This is a powerpoint used for a client I represented along with three other girls this past semester. I was in charge of putting together a powerpoint presentation that gave a brief description of what we would be doing to reach our goal.
This powerpoint was for a client a few of my classmates and I worked for in the spring of 2019. We put together a campaign to increase attendance at one of their main events.
With a disconnected alumni population, Berkeley College needed a strategy which would help to lay the groundwork for the future. My involvement included working with college stakeholders and board officers to build the foundation for success and facilitate future opportunities for current and future alumni.
Following CSU's inaugral Foundation Day event on Wednesday 22 July 2015, feedback was gathered to evaluate the success of the celebration and guide the direction of future events.
This powerpoint was for a client a few of my classmates and I worked for in the spring of 2019. We put together a campaign to increase attendance at one of their main events.
With a disconnected alumni population, Berkeley College needed a strategy which would help to lay the groundwork for the future. My involvement included working with college stakeholders and board officers to build the foundation for success and facilitate future opportunities for current and future alumni.
Following CSU's inaugral Foundation Day event on Wednesday 22 July 2015, feedback was gathered to evaluate the success of the celebration and guide the direction of future events.
Deepening Impact through your Programmatic Training CalendarBonner Foundation
Deepening Impact through your Programmatic Training Calendar, Kelly Finn and Katie Zyniecki, Siena College, 2017 Bonner Fall Directors and Coordinators Meeting
Strategic Consulting organized and led a session at the 2015 AIEA Conference titled Increasing Study Abroad Participation in Constrained Resource Environments. The presentation is summarized on the power point slides given below.
Deepening Impact through your Programmatic Training CalendarBonner Foundation
Deepening Impact through your Programmatic Training Calendar, Kelly Finn and Katie Zyniecki, Siena College, 2017 Bonner Fall Directors and Coordinators Meeting
Strategic Consulting organized and led a session at the 2015 AIEA Conference titled Increasing Study Abroad Participation in Constrained Resource Environments. The presentation is summarized on the power point slides given below.
Elevate Your Abilities with IFERP's Comprehensive Student Skill Development P...IFERP
IFERP's Comprehensive Student Skill Development Program" is a transformative initiative designed to empower students and enhance their abilities. This comprehensive program offered by IFERP (Institute For Engineering Research and Publications) focuses on honing essential skills and competencies necessary for personal and professional success. Through a dynamic blend of interactive workshops, practical exercises, mentorship, and real-world applications, participants are provided with a structured curriculum that caters to their holistic development. The program covers a wide range of skills, including critical thinking, problem-solving, communication, leadership, and adaptability.
Learn more about it: https://www.iferp.in/skill-development-programs.php
Salesforce Foundation HESUMMIT 2014 7Summits Social Strategies for Successf...7Summits
Engage in a discussion about how leading institutions are applying social technologies to attract new students, engage and retain their existing student population, and inspire and re-connect with alumni.
Forging Successful Learning Centers: Critical Considerations and Evidence-Bas...Lisa D'Adamo-Weinstein
Forging Successful Learning Centers: Critical Considerations and Evidence-Based Practices for New LC Directors
Presented at NCLCA 2021 Annual Conference
Stepping into an LC leadership role and feeling overwhelmed about how to focus your efforts? Join members of the NCLCA Past Presidents Council for an in-depth exploration of evidence-based best practices that will help you improve the infrastructure and operations of your center.
Breakout groups will allow you to begin forging concrete plans in critical areas, including LC programs and services, utilization of online tools and technology, assessment and evaluation, professional development, and budgets and revenue generation.
Co-presented with NCLCA Past President's Council members Geoff Bailey, Lindy Coleman, Lisa D'Adamo-Weinstein, Jenny Haley, and Laura Sanders as part of the National College Learning Center Association (NCLCA) 47th Annual Conference. Birmingham, AL and online.
Have a look at a presentation from the Workshop in Nice which was organised within the TRIGGER project (project number: 2617309-EPP-1-2020-1-SK-EPPKA2-CBHE-JP). The aim of the project is to improve conditions at universities in Central Asia and to educate students in an innovative way so they acquire the skills needed for today's job market. In this presentation Côte d'Azur University will take you through planning, managing, and promotion of graduates employability in cooperation with employers and will introduce different services to support the students in this regard.
The Superintendent’s Role as a Community LeaderNAFCareerAcads
For superintendents to be perceived as community leaders, they have to be actively involved in the right organizations. We will discuss how superintendents can impact community engagement and develop the strong community resources necessary for work-based learning and advocacy of college and career readiness for all. Come learn how you can be more effective as a true community leader.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...Demandbase
Delve into essential ABM ‘plays' that propel success while identifying and leaving behind tactics that no longer yield results. Led by ABM Experts, Jon Barcellos, Head of Solutions at Postal and Tom Keefe, Principal GTM Expert at Demandbase.
Google Ads Vs Social Media Ads-A comparative analysisakashrawdot
Explore the differences, advantages, and strategies of using Google Ads vs Social Media Ads for online advertising. This presentation will provide insights into how each platform operates, their unique features, and how they can be leveraged to achieve marketing goals.
The Good the Bad and The Ugly of Marketing MeasurementNapierPR
We explore how B2B marketers can impress the board by measuring their PR and marketing campaigns successfully, and explore 5 metrics that will get you promoted, and 3 that will get your fired.
We cover:
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-The importance of the customer journey
-Why you should care about prospects that are in market
-Measuring the unmeasurable
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Exploring the Top Digital Marketing Company in CanadaSolomo Media
Choosing Solomo Media as your digital marketing company in Canada can propel your business to new heights. With their expertise, innovative solutions, and client-centric approach, they are well-equipped to help you achieve your digital marketing goals. By focusing on strategic planning, leveraging cutting-edge tools, and delivering measurable results, Solomo Media proves to be a valuable partner in navigating the complex world of digital marketing.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
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1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
The Forgotten Secret Weapon of Digital Marketing: Email
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Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
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So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
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QuickBooks Sync Manager Repair Tool- What You Need to Knowmarkmargaret23
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In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
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Read more- https://shorturl.at/yl3MU
[Google March 2024 Update] How To Thrive: Content, Link Building & SEOSearch Engine Journal
March 2024 disrupted the SEO industry. Websites were deindexed, and manual penalties were delivered—all to produce more helpful, more trustworthy search results.
How did your website fare?
Watch us as we delve into the seismic shifts brought about by Google's March 2024 updates and explore strategies to not just survive, but thrive in this dynamic digital landscape.
You’ll learn:
- How to create content that is valuable to users (not just search engines) using E-E-A-T.
- How to build links that can boost rankings and withstand algorithm updates.
- Best practices for content creation and link building so you can thrive during algorithm updates.
With Vince Ramos, we'll examine the implications of the latest algorithm changes on content creation, link building, and SEO practices, and offer actionable insights from businesses like yours that have remained steadfast amidst the volatility.
Using real-life case studies, we’ll also show you the effectiveness of manual link building techniques and person-first content strategies.
Whether you're a seasoned SEO professional, a budding content creator, or anyone in between, this webinar will help you weather the changes in Google's algorithms and capitalize on them for sustained success.
Check out this webinar and unlock the secrets to thriving in the new Google era.
2. Core Problem & Opportunity
The core problem for this campaign is that the attendance rate of the Southern Collegiate
Leadership Conference has remained steady, at 250-300 attendees each year, since 2011. There is
an opportunity to educate, encourage and make students across the Southeast region aware of this
conference, increasing the amount of students attending the annual conference, by October of
2019.
3. Situation Analysis:
● Currently, most students attend SCLC due to academic requirement
● How can we increase the attendance rate…? What will attract Students to
attend the conference by their own free will…?
○ Increase marketing strategies
■ Further discussed in strategies and tactics
○ Obtain relatable key-note speakers
■ Further discussed in Focus group results
4. Goals:
● The main goal for hosting the Southern Collegiate
Leadership Conference is to achieve effective
communication by increasing public support and
attendance of students among the Southeast region.
● In order to reach the level of effectiveness the conference
utilizes an integrated theoretical approach to learning,
service and leadership.
● Ultimately to empower students to become active, global
citizens that make a positive impact.
5. Objectives:
1. Increase attendance by 15% among students at the Southern Collegiate Leadership
Conference by October 1.
2. Increase public support and outside sponsorship by 10% by September 30.
3. Create awareness of the Southern Collegiate Conference to facilities and staff to
encourage students to participate by September 2019.
6. Strategies & Tactics:
Students: For them to interact and partake in the leadership event to increase
experience in leadership skills and personal development.
Tactics:
● Disperse infographics / fliers throughout campus and classrooms
● 10 minute Powerpoint presentations for classrooms / Greeklife
● Email past attendees offering 10% off
8. Strategies & Tactics Cont.
Faculty and Staff: Inform and educate students at GSU and other schools in
the Southeast region about the benefits of the conference and incentives it
has to offer
Tactics:
● Give infographics to professors to pass along to students
● Send emails to faculty and staff to encourage promotion of the
conference.
9. Strategies & Tactics Cont.
Sponsors: Gain additional sponsorship by emailing and calling businesses that
fit best with the purpose of the conference. (ex: lawfirms)
Tactics:
● Email pitch & Cover Letter
● Offer incentives (include their name on infographics / presentations)
● Meet with potential sponsors to educate them
10. Cover Letter Ex:
● A formal letter to potential sponsors and donors
● Will be included along with the Email pitch
● Why?
○ Explains are purpose on a more detailed level
○ Makes our cause more personable
○ More formal/ professional
11. Key Publics
Primary Audience: Students
● Since the conference is directed towards college students across the
Southeast, students make up the primary audience for this campaign
● Student led Organizations: play a significant role in encouraging students
to attend and participate in college events
● Student Organization themes: academics, community service, sports,
student government, and Greek life.
● Influentials: classmates, friends, advisors, professors
● self -interests: personal development, leadership skills
12. Key PublicsSecondary Audience:
Faculty and Staff
● Faculty and staff have a significant influence on undergraduate students
● This key public would be able to promote and highlight the benefits students would receive from
attending the conference
● Influentials: Students, fellow faculty and staff, Dean of Students, President of GSU, parents
● Self-Interests: Professional reputation, educating students
Sponsors
● Sponsorship is a fast-growing form of marketing that refers to the financial support of a brand or
business that can be used to reach objectives and campaign goals
● Georgia Southern University gives the conference $2000, so seeking public support would offer a
significant advantage
● Influentials: Peers, community leaders, employers, employees
● Self-Interests: Business reputation, clients, involvement in community, involvement with educational
facilities
13. Secondary Research
Case Study
● 2016 study where 76 respondents answered an internet survey about
conference attendance
Key findings:
● 2 main factors that influence attendance: the role of the conference and
the location of the conference
● Participants were looking for beneficial reasons to attend conferences
● Study concludes with ideas of marketing strategies:
- include as much as possible in registration fees
- Create times and places for social interaction
- Offer incentives
- Host events emphasizing career development
14. Secondary ResearchEmail Marketing:
● The most common forms of marketing an event campaign include email marketing,
social media and mailers
● It is a low cost, high impact form of marketing
● This would allow each key public to receive at least one email regarding the conference
Faculty and Staff influence of students:
● Studies repeatedly show that Faculty and Staff have a significant influence on thier
students
● Common strategies and goals used by faculty and staff to encourage success amoung
students include: developing and committing to a common vision, aligning student
success efforts, building a culture of evidence that is cohesive with the universities goals,
creating a supportive environment, understand the power of effective communication,
support their students and work to make their student success clear and accessible
15. Focus Group:
Main findings
● Have never heard of the conference/ would not attend a conference in Savannah
● utilize social media (Twitter & Instagram)
● Send out emails to Faculty & staff AND students
● Have more hands-on workshops
● Obtainable & relatable keynote speakers
○ Students want knowledge that will help them succeed in life
16. Survey:
Survey Results
● 52 responses
○ 3 freshmen, 4 sophomores, 19
juniors, 25 seniors
● 24 of 52 participants have heard of
the SCLC
● 2 of 52 respondents would be more
likely to attend SCLC in Savannah
○ 22 responses = maybe
17. Budget:
● GSU only provides $2000 to go towards the Conference.
● Sponsors
● Budget will be used for creating public awareness, inform and educate
students. (presentation/infographics used to do such)