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Affecto Forum 2015 - Edward Mauser (Affecto): Get Ahead with IoT value
Edward Mauser is a business advisor and value architect at Affecto who helps businesses evolve through technology. He has over 16 years of experience in product development and is a subject matter expert in IoT. The document discusses how IoT can enable companies to obtain operational savings, deliver new customer value, create new revenue streams, and change business models. It provides examples of how IoT can be used in areas like energy analysis, maintenance predictions, and digital advertising. The key is for companies to treat IoT projects as a phased approach and use prototypes to mitigate risks while learning. Properly utilizing IoT and big data can help optimize companies and disrupt industries by providing new customer value and business models.
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Similar to Affecto Forum 2015 - Edward Mauser (Affecto): Get Ahead with IoT value
Affecto Forum 2015 - Edward Mauser (Affecto): Get Ahead with IoT value
- 1. #affectoforum Get Ahead with IoTValue Edward Mauser Business Advisor / Value Architect Affecto edward.mauser@affecto.com
- 2. Edward Mauser • BusinessAdvisor and Value Architect at Affecto • Visionary, subject matter expert in IoT, consultant, entrepreneur, problem solver, speaker and writer • GM Energy Management Services Greenwave Systems #affectoforum • IT Director Verizon Wireless • 16+ years experience in product development • Devotes his time to helping businesses evolve through technology
- 3. 4/10 COMPANIES DISPLACED 47% UTILISING INNOVATIONLABS TOP 10 2015 2020 2035 JOBS DISPLACED 47% #affectoforum Digital Disruption!
- 4. Early Disrupters CALCULATOR PHONEBOOKEMAIL AMAZON SKYPE SMARTPHONE #affectoforum
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- 6. Enabler • obtain operationalsavings • deliver new customer value • create new revenue streams • change your business models #affectoforum What can it do for you?
- 7. ADD VALUE TOYOUR CURRENT BI SOLUTION DATA SOURCES DATA WAREHOUSE CORP GOALS BUSINESS INTELLIGENCE Dashboards Scorecards Reporting Ad Hoc Analysis Drill Anywhere Smart KPIs Workflow IoT Big Data Dashboards Scorecards Reporting Ad Hoc Analysis Drill Anywhere Smart KPIs Workflow BUSINESS INTELLIGENCE #affectoforum Overview – Another Perspective
- 8. Performance measurement Energy Analysis Verification and validation Quality measurement Fault Detection anddiagnose Maintenance predictions Alarm/Security Management Benchmarking Automated decision making Footprint Analysis Location Cameras Energy Smoke/Fire Alarms Flow meter Occupancy Temperature Smart Home Smart Retail Healthcare Building Automation Digital Advertising Load Meter Water / Humidity Motion / Vibration ‘Things’ #affectoforum Possibilities
- 9. • Phased approach •Prototypes • Proof of concept • Pilot FAIL EARLY! TREAT SETBACKS AS LEARNINGS MITIGATE YOUR RISK! #affectoforum Value Proposition to Reality
- 10. Get the datayou need • Relieve pain points • Reduce costs • Increase visibility Build customer value • Services • New channels • Product evolution INTERNET OF THINGS BIG DATA Put your data to use #affectoforum Data, knowledge, value
- 11. NEW STRATEGY NEW KPIs NEW VALUE (IoT& Big Data) PROCESSES & DATA SET THE FOUNDATION BRIDGE DATA GAPS NEW PERSPECTIVES NEW REVENUE NEW CUSTOMER VALUE #affectoforum Success Pyramid
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- 13. Optimize your company •Reduce costs • Operational transparency • Marketing & sales opportunities • Using your data to its fullest potential Disrupt through value • New customer value • New revenue streams • New business models #affectoforum What it can do for you
- 14. DEDICATED RESOURCES • Technicalneeds • Business acumen • Market knowledge • Innovative mindset STRONG PARTNER The right team
- 15. ARE ON THEMOVE 25% 47% ARE ABOUT TO MOVE 32% GOOD LUCK! 43% #affectoforum When?
- 16. Want to learn more about iotor big data? Educational courses available. Contact me after this session or at Edward Mauser Business Advisor / Value Architect Affecto edward.mauser@affecto.com #affectoforum
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Editor's Notes
- #4 Companies are moving towards digitalization and digital business models to create new value Consumer driven (connected, consistency, contiguous, convenient, services, customization, transperancy) Report by IMD & Cisco – Digital Vortex, How Digital Disruption is Redefining Industries – June 2015 The future of employment: how susceptible are jobs to computerization - carl benedict frey and Michael a. Osborne – Sep 17, 2013
- #5 3 old examples 3 newer Calculator – Anyone know what a slide rule is? Phone books – will be illegal to distribute soon US post office has not seen a surplus since 2001 due to email Skype – international calls with video Amazon – ecommerce (one click, recommendations, bundles, ebooks, video, delivery) / Echo Cell phone – pay phones, land lines, watches, cameras, GPS services, etc…
- #7 Gartner Digitalization is the use of digital technologies to change a business model and provide new revenue and value-producing opportunities; it is the process of moving to a digital business. Companies are using digital services and data to redefine industries Industry 4.0
- #9 Show LEAP sensor - print it - encapsulate it - use it It isn’t about cost – It is about value
- #10 How do you succeed? 1) technology 2) process culture change may be needed Phased approach Prototypes feasibility POC working model Pilot business plan - Test the market / Get feedback Do not repeat mistakes… Change will happen Test, Fail, Test to succeed Working with new data (non enterprise data) is easier to start with - be open to cloud solutions and working differently at first - migrate on premise later if needed
- #11 Pain points – O2O experience Retail Reduce costs – energy management Manufacturing Visibility – processes, vehicles, manufacturing, customer traffic Big Data – google (social, search, financial)
- #12 Processes & Data - #1 reason companies fail at optimizing customer value Opportunities - Operational transparency - Product Dev - Customer trends New KPI - Use the new data - Drive them to the new found value - social media comparisons / truck at rest / setup & tear down times / wait time New Strategy - Disruptive Business Models - pay per use - lease vs buy - on site maintenance packages - data services (pred maint, warranty validation, micro discounts, etc)
- #13 Whatsapp – international text messaging Airbnb – hotels Roku – IP (HW sales, advertising, shared revenue) Uber – taxis Tesla – auto / oil industry Zipcar – subscription service for car rentals (hourly / daily) Fruitful – crowdfunding business mortgages Currency fair – international money transfers Haglieitner – IoT bathroom devices Cloudfarms – pigs Google - Nest
- #14 Examples: New customer value – Amazon echo New revenue streams – Google New business models – Hagleitner
- #15 Partner - Technology - Process - Knows how to navigate the pitfalls - helps realize low hanging fruit - agile plan for future needs - Full value chain market knowledge
- #16 Report by IMD & Cisco – Digital Vortex, How Digital Disruption is Redefining Industries (1000 companies) Act now - at best you are behind 25% of your competition Follower - you are now in the 57th percentile Not an issue - This is where the majority of the displacement will be impacted - statistically you have a < 10% chance