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The document discusses building a great omnichannel customer experience in 4 easy steps: 1) Get to know your customer, 2) Take advantage of mobile as the ultimate cookie, 3) Be personal and provide value in every interaction, 4) Feel empathy. It also mentions that 89% of business leaders believe customer experience will be their primary basis for competition by 2016.

Business

Mikko Eerola
@tulensrma
ManagingDirector,B2CIndustries
Affecto

Sensing
Theperson
Products
Theorganization

Customer Experience
89 % of business leaders believe that
will be their primary basis for
competition by 2016
@tulensrma #asml

Building agreatomnichannel
Customer Experience
in 4 easysteps
@tulensrma #asml

Stepone:
Getto knowyourcustomer
@tulensrma #asml

Step two:
Takeadvantageof the
ultimatecookie in thepocket
@tulensrma #asml

Step three:
Bepersonaland providevalue in
every interaction
@tulensrma #asml

“We push
when we
think we
don’t have
the user’s
attention”
Alfred Lui
Designer

Step four:
Feel empathy
@tulensrma #asml

“Close your
eyes and
pretend
you’re
human”
Stewart Butterfield
CEO, Slack

1. Knowyourcustomer360°
2. Mobile = ultimatecookie
3. Bepersonaland relevant
4. Feel empathy
@tulensrma #asml

Big Data
Cloud Computing
PredictiveAnalytics
MachineLearning
Application Development
ExperienceDesign
@tulensrma #asml

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89% of business leaders believe customer experience will be the primary basis of competition by 2016. Building a great omnichannel customer experience involves 4 easy steps: 1) Get to know your customers 360 degrees, 2) Take advantage of mobile as the ultimate cookie in the pocket, 3) Be personal and provide value in every interaction, 4) Feel empathy. Affecto helps companies achieve magic through applied big data, cloud computing, predictive analytics, machine learning, application development, and experience design.

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Taikuutta vai ei?

1. Mikko Eerola @tulensrma ManagingDirector,B2CIndustries Affecto

2. Sensing Theperson Products Theorganization

3. Customer Experience 89 % of business leaders believe that will be their primary basis for competition by 2016 @tulensrma #asml

4. @tulensrma #asml

5. ⚡️

6. Magic. @tulensrma #asml

10.

12. Building agreatomnichannel Customer Experience in 4 easysteps @tulensrma #asml

13. Stepone: Getto knowyourcustomer @tulensrma #asml

14. @tulensrma #asml

15. Step two: Takeadvantageof the ultimatecookie in thepocket @tulensrma #asml

16. @tulensrma #asml

17. Step three: Bepersonaland providevalue in every interaction @tulensrma #asml

18. “We push when we think we don’t have the user’s attention” Alfred Lui Designer

19. Step four: Feel empathy @tulensrma #asml

20. “Close your eyes and pretend you’re human” Stewart Butterfield CEO, Slack

21. 1. Knowyourcustomer360° 2. Mobile = ultimatecookie 3. Bepersonaland relevant 4. Feel empathy @tulensrma #asml

22. Big Data Cloud Computing PredictiveAnalytics MachineLearning Application Development ExperienceDesign @tulensrma #asml

23. Magic. Applied. @tulensrma #asml

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