey's Orig. Irish Cream
Beringer
Malibu Coconut
Woodbridge
1800 Tequila
Michelob UltraShock Top
Jim Beam
Guinness Draught
Robert Mondavi
Tanqueray
Bacardi Gold
Smirnoff No. 21
Pabst Blue Ribbon
Maker's Mark
Skyy
Sierra Nevada
Svedka
Leinenkugel's
Chateau Ste. Michelle
Arbor Mist
Korbel
Kahlúa
Modelo Especial
Newcastle
Michelob
Miller
Busch
Martini & Rossi
Ketel One
Don Julio
Ménage à Trois
Gallo
Pinnacle
Bombay Sapphire
Moët & Chandon
Rolling Rock
Budweiser Select
Tecate
Twisted Tea
Andre
Shiner Bock
Pacifico
Amstel Light
Jägermeister
Franzia
Oak Leaf
Jack Daniel’s Tennessee Honey
Three Olives
Red Stripe
Blackstone
Mike's Hard Tea
Evan Williams
Knob Creek
Becks
Seagram's
Stolichnaya
Black Box
Canadian Club
George Killian's Irish Red
Beefeater
Bombay
Ravenswood
Landshark Lager
Michelob Light
Natural Light
Keystone
Jacob's Creek
Gentleman Jack
Concha y Toro
Cazadores
Gordon's
Chandon
Pilsner Urquell
Hendrick's
Milwaukee's Best
Red Stag
St. Pauli Girl
Skinnygirl
Admiral Nelson’s
Manischewitz
Appleton Estate
Select 55
60
80
100
120
140
160
-80 -60 -40 -20 0 20 40 60
Republican Index Minus Democrat IndexDEMOCRAT SKEW REPUBLICAN SKEW
High Turnout Democrat Voters High Turnout Republican Voters
Low Turnout Democrat Voters Low Turnout Republican Voters
Politics of Alcohol Beverage
Consumers
Gfk MRI 2015 Doublebase Study
(n = 48,168)
Republican Index Minus Democrat IndexDEMOCRAT SKEW REPUBLICAN SKEW
LOWTURNOUTHIGHTURNOUTVoterTurnoutIndex
High Turnout Democrat Voters High Turnout Republican Voters
Low Turnout Democrat Voters