This document discusses ethics and social media in fundraising. It covers notions about ethics and social media, facts and figures about social media usage, case studies on ethical issues, resources on social media policies and ethics codes, and key lessons learned. The speaker discusses potential ethical issues with social media like manipulated feeds, fake followers, and not keeping personal life private. Statistics are provided on the number of YouTube results for "ethics and social media" and the percentage of employers with social media policies and users with private profiles. The document outlines breaking into groups to discuss case studies and how they relate to ethics codes. Resources on ethics codes and guidelines for various social media are also provided.

1. Social Media & Ethics in Fundraising
#frethics
David Tinker, CFRE @davethecfre
Lisa M. Chmiola, CFRE @houdatlisa

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"The only thing a man can take
beyond this lifetime is his ethics”
– Thomas Jefferson
#frethics

3. What We’ll Go Over
• Notions about ethics and social media
• Facts and Figures
• Case Studies
• Social Media Policies
• AFP Code of Ethics
• Resources for You
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4. Is there ethical
use of social
media today?
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5. Manipulated social media feeds
Fake followers
Promoting tragedy for posts
Posting from wrong account
Highlighting bad business decisions
Not keeping personal life private
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6. Game Show Time
Doing a search on YouTube for Ethics and Social
Media how many results come back?
• 108,000 (source: YouTube)
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7. Game Show Time
According to the National Business Ethics Survey,
what percent of employers have a social media
policy for employees?
• 32% (source: 2011 NBES)
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8. Game Show Time
What percentage of social media users set all of
their profiles to private?
• 46% (source: Ask Your Target Market Study)
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9. Case Studies
• Break into groups
• Appoint a reporter
• Read your group’s case study
• Discuss how it fits into AFP Code of Ethics
• At end, report your group’s discussion
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10. “What you say on Twitter may be viewed all
around the world instantly.”
- Line 3 of Twitter’s
Privacy Policy
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11. Resources
• AFP Code of Ethics
http://www.afpnet.org/Ethics/EnforcementDetail.cfm?Item
Number=3261
• PPP Model Standards of Practice for the Charitable Gift
Planner
http://www.pppnet.org/ethics/model_standards.html
• AFP Social Media Guidelines
http://www.afpnet.org/About/content.cfm?ItemNumber=4
626
• Electronic Frontier Foundation
https://www.eff.org/search/site/ethics
• Facebook Privacy https://www.facebook.com/fbprivacy
• Twitter Privacy https://twitter.com/privacy
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12. Resources
• Code of Ethics for Bloggers, Social Media & Content Creators
(based on Norwegian Press Code) http://mor10.com/code-
of-ethics-for-bloggers-social-media-and-content-creators/
• New York Bar Association guidelines for attorneys’ use of
social media in discovery
http://crimeinthesuites.com/zealous-counsel-or-unethical-
social-media-maven-how-far-can-a-lawyer-go-2/
• Society for Human Resources: “Using Social Media to Boost
Ethics & Compliance”
http://www.shrm.org/hrdisciplines/ethics/articles/pages/so
cial-media-ethics-compliance.aspx
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13. What We Learned
• Notions about ethics and social media
• Facts and Figures
• Case Studies
• Social Media Policies
• AFP Code of Ethics
• Resources for You
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#frethics

14. QUESTIONS?
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QUESTIONS?
QUESTIONS?
image from Socialmediatoday.com

15. Contact Us
Dave Tinker, CFRE Lisa M. Chmiola, CFRE
Vice President of Advancement Director of Major Gifts & Planned Giving
ACHIEVA St. Agnes Academy
711 Bingham Street 9000 Bellaire Boulevard
Pittsburgh, PA 15203 Houston, TX 77036
412-995-5000 x436 713-219-5466
dtinker@achieva.info Lisa.Chmiola@st-agnes.org
@davethecfre @houdatlisa
Images from: CBS, Wikipedia,
Socialmediatoday
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