3. Population increase and pollution call for sustainable and renewable electricity generation.
India aims to build 140 gigawatts (GW) of wind capacity by 2030, which could power about 100 million
homes – part of its wider goal to install 500 GW of renewables by the decade’s end.
Wind energy has become a crucial source of renewable power.
To optimize wind energy utilization, there’s a need for innovative structures and concepts.
4. Aeroleaf tree
An Aeroleaf tree is a vertical wind turbine that is
designed to look like a tree. It is made up of a series
of modular “leaves” that are mounted on a steel
frame. The leaves rotate in the wind, generating
electricity. The Aeroleaf tree can be used to
generate electricity in a variety of locations,
including urban areas, rural areas, and on rooftops.
6. Previous Implementation
The AeroLeaf tree was developed by New Wind in response to the growing demand for renewable
energy solutions. The company was founded in 2011 by a team of engineers and entrepreneurs who
wanted to create a wind turbine that was more efficient, quieter, and more aesthetically pleasing
than traditional turbines.
The AeroLeaf tree is more efficient than traditional wind turbines at low wind speeds, making it
suitable for use in urban areas and other locations where wind speeds are variable. It is also quieter
and more aesthetically pleasing than traditional turbines.
The AeroLeaf tree is still a relatively new technology, but it has the potential to play a significant
role in the future of renewable energy. It is particularly well- suited for use in urban areas and other
locations where wind speeds are variable.
The AeroLeaf tree can generate up to 3.1 kW of power, which is enough to power a small household.
It is also possible to connect multiple AeroLeaf trees together to create a larger wind farm.
7. APPLICATIONS
1. This project idea is very simple, where it focuses on utilizing the wind energy by designing and
manufacturing and attach them to a manufactured tree.
2. This tree can be installed across the public facilities such as public parks, in the top of the stadiums
where wind is very high and around the stadiums, buildings and over the places where there is high
flow of wind
3. It can also be installed at sides of the roadways and highways
8. Technicalities
In wind tree concept the vertical axis wind turbines are used for power generation in which
the multiple micro wind turbines are coupled in a single tree and this is because of reduced
size of rotor blades.
So they can be easily operated due to the impact of forced air.
Each turbine is connected to a single generator and by the help of the generator power is
generated and energy is stored with the help of battery.
11. 3D PRINTING OF AEROLEAFS
It allows for the creation of complex and
customized designs. This is because 3D printing
can be used to create shapes and patterns that
would be difficult or impossible to create with
traditional manufacturing methods.
Another benefit of 3D printing AeroLeaf wind
energy systems is that it can help to reduce the
cost of production. This is because 3D printing
can be used to produce small batches of
systems. This eliminates the need for large and
expensive manufacturing facilities.
13. GLOBAL RENEWABLE
ENERGY MARKET
SIZE USD 1.1 trillion
• INDIAN RENEWABLE
ENERGY MARKET SIZE
$11.3 billion
• USA RENEWABLE ENERGY
MARKET SIZE $40.5
billion
• CHINESE RENEWABLE
ENERGY MARKET SIZE
$126.6 billion
14. Size of the market
The global market for wind energy is expected to grow from $126.9 billion in
2021 to $215.4 billion by 2028, at a CAGR of 10.6% during the forecast period.
The Asia Pacific region is expected to be the fastest-growing market during the
forecast period, due to increasing demand for renewable energy and
favourable government policies.
Growth rate of the market
The wind energy market is expected to grow at a CAGR of 10.6% during the
forecast period. This growth is attributed to increasing demand for renewable
energy, government support for wind energy projects, and declining costs of
wind turbines.
16. Needs and wants of the target market for an AeroLeaf tree
wind energy renewable energy system
Access to affordable and reliable renewable energy: The AeroLeaf tree is a renewable energy source
that can provide communities with access to affordable and reliable electricity. This is particularly
important in areas with limited access to traditional energy sources or where energy costs are high.
Reduced reliance on fossil fuels: The AeroLeaf tree can help to reduce communities’ reliance on fossil
fuels. This is important for both environmental and economic reasons.
Improved air quality: AeroLeaf trees can help to improve air quality by reducing emissions from fossil
fuel-powered power plants. This is important for public health and well-being.
In addition to these general needs and wants, the target market for an AeroLeaf tree wind energy renewable
energy system may also have specific needs and wants depending on their circumstances. For example,
communities in rural areas may be interested in AeroLeaf trees as a way to power their homes and
businesses without having to rely on the grid. Communities in urban areas may be interested in AeroLeaf
trees as a way to reduce their carbon footprint and improve air quality.
17. INSTALLING AEROLEAFS ON HIGHWAY
STREET LIGHTS
The aero-leaf wind turbines can be
installed on the street light located
along the median of the road or edge of
the road as the turbine will receive
wind from both sides.
18. REGION AVERAGE WIND
SPEED(m/s)
Coastal areas-Mumbai,
Chennai, Kolkata,
Kochi, Vizag
5-7 m/s
Inland areas-Delhi,
Bangalore, Hyderabad,
Pune, Ahmedabad
3-5 m/s
Mountainous areas-
Leh, Srinagar, Shimla,
Darjeeling, Ooty,
Dehradun
5-7 m/s
19. Value Proposition
While positioning an Aeroleaf Tree, we can focus on
the following value propositions:
•Environmental benefits: Aeroleaf Tree can help businesses to reduce their carbon footprint and
improve their environmental image
•Aesthetic benefits: Aeroleaf Tree can be used to create a more attractive and inviting space for
customers and employees
•Economic benefits: Aeroleaf Tree can help businesses to attract more customers increase
employee productivity, and boost their bottom line.
20. Marketing channels:
WE can use a variety of marketing channels, such as:
Content marketing: Develop and distribute high-quality content that educates potential customers about the benefits of Aeroleaf Tree
and how it can be used to improve their business. This content could include blog posts, articles, infographics, videos, and case
studies.
Social media marketing: Use social media platforms like LinkedIn, Twitter, and Facebook to connect with potential customers and
promote our content. WE can also use social media to run targeted advertising campaigns.
Email marketing: Collect email addresses from potential customers and send them regular email newsletters with updates about your
product, as well as educational content and special offers.
Sales outreach: Reach out to potential customers directly through sales calls and emails. Focus on building relationships with key
decision-makers and educating them about the benefits of Aeroleaf Tree.
21. How the 4 Ps of marketing could be used to market
the AeroLeaf tree
PRODUCT
AeroLeaf tree is a renewable energy source that can provide communities with access to affordable and
reliable electricity.
Position the AeroLeaf tree as a way to reduce reliance on fossil fuels.
Emphasize the fact that the AeroLeaf tree is a sustainable and environmentally friendly technology.
PRICE
Price the AeroLeaf tree competitively, taking into account the cost of production, the price of
competing products, and the perceived value of the product to consumers.
Offer discounts and promotions to encourage consumers to purchase the AeroLeaf tree.
Provide financing options to make the AeroLeaf tree more affordable for consumers.
22. PLACE
Make the AeroLeaf tree available to consumers through a variety of channels, such as online
retailers, garden centers, and home improvement stores.
Partner with local businesses to promote the AeroLeaf tree.
Place AeroLeaf trees in high-traffic areas so that consumers can see and learn more about them.
Run advertising campaigns to promote the AeroLeaf tree and its benefits.
Generate public relations coverage for the AeroLeaf tree by issuing press releases and hosting events.
Use social media to connect with consumers and promote the AeroLeaf tree.
PROMOTION
23. Positioning the AeroLeaf tree
As a sustainable and affordable energy source: The AeroLeaf tree is a renewable energy source that
can provide communities with access to affordable and reliable electricity.
As a way to reduce reliance on fossil fuels: The AeroLeaf tree can help to reduce communities’ reliance
on fossil fuels. This is important for both environmental and economic reasons.
As a way to improve air quality: AeroLeaf trees can help to improve air quality by reducing emissions
from fossil fuel-powered power plants. This is important for public health and well-being.
24. As a way to enhance community resilience: The AeroLeaf tree can help communities to become more
resilient to climate change and other shocks. For example, the AeroLeaf tree can provide a source of
backup energy for communities that are affected by power outages.
As a way to promote sustainable development: The AeroLeaf tree can help communities to achieve
their sustainable development goals. For example, the AeroLeaf tree can help to reduce greenhouse
gas emissions, improve air quality, and create jobs.
25. Unique Selling Point
The main USP of the AeroLeaf wind energy system in India is that it is a sustainable and
renewable energy source that can provide affordable and reliable electricity to communities.
The AeroLeaf tree is a fast-growing tree that can be grown in a variety of climates, including
in India. It is also a relatively low-maintenance crop.
26. Advantages of Aeroleaf wind energy system over traditional
Renewable Energy sources
More efficient: Aeroleaf wind turbines can convert up to 50% of the wind’s energy into electricity, while solar
panels can only convert up to 20% of the sun’s energy into electricity.
More predictable: Wind energy is more predictable than solar energy, as it is not affected by cloud cover or
night time. This makes them a more reliable source of renewable energy.
More compact: Aeroleaf wind turbines are much smaller and more compact than traditional wind turbines,
making them more suitable for urban and suburban areas.
Quieter: Aeroleaf wind turbines are also much quieter than traditional wind turbines.
Versatile. Aeroleaf turbines can be installed in a variety of locations, including urban areas and rooftops. This
makes them ideal for generating electricity in places where it would be difficult or impossible to install larger
wind turbines.
27. Questionairs
What is the future prospects of the aeroleaf tree?
19%
42*9%
38.1%
*
they have the potential to
Become a major source of
Renewable energy
They are being considerate
To improve the air quality
In urban areas
It is not a great idea to
28. Do you think it would be able to withstand the weather conditions in
india?
29%
71%
YES
NO
29. How would you rate the cost of aeroleaf tree?
40%
30%
30%
MODERATE
HIGH
VERY HIGH
30. What is the most important factor to you when considering purchasing an aeroeaf
tree?
62%
9%
10%
19%
NOICE REDUCTION
COST
ENERGY EFFICIENT
DURABILITY
31. SWOT ANALYSIS
STRENGTHS
•Clean and renewable energy source
•Sustainable
•Scalable
•Affordable
WEAKNESSES
•Low efficiency
•High upfront cost
OPPORTUNITIES
•Growing demand for renewable energy
•Government support
•Technological advancements
THREATS
•Competition from other renewable
energy technologies
•Grid constraints
•Lack of awareness
34. CONCLUSION
The Aeroleaf tree wind energy system is a new and innovative technology that has the potential to
revolutionize the way we generate electricity. It is a sustainable and renewable energy source that can
provide affordable and reliable electricity to communities. The Aeroleaf tree is also a relatively low-
maintenance equipment, and it can be installed in a variety of climates.
The Aeroleaf tree wind energy system has a number of potential benefits for India. It can help to
reduce India’s reliance on fossil fuels, create jobs in the Aeroleaf tree industry, and reduce energy
poverty.
