Point-of-purchase (POP) advertising occurs where consumers make purchase decisions and has greater influence than other forms of advertising. Studies show that 74% of purchases in stores and 88% of daily decisions are made between 7am and 7pm when consumers are away from home. However, less than 50% of planned POP displays are actually set up. The LAMA POP display stands out for its ease of setup and ability to increase execution and sales for campaigns compared to alternatives like corrugated cardboard.