Advertising_strategy_International Class
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This document outlines a communication strategy to promote the International Class program at a university in Indonesia. It analyzes the target demographic as higher socioeconomic status parents who value prestige. It proposes holding presentations about the dual degree program at hotels in Jakarta and Surabaya to increase awareness. A discount promotion is suggested to attract the first five registrants. A budget of Rp92.55 million includes costs for the presentations, advertisements, brochures and the discount incentive.
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The key is relevant communications.
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Here at Fuji Xerox we are committed to providing innovative solutions that help businesses maximise efficiency and drive out cost, but never forgetting that it has an obligation to the wider community and to the environment.
No matter what size your company is or what industry you are in, Fuji Xerox Australia can help you significantly reduce costs, speed-up and grow your business in a number of lasting ways. Whether documents flow through your business or are your business, Fuji Xerox Australia listen and partner with you to make it easier to produce high quality work.
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Of or pertaining to cookery or the kitchen.
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During my final quarter at the MIT Sloan School of Management, I conducted an independent study about social entrepreneurship in the education sector, primarily focused on current players and existing opportunities in the space. I collaborated with education non-profit Noble Impact to determine how the high school education system might be transformed by greater involvement from communities and businesses.
My research entailed three stages: Internet research, phone and in-person interviews with key players at non-profits and businesses, and creation of a final report, which you’ll find attached to this email.
My research was focused on four questions:
- How are high school students currently engaged in career development?
- Which businesses are most engaged in K-12 education? How and why?
- What scalable opportunities exist to solve the skills gap between the classroom and workforce?
- What should I do after MIT Sloan to have the greatest impact in education?
The final report covers my key findings for the first two questions – insights were pulled from interviews with recruiters, students, non-profit leaders, and corporate giving professionals. The report also covers potential opportunities that Noble Impact or other organizations could implement to improve career-oriented programming offered to high school students. Lastly, the report gives a very brief insight into where my head’s at for post-Sloan plans.
INSPIRATION FOR THIS PROJECT
I was inspired to conduct this project for two key reasons: Education has been a life-changer for me, and Noble Impact’s work inspired me to think harder about how I could contribute to improving education in America.
As a first-generation college (and graduate) student, I’ve observed and relished in the difference furthering my education has made in my life, as compared with the trajectories of my siblings, cousins, and elders. Education not only pulled me out of poverty, but it also opened my mind to the many ways in which I could l contribute to the world.
Last year, I was invited to judge Noble Impact’s Arkansas High School Startup Weekend, and I was amazed by what the students were capable of producing: Full product prototypes, pitch presentations, and compelling arguments for why their business ideas were important. At the time, I didn’t consider how I might contribute to their experience beyond my duty as a judge, but as my second year of Sloan began to wrap up, I reflected upon my two years in business school and realized that my time in Little Rock with those motivated, talented students was the most inspiring time of my MBA. After starting a dialogue with Noble Impact CEO Eric Wilson, I decided I couldn’t end my semester without a deep dive into the education world. And thus, this project was born.
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- 1. A communication strategy to promote Communication International Class program Farikha Azizia – 0806317413 PROGRAM PRESENTATION
- 2. The Problem Lack of promotion time at their first launch in 2010 Now it has only 12 students for the first batch
- 3. The Challenge Create better awareness and interest about this program into decision for applying among its customers
- 11. SWOT
- 14. Solution Present the Program! Discount Promo!
- 16. Contents of the Presentation Coffee-break and further information Presentation about International Class Dual Degree in Communication Presentation about International Class Dual Degree in Communication Presentation about communication (Advertising and PR) Greeting from the head of Department of Communication, University of Indonesia
- 19. Schedule Program Presentation Hotel Nikko Jakarta June 1 st 2011 Promotional Print Ad May 25 th 2011 Program Presentation Surabaya Plaza Hotel January 2 nd 2010 Program Presentation Hotel Nikko Jakarta January 1 st 2011 Promotional Print Ad December 21 st 2010 Activity Date
- 22. Total cost = Rp 92.550.000 Money left = Rp 7.450.000
- 23. Thank You Farikha Azizia 0806317513 FISIP UI