Dave Tinker, CFRE's talk on Crowdfunding for Allegheny County Library Association members on Feb 26, 2016. Includes statistics on crowdfunding, spotlights on samples of other's crowdfunding efforts, resources, and much more.

1. Crowdfunding
Best Practices
DAVE TINKER, CFRE
ACLA
BRENTWOOD LIBRARY
2/26/16

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“The beauty of crowdfunding
is not money but support
from like minded folks,
post-crowdfunding”
Marita Ann Enriquez

3. What we’ll go over
• Define Crowdfunding
• Exercises
• Examples – the good and the bad
• Costs
• How to Prepare
• Videos and communication
• Spotlights
• Resources
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4. Definition
• History
• 2008-2009 Indiegogo and Kickstarter launched
• Platforms
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5. Game Show Time!
• Doing a search on Google for “Crowdfunding” how
many results come back?
• 28,400,000 (source: Google)
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6. Game Show Time!
• Amount raised by crowdfunding platforms in 2013
• $5.1 Billion (source: HSBC)
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7. Game Show Time!
• How much was raised for potato salad on
Kickstarter?
• $55,492 (source: Kickstarter)
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8. The Good
• Local
• National
• International
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9. The Bad
• Local
• National
• International
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10. Projects that Lend Themselves
• Quick/Timely
• Tangible
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11. Costs
• Costs of platforms
• Bank Fees
• Staff/consultant costs
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12. What Needs to Be In Place
• When you start…
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14. Craft Your Story
• Donor-centric – not about you
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15. Be Smart
• Specific
• Measurable
• Attainable
• Relevant
• Timely
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16. Videos are Key
• You raise 4 times as much when campaigns are
promoted by video (source: Mobilecause)
• Pictures vsVideo
• Examples of good videos
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17. Exercise
• A Crowdfunding appeal
• Work individually
• Report back to group
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18. Ongoing Communication
• On platform
• Demonstrate need
• Demonstrate Use/Reporting
• Social Media, email
• Traditional Media
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19. How Not to Overuse It
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20. Spotlight
• Local Library Crowdfunding
• Elroy?
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21. Resources
• Causevox e-book
• http://resources.causevox.com/ebook/how-to-plan-a-
nonprofit-crowfunding-campaign
• Beth Kanter – www.bethkanter.org
• Professional Associations
• Crowdfunding, Fundraising
• Best practices not written by crowdfunding sites
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22. What we went over
• Define Crowdfunding
• Exercises
• Examples – the good and the bad
• Costs
• How to Prepare
• Videos and communication
• Spotlights
• Resources
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23. Questions?
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24. Thank you!
DaveTinker, CFRE
Vice President of Advancement
ACHIEVA
711 Bingham Street
Pittsburgh, PA 15203
412-995-5000 x436
dtinker@achieva.info, @davethecfre
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Images on slides from: CBS &Wikipedia