89% of business leaders believe customer experience will be the primary basis of competition by 2016. Building a great omnichannel customer experience involves 4 easy steps: 1) Get to know your customers 360 degrees, 2) Take advantage of mobile as the ultimate cookie in the pocket, 3) Be personal and provide value in every interaction, 4) Feel empathy. Affecto helps companies achieve magic through applied big data, cloud computing, predictive analytics, machine learning, application development, and experience design.