The HBCUX Network (Historically Black Colleges and Universities Xperience Network) is a 24/7, 365, education, entertainment, lifestyle and sports digital network. HBCUX is the cultural game changer! The “X” stands for the total Black College “Xperience”, showcased like you’ve never seen before on any broadcast television or emerging technology platform. HBCUX Network’s programming consists of: original series, movies, music, sports and specials, including HBCU student productions, all on one platform. “Dedicated to being a true destination for the total HBCU Xperience, the network is a vehicle of exposure for these schools and display the educational value for our young adults to gain the necessary knowledge and experience to pursue their careers.” said Curtis Symonds, President and CEO, HBCUX Network. Check us out on your favorite social media platform. Friend Us, Follow Us, and Tune In. – Our Xperience. Our Legacy. Our Future Visit www.hbcux.com today!

2. The Overview
• Network Overview
• Executive Team
• Target Audience
• Digital Analytics

3. • The premiere digital network dedicated to showcasing the HBCU
experience! Featuring Sports, Lifestyle, Entertainment, and Educational
programming.
• A combination of non-traditional television, radio, and events that
transcend to an unique digital experience targeting the mobile generation
community.
• Empowering our viewers with programming that tells the story of
Our Legacy, Our History, Our Experiences and Our Future.
• We are a brand that values the 178 year old historical institutions, it’s 105
members of independent universities and the audience that celebrates in
the lifestyle and rich history surrounding HBCUs.
What is the HBCUX Network?

4. To create and share premium experiences through our 360 brand
including our 24/7 Digital sports, entertainment, lifestyle, and
educational network, live events and conferences, dedicated to
highlighting the past, present and future of the HBCU Experience.
Goal of the HBCUX TV Network
* No other network occupies this space on a 24 hour basis.

5. We maximize market share and visibility through our HBCUX
Network partners that specialize in digital, radio, event marketing,
video production and product integration.
MAXIMIZE MARKET
PENETRATION
Why the HBCUX Network?
Video Social Films Music Radio

6. Our Executive Team
Experience and Vision

7. Curtis Symonds, Founding Partner, CEO
An innovative and charismatic cable television sales and marketing pioneer, Symonds is well known
throughout the cable industry and served as the Executive Vice President of Affiliate Sales and Marketing
for BET Holdings, Inc. from 1988-2001.
Named one of the 100 most influential people in the cable industry by Cable Fax Magazine, Symonds also
served as Executive Vice President of BET on Jazz from 1996-2001; President and COO of BET Action Pay
Per View from 1992-2001; and President and COO BET International from 1992-2001. During his tenure
with BET, Symonds facilitated the successful growth of sales revenue, from four percent to 57 percent,
essentially creating a solid platform for the sale of BET to Viacom.
Prior to joining BET, Symonds spent five years (1983-88) at ESPN, Inc., in the network’s Chicago office. He
began as ESPN’s local advertising sales consultant and within a year was promoted to Director of Affiliate
Marketing for the Midwest region. His cable career also includes a position as System Manager for
Continental Cablevision of Ohio, Inc. In addition, Mr. Symonds has served as COO of the Washington
Mystics WNBA Basketball franchise, owned by Ms. Sheila Johnson, co-founder of Black Entertainment
Television.
Mr. Symonds is a former president of the T. Howard Foundation, a non-profit organization devoted to
promoting women and people of color in the satellite and telecommunications industry. A board member of
the Cable Advertising Bureau and the Cable Academy, he also spent 10 years (1983-1993) on the board of
directors for the National Association of Minorities in Communications (NAMIC).

8. Clinton Evans, Founding Partner, General Manager
Respected by his peers as a leader in Cross Cultural Marketing, Evans has a history of successes in the multicultural
market, both during and after his tenure at Black Entertainment Television. Through his team’s innovative marketing and
advertising methods across cultures, his boutique agency The Clinton Group (TCG) developed award-winning social
responsibility campaigns for Fortune 500 companies.
Evans served as Vice President of Sales & Marketing at BET Networks from 1998 until 2001. Evans joined BET in June
1989 as Manager of Affiliate Sales and Marketing Central Region and promoted to Regional Director to manage and
oversee the revenue growth of seventeen states in the central region in 1991.
Phillip S. Williams, Chief Strategist and Corporate Partnerships
For more than 20+ years Phillip has held roles of increasing responsibility within the technology
community. In his past role as executive in charge of BET.COM, he lead the charge for it’s success as
the number one web portal targeting African American millennial. His constant drive for innovation is the
key to his success and he has consistently garnered national praise and notoriety for breaking new
ground in systems integration, cloud computing and now in the deployment of new media within the
government sector.

9. Target Audience

10. Great Achievements Happen at HBCU’s…
Higher learning is often a staple of family legacies. Shared school experiences create
memories that inspire and transcend generations. For HBCU’s the legacy of education
and achievement is critical in telling the story of a people who ascended from captivity to
commencement.
HBCU’s have a rich history of producing iconic leaders in civic, entertainment,
business, and medical fields, all of whom have had a significant impact on our great
nation. HBCU’s have provided the very foundation for many famous American's past
and present.

11. List of Distinguished Alumni at the Top of their Game!
Oprah Winfrey: Tennessee State University, Television Talk Show Host
Tom Joyner: Tuskegee University, National Syndicated Radio Personality
Spike Lee: Morehouse, Film Director, Producer, and Writer
Lance Gross: Howard University, Actor
Jesse Jackson: North Carolina A&T, Civil Rights Leader
Taraji P. Henson: Howard University, Actress
Lionel Ritchie: Tuskegee University, Grammy Award Winning Artist
Common: Florida A&M University, Musical Artist and Actor
Randy Jackson: Southern University, American Idol Judge
Kenny Leon: Clark Atlanta University, Broadway Playwright
Keisha Knight Pulliam: Spelman College, Actress
Walter Payton: Jackson State University, NFL Legend
Samuel Jackson: Morehouse College, Academy Award Nominated Actor

12. Relevance of HBCU’s Today….
HBCU's only Represent 3% of all Higher Learning Institutions in the United
States
However Produce Phenomenal Results!
22% of all BA's given in this country are graduates of HBCU's
16% of all Masters degrees are graduates of HBCU's
12% of all Doctorates Awarded to African American's are graduates of
HBCU's
75% of all African American Veterinarians are graduates of HBCU's
50% of all African American Judges seating on the bench in the U.S. today
are either graduates of HBCU's either undergrad or Law School.
Source: Thurgood Marshall College Foundation, 2013

13. African American millennial demonstrate high levels of media consumption.
• African American millennial enthusiastically embrace technology.
• African American millennial are active consumers with interest and mobility to shop for a wide array of
products and services.
• African American millennial are socially conscious.
• African American millennial are social media influencers.
• African American millennial are highly motivated to continue their education beyond the
undergraduate degree.
Target demographic:
– Primary - 18 to 24 - African American millennial at HBCU or other collegiate experience
– Secondary - HBCU alumni 25-54
– Tertiary - 16 to 18 year olds - Parents researching the college experience
Source: Nielsen AA Consumer Study, 2014
Target Audience

14. African Americans are early adopters of technology usage.
• 73% own a smartphone vs. 60% of the general market population.
• AA consumers are 14% more likely to spend time on Telecom/Internet Service sites.
• African Americans spend 44% more time on Career and Education sites than general market consumers.
• Secondly 21% more time on Family and Lifestyle sites than total market consumers.
• AA consumers spend twice as much time on web hosting sites and more likely to own personal websites
than total market consumers.
• Facebook and Twitter are the most commonly visited social media sites
• Google Search is the #1 search engine for African Americans
Source: Nielsen AA Consumer Study, 2014
African Americans and Technology

15. Black buying power hits 1 trillion and will reach 1.3 trillion by 2017!
• African American’s watch more TV than other ethnic group-37% more than their general market
counter parts.
• 53% of the African American population is under age 35.
• 55% of the US Black population live in the South.
• Home Ownership is currently at 42%.
• There is a 74% increase in black college enrollment from 2001-2011.
• According to the U.S. Census African American Millennial18-24 year olds had the highest voter
turnout than any group in the 2008 Presidential election.
Source: U.S. Census 2013 American Community Survey
African American Demographic Factoids

16. Our Analytics

17. HBCUX NETWORK offers our customers access to
unique experiences through our partners sites targeting
AA millenials and adults
Mobile
Experiential
Media Capabilities
On-Air
HBCUX Radio

18. REACH: 275K social network
followers
WHERE: Throughout HBCUX
Network Partners Facebook, Twitter
and Instagram accounts
REACH: 2+MM monthly unique visitors
WHERE: on over 4 partner sites within
the HBCUX Network
KEY METRIC: Over 12min avg. length
of stay per visit across combined
partner platforms.
REACH: 1+MM uniques
WHERE: across mobile and
iPad use of HBCUX Network
related content on HBCUX and
HBCUX Partner sites.
Web Mobile Social
HBCUX Network Partners

19. What’s HOT on HBCUX? X105 Radio
REACH: 100K monthly uniques
WHERE: X105 has over 22min avg. length of
stay per visit
NEW for 2016
One hour HBCUX programming partnership with
Howard University’s HBCU radio channel on
Sirius XM Satellite radio, Channel 142.
Sirius XM Satellite Radio currently reaches over
51.6 million radio listeners.

20. FEATURED VIDEO COMMERCIALS
We add a pre-roll and post-roll graphic or commercial
promoting your business and/or campaign on all HBCUX
related video programming.
We optimize all of our video content for search via Google,
Bing and YouTube, as well as on HBCUX.com.
We highlight the latest video feature on:
•The HBCUX.com home page
•The HBCUX Video page.
• Select HBCUX Network partner(s) video pages
We promote the video and article on Facebook.
We tweet a link to the related article (if applicable) & video
4 times a week for a month.
Over 12min avg. length of stay on HBCUX
Network video pages.

21. Blog: Advertorial promoting your business/product/event and/or campaign optimized
for search results and related content.
HBCUX Video: Pre-roll & post-roll graphic and/or video on ALL or select HBCUX
videos reaching potentially 2+MM monthly unique visitors across HBCUX Network.
Facebook & Twitter: Campaign promotion posted to HBCUX Facebook and Network
Partners, 2x a month for 6 months. Monthly promotions of your choice tweeted 4 times
a week for 6 months across HBCUX Network. Reaching 275K social network followers.
e-Newsletter: Web banner in monthly newsletter for 3-6 months. 40% open rate
exceeding national average distributed to over 50K HBCUX Network subscribers.
Banner Ads: Web banner on all related HBCUX network blog pages for 3-6 months.
HBCUX Network Social Media Assets

22. The Game Plan
•Programming
•List of HBCU’s
•Partnership Benefits
•Summary

23. Programming Platforms

24. Original Programming – Relevant, Informative, and Topical
Educational / Specials / Lifestyle Programming
Branded Content with Respected Host and Contributors
Acquisitions / College Radio Extensions
In our vault we have more than (200) hours of original programming
that captures the essence of the HBCU community…
Programming Model

25. CLASSICS + HOMECOMINGS / RIVALRY MATCH UPS
The HBCUX Network will produce a series of Black College Football games
featuring some of the nation’s top HBCU talent. Our television coverage will include
a number of the Black College’s premier national Classics, Homecoming games
and decade old rivalries.
SPORTS PROFILE SERIES
HBCU athletes have made a tremendous impact in professional and college
sports from the gridiron to track and field. This profile series will display these
athletes’ tremendous professional careers as well as highlight their contributions
to their community and how they have influenced the lives of others.
The series will provide behind the scenes coverage of the billon dollar sports
industry, featuring in depth interviews with business managers, coaches, and front
office executives.
HBCUX TV Programming Gives Advertisers Powerful Alignments across all our
platforms and creates maximum impact for your brand!
HBCUX Classic Sports & Profiles

26. HBCUX Olympic Sports
Some of the best Olympic past and current track and field stars have
attended HBCU’s such as Wilma Rudolph, Edwin Moses and leading
schools, Hampton Univ.,Tuskegee Univ., FAMU and Howard Univ. have
current track stars rounding out the USA and Caribbean Olympic teams.
In addition, we will highlight other Olympic sports such as baseball, tennis
and golf from all the conferences (MEAC, SWAC, CIAA & SIAC).
HBCUX Sports & Lifestyle
HBCUX NeXt
The series will feature those millennial’s that are the campus stories.
They’re the academic achievers or aspiring athletes. The chosen
millennial’s will tell their stories of struggles and triumphs with family and
life lessons.
Our goal is to showcase these young bright students for the corporate
community who is seeking to find quality talent to join their respective
company’s.

27. The Exchange Lecture Hall Series
Accomplished personalities from all walks of life journey to
Historically Black Colleges & Universities for an hour of
reflection, idealism, inspiration and encouragement.
Prospective Guests may include but are not limited to: Spike
Lee, Chuck D., Russell Simmons, Oprah Winfrey,
Jay Z, and Common.
Entertainment
The Yard!
The Yard is a magazine style show that features the daily
happenings and activities on HBCU campuses across the
country. From guest lecturers and theatrical performances to
spoken word and celebrity appearances, The Yard captures the
pulse of campus life.

28. HBCUX SPECIALS
• Battle of the Bands Competition
• HBCU Hall of Fame Induction Gala
• Championship Basketball Games
• HBCUX STEM Video Challenge
• Championship Olympic Sports
• Great Debaters Competition
• HBCU Gospel Celebration
• HBCU Commencements
• Homecomings and Classics
• HBCUX Film Festival
• HBCU Queens Pageant
Entertainment

29. List of HBCU’s

30. Alabama
Alabama A&M University
Alabama State University
Concordia College Selma
Miles College
Oakwood University
Selma University
Stillman College
Talladega College
Tuskegee University
Bishop State Community College
Shelton State Community College, C.A. Fredd
Campus
Gadsden State Community College, Valley Street
J.F. Drake State Technical College
Lawson State Community College
Trenholm State Technical College
Arkansas
University of Arkansas at Pine Bluff
Arkansas Baptist College
Philander Smith College
Shorter College
Delaware
Delaware State University
District of Columbia
University of the District of Columbia
Howard University
Florida
Florida A&M University
Bethune-Cookman College
Edward Waters College
Florida Memorial University
Georgia
Albany State University
Fort Valley State University
Savannah State University
Clark Atlanta University
Interdenominational Theological Center
Morehouse College
Morehouse School of Medicine
Morris Brown College
Paine College
Spelman College
Illinois
Chicago State University
Kentucky
Kentucky State University
Louisiana
Grambling State University
Southern University A&M College
Southern University at New Orleans
Dillard University of Louisiana
Xavier University
Southern University at Shreveport
Maryland
Bowie State University
Coppin State College
Morgan State University
University of Maryland Eastern Shore
Michigan
Lewis College of Business
Mississippi
Alcorn State University
Jackson State University
Mississippi Valley State University
Rust College
Tougaloo College
Coahoma Community College
Hinds Community College, Utica
Missouri
Harris-Stowe State University
Lincoln University
North Carolina
Elizabeth City State University
Fayetteville State University
North Carolina A&T State University
North Carolina Central University
Winston-Salem State University
Barber-Scotia College
Bennett College
Johnson C. Smith University
Livingstone College
Shaw University
St. Augustine's College
105 HBCUs, 20 States

31. 105 HBCUs, 20 States, cont.
Ohio
Central State University
Wilberforce University
Oklahoma
Langston University
Pennsylvania
Cheyney University of Pennsylvania
Lincoln University
South Carolina
South Carolina State University
Allen University
Benedict College
Claflin University
Morris College
Voorhees College
Denmark Technical College
Clinton Junior College
Tennessee
Tennessee State University
Fisk University
Knoxville College
Lane College
Lemoyne-Owen College
Meharry Medical College
Texas
Prairie View A&M University
Texas Southern University
Huston-Tillotson University
Jarvis Christian College
Paul Quinn College
Southwestern Christian College
Texas College
Wiley College
St. Philip's College
Virginia
Norfolk State University
Virginia State University
Hampton University
Saint Paul's College
Virginia Union University
Virginia University of Lynchburg
West Virginia
Bluefield State College
West Virginia State University
U.S. Virgin Islands
University of the Virgin Islands

32. Partnership Benefits

33. Sponsorship/Partnership Benefits
Brand Marketing + Content Development + Public Relations
Brand Marketing:
• Develop an emotional dialogue with HBCU millennial and alumni that captures the brand’s essence…smart, stylish,
and current on what is happening on the yard and beyond.
• Utilize traditional and grassroots touch points to drive consumer demand and awareness via on-site event marketing,
college radio, banner ads, career sites, video ads, mobile, etc.
• Celebrity testimonials/tie-ins creating organic buzz about the network within the AA community.
• Execute experiential events for on-campus and off campus activation.
Content Development:
• Product integration opportunities in live sports and original programming.
• Incorporate leading HBCU institutions communications/journalism departments input on content development.
• Millennial’s will be actively in involved in research, developing content, and programming execution.
Public Relations:
• Establish stronger engagements and community connections to highlight the benefits of our sponsors products and
services to influence trendsetters on and off campus.
• Inclusion in media plan to include, but not limited to, on line banners, cross promotional spots, press releases, email
blast, and on-line magazines, etc.
• Brands will benefit from third party partnerships with UNCF and Thurgood Marshall Foundation.

34. “Absolutely brilliant! It would bring visibility and credibility to
institutions that have been serving this community for
decades.”
John Grant, CEO
100 Black Men of Atlanta & Atlanta Football Classic
“Finally, I’ll be able to see Miss. Valley State and
experience real black college football.”
Jerry Rice, NFL - Hall of Fame
“I’m enthusiastically supportive of HBCUX Network and look forward to
being more
engaged.”
Blair Underwood, Actor
“This is a monumental opportunity to
showcase our gifts and contributions to
society. I can assure, not only my
commitment, but all my friends within the
entertainment community.”
Malcolm Jamal-Warner, Actor
“As an alumnus of Morehouse, HBCUX will offer
millennial an opportunity to see the best in
themselves, while participating in crafting our
unique stories. It's great for the HBCU institutions
in the state of GA and all of America.”
John Lewis, Congressman
“As an alumnus of an HBCU
school, I couldn’t be more thrilled
with the establishment of this network.”
Andrew Young,
Civic Leader and Dignitary
HBCUX TV Network Supporters

35. Come join us as we celebrate Our Heritage,
Our Legacy, Our Xperiences on the HBCUX TV Network.
We welcome your partnership
Your support will make a difference!
Contact us via email: info@hbcux.com
www.HBCUX.com