This document discusses social media and how businesses can use it to promote their websites. It defines social media as a way for people to publish information and engage in two-way conversations online. The document reviews popular social media sites like Facebook, Twitter, LinkedIn and their user demographics. It then explains how businesses can use tools like hashtags, retweets and analytics to engage customers on social media and measure the impact on website traffic and sales. The key message is that social media allows for ideas to spread more powerfully through online networks than traditional advertising methods.
With hundreds of new products, terminology, and tools, it is difficult to determine what a legitimate trend is - and what is just a passing fad. In the “Relevance 2.0” workshop, Tricycle gives business owners, executives and professionals a crash-course in the new technology you need to grow your business, improve your brand - and to stay relevant and connected.
SOCIAL & SEARCH MARKETING - THE PERFECT MIXOren Todoros
Preseneted at the Net2Work event to a group of individuals eager to learn how to combine both search and social marketing for their brands and businesses.
With hundreds of new products, terminology, and tools, it is difficult to determine what a legitimate trend is - and what is just a passing fad. In the “Relevance 2.0” workshop, Tricycle gives business owners, executives and professionals a crash-course in the new technology you need to grow your business, improve your brand - and to stay relevant and connected.
SOCIAL & SEARCH MARKETING - THE PERFECT MIXOren Todoros
Preseneted at the Net2Work event to a group of individuals eager to learn how to combine both search and social marketing for their brands and businesses.
My presentation on social media tools at the University of Minnesota's Hubert H. Humphrey Institute of Public Affairs conference, Innovations in Election Technology.
In this presentation, Susan Schoenian, University of Maryland Extension Sheep & Goat Specialist, shares her experiences using various social media tools.
Using Social Media for Fundraising - AFP International Presentation by Dave T...Dave Tinker, CFRE
How to Harness Twitter and Other Social Media for Your Fundraising
by David Tinker, CFRE
Director of Development
ACHIEVA
Pittsburgh, PA
Presentation from the 47th annual AFP International Conference in Baltimore - (TN5)
This is a slide show presentation I created in order to get my hypothetical organization onboard with using social media as a means for serving both customers, and investors.
My presentation on social media tools at the University of Minnesota's Hubert H. Humphrey Institute of Public Affairs conference, Innovations in Election Technology.
In this presentation, Susan Schoenian, University of Maryland Extension Sheep & Goat Specialist, shares her experiences using various social media tools.
Using Social Media for Fundraising - AFP International Presentation by Dave T...Dave Tinker, CFRE
How to Harness Twitter and Other Social Media for Your Fundraising
by David Tinker, CFRE
Director of Development
ACHIEVA
Pittsburgh, PA
Presentation from the 47th annual AFP International Conference in Baltimore - (TN5)
This is a slide show presentation I created in order to get my hypothetical organization onboard with using social media as a means for serving both customers, and investors.
Personal recovery and social innovation in new dust bowl timesPaul Komarek
Whether the challenge you face came on suddenly or accumulated around you, there is a basic human toolkit that helps create a way forward. Whether you have many resources or few, ou can find strategies for innovation to find solutions to the world's most difficult problems. Paul Komarek's presention is motivational, positive, and forward-thinking, suitable for church groups, prisoner re-entry, mental health and addiction recovery, as well as job hunters or anyone who is stuck, with a path that's not clear.
Slides from the Social Media for Organisations 1 day workshop.
This was delivered on 20th July 2012 to local infrastructure and support provider organisations at Nottingham CVS.
It is an overview of social media and an introduction to a wide range of social media too
Slides used in the Purple Zebra #item3 Social Media for Organisations workshops in Northampton on 11th October and Worksop on 18th October delivered by Paul Webster.
Slides used in the ITEM3 / Purple Zebra Social Media Workshops for voluntary sector organisations on September 7th (Voluntary Action Leicestershire) and 13th (Community Action Derby). Presented by Paul Webster
Marketing and Communication in the Social Media EraAntonio Ragusa
This presentation by Antonio Ragusa addresses the following questions:
What are social media?
How do they affect marketing and communication?
Why are they important and what benefits can they bring to organizations and individuals?
How should they be used for marketing and communication purposes?
This is the slideshow from a presentation I gave to members of BizPro Networking (www.bizpronetworking.com) on using Social Media to power their small business sales and marketing efforts.
Filled with some great advice and case studies of companies who are doing the right (and some doing the wrong) things!
Enjoy!
Tim McMahon, Jr
MCM Social Media
Keynote address given at the Seminar on "Social Media for Corporate Communication and Marketing" organized by the Bombay Chamber of Commerce and Industry, on Nov 27, 2009.
2. Agenda What is your Web Site for? What is Social Media? Who uses Social Media? How does Social Media work? Twitter Other forms of Social Media Google Analytics
3. How do we promote our businesses? Newspapers Flyers Magazines Billboards/Posters Radio TV say hello to “Social Media”, the best way to promote your website!
4. What is your Website for? To generate sales(direct benefit) To promote your business(indirect benefit)
6. What is Social Media? Social Media is a fusion of sociology and technology; transforming monologues (one to many) into dialogues (many to many) and is the democratization of information, transforming people from content readers into publishers. Social Media is also described asuser-generated content (UGC) or consumer-generated media (CGM).
7. What is Social Media? Social Media is a way of marketing your business online. Social Media is a way of driving traffic to your website.
9. Who uses Social Media Facebook claims that 50% of active users log into the site each day. This would mean at least 175m users every 24 hours… More than 35m Facebook users update their status each day. This is 5m more than in July 2009. Facebook currently has in excess of 350 million active users on global basis. Six months ago, this was 250m… meaning around a 40% increase of users in less than half a year. Back in 2009, the average Facebook user had 120 friends. This is now around 130. Mobile is even bigger than before for Facebook, with more than 65m users accessing the site through mobile-based devices. In six months, this is over 100% increase. (Previously 30m). Users who access Facebook through mobile devices are almost 50% more active than those who don’t. LinkedIn has over 50m members worldwide. This means an increase of around 1m members month-on-month since July/August 2009. Flickr now hosts more than 4bn images. Wikipedia currently has in excess of 14m articles. It’s 85,000 contributors have written nearly a million new posts in the last six months. Twitter now has 75m user accounts, with around 15m regular users globally. A few months ago, there was an estimated 6-10m regular users.
11. Which is the most popular website? Facebook reached an important milestone in the week ending 13 March 2010 by surpassing Google to become the most visited US website.
12. Pause for thought Any surprises? Is your audience/customer using Social Media? Are you? so, how do we use Social Media...
13. How does Social Media work? Social Media is a fusion of sociology and technology; transforming monologues (one to many) into dialogues (many to many) and is the democratization of information, transforming people from content readers into publishers. Social Media is also described asuser-generated content (UGC) or consumer-generated media (CGM).
19. How does Twitter work? Best way to explain it, is to try it: TWITTER A STARTERS GUIDE Step 1 – Join Step 2 – Follow Step 3 – Listen Step 4 – Contribute Step 5 – Advise Ed Hart – www.yourfbs.co.uk – 07913 895798
26. Does it work? How do you know if your website is working? If you do something different, how do you measure the impact on your website?
27. Google Google hunts for text in web pages. Several hundred million searches are performed by Google every day. How do you know if anyone is looking at your website?
32. Final Thoughts Ideas that are spread through and by groups of people are far more powerful than ideas delivered to an individual, or by an individual. Don’t think of Social Media as something that only happens online – it’s a mesh of online activities and physical meetings. Learn to lose some control – in return for greater reach. Real engagement is when people do things for you that you didn’t ask them to.
33. See you in the clouds! Ed Hart Your Financial Business Support 07913 895798 www.yourfbs.co.uk
Editor's Notes
WelcomeIntroductions Ed and JaneThanks to Almanack for hosting usPurpose of today
Story about online dating agencySocial Media is just like the newspaper – sport, politics, fish and chip papers
0930 – 0940What do you want someone to do when they visit your website?Buy something?Contact you?How easy is it for them to do that?How many clicks does it take them? Is the call to action in a “hot spot”?But the most important question is: how do they find your website?Estimated more than 2 billion sites...
0940 – 1000
1010 – 1020Guess which age group uses social network sites the most
Guess who uses Social Media more – men or women?
1020 – 1040What does this mean?Think back to traditional forms of communication – one person reading or watching. What do they do with the information?What can someone do with information if they use Social Media?What do you want someone to do with your information?
1040 – 1120
Barack Obama had 290,000 followers
Barack Obama has 3,780,000 followers
10 Downing Street had 85,000 followers
10 Downing Street has 1,737,000 followers
Has everyone got this?How do you followdifferent groups? Tweetdeck...
Twitter worksHow else can you drive traffic to your website...