The document discusses how industrial internet and Internet of Things (IoT) enable new business models. It presents Gartner's four main IoT business models: optimize utilization, pay-per-use, remote operation, and provide digital services and content. It provides examples of companies using each model and discusses IoT service models. The document also introduces Espotel as an IoT integrator that brings data from the physical world to customers' IT systems and provides an example IoT business case using LoRa RF technology.

1. Teollisuuden Internet
uusien liiketoimintamallien
mahdollistajana
Affecto forum
October 28th, 2015
Helsinki, Finland
Jaakko Ala-Paavola
Head of Business
Internet of Things
Espotel Oy
@japikas

2. 1986 300
30M€ 10
IoT Integrator
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1
8
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3. 3
M2M vs. IoT
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4. 4
Digitalization
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5. • Optimize utilizationManage
• Pay-per-useMonetize
• Remote operationOperate
• Provide digital services &
contentExtend
Gartner’s IoT Business models
5
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6. 6
Case Enevo – Manage
Image source: www.enevo.com
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7. 7Image source: www.aidon.com
Case Aidon - Monetize
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8. 8
Case Valmet - Operate
Image source: www.valmet.com
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9. 9
Case Rightware - Extend
Image source: www.rightware.com
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10. Product Development
”Design by contract”
Pilot / Prototype Service
”Minimum Viable Product”
Continuous Services
”Data as a Service”
IoT service models
Product as a ServiceCustom product delivery
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11. IoT integrator
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Devices
Connectivity
Backend
Enterprise IT
IT integrations
Frontend
Processing
”Espotel brings data
from physical world
to the doorstep of
Your server room.”
@japikas

12. 12
IoT Business case example: LoRa RF
LoRa vs 3G:
Battery life-time +400%
Link distance +400%
Data modem price -75%
Communication cost -75%
Device size -50%
License free -> Private networks
-> Many new applications enabled
@japikas
Tekniikka & Talous 2015-10-09

13. 13
IOT INTEGRATOR
http://www.espotel.com
http://embeddedexperience.blogspot.com
@japikas