The document provides tips on working smarter with social media. It recommends establishing clear goals and defining your target audience. It also suggests choosing relevant social media platforms and developing a distinct voice. The document then lists various social media platforms and tools that can help with tasks like increasing traffic, presenting your brand, and analyzing engagement. It also shares statistics on the success of Facebook tabs and growth of women-owned businesses. Overall, the document offers advice on leveraging social media effectively through strategic planning and use of appropriate tools and platforms.

1. Quick Tips on Working Smarter, Not Harder
@meaganadele

2.  How to promote your brand online
 Sharing facts and increasing traffic
 How to leverage the new Facebook Timeline
 How to present yourself and your business on
social media
 Fun facts on women in technology

6.  Create Clearly Defined Goals
 Identify Your Social Media Platforms
 Define Your Target Audience
 Develop Your Distinct Voice
 Create Engaging Content
 Cultivate Your Support Group

7.  Meetup  Blogs
 Pinterest  Spreecast/Podcasts
 Twitter  LBS (Foursquare,
 Facebook etc)
 Klout  Quora
 LinkedIn
 Google+
 Instagram
 Flickr
 YouTube/Vimeo

8. SUPPORT
Link Backs
Memes
Blogger Awards
Comments

9.  Listorious
 Topsy
 Klout
 PeerIndex

10.  Adjectives:
 Quirky
 Playful
 Professional
 Intelligent

17.  Having a Facebook tab increases fans 38%
faster than without a tab
 Pin it
 Highlight
 Apps
 Message
 Cover Photo

18. 600% Increase in Likes in One Month & 20% Increase in Leads

20. Pages with Facebook Tabs
driving action increase likes
by 30%

22.  Think before you speak.
 Social Media tools to help:
 Buffer
 Tweetdeck
 Sprout Social
 Gmail Goggles (set for 10 PM)

23.  Nothing has meaning except the meaning we
give it.
 Social Media Analytical Tools:
 SimplyMeasured
 Facebook Insights
 Sprout Social
 TweetReach
 Storify

24.  SimplyMeasured Free Reports

25.  Don’t talk to strangers.
 Social Media Tools:
 Rapportive
 LinkedIn
 Klout
 Tweetchat
 FollowerWonk (find keywords in bios)
 Listorious

26.  Find a time/day
 Go to “The Twitter Chat Schedule”
 Try one out – www.tweetchat.com
 #chichat
 #ideaschat
 #journchat
 #stylechat

28. Forty-two million women in the US
(roughly 53% of adult female
population) routinely participate
in social media – at least on a http://www.bitrebels.com/social/chic
weekly basis ks-rule-power-of-women-in-social-
media-infographic/

29. http://mashable.com/2012/04/16/women-startups/

30. Look at this snapshot of facts, an analysis of US Census
data over the past 15 years.
•There are more than 8.3 million women-owned
businesses in the United States, generating nearly $1.3
trillion in revenue and employing nearly 7.7 million
people;
•Between 1997 and 2012 the number of women-owned
firms increased by 54%, a rate 1.5 times the national
average;
•The number of women-owned companies has risen by
200,000 within the past year, equivalent to just under
550 new women-owned firms opening each day;
•Women-owned firms that have made it to the $1 million
dollar revenue mark are performing better than this
same group was 10 years ago.

31. Meagan Adele Lopez
@meaganadele
meagan@ladywholunches.net