University dictionary
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The document describes a proposed University Dictionary application and website that would provide a directory of every university with detailed degree listings to help students tackle problems in their education. It would allow instant access to information for students and opportunities for colleges to advertise. The business model would involve partnerships with key universities, detailed university and degree information, student feedback, virtual tours, and communication features. Revenue would come from small fees for virtual tours and subscriptions from universities.
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The document discusses disruptive innovation in higher education. It argues that higher education can be "unbundled" by separating out different services like instruction delivery, learning content, career services, and assessment. This disruption process appeals to new types of customers by offering simpler, more affordable options without replicating the cost structure of traditional universities. Enablers of disruption include online education technologies and new business models that deliver value in different ways than traditional universities. The document advocates that policymakers and institutions embrace disruption by removing barriers, focusing on teaching and learning outcomes over inputs, and recognizing different types of institutions.
American Association College Registrars Admissions Officers (AACRAO) Presenta...
Greg Williams discusses how the University of Maryland, Baltimore County's Instructional Design and eLearning graduate program increased enrollment by 60% over four years using affordable technology and creative marketing strategies. The program conducted needs assessments and market research to develop a comprehensive marketing approach focused on career services and using familiar technologies like Google AdWords, YouTube, and iTunes U to provide searchable and meaningful content to recruit and engage prospective students. Regular communication through various channels helped build relationships and reinforce the program's message, contributing to sustained enrollment growth.
The New Laws of Attraction
The document discusses engaging with prospective higher education students at an earlier stage, known as the pre-HE market. It defines this market as beginning in Year 10 and including a wide range of influencers beyond just the students. Research shows students begin considering options even earlier and want information to guide their choices. The proposition discusses tools like UCAS Progress and events to engage students, as well as digital advertising and mail opportunities to reach students, parents, and advisors with the right messages at the right time.
Ideation-Novel and not so novel student job hunting solutions
This document outlines potential solutions for students who lack career preparation after completing their education. It discusses solutions proposed by educational institutions, student loan and scholarship agents, and hiring agencies. Educational institutions propose strengthening career counseling, mentoring programs, alumni networking events, and partnerships with businesses. Loan and scholarship agents suggest providing career mentors and partnerships to help students find jobs to prevent defaulting. Hiring agencies propose increasing on-campus recruiting, internships, and partnering with career centers to help students develop skills and understand application processes.
How LinkedIn is Adapting its Platform for Higher Education - David Thacker
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2012 Australian Higher Education Survey Results
Extensive research is put into interviewing the Australian Higher Education Sector to ensure top quality conference agendas. The content strives to be a reflection of the most critical issues, challenges and opportunities that will impact the Higher Education Sector over the next 12 months.
Growing Online Programs with Personalized Experiences
Going online is only step one. Next, your institution is challenged with growing online programs to attract new students. Learn how personalization can power the three critical steps in the student lifecycle: recruitment & enrollment, teaching & learning, and outcomes & retention.
International marketing strategy
The document discusses student recruitment strategies for universities in Central Asia and India. It outlines several key strategies, including developing an exclusive agent network with comprehensive agent training and support, establishing feeder links and strategic partnerships with schools and colleges, participating in education fairs using academic staff, conducting an advertising campaign, and expanding e-marketing strategies with a focus on creativity and active communication. It also notes several challenges to these strategies, such as budget constraints, availability of staff time, event organization and logistics, and competition from other universities.
WOW Higher Education Service Experience
This document discusses best practices for delivering excellent student service experiences. It outlines three key ingredients for "WOW service": reliable systems and processes, managing moments of truth effectively, and focusing on people through proper motivation and competencies. Several strategies are presented, such as integrated student services, campus visit best practices, communication channel best practices, and relationship management approaches throughout the student lifecycle. The goal is to deliver on the institutional promise by exceeding student expectations at every touchpoint.
A10 Best Practices For Non-Traditional Student Recruitment
10 Best Practices For Non-Traditional Student Recruitment - A Guide For Post-Secondary Schools Competing For Non-Traditional Students. Presented by Greenwood & Hall at AACRAO SEM XIX 11/10/09 in Dallas, TX.
Database Proposal
This document proposes creating a relational database to help Mayborn School of Journalism effectively communicate with various stakeholder groups. The database would contain information on current/prospective students, alumni, faculty, donors, and sponsors to allow tailoring messages. Data would be collected from existing sources and updated regularly. The database would support multi-channel communications including direct mail, advertising, public relations, and social media. Success would be measured through analytics tracking engagement, enrollment changes, and surveys. The goal is to promote Mayborn and increase applications/student loyalty through targeted communications.
Intermediary gathering deanna
This document discusses potential partnerships between NAF Academies and intermediary organizations. It describes benefits for both the academies and intermediaries, including engaging business partners, providing internships and mentors for students, helping recruit students, and identifying funding opportunities for the academies. Intermediaries would strengthen relationships with schools and access to a future qualified workforce. The document outlines roles intermediaries can play in convening partners, connecting organizations and students, measuring results, and sustaining successful efforts through advocacy and policies. Examples of intermediary organizations and actions are provided.
Higher Education Website Best Practices
This document discusses best practices for marketing higher education institutions through their websites and other channels. It covers how to effectively market academic programs, integrate student services, and meet infrastructure requirements. Specific recommendations include using visual elements and compelling stories to create an emotional appeal for prospective students. Key areas to focus on include the value proposition, audience segmentation, calls to action, and usability testing to ensure the website provides a positive user experience. The goal is to strategically promote the institution and influence students' emotional decision-making process when selecting a college or university.
Dr. Julie Murray-Jensen: Best Practices for Organizational Growth
Dr. Julie Murray-Jensen: Best Practices for Organizational Growth, Funding, Enrollment, Workforce Development
Focusing and working locally - while reaching globally
Universities face increasing challenges from changing student expectations, financial pressures, and disruptive technologies. Students now demand more flexible, personalized, and technology-enabled educational experiences. Increased competition comes from private providers adopting new models. To succeed, universities must focus on recruiting, engaging, and satisfying diverse students through tailored programming and services available anytime on any device. Leveraging student data and technology, universities can better understand student needs and intervene to improve retention, outcomes, and employability. This will help universities develop sustainable models and compete in today's shifting landscape of higher education.
Focusing and working locally - while reaching globally
Student recruitment, student experience, rankings and employability are all so important, but how can you do this and still support the local community and economy? Do you look to wealthy international students or recruit from your local talent pool? Do you diversify into new types of teaching?
The intelligent use of ‘big data’ and embracing modern marketing techniques can hold the key to identifying the right students for your university, and giving them more personalised support. Making use of this data/information can not only increase retention rates but can nurture talent, push up attainment and improve the student experience.
Optimising digital marketing strategies and tactics through data analysis and...
Optimising digital marketing strategies and tactics through data analysis and...Higher Education Consulting Group
HECG specialises in optimising digital marketing strategies
through process mapping, benchmarking and data analytics.
Given how competitive the international student recruitment
marketing sector is, education providers must become more
efficient with their marketing initiatives. In this session HECG
will draw from case examples to address methods for:
- Creating and implementing new innovative marketing
strategies and tactics to increase the quality and quantity
of applicants
- Successfully engaging with future students through
digital mediums, including websites, landing pages, social
marketing, search engines, etc.
- Improving marketing results by understanding future
student behaviour through data analytics.Similar to University dictionary (20)
MPACE2015: The Power of Partnerships and Data in Driving Student Placement
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Leveraging Salesforce to Drive Career Center Success
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- 1. University Dictionary BY TAYLOR MCGAVISK, TONY FORDE, ANNE SNEL & LAURA DEBLAUWE, JANA HUFKENS, JAZ HART
- 2. What is the University Dictionary? Application and Website Directory of every university & detailed list of degrees Help tackle problems being a student Educationally orientated Allows students instant access to information Enables colleges opportunity to advertise themselves Research– (We learned how much we use our phones daily, decided to invest efforts in app for phones)
- 3. Key Partners Business Model
- 4. Key Activities Possible Universities Every college in detail Feedback from past pupils Possible Degrees Course selection Rate and review Virtual Tours Unique Selling Point Saves student time and effort Communication Contact details Questions answered Business Model
- 5. Value Proposition Most important selling point Availability of information is much easier Information to students is free of charge Revenue gained Small fee for virtual tour of colleges Subscription fee from universities Four Characteristics Originality Performance Customization Usability Business Model
- 6. Customer Relationship Positive and helpful relationship Encourage good feedback Established relationships with Universities & students Able to connect and engage target audience Relationships based on trust & communication Training and mentoring employees ‘Good manners costs nothing’ Hits and reviews are a major factor Future advertising using testimonies Business Model
- 7. Customer Segment Target group = High School graduates 18 to 25 year olds Keep it stupid simple We want to reach our customers Costs as low as possible Approach a mass market of students Business Model
- 8. Key Resource Business Model
- 9. Distribution Channel Business Model
- 10. Cost Structure Business Model
- 11. Revenue Stream Approach Universities we want Reach a financial agreement Invite students to pay for certain information Advertising the app to our target group Seek funding and sponsorship Business Model