The document discusses how OUTFRONT Media provides out-of-home advertising solutions to reach customers. It highlights that OUTFRONT Media delivers targeted audiences through its media networks, provides exceptional customer service, and innovates to stay ahead of changes in the advertising industry. The document also emphasizes that out-of-home advertising is effective because it reaches large audiences wherever people spend their time outside the home.
In a new COVID-19 world, what do consumers think, feel and do with regards to the OOH space? And what is their perception of brands currently using OOH? We aimed to find.
“The Mobility Mindset”, a new research study conducted by Posterscope, has revealed that almost two-thirds of people are feeling more appreciative of their local community and have a heightened emotional connection to their out of home environment since the pandemic, and this is having a “knock on” effect on noticeability and positivity towards OOH advertising.
Research was conducted by Dipsticks Research Group using its online panel, Panelbase, amongst 1,025 nationally representative adults aged 18-55. Fieldwork took place from Thursday 24th to Sunday 27th September, directly after the new national measures were introduced on September 24th.
In the world of ecommerce, 2015 was a turning point in terms of mobile’s place in the affiliate shopping experience.
More than a device on which to research or browse, smartphones and tablets last year triumphed as sales portals -- mobile sales now represents nearly 1 in 3 sales which occur in the CJ Affiliate global network. Near the end of 2016, sales on mobile devices for some categories will likely account for 40% of global affiliate sales.
Posterscope's piece Working out the Wold of Work looks into the changing face of work now and in the near future as a result of Covid-19. From regional differences working from home, mobility trends, new behavioral patterns , and what this means for Out of Home.
In a new COVID-19 world, what do consumers think, feel and do with regards to the OOH space? And what is their perception of brands currently using OOH? We aimed to find.
“The Mobility Mindset”, a new research study conducted by Posterscope, has revealed that almost two-thirds of people are feeling more appreciative of their local community and have a heightened emotional connection to their out of home environment since the pandemic, and this is having a “knock on” effect on noticeability and positivity towards OOH advertising.
Research was conducted by Dipsticks Research Group using its online panel, Panelbase, amongst 1,025 nationally representative adults aged 18-55. Fieldwork took place from Thursday 24th to Sunday 27th September, directly after the new national measures were introduced on September 24th.
In the world of ecommerce, 2015 was a turning point in terms of mobile’s place in the affiliate shopping experience.
More than a device on which to research or browse, smartphones and tablets last year triumphed as sales portals -- mobile sales now represents nearly 1 in 3 sales which occur in the CJ Affiliate global network. Near the end of 2016, sales on mobile devices for some categories will likely account for 40% of global affiliate sales.
Posterscope's piece Working out the Wold of Work looks into the changing face of work now and in the near future as a result of Covid-19. From regional differences working from home, mobility trends, new behavioral patterns , and what this means for Out of Home.
Consumer confidence is rebounding in Southeast Asia’s second-largest economy. We’ve got the essential strategies for brands looking to align themselves with a positive national mood.
MIXX Canada 2015: In an Industry that Never Stands Still – How do We Predict...IAB Canada
Join Rodney Perry Xaxis' Managing Director, Canada at Xaxis, for his Presentation from MIXX Canada 2015 :
It’s hard to believe that the time has already come to be thinking about what’s on the horizon for 2016. Let's take a look at the coming year and what we need to be thinking about now to stay ahead in an industry that never stands still.
Cette étude est basée sur l’analyse de données issues de la plateforme Turn qui prend tous les jours plus de 50 milliards de décisions publicitaires (enchères en ligne) et analyse plus de 1,5 trillions d’attributs clients anonymes et fournit un accès instantané à des milliards d’impressions publicitaires.
Canadian internet Advertising Revenue SurveyIAB Canada
The 2013-2014 IAB Canada Revenue Survey.
20 years after the first online advertising runs, digital advertising takes the largest share of ad spend. Double digit growth to continue in 2014 with forecast 14% increase.
Transform results by focusing on receptive audiences TNS
The best ad in the world won’t deliver results if it can’t reach those likely to buy its product. A future-focused approach to identifying receptive audiences is delivering results where traditional targeting has failed.
Leading media outlet RETHINK Retail spoke with top retail executives and industry thought leaders about how luxury is shifting into a more digital, personal, and sustainable industry.
See the full article on RETHINK Retail's website: https://bit.ly/37l4fj2
You’ll hear from:
Ron Thurston, VP of Stores at INTERMIX; Author of “Retail Pride”
Line Tousignant, VP Strategy & Experience at Valtech
Shannon Ryan, EVP North America at Valtech
Wolfgang Hoffmann, President of Jaguar Land Rover Canada
Fabiola Velarde, Senior Director Emporio Armani Retail Americas at Giorgio Armani
Ludovic Baussan, Co-Founder & Head of Strategy at 2nd AVE
Elinor Noble, Global Head of Retail Excellence at LOEWE (LVMH)
Francois-Xavier Hotier, President of Ulysse Nardin Americas and Kering Luxury Watches
Sandrine Crener, Program Director at Harvard Business School
Marie Driscoll, Managing Director Luxury & Fashion at Coresight Research
GroupM Brand Safety Playbook For MarketersSocial Samosa
This brand safety report released by GroupM, WPP’s media investment group, offers new category-specific recommendations for marketers on the future of brand safety.
Online Advertising by the Numbers: 2013-2016Wishpond
Are you investing in online advertising? Should you be?
The newest data from ZenithOptimedia gives us the most accurate look at where online advertising has come from and where it's going.
Is mobile advertising the future? Or social media advertising?
Should you still be investing in traditional advertising like newspaper, radio, and outdoor?
Learn the answers in "Online Advertising by the Numbers: 2013-2016"
New School Marketing: The cross-channel lifecycle marketing approach. Old school marketing is fading. And a New School is on the rise. Why? Because consumers have changed! Today, they fast forward through TV commercials. They’ve put down the newspaper. They junk unsolicited email. Because they have new options that better fit their digital lifestyle. They prefer marketers who talk with them, not at them. New School marketers deliver what today’s consumers want: relevant interactive communication across the new power channels: email, mobile, social, and the web. By responsys.com…
Consumer confidence is rebounding in Southeast Asia’s second-largest economy. We’ve got the essential strategies for brands looking to align themselves with a positive national mood.
MIXX Canada 2015: In an Industry that Never Stands Still – How do We Predict...IAB Canada
Join Rodney Perry Xaxis' Managing Director, Canada at Xaxis, for his Presentation from MIXX Canada 2015 :
It’s hard to believe that the time has already come to be thinking about what’s on the horizon for 2016. Let's take a look at the coming year and what we need to be thinking about now to stay ahead in an industry that never stands still.
Cette étude est basée sur l’analyse de données issues de la plateforme Turn qui prend tous les jours plus de 50 milliards de décisions publicitaires (enchères en ligne) et analyse plus de 1,5 trillions d’attributs clients anonymes et fournit un accès instantané à des milliards d’impressions publicitaires.
Canadian internet Advertising Revenue SurveyIAB Canada
The 2013-2014 IAB Canada Revenue Survey.
20 years after the first online advertising runs, digital advertising takes the largest share of ad spend. Double digit growth to continue in 2014 with forecast 14% increase.
Transform results by focusing on receptive audiences TNS
The best ad in the world won’t deliver results if it can’t reach those likely to buy its product. A future-focused approach to identifying receptive audiences is delivering results where traditional targeting has failed.
Leading media outlet RETHINK Retail spoke with top retail executives and industry thought leaders about how luxury is shifting into a more digital, personal, and sustainable industry.
See the full article on RETHINK Retail's website: https://bit.ly/37l4fj2
You’ll hear from:
Ron Thurston, VP of Stores at INTERMIX; Author of “Retail Pride”
Line Tousignant, VP Strategy & Experience at Valtech
Shannon Ryan, EVP North America at Valtech
Wolfgang Hoffmann, President of Jaguar Land Rover Canada
Fabiola Velarde, Senior Director Emporio Armani Retail Americas at Giorgio Armani
Ludovic Baussan, Co-Founder & Head of Strategy at 2nd AVE
Elinor Noble, Global Head of Retail Excellence at LOEWE (LVMH)
Francois-Xavier Hotier, President of Ulysse Nardin Americas and Kering Luxury Watches
Sandrine Crener, Program Director at Harvard Business School
Marie Driscoll, Managing Director Luxury & Fashion at Coresight Research
GroupM Brand Safety Playbook For MarketersSocial Samosa
This brand safety report released by GroupM, WPP’s media investment group, offers new category-specific recommendations for marketers on the future of brand safety.
Online Advertising by the Numbers: 2013-2016Wishpond
Are you investing in online advertising? Should you be?
The newest data from ZenithOptimedia gives us the most accurate look at where online advertising has come from and where it's going.
Is mobile advertising the future? Or social media advertising?
Should you still be investing in traditional advertising like newspaper, radio, and outdoor?
Learn the answers in "Online Advertising by the Numbers: 2013-2016"
New School Marketing: The cross-channel lifecycle marketing approach. Old school marketing is fading. And a New School is on the rise. Why? Because consumers have changed! Today, they fast forward through TV commercials. They’ve put down the newspaper. They junk unsolicited email. Because they have new options that better fit their digital lifestyle. They prefer marketers who talk with them, not at them. New School marketers deliver what today’s consumers want: relevant interactive communication across the new power channels: email, mobile, social, and the web. By responsys.com…
Combining location data with smart profiling, Mall of America has learned to pull its most likely fashion, holiday and seasonal shoppers back through programmatic and social channels. As MoA and its agency Ciceron will share, they are also using location and geo-fencing technologies to track and learn from foot traffic and sales that are attributable to those buys.
Outlines key shopper retail research findings from an exclusive consumer study fielded in May 2016 involving shoppers from the US, UK and Germany. This outlines five ways todays retailers can address customer expectations and examples of who is doing it well, including Target, Home Depot, Pirch, Samsung, Starbucks and Nordstrom.
Auto and car dealers have the timely opportunity to engage their customer base with digital and social media. Like the Internet created a revolution for the auto sales now Social media is positioned to change the way dealers interact and communicate with their clients.
Conversant: How the Media Buying Process Really WorksConversant, Inc.
A survey of more than 600 leading agency media professionals on how the process for RFPing, planning, buying, and measuring digital media really works.
STRATEGY: Defining and Advertising to Your Target AudienceAlexandra Renzetti
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Integrating Traditional and Digital Media in a Digital World with Ron Hill of...amacolumbia
Ron Hill is the Market President for iHeartMedia's six Columbia-based radio stations, including 97.5 WCOS-FM, 104.7 WNOK-FM, 96.7 Steve FM, 100.1 The Beat, 560 WVOC and 1400 Fox Sports Radio. Ron leads a group of highly motivated marketing professionals who specialize in offering marketing solutions through the combination of the company's on-air, on-line and on-site resources. He's highly skilled in how to use digital, social, mobile and broadcast media to create strategic plans to achieve client's business objectives. Ron discussed current business trends in media at the AMA Columbia's June event.
See the presentation here.
1. Customers are at the core of everything we do. We are driven to make it easier to plan, buy, and activate successful
advertising programs.We are laser-focused on exceptional customer service and on exceeding customer expectations.
We embrace change and take the lead in creating new markets, new formats and new opportunities. We put fresh
thinking and innovative approaches to work in all aspects of our business — from digital networks, to social and
mobile integration, to improved business practices.
We are OUTFRONT Media. Always innovating. Always connecting. Always on. Always the right choice. Always.
Kansas City
2459 Summit Street / Kansas City, MO 64108 / 816.421.5720 / OUTFRONTmedia.com
2. Kansas City
Kansas City
Last Rev. 02/05/16
2459 Summit Street
Kansas City, MO 64108
(816) 421.5720 / OUTFRONTmedia.com
Why Go Out-of-Home?
It’s Simple — That’s Where the People Are!
According to the 2013 Arbitron Out-of-Home Advertising Study, we are spending even more
time out of home — more than 89% of U.S. residents aged 18 or older are exposed to Outdoor
advertising each day. Outdoor advertising reaches consumers 24/7 — during their daily
commute, on their lunch break and throughout shopping trips. Out-of-home is often the last
message a consumer receives before making a service or buying decision.
Today’s consumers are increasingly mobile — 70% of their waking hours are spent away from
home and with out-of-home ads whether in their cars, riding mass transit, on foot or at the
point-of-sale.
Why OUTFRONT Media?
We deliver audience.
Our media is targetable by market and demographic, allowing us to pinpoint accurately who
you need to reach, and then reach them consistently — more than 20 times each month. With
our newest media measurement system, TAB OOH Ratings, we are able to further refine our
delivery.
We deliver service.
We are committed to delivering research and information that helps tailor a program to achieve
your marketing objectives. We are committed to the “after-sale,” following your program through
to success.
We deliver America.
Whether it’s bulletins in suburban communities, transit shelters and bus kings in our urban
centers, rail displays in transportation systems that connect bedroom communities to
commercial centers, high-impact digital billboards, or standard billboards on highways entering
or leaving major cities, we have you covered.
Nearly three-quarters of outdoor viewers shop on their way home from work; more than
two-thirds make their shopping decisions while in the car and more than one-third make the
decision to stop at the store while on their way home — all times when outdoor advertising has
the opportunity to influence purchasing and service decisions.
Source: Arbitron Out-of-Home Advertising Report, 2013
Why Now?
Out-of-home is the LAST mass reach medium. Beyond fragmentation and self-selection is
an emerging marketplace that is redefining how we interact with media and content. As the
traditional media model gets reconfigured, out-of-home becomes the ONLY mass media choice.
We are always there and we are always on.
OOH advertising reaches almost the entire U.S. adult population each
week.
Outdoor
Commuters
Pedestrians
Television
Radio
Newspaper
Internet
96%
61%
70%
95%
91%
71% 67%
100%
80%
60%
40%
20%
0%
Out-of-Home
3. Kansas City
Kansas City
Last Rev. 02/05/16
2459 Summit Street
Kansas City, MO 64108
(816) 421.5720 / OUTFRONTmedia.com
National In-Car Study
2:07
2:00
1:00
0:00
2:523:00
Typical Weekday Typical Weekend
0%
58%an event
75%
a store*
a restaurant*
a phone number
a website address
a radio tune-in
a TV show tune-in
58%
50%
26%
44%
28%
33%
25% 50%
0%
public bus, not including
a school bus?
50%
bus stop?
taxi cab?
59%
47%
38%
25% 100%75%
*and visited establishment
Base: United States residents aged 18 or older who have traveled in any vehicle in the past month. ** Based on respondents that noticed ads.
Source: Arbitron National In-Car Study 2009
2:52
2:00
1:00
0
2:11
3:00
2003 2009
31% Increase
Sometimes
34%
Most of
the Time
28%
Each Time
9%
Never
11%
Almost
Never
16%
0%
44%fast-food restaurant
75%
a sit-down
restaurant
a grocery store
a drug store
a convenience store
a dept. store
a “Big Box” store
82%
22%
53%
32%
58%
63%
25% 50% 100%
31% Increase in time spent in-car.
18 1/2 Hours per week on the road! Billboards move consumers to action!**
On a roadside billboard, have you ever learned of...
Buses & Shelters get attention!**
At any time in the past 7 days have you noticed a...(total)
71% of travelers notice Billboard Ads.* Workers shop on their way home.**
From work to...
How much time in hours or minutes do you spend combined,
either driving or riding as a passenger in any vehicle, on a
typical weekday/weekend?
Results displayed in hours: minutes
During our 2003 national in-car media survey, Arbitron found
that Americans averaged 2 hours and 11 minutes in their cars
during an average weekday; in 2009, Americans are reporting
spending 2 hours and 52 minutes in their cars per weekday —
a 31% increase.
4. Kansas City
2459 Summit Street
Kansas City, MO 64108
(816) 421.5720 / OUTFRONTmedia.com
Kansas City
Last Rev. 02/05/16
Out-of-Home Creates Awareness!
Adults say that they’ve seen an OOH ad in the past month
7 out
of 10
41%
Say OOH is very, or
somewhat likely, to
influence a purchase.
Use mobile /social
media to share
information while
viewing
Search the web as a
direct result of seeing
an ad.
And among those who have seen an OOH ad:
Are more likely to learn
about the brand being
advertised.
55%58%70%
Source: Touchpoints USA Billboard Study, 2012
5. Kansas City
2459 Summit Street
Kansas City, MO 64108
(816) 421.5720 / OUTFRONTmedia.com
Kansas City
Last Rev. 02/05/16
Moving Consumers to Action!
Adults say that they’ve seen an OOH ad in the past month
7 out
of 10
40%
And among those who have seen an OOH ad:
40% 39%40%
viewed a
DIRECTIONAL ad
WATCHED a TV
program
advertised
visited a
RESTAURANT
advertised
TALKED about a
product advertised
33%ATTENDED an event
advertised
29% 28%shopped a
SALE online
that week
26%visited a
WEBSITE that
was advertised
26%IMMEDIATELY
visited business
18%CALLED
a phone number
advertised
shopped a
SALE in-store
that week
Source: Arbitron OOH Industry Report, 2013
6. Kansas City
2459 Summit Street
Kansas City, MO 64108
(816) 421.5720 / OUTFRONTmedia.com
Kansas City
Last Rev. 02/05/16
OOH: A Return On Your Investment
The British media research firm Brandscience analyzed over 600
econometric case studies to gauge the impact of out-of-home on sales
results. The information is used to provide insights about how out-of-home
advertising works relative to other media, independently and in synergy
with other media. Brandscience found for each dollar spent on out-of-home
advertising, an average of $2.80 was received in sales. Television and print
advertising have a lower ROI, yet receive a greater share of the dollars in
the average media mix.
OOH
RADIO
ONLINE
$2.80
$2.50
$2.00
$1.50
$1.00
$.50
$-
$3.38$3.14
PRINT
$2.41
TV
$2.43
$4.00
$3.50
$3.00
SalesROI
Using out-of-home in combination with other media improves
the retention of a campaign’s advertising message. This works
particularly well for television and online advertising.
Research studies have repeatedly shown that OOH significantly lowers the cost of advertising.
To reach 1,000 people, online can cost up to $17.50 per thousand impressions, magazines
can cost up to $21.00 per thousand.At $3.38-$8.65 per thousand impressions, OOH delivers
the same audience at significantly lower costs. Only radio comes anywhere close.
$50.00
$20.00
$10.00
$0
$40.00
$30.00
ShelterPosterB
ulletinN
etw
ork
Spot
Search
Sites
PortalSites
G
eneralC
ontent
B
usiness
C
ontent
SpotTV
-
Early
Eve.
N
etw
ork
TV
-
Prim
e
SpotTV
-
N
ew
s
SpotTV
-
Prim
e
N
etw
ork
Interconnect
Zoned
Spot
N
ew
sw
eeklies
M
en’s
Interest
W
om
en’s
FashionB
usiness
D
ailyB
usiness
Newspapers
Magazines
Cable
Broadcast
Online
RadioOOH
Television
Internet
2
18
10
8
6
4
0
16
14
12
MessageDecayRate(Days)
Without OOH With OOH
Source: OAAA.org, 2013
It’s Simple — That’s Where the People Are!
7. Kansas City
2459 Summit Street
Kansas City, MO 64108
(816) 421.5720 / OUTFRONTmedia.com
Kansas City
Last Rev. 02/05/16
Increase Your Reach!
Source: Touchpoints USA Billboard Study, 2012
According to a 2012 survey conducted by Touchpoints USA, when OOH is added to
a media plan, it can increase reach by 18% for TV and up to 45% for Radio.
Out-of-home media delivers more online activity per advertising dollar spent compared to other offline media.
+18%
+45%
+68%
+212%
+316%
TV Radio Web Social Mobile App
250
200
150
100
50
350
300
400
Search Facebook Twitter
61
180
98
294
61
174
98
311
63
154
95
350
Television
Radio
Newspaper/Magazine
Out-of-Home
Source: Arbitron OOH Industry Report, 2013
8. Kansas City
2459 Summit Street
Kansas City, MO 64108
(816) 421.5720 / OUTFRONTmedia.com
Kansas City
Last Rev. 02/05/16
Top 50 Market Coverage
Market
CBSA
Population Age 18 +
Bulletins/
Walls
Posters/
Jr. Posters
Commuter Rail/
Subway
Buses
Street
Furniture
Wrapped
Media
Lifestyle
Centers
New York, NY /
15,542,241
• • • • • • • • • •
North Jersey & Central Jersey • • • • • •
Los Angeles-Long Beach, CA 10,097,604 • • • • • • • • • • •
Chicago, IL-IN-WI 7,240,935 • • • • • •
Dallas-Ft. Worth-Arlington, TX 5,021,427 • • • •
Philadelphia, PA-NJ-DE-MD /
4,685,125
• • • • •
South Jersey • •
Miami-Ft. Lauderdale, FL 4,630,257 • • • • • • • • • • • •
Houston-The Woodlands, TX 4,618,841 • •
Washington, DC-VA-MD-WV 4,586,521 • • • • • • • •
Atlanta, GA 4,151,743 • • • • • • • • •
Boston-Cambridge-Newton, MA-NH 3,719,611 • • • • •
San Francisco /
3,581,937
• • • • • • • •
Oakland / • • • • •
San Jose, CA • • • •
Detroit-Warren-Dearborn, MI 3,304,083 • • • • •
Phoenix-Mesa-Scottsdale, AZ 3,291,338 • • • • • • •
Riverside, CA 3,198,983 • •
Seattle-Tacoma-Bellevue, WA 2,801,694 •
Minneapolis - St. Paul, MN 2,619,027 • • • • • • • •
San Diego-Carlsbad, CA 2,482,234 • •
Tampa-St. Petersburg (Sarasota), FL 2,295,936 • • •
Baltimore-Columbia-Towson, MD 2,160,112 •
St. Louis, MO-IL 2,154,121 • • • •
Denver-Aurora-Lakewood, CO 2,048,026 • • • •
Pittsburgh, PA 1,903,671 •
Portland-Vancouver, OR-WA 1,787,126 •
• indicates OUTFRONT media available • indicates new VW media available • indicates digital media available
9. Kansas City
2459 Summit Street
Kansas City, MO 64108
(816) 421.5720 / OUTFRONTmedia.com
Kansas City
Last Rev. 02/05/16
Top 50 Market Coverage
Market
CBSA
Population Age 18 +
Bulletins/
Walls
Posters/
Jr. Posters
Commuter Rai/
Subway
Buses
Street
Furniture
Wrapped
Media
Lifestyle
Centers
Orlando-Kissimmee-Sanford, FL 1,761,904 • • •
Charlotte-Concord, NC-SC 1,755,360 •
San Antonio-New Braunfels, TX 1,693,865 •
Sacramento-Roseville, CA 1,692,858 • • • •
Cincinnati, OH-KY-IN 1,618,382 •
Cleveland-Elyria,OH 1,600,000 •
Kansas City, MO-KS 1,542,644 • • •
Las Vegas-Henderson-Paradise, NV 1,534,839 • • • • • •
Columbus, OH 1,493,736 • • •
San Jose-Sunnyvale, CA 1,471,292 • • •
Indianapolis-Carmel-Anderson, IN 1,458,887 • •
Austin-Round Rock, TX 1,432,156
Nashville-Davidson, TN 1,342,734 • •
Virginia Beach, VA-NC 1,326,944 •
Providence-Warwick, RI-MA 1,269,798 •
Milwaukee-Waukesha, WI 1,196,260 •
Jacksonville, FL 1,074,558 • •
Memphis, TN-MS-AR 1,005,686 • •
Oklahoma City, OK 994,106
Louisville, KY-IN 968,041 • • • •
Richmond, VA 965,375 •
New Orleans-Metairie, LA 960,471 • • • •
Hartford-West Hartford, CT 957,210 • • • •
Raleigh, NC 908,951 •
Buffalo-Cheektowaga, NY 899,003
Birmingham-Hoover, AL 873,778
Rochester, NY 849,624 •
• indicates OUTFRONT media available • indicates new VW media available • indicates digital media available
10. Kansas City
Kansas City
Last Rev. 02/05/16
2459 Summit Street
Kansas City, MO 64108
(816) 421.5720 / OUTFRONTmedia.com
Kansas City Overview
The Kansas City Metropolitain area is located in the heartland of the country and covers both the
states of Missouri and Kansas. Major companies such as H&R Block, Hallmark and Sprint have their
world headquarters located in Kansas City. The city is growing at a rapid pace with the expansion
of downtown which includes major developments like the One Light Luxury Apartments and the
Streetcar System that is now being put into place. As the “city of fountains” Kansas City is also
known for its unique blend of history, culture, and of course barbecue!
Deliver your message to the masses where they shop, eat and gather with a variety of Kansas City
outdoor advertising solutions provided by OUTFRONT Media. Reach busy commuters everywhere
from key highways and intersections to primary and secondary roadways with high impact Kansas
City static or digital billboard options. Other levels of Kansas City signage are available, such as
posters, which are highly effective to target your demographic and influence purchasing decisions.
When you opt for billboards in Kansas City or other out-of-home media with OUTFRONT Media, you
are certain to attract attention from your key audience and create buzz for your brand.
Market Demographics:
CBSA Population (18+ KC Metro): 1,831,737
Median Household Income: $58,317
College Educated (4+ yrs): 31%
White Collar Occupation: 59.7%
Blue Collar Occupation: 30.8%
Race & Ethnicity: White: 73.9% Asian: 2.4%
AA/B: 11.7% Other: 2.2%
Hispanic: 9.8%
Source: Census Data - Cass, Clay, Jackson, Johnson, Platte and Wyandotte Counties, 2013 Update
Available Products:
Market In Motion:
Drove alone to any place (wk): 92.1%
Traveled 200+ miles (wk): 32.4%
Spent 30+ minutes traveling to work one way: 12.8%
Walked 3+ miles town/city (wk): 17.7%
Source: Scarborough Research 2013, Kansas City CBSA, Release 1-12 month study
• Digital Bulletins 10 Faces (8 spots per face)
• Static Bulletins 320 Faces
• Posters 489 Faces
• Jr. Posters 297 Faces
• Trivisions 3 Faces (3 spots per face)
• Tall Wall 1 Face
11. Kansas City
2459 Summit Street
Kansas City, MO 64108
(816) 421.5720 / OUTFRONTmedia.com
Kansas City
Last Rev. 02/05/16
Points of Interest
Entertainment & Local Events:
The Kansas City Zoo
Harrahs Casino
Argosy Casino
Isle of Capri Casino
Ameristar Casino
Hollywood Casino
Worlds of Fun & Oceans of Fun
Schlitterbahn Waterpark
Boulevard Brewery
The American Royal
Kansas City Renaissance Festival
Plaza Art Fair
Cultural Destinations:
Nelson Atkins Museum of Art
Kemper Museum of Contemporary Art & Design
The Kauffman Center of Performing Arts
Truman Presidential Museum & Library
Crossroads Art District
18th & Vine Historic District
Union Station
WWI Memorial / Liberty Memorial
American Jazz Museum
Negro Leagues Museum
Steamboat Arabia Museum
Major Headquarters:
Sprint
Russell Stovers
Hallmark
H&R Block
Cerner
Google Fiber
Professional Sports Teams:
Kansas City Royals - MLB
Kansas City Chiefs - NFL
Sporting KC - MLS
Kansas Speedway - NASCAR
Colleges/Universities:
University of Kansas City Missouri
University of Kansas - Edwards Campus
Baker University
Park University
Rockhurst University
Avila University
William Jewel College
Shopping & Nightlife:
Crown Center
Country Club Plaza
Westport
Power & Light District
The Legends
Town Center Plaza
Zona Rosa Shopping Center
Convention Centers:
Kansas City Convention Center
Barney Allis Plaza
Overland Park Convention Center
The Sprint Center
12. Kansas City
Kansas City
Last Rev. 02/05/16
2459 Summit Street
Kansas City, MO 64108
(816) 421.5720 / OUTFRONTmedia.com
• LED Display Size:
14’H x 48’W
• Spot Length:
:10 seconds
Coverage:
See next page for complete coverage
Product Information:
Digital Bulletins
What advertising opportunities are on digital bulletins?
These bright and bold digitals allow an advertiser to display their ad for a “spot” — 10 seconds on a 80 second loop length. With
messages that are easily changed, advertisers can day-part segments of their campaign making messages not only relevant but
timely.
How can the digital bulletins connect with consumers?
Utilizing Twitter, Facebook, and other social media sites to connect with your customers by announcing news, events, contests,
giveaways. Keep consumers updated in real time on digital bulletins.
Why are digital bulletins valuable to advertisers?
Advertising with one of our digital bulletins is a great opportunity to stand out from the crowd. Production costs are no longer an
issue. Digital bulletins allows the advertiser to change copy within minutes without any printing or installation costs.
Dynamic. Relevant. Impact.
13. Kansas CityDigital Bulletins
Kansas City
Last Rev. 02/05/16
Coverage
Copyright 2015, The Nielsen Company | Prepared by OUTFRONT Media (As of 10/16/2015)
2459 Summit Street
Kansas City, MO 64108
(816) 421.5720 / OUTFRONTmedia.com
14. Kansas City
Kansas City
Last Rev. 02/05/16
2459 Summit Street
Kansas City, MO 64108
(816) 421.5720 / OUTFRONTmedia.com
Product Information:
• 14’H x 48’W
• Extensions available in some areas.
Coverage:
See next page for complete coverage
What advertising opportunities are on static bulletins?
Brands are built on our roadways with buzzworthy advertising on static bulletins. Bulletins are the perfect way to stay in the
mind of consumers. Static billboards help consumers find businesses, and help businesses find customers.
How can static bulletins connect with consumers?
Static bulletins are one of the greatest ways to impact the increasingly mobile population and to communicate your message
to the masses. Month long presence and tremendous visibility in high traffic areas impact commuters on the go and influences
purchase decisions
Why are static bulletins valuable to advertisers?
Your message generates ultimate brand awareness. Static bulletins offer a vibrant creative canvas to make a major splash in
the Kansas City market that is sure to catch the attention of daily commuters.
Exposure. Presence. Impressions.
Static Bulletins
15. Kansas CityStatic Bulletins
Kansas City
Last Rev. 02/05/16
Coverage
Copyright 2015, The Nielsen Company | Prepared by OUTFRONT Media
2459 Summit Street,
Kansas City, MO 64108
(816)421.5720 / OUTFRONTmedia.com
16. Kansas City
Kansas City
Last Rev. 02/05/16
2459 Summit Street
Kansas City, MO 64108
(816) 421.5720 / OUTFRONTmedia.com
Product Information:
• 10.5'H x 22.8'W
Coverage:
See next page for complete coverage
What advertising opportunities are on eco posters?
Posters are made of 100% recyclable polyethylene printed copy and are highly visible to both pedestrian and vehicular traffic.
Achieve dramatic large-scale impact and frequency with multiple units strategically located to maximize your advertising potential.
Eco posters are a perfect media option for both local and retail advertisers.
How can eco posters connect with consumers?
Neighborhood coverage makes posters the ideal point of purchase media. Demographic-specific locations bring your ad directly
to your target audience. Targeted programs include upscale showings, general market, ethnic and individual locations.
Why are eco posters valuable to advertisers?
These big, bold and environmentally friendly boards are visually superior to traditional 30-sheet posters — regardless of weather
conditions. Posters are seamless, guaranteeing consistent color tone across the surface of the board.
Visible. Bright. Green.
Eco Posters
17. Kansas CityEco Posters
Kansas City
Last Rev. 02/05/16
Coverage
2015, The Nielsen Company | Prepared by OUTFRONT Media
2459 Summit Street,
Kansas City, MO 64108
(816) 421.5720 / OUTFRONTmedia.com
18. Kansas City
Kansas City
Last Rev. 02/05/16
2459 Summit Street
Kansas City, MO 64108
(816) 421.5720 / OUTFRONTmedia.com
Product Information:
• 6' H x 12' W
Coverage:
See next page for complete coverage
Junior Posters
What advertising opportunities are on junior posters?
Located along primary and secondary roadways in urban Kansas City, junior posters are highly visible to both pedestrian
and vehicular traffic. This media format offers advertisers deep neighborhood penetration that will speak directly to your
demographic in one of the most cost efficient ways.
How can junior posters connect with consumers?
Their smaller canvas allows these signs to be placed in local neighborhoods where bulletins and posters are zoned out.
Why are junior posters valuable to advertisers?
Junior posters offer point-of-purchase opportunities and is a great medium for local businesses to drive traffic to their stores.
Junior posters can target neighborhoods, shops and ethnic areas.
Localized. Direct. Vibrant.
19. Kansas CityJunior Posters
Kansas City
Last Rev. 02/05/16
Coverage
2015, The Nielsen Company | Prepared by OUTFRONT Media
2459 Summit Street
Kansas City, MO 64108
(816) 421.5720 / outfrontmedia.com
20. Kansas City
Kansas City
Last Rev. 02/05/16
2459 Summit Street
Kansas City, MO 64108
(816) 421.5720 / OUTFRONTmedia.com
Product Information:
• 14’H X 48’W
Coverage:
See next page for complete coverage
Trivisions
What are trivisions?
Create huge awareness by rotating three different messages on one structure. Trivisions offer an aggressive attitude promoting
products in vivid, high-resolution graphics.
How can trivisions connect with consumers?
The power of motion helps attract to your ad, making a definitive lasting impression on passersby.
Why are trivsions valuable to advertisers?
Trivisions attract attention and are located in the most sought after areas of Kansas City. These ads can help distinguish a
board as a landmark unit. Trivisions are a great way to get your message or multiple messages in front of consumers.
Multiple Messaging. Interesting.
21. Kansas CityTrivisions
Kansas City
Last Rev. 02/05/16
Coverage
ght 2015, The Nielsen Company | Prepared by OUTFRONT Media (As of 10/1/2015)
2459 Summit Street,
Kansas City, MO 64108
(816) 421.5720 / OUTFRONTmedia.com
22. Kansas City
Kansas City
Last Rev. 02/05/16
2459 Summit Street
Kansas City, MO 64108
(816) 421.5720 / OUTFRONTmedia.com
Product Information:
• 90'H x 90'W
Coverage:
Downtown Kansas City
Wall
What are advertising opportunities of a wall?
The 90' x 90' wall is located in downtown Kansas City's Crossroads Art District which includes entertainment, shopping, and
dining. The large scale wall is visible from a great distance to both pedestrain and vehicular traffic.
How can a wall connect with consumers?
Unique, larger than life creative opportunities can be achieved by utilizing this high impact wall. An advertiser is sure to stay top
of mind and create buzz with the endless creative options it offers.
Why is a wall valuable to advertisers?
This great location is sure to connect with many targeted demographics.The wall is perfect to spread your message in a BIG way.
Exposure. Impact. Impressions.
23. Kansas CityWall
Kansas City
Last Rev. 02/05/16
Coverage
2459 Summit Street
Kansas City, MO 64108
(816) 421.5720 / OUTFRONTmedia.com
