This document provides an overview of political advertising and elections in 2016 from Political Ad Insight. It summarizes that 60% of political ad spending so far is for federal elections, 7% is for state elections, 30% is outside spending, and 3% is for municipal elections. It also lists some of the top political ad agencies, campaigns, and advocacy groups that are spending on advertising. The document encourages media sellers to utilize Political Ad Insight's tools and services to understand political ad opportunities and increase their market share of political advertising sales.
Core CPI inflation slightly rose to 1.7% year-over-year. Headline consumer prices increased 0.2% between Jan. and Feb., and are currently down 0.1% year-over-year. Headline inflation was stronger primarily due to increases in very low gasoline and energy prices. Final demand producer inflation dropped further in February (-0.7% year-over-year), with weakness coming from the previous 10.3% slip in energy prices.
I am all about protecting citizens as part of stronger laws. The problem is too many governments around the world are not getting tough on crime when it comes to both laws and sentencing. Illegal guns continue to be a problem as such targeting gun collectors is the wrong approach to fighting gun crime.
More investment should be made in different areas to better support law enforcement including data and AI.
Tougher bail and sentencing is a must to address issues with crime and public safety
1. Gun Crimes - https://torontosun.com/opinion/editorials/editorial-pm-blowing-smoke-on-gun-crime
2. Gun control - https://www.ctvnews.ca/world/u-s-court-sentences-11-men-for-plotting-to-smuggle-guns-into-canada-1.5661026
3. Homicides - https://toronto.ctvnews.ca/there-have-been-13-more-homicides-in-toronto-year-to-date-compared-to-2020-with-11-murders-in-october-1.5653442
4. Confiscating guns - https://www.nraila.org/articles/20211108/canada-six-months-from-confiscation-day
5. Guns and gangs - https://globalnews.ca/news/8377837/ontario-government-investing-in-fight-against-guns-and-gangs/
6. USA murder rate - https://www.aljazeera.com/news/2021/11/3/hld-surge-in-us-homicides-continues-in-2021-why
7. Crime - https://www.armormax.com/blog/what-country-has-the-highest-crime-rate-lowest-crime-rate/
8. Cybercrime - https://www.seattletimes.com/opinion/editorials/rising-cybercrime-demands-laws-and-users-keep-up/
9. Ransomware - https://abcnews.go.com/Politics/cisa-fbi-recommend-vigilance-online-ward-off-ransomware/story?id=81354157
10. Sex crime - https://www.saltwire.com/atlantic-canada/news/canadian-government-passes-the-buck-on-protecting-sex-assault-victims-study-100653477/
11. Tech and crime - https://dealroom.co/blog/fighting-financial-crime-with-tech
Marijuana is still illegal under the Controlled Substances Act. Before businesses get ahead of themselves, understanding the risk associated with this federal law is important. There are also market entry barriers such as limited licensing and access to startup capital to contend with; obtaining business loans from banks may be difficult for this industry.
This PowerPoint was prepared for a Management 402 class. The assignment was to take an infant industry and propose possible strategies for profit potential. So, this presentation explores the legal marijuana industry and the profit potential that is waiting to be gained.
A survey of over 17,000 citizens in 24 countries was conducted between November 1st and 15th, 2011 to assess global perspectives on the Occupy Wall Street movement. The survey found levels of familiarity with and sympathy towards the movement varied across countries. It also gauged attitudes towards statements characterizing the movement and countermovement. The report provides detailed results on perspectives regarding goals of the movement, views on slogans used, and favorability towards the protests.
Santander Bank donated over $3.3 million to 118 non-profits in its third round of charitable grants for 2016. Priscilla Chan and Mark Zuckerberg opened a free preschool called The Primary School in East Palo Alto, California to help low-income families. Minimum wages will increase in 19 states including Massachusetts, Washington, California and New York on January 1st. TrainerMD, a Braintree company, developed software that shares fitness data collected from wearable devices with health professionals to create personalized health plans.
After Campaign 2016, Can Consumer Advertisers Learn Anything From Political C...MediaPost
Possible lessons from the campaign trail will be explored by Will Feltus, SVP for media research at National Media, the Alexandria, Virginia media agency that has handled national television planning and placement for the last three successful Republican presidential campaigns. The rare agency executive who manages both consumer and political accounts, Feltus argues that consumer and political marketing are very different. But once those differences are understood, Feltus believes both consumer and political advertisers can learn from one another.
The document discusses the importance of credit unions developing relationships with lawmakers through political donations and advocacy. It emphasizes growing credit union PACs like CULAC to demonstrate industry strength. The three legs of gaining influence are outlined as political donations, grassroots political activities, and ongoing legislative advocacy through frequent communication.
Core CPI inflation slightly rose to 1.7% year-over-year. Headline consumer prices increased 0.2% between Jan. and Feb., and are currently down 0.1% year-over-year. Headline inflation was stronger primarily due to increases in very low gasoline and energy prices. Final demand producer inflation dropped further in February (-0.7% year-over-year), with weakness coming from the previous 10.3% slip in energy prices.
I am all about protecting citizens as part of stronger laws. The problem is too many governments around the world are not getting tough on crime when it comes to both laws and sentencing. Illegal guns continue to be a problem as such targeting gun collectors is the wrong approach to fighting gun crime.
More investment should be made in different areas to better support law enforcement including data and AI.
Tougher bail and sentencing is a must to address issues with crime and public safety
1. Gun Crimes - https://torontosun.com/opinion/editorials/editorial-pm-blowing-smoke-on-gun-crime
2. Gun control - https://www.ctvnews.ca/world/u-s-court-sentences-11-men-for-plotting-to-smuggle-guns-into-canada-1.5661026
3. Homicides - https://toronto.ctvnews.ca/there-have-been-13-more-homicides-in-toronto-year-to-date-compared-to-2020-with-11-murders-in-october-1.5653442
4. Confiscating guns - https://www.nraila.org/articles/20211108/canada-six-months-from-confiscation-day
5. Guns and gangs - https://globalnews.ca/news/8377837/ontario-government-investing-in-fight-against-guns-and-gangs/
6. USA murder rate - https://www.aljazeera.com/news/2021/11/3/hld-surge-in-us-homicides-continues-in-2021-why
7. Crime - https://www.armormax.com/blog/what-country-has-the-highest-crime-rate-lowest-crime-rate/
8. Cybercrime - https://www.seattletimes.com/opinion/editorials/rising-cybercrime-demands-laws-and-users-keep-up/
9. Ransomware - https://abcnews.go.com/Politics/cisa-fbi-recommend-vigilance-online-ward-off-ransomware/story?id=81354157
10. Sex crime - https://www.saltwire.com/atlantic-canada/news/canadian-government-passes-the-buck-on-protecting-sex-assault-victims-study-100653477/
11. Tech and crime - https://dealroom.co/blog/fighting-financial-crime-with-tech
Marijuana is still illegal under the Controlled Substances Act. Before businesses get ahead of themselves, understanding the risk associated with this federal law is important. There are also market entry barriers such as limited licensing and access to startup capital to contend with; obtaining business loans from banks may be difficult for this industry.
This PowerPoint was prepared for a Management 402 class. The assignment was to take an infant industry and propose possible strategies for profit potential. So, this presentation explores the legal marijuana industry and the profit potential that is waiting to be gained.
A survey of over 17,000 citizens in 24 countries was conducted between November 1st and 15th, 2011 to assess global perspectives on the Occupy Wall Street movement. The survey found levels of familiarity with and sympathy towards the movement varied across countries. It also gauged attitudes towards statements characterizing the movement and countermovement. The report provides detailed results on perspectives regarding goals of the movement, views on slogans used, and favorability towards the protests.
Santander Bank donated over $3.3 million to 118 non-profits in its third round of charitable grants for 2016. Priscilla Chan and Mark Zuckerberg opened a free preschool called The Primary School in East Palo Alto, California to help low-income families. Minimum wages will increase in 19 states including Massachusetts, Washington, California and New York on January 1st. TrainerMD, a Braintree company, developed software that shares fitness data collected from wearable devices with health professionals to create personalized health plans.
After Campaign 2016, Can Consumer Advertisers Learn Anything From Political C...MediaPost
Possible lessons from the campaign trail will be explored by Will Feltus, SVP for media research at National Media, the Alexandria, Virginia media agency that has handled national television planning and placement for the last three successful Republican presidential campaigns. The rare agency executive who manages both consumer and political accounts, Feltus argues that consumer and political marketing are very different. But once those differences are understood, Feltus believes both consumer and political advertisers can learn from one another.
The document discusses the importance of credit unions developing relationships with lawmakers through political donations and advocacy. It emphasizes growing credit union PACs like CULAC to demonstrate industry strength. The three legs of gaining influence are outlined as political donations, grassroots political activities, and ongoing legislative advocacy through frequent communication.
The document analyzes PAC contributions during the 2013-2014 election cycle in North Carolina. It found that the top contributing PACs were similar to 2010, with healthcare PACs increasing contributions by 15% likely due to policy debates. Republicans received three times as much support as Democrats due to holding legislative control. However, outside groups spent significantly more than PACs, potentially signaling a declining role for traditional PACs in the future.
This document discusses communicating effectively with Hispanic voters. It notes that the Hispanic electorate is growing rapidly and will make up over 40 million eligible voters by 2030. Many Hispanic voters are persuadable and open to voting across party lines. Television, especially Spanish-language TV, is the top source for political information for Hispanic voters. The document advocates communicating through Spanish-language media to reach unduplicated Hispanic audiences and build trust. It provides data on Univision's audience and targeting capabilities across platforms to help political campaigns effectively reach Hispanic voters.
Mobile Sports Group Case Studies Package 7Rick Furr
The document outlines a mobile marketing campaign by Foot Locker to reach their target youth demographic across multiple states, with email and SMS lists totaling over 10 million contacts to promote their brand and products. The campaign aimed to engage younger customers and drive traffic to Foot Locker's online and retail stores. Foot Locker hoped this targeted mobile effort would increase sales and brand awareness among their key audience.
The document summarizes key insights from Scarborough Research about religious media consumers in the United States. It finds that over 42 million US adults, or 18% of the population, consume religious media. Religious radio programming and religious TV programming each reach around 10% of US adults. The religious media consumer tends to be older, more likely to financially support religious organizations, and exhibit distinct behaviors around media consumption and activities. The presentation provides analysis of religious media consumers at national, regional, and local market levels to help identify core audiences, growth opportunities, and categories to leverage for successful marketing.
The document summarizes the benefits of out-of-home (OOH) advertising, including that it reaches nearly 90% of U.S. adults daily as people spend most of their time outside the home. OOH advertising influences consumers' purchasing decisions as three-quarters shop on their way home from work. Research shows OOH increases reach and sales for other media in an advertising campaign.
Role of Advertising in the 2008 U.S. Presidential Campaigns
Evan Tracey – President,
TNS Media Intelligence/Campaign Media Analysis Group
The Advertising Research Foundation
This document summarizes research from Douglas B. Roberts on the relationship between elections and the economy in Michigan, both historically and looking ahead to the 2014 gubernatorial election. It includes data on topics like unemployment rates, auto sales, population trends, and voting results from past state elections. The research examines how the state's economic struggles have impacted political races and vice versa over the decades.
StoneMor Partners LP presented at its 2016 Investor Day on actions being taken to address recent operating challenges. The company experienced a drop in pre-need sales and salesforce attrition over the past year due to failed initiatives. This resulted in lower cash flow and earnings. StoneMor's action plans include increasing salesforce hiring and training, improving cash cycle management through vault installations and marker pre-orders, and implementing over $11 million in cost reductions. These steps aim to recapture stranded capital, increase productivity, and enhance cash flow to support distributions going forward.
According to research of giving patterns since 1966 compiled by the Giving USA Foundation, only bequests averaged an increase during recessionary periods. All
other types of giving either remained static or reported declines.
But is your planned giving program getting its fair share of the marketing budget?
We scoured the internet to find the following awesome information. And, although we can’t take credit for the research, we can take credit for the pretty charts!
So feel free to share this report with colleagues and friends (including your board). And when you’re ready to engage in serious marketing to find hidden gifts, generate
leads and cultivate relationships, we hope you’ll reach out to us: http://imarketsmart.com/contact-us
After all, our mission is to help further your mission.
ENJOY THE REPORT!
This document outlines key concepts related to US campaign finance, including open and closed primaries, soft and hard money, and negative campaigning. It then discusses the history of campaign finance reform in the US, including the Federal Election Campaign Act of 1974 that set spending limits and disclosure rules in response to Watergate, but was weakened over time. The Bipartisan Campaign Reform Act of 2002 further reformed rules around soft money and issue ads, but new groups like 527s still spent millions in elections.
The document provides an economic update for the 7 Rivers region. It discusses several topics including the "TRUMP Bump" in stock markets following the 2016 election, recent income inequality research, American trade deals, healthcare and tax reforms, and trends in non-profit funding sources and demand. Charts show post-election stock market gains and regional economic growth comparisons. The presentation aims to inform the audience about recent economic indicators while disclaiming any political views of the presenter or sponsors.
Forum, Conference and Awards Presentations Landing page: https://www.portada-...Portada
The conference agenda included panels on the multicultural sports media landscape, engaging Hispanic sports fans through marketing campaigns, and trends in social media marketing for sports. It also featured case studies on soccer sponsorships and reaching Latino audiences, as well as discussions on targeting Hispanic millennials and the importance of social marketing. The full-day event examined key issues in connecting brands to multicultural sports fans.
Utah's ACA enrollment exceeded 175,000 in 2016. Enrollment was highest in Salt Lake, Utah, Davis, Weber, and Washington counties. In 2016, 13 of Utah's top 20 ZIP codes for enrollment were outside of Salt Lake County. Enrollment of children in Utah was over 2.5 times the national average. 85% of Utah enrollees received premium subsidies, with subsidies reducing costs by an average of $189 per month. Half of existing ACA consumers in Utah switched health plans in 2016.
This document provides information about the "Mission Possible 5 Mile Walk and Run for Fun" event being held at Gillette Stadium on August 1, 2010 to benefit the Dana Farber Cancer Institute. The event will include a 5 mile run/walk around the stadium, activities, food and entertainment. The goals are to raise money and awareness for Dana Farber and attract thousands of participants. The document discusses event details, sponsorship opportunities, and how the event will benefit the community.
1 Save Our Doughmocracy A Moophoric Voter Registratio.docxrobert345678
This document provides a proposal for an event called "Save Our Doughmocracy: A Moophoric Voter Registration & Ice Cream Social Event" hosted by Ben & Jerry's and the Democratic National Committee. The event aims to help people register to vote in Georgia through a fun experience of sampling a new Ben & Jerry's ice cream flavor and connecting with Democratic candidates. The proposal outlines the event goals, strategy, SWOT analysis, target audience, location, timeline, budget, and marketing plan. The key goals are to support voter registration and Ben & Jerry's social mission of advocating for democracy. The event's uniqueness of combining voter registration, politics, and ice cream into one experience gives it a competitive advantage over similar
Essential Tools for Modern PR Business .pptxPragencyuk
Discover the essential tools and strategies for modern PR business success. Learn how to craft compelling news releases, leverage press release sites and news wires, stay updated with PR news, and integrate effective PR practices to enhance your brand's visibility and credibility. Elevate your PR efforts with our comprehensive guide.
The document analyzes PAC contributions during the 2013-2014 election cycle in North Carolina. It found that the top contributing PACs were similar to 2010, with healthcare PACs increasing contributions by 15% likely due to policy debates. Republicans received three times as much support as Democrats due to holding legislative control. However, outside groups spent significantly more than PACs, potentially signaling a declining role for traditional PACs in the future.
This document discusses communicating effectively with Hispanic voters. It notes that the Hispanic electorate is growing rapidly and will make up over 40 million eligible voters by 2030. Many Hispanic voters are persuadable and open to voting across party lines. Television, especially Spanish-language TV, is the top source for political information for Hispanic voters. The document advocates communicating through Spanish-language media to reach unduplicated Hispanic audiences and build trust. It provides data on Univision's audience and targeting capabilities across platforms to help political campaigns effectively reach Hispanic voters.
Mobile Sports Group Case Studies Package 7Rick Furr
The document outlines a mobile marketing campaign by Foot Locker to reach their target youth demographic across multiple states, with email and SMS lists totaling over 10 million contacts to promote their brand and products. The campaign aimed to engage younger customers and drive traffic to Foot Locker's online and retail stores. Foot Locker hoped this targeted mobile effort would increase sales and brand awareness among their key audience.
The document summarizes key insights from Scarborough Research about religious media consumers in the United States. It finds that over 42 million US adults, or 18% of the population, consume religious media. Religious radio programming and religious TV programming each reach around 10% of US adults. The religious media consumer tends to be older, more likely to financially support religious organizations, and exhibit distinct behaviors around media consumption and activities. The presentation provides analysis of religious media consumers at national, regional, and local market levels to help identify core audiences, growth opportunities, and categories to leverage for successful marketing.
The document summarizes the benefits of out-of-home (OOH) advertising, including that it reaches nearly 90% of U.S. adults daily as people spend most of their time outside the home. OOH advertising influences consumers' purchasing decisions as three-quarters shop on their way home from work. Research shows OOH increases reach and sales for other media in an advertising campaign.
Role of Advertising in the 2008 U.S. Presidential Campaigns
Evan Tracey – President,
TNS Media Intelligence/Campaign Media Analysis Group
The Advertising Research Foundation
This document summarizes research from Douglas B. Roberts on the relationship between elections and the economy in Michigan, both historically and looking ahead to the 2014 gubernatorial election. It includes data on topics like unemployment rates, auto sales, population trends, and voting results from past state elections. The research examines how the state's economic struggles have impacted political races and vice versa over the decades.
StoneMor Partners LP presented at its 2016 Investor Day on actions being taken to address recent operating challenges. The company experienced a drop in pre-need sales and salesforce attrition over the past year due to failed initiatives. This resulted in lower cash flow and earnings. StoneMor's action plans include increasing salesforce hiring and training, improving cash cycle management through vault installations and marker pre-orders, and implementing over $11 million in cost reductions. These steps aim to recapture stranded capital, increase productivity, and enhance cash flow to support distributions going forward.
According to research of giving patterns since 1966 compiled by the Giving USA Foundation, only bequests averaged an increase during recessionary periods. All
other types of giving either remained static or reported declines.
But is your planned giving program getting its fair share of the marketing budget?
We scoured the internet to find the following awesome information. And, although we can’t take credit for the research, we can take credit for the pretty charts!
So feel free to share this report with colleagues and friends (including your board). And when you’re ready to engage in serious marketing to find hidden gifts, generate
leads and cultivate relationships, we hope you’ll reach out to us: http://imarketsmart.com/contact-us
After all, our mission is to help further your mission.
ENJOY THE REPORT!
This document outlines key concepts related to US campaign finance, including open and closed primaries, soft and hard money, and negative campaigning. It then discusses the history of campaign finance reform in the US, including the Federal Election Campaign Act of 1974 that set spending limits and disclosure rules in response to Watergate, but was weakened over time. The Bipartisan Campaign Reform Act of 2002 further reformed rules around soft money and issue ads, but new groups like 527s still spent millions in elections.
The document provides an economic update for the 7 Rivers region. It discusses several topics including the "TRUMP Bump" in stock markets following the 2016 election, recent income inequality research, American trade deals, healthcare and tax reforms, and trends in non-profit funding sources and demand. Charts show post-election stock market gains and regional economic growth comparisons. The presentation aims to inform the audience about recent economic indicators while disclaiming any political views of the presenter or sponsors.
Forum, Conference and Awards Presentations Landing page: https://www.portada-...Portada
The conference agenda included panels on the multicultural sports media landscape, engaging Hispanic sports fans through marketing campaigns, and trends in social media marketing for sports. It also featured case studies on soccer sponsorships and reaching Latino audiences, as well as discussions on targeting Hispanic millennials and the importance of social marketing. The full-day event examined key issues in connecting brands to multicultural sports fans.
Utah's ACA enrollment exceeded 175,000 in 2016. Enrollment was highest in Salt Lake, Utah, Davis, Weber, and Washington counties. In 2016, 13 of Utah's top 20 ZIP codes for enrollment were outside of Salt Lake County. Enrollment of children in Utah was over 2.5 times the national average. 85% of Utah enrollees received premium subsidies, with subsidies reducing costs by an average of $189 per month. Half of existing ACA consumers in Utah switched health plans in 2016.
This document provides information about the "Mission Possible 5 Mile Walk and Run for Fun" event being held at Gillette Stadium on August 1, 2010 to benefit the Dana Farber Cancer Institute. The event will include a 5 mile run/walk around the stadium, activities, food and entertainment. The goals are to raise money and awareness for Dana Farber and attract thousands of participants. The document discusses event details, sponsorship opportunities, and how the event will benefit the community.
1 Save Our Doughmocracy A Moophoric Voter Registratio.docxrobert345678
This document provides a proposal for an event called "Save Our Doughmocracy: A Moophoric Voter Registration & Ice Cream Social Event" hosted by Ben & Jerry's and the Democratic National Committee. The event aims to help people register to vote in Georgia through a fun experience of sampling a new Ben & Jerry's ice cream flavor and connecting with Democratic candidates. The proposal outlines the event goals, strategy, SWOT analysis, target audience, location, timeline, budget, and marketing plan. The key goals are to support voter registration and Ben & Jerry's social mission of advocating for democracy. The event's uniqueness of combining voter registration, politics, and ice cream into one experience gives it a competitive advantage over similar
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2. What is Political Ad Insight?
Political Ad Insight 2016 Overview
Whitney Tipton
President
Tipton is 20+ year advertising media veteran who started her career on
the ad agency side planning and buying multiple media platforms across
several business categories before moving to the sales side.
In addition to roles at CBS Marketwatch, CBS Sportsline, and Reuters
media, Tipton managed political sales for Clear Channel Outdoor, where
she successfully directed the go-to-market strategy for a team of 500
sellers including 34 branch offices.
After Clear Channel, Tipton started Political Ad Insight to help media
sellers navigate and succeed in the Political ad space.
We help media advertising sales organizations increase their share of political through
category training, product strategy, territory planning, and ad buying data. We whittle political
information overload down to your need to know: campaigns to have on your radar,
advocacy issues that will generate advertising, the ad agencies that work with those clients,
and how to best position your property to get the business.
3. How do we build the data?
We pull ad spending data from
a variety of sources looking for
the Who, Why, When and most
importantly ‘Who’s Buying’
We look at TV buy docs
uploaded to the FCC. We
review and record samples of
ad buys.
We also pull Ad Spending
Reports filed with Federal and
State Election authorities, and
several 3rd party sources.
Our unique perspective: Media
Ad Sales Opportunities
Political Ad Insight 2016 Overview
Political Ad Spending is
tracked by dozens of groups
– our differentiator is that we
view the world through an ad
seller’s lens, and we
assemble our information
accordingly.
4. What elections are in 2016?
President of the United States
1/3 of the US Senate
ALL of the US House of Representatives
93 State Executives across 22 States
20 State Ballot Initiatives
Several major Mayoral contests
Political Ad Insight 2016 Overview
5. US Senate Elections
US Senators: 2 from each state, state-wide constituency,
serve 6 years and are re-elected in 3 groups – 33 up in ‘16
Political Ad Insight 2016 Overview
6. US House Elections
Number varies according to state Pop, serve 2 years, all
US House of Representatives are re-elected each cycle
Political Ad Insight 2016 Overview
7. Statewide Elections
Political Ad Insight 2016 Overview
93 state executive offices up for election across 22 states
Governor
Lieutenant
Governor
Attorney
General
Secretary
of State
Treasur
er
Agricultur
e Comshnr
Public
Service
Comshnr
Public
Education
Comshnr
Natural
Resources
Comshnr
Auditor Comptroller
Insurance
Comshnr
Super. of
Schools
Labor
Comshnr
Alabama X
Arizona X
Delaware X X X
Georgia X
Illinois X
Indiana X X X X
Louisiana X
Missouri X X X X X
Montana X X X X X X X X
Nebraska X
New Hampshire X
New Mexico X X X
North Carolina X X X X X X X X X X
North Dakota X X X X X X X
Oklahoma X
Oregon X X X X
Pennsylvania X X X
South Dakota X
Utah X X X X X
Vermont X X X X X X
Washington X X X X X X X X X
West Virginia X X X X X X
8. Mayoral Races by Pop.
Political Ad Insight 2016 Overview
State City/Mayor Contact Current Mayor Population
General
Election Date
Florida Miami-Dade Carlos A. Gimenez 2,496,435 8/16/2016
California San Diego Kevin L. Faulconer 1,307,402 11/8/2016
Hawaii Honolulu Kirk Caldwell 991,788 11/8/2016
Maryland Baltimore Stephanie Rawlings-Blake 620,961 11/8/2016
Wisconsin Milwaukee Thomas 'Tom' Barrett 597,867 4/10/2016
Oregon Portland Charlie Hales 583,776 11/8/2016
California Fresno Ashley Swearengin 509,924 11/8/2016
California Sacramento Kevin Johnson 466,488 6/7/2016
Arizona Mesa John Giles 457,587 11/8/2016
Virginia Virginia Beach William D. Sessoms, Jr. 437,994 11/8/2016
Oklahoma Tulsa Dewey F. Bartlett, Jr. 391,906 11/8/2016
Puerto Rico San Juan Carmen Yulin Cruz 381,931 11/8/2016
California Bakersfield Harvey L. Hall 347,483 6/7/2016
California Santa Ana Miguel A. Pulido 324,528 11/8/2016
Texas Corpus Christi Nelda Martinez 305,215 11/8/2016
California Riverside Rusty Bailey 303,871 11/8/2016
California Stockton Anthony Silva 291,707 11/8/2016
Virginia Norfolk Paul D. Fraim 242,803 5/10/2016
Arizona Chandler Jay Tibshraeny 236,123 11/8/2016
Texas Lubbock Glen Robertson 229,573 5/10/2016
Louisiana Baton Rouge Melvin L. 'Kip' Holden 229,493 11/8/2016
Arizona Glendale Jerry Weiers 226,721 11/8/2016
Virginia Chesapeake Dr. Alan P. Krasnoff 222,209 5/3/2016
Arizona Scottsdale W.J. 'Jim' Lane 217,385 8/30/2016
9. Is it just Presidential spending now?
Answer: NO. Spending currently spans all election office levesl and
includes substantial federal and state advocacy efforts as well.
Political Ad Insight 2016 Overview
Political spending by TV Market as of
4/15/16. (Media Sample: $60,186,816
since 1/1/16)
10. Spending Breakdown
30%
3%
60%
7%
Total Media in Sample: $60,186,816
Federal Elections
Municipal
Elections
Outside Spending
(Any Level)
State Elections
Political Ad Insight 2016 Overview
Election Direct vs. Outside Groups
11. What are Outside Groups doing?
7%
74%
1%
2%
4%
12%
Total Media in Outside Sample: $35,781,000
Federal Advocacy
Federal Election IE
Municipal Advocacy
Municipal Election
IE
Municipal Elections
IE = “Independent Expenditure” (ads generated outside of campaign direct)
Political Ad Insight 2016 Overview
12. Who are the agencies?
Buying Entity Agency's Media Mix Total Media Spend
Old Towne Media Television Advertising $14,628,673
Red Sea Television Advertising $11,853,676
GMMB TV, Radio & Digital Ads $10,459,999
New Day Media TV, Radio & Digital Ads $9,126,621
Content Creative Media Television Advertising $7,907,709
Rick Reed Media TV, Radio & Digital Ads $7,217,040
Revolution Messaging TV, Radio & Digital Ads $6,934,592
Rigel Strategies TV, Radio & Digital Ads $6,921,186
SRCP Media TV, Radio & Digital Ads $6,887,198
GCW Media Services TV, Radio & Digital Ads $6,861,365
Medium Buying TV, Radio & Digital Ads $6,726,800
I360 TV, Radio & Digital Ads $3,668,086
Westrogers TV, Radio & Digital Ads $3,218,321
Mundy Katowitz Media TV, Radio & Digital Ads $2,951,549
Smart Media Group Television Advertising $2,719,030
Fuse Radio Ad Buy $2,702,273
Waterfront Strategies Television Advertising $2,340,367
DDC Advocacy TV, Radio, Digital & Direct Mail $1,973,093
Bask Digital Media Digital advertising $1,743,104
Revolution Agency TV, Radio & Digital Ads $1,500,000
Onmessage TV, Radio & Digital Ads $1,349,052
Al Media TV, Radio & Digital Ads $1,234,719
The Wickers Group TV, Radio & Digital Ads $1,133,026
Targeted Victory Digital advertising $1,062,744
Political Ad Insight 2016 Overview
Some political agencies do
business under several
names but are actually the
same entity
13. Top Campaigns (4/15)
Priorities USA Action Hillary's SuperPAC
Targeted Platform Media/DC (aka
Buying Time)
$10,354,380
AARP Senior Organization GMMB/DC $5,795,851
Bernie 2016 Bernie Direct Old Towne Media/VA $5,479,730
Hillary for America Hillary Direct GMMB/DC $2,864,283
Citizens for Farm Animal
Protection
Ballot Issue in MA Canal Partners/GA $2,012,200
Donald Trump for President TRUMP Strategic Media Services/VA $1,536,780
American Future Fund Presidential IE Content Creative/OH $1,360,280
Joe Sestak US Senate Dudley Media/PA $1,310,981
Club for Growth Action Multiple IE Target Enterprises/CA $1,194,620
David Trone US House GMMB/DC $948,185
New Day for America Kasich SuperPAC Strategic Media Placement/OH $947,495
Katie McGinty US Senate Canal Partners/GA $921,205
Catherine Cortez Masto US Senate Shorr Johnson Magnus/PA $867,835
Senate Majority PAC US Senate IE Waterfront Strategies/DC $822,525
Ending Spending Action Fund Multiple IE Red Eagle Media/VA $676,495
House Majority PAC US House IE Waterfront Strategies/DC $633,450
Our Principles PAC Presidential IE (anti-Trump) GCW Media Services/CA $604,605
Josh Shapiro AG/PA Direct Shorr Johnson Magnus/PA $604,197
American Chemistry Council Elections IE Media Ad Ventures/VA $546,585
End Citizens United PAC Advocacy Mundy Katowitz/DC $507,180
Political Ad Insight 2016 Overview
This list can change drastically
week-to-week
14. What is Advocacy spending?
Advocacy typically refers to messaging that attempts to
influence legislation by targeting lawmakers or their
constituencies.
Political Ad Insight 2016 Overview
This is how $1.3
million (sample)
was spent in
2015 by various
groups trying to
influence the
outcome of the
Iran Agreement.
15. Did I miss it already?
Answer: NO. Planning cycles are much shorter than traditional.
Watch for Primary Challenge ad opportunities
Otherwise most $ spent for General (54% Sept-Oct)
Incorporate voting/reg. milestones into your recommencations
Political Ad Insight 2016 Overview
Salesforce Note: establish campaign entry guidelines so you can track political.
16. Political Ad Insight Tools
Political Ad Insight 2016 Overview
Example of Master Planning map for subscribers – current
election/advocacy spending data with ad agencies
17. Next Steps
Contact Political Ad Insight to discuss your sales goals in
the political category. We can assess your revenue
opportunity and identify what you’ll need to get there.
Political Ad Insight 2016 Overview
Whitney Tipton
Political Ad Insight
whit@politicaladinsight.com
(202) 930-2060