Raise Friends and Funds with Social Media
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Webinar to the Alliance for Strong Families and Communities on 9/30/15 on using social media to enhance fundraising. This webinar covered points that will be found in the chapter Dave Tinker, CFRE wrote for the Alliance's training manual.
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Raise Friends and Funds with Social Media
- 1. Fundraising Using Social Media Presenter: Dave Tinker, CFRE Vice President of Advancement ACHIEVA Pittsburgh, PA img source: Foragoodcause.com
- 2. What We’ll Go Over • Social Media in Communications • Social Media in Fund Raising • Social Media in Advocacy • Social Media Policies • Social Media Measurement 2
- 4. Fund Raising 4 img source: Richmond.edu
- 8. What We Went Over Social Media in Communications Social Media in Fund Raising Social Media in Advocacy Social Media Policies Social Media Measurement 8
- 10. Continue the Conversation Dave Tinker, CFRE Vice President of Advancement ACHIEVA 711 Bingham Street Pittsburgh, PA 15203 dtinker@achieva.info @davethecfre 10
Editor's Notes
- Social Media in Communications – explains how social media must be integrated with your agency’s communications plans to maximize engagement with constituents. Social Media in Fundraising – explains how you can use social media in your prospect research and how to use it in various aspects of your fund raising. Social Media in Advocacy – social media is a powerful advocacy tool. This section explains how to best engage constituents, government officials, and use polls and petitions. Social Media Policies – outlines why your agency needs to have a social media policy in place whether or not you use social media officially for your work and how to create one if you don’t already have one. How to Measure Social Media Effectiveness – You have to be able to measure whether or not your social media efforts are producing results. This section provides examples of how to do just that.
- Quickly go over Social Networks a. Social Networks (FB) b. Microblogs (e.g. Twitter) c. Pictures and Videos (e.g. Instagram, Periscope) d. Niche social networks (e.g. Cafemom) Social Media in Communications How it fits into your overall agency’s communication plan(s) Communication with constituents c. Communication with media
- Social Media in Fundraising a. Prospect Research b. How to roll it out i. Special Events ii. Planned Giving iii. Major Gifts iv. How to make an ask v. Click to give campaigns vi. Crowdfunding vii. Stewarding donors via social media
- Engage constituents b. Engage government c. Polls and petitions
- Define the Social Media you want to use - because using social media in your workplace requires defining which tools are right for your specific efforts this outlines the major types of social media you might use. Policies HR impact i. Privacy (e.g. HIPPA) ii. Job applicants iii. Monitoring staff iv. National Labor Relations Board rulings b. Insurance c. Identifies who within your organization can officially speak on your behalf d. Social media policies samples
- Free ways to measure b. Paid tools
- 1. Beth Kanter - http://www.bethkanter.org 2. John Haydon - http://www.johnhaydon.com 3. NTEN – http://www.nten.org 4. National Labor Relations Board decisions on social media use - http://www.nlrb.gov/news- outreach/fact-sheets/nlrb-and-social-media