The document discusses how a national retail brand used data-driven programmatic buying to improve their marketing efforts. This allowed them to target audiences more effectively and efficiently, leading to results like doubling their return on ad spend. It emphasizes that programmatic buying powered by data is not the future, but already the present for solving audience and index-based buying challenges.

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SOLVING FOR
AUDIENCE/INDEX-BASED
BUYING: A NATIONAL RETAIL
STORY
MICHELE TOLLER

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DATA
DRIVEN-PROGRAMMATIC
BUYING IS NOT THE FUTURE
IT IS TODAY.

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2.5
QUINTILLION
BYTES

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RESULTS:
2 X ROAS

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EMBRACING
DATA.

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EFFECTIVE VS. EFFICIENT

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RESULTS:
2 X ROAS

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THANK YOU
MICHELE TOLLER
EMPOWER MEDIAMARKETING, VP