The document discusses the dangers of a do-it-yourself (DIY) approach to internet of things (IoT) solutions. It provides 10 reasons why DIY is dangerous, including loss of focus on business strategy, high internal costs and resource requirements, security risks, difficulties with scaling, and delays to revenue. The document promotes the Xively Connected Product Management platform as an alternative that allows companies to avoid these issues by providing a complete, proven solution managed by experts in IoT security and systems.