The student's group chose to advertise a new brand of water for their advertising project. One member took on a leadership role and wanted to do most of the work, so the student and two others contributed what they could by designing different advertisements. They worked together to design a print ad and film their pitch. The student felt they could have contributed more but the leader did not include the group in all aspects of the project. When presenting, the student was nervous speaking publicly so the leader answered most questions, resulting in a distinction for just the leader while the rest received merits.

1. Unit 18- Advertising Evaluation.
Out of the choices of the products we had given to advertise, our group went with the idea
of advertising a new brand of water. Our individual initial ideas are quite similar with the
name of the brand but the colour schemes and slogans are different shown in the mind map
below.
Throughout the unit, it was clear to see that there was an obvious leader of the project and
wanted to do all the work so me and two of the other group members had to just get in and
do as much work as we could towards the project for example, I designed the bus advert,
another designed the website advert and the other designed the magazine advert. I also
drew up the final design for the bottle.
The print advert we all designed together also came out really well using all the different
colours and a mountain background really sets it off and emphasises the bottle design. I feel
like if I’d had the opportunity I could’ve contributed more to the unit and I know the others
feel the same but with what I did, I think I used my strengths and executed them well to be
a part of the final pitch. We all got on relatively well throughout the unit however we did
have some arguments about whose idea to use but as we
didn’t have much choice in the matter and I’m not very
good at standing up for things, we ended up choosing
Jacob’s idea.
We all eventually compromised and worked as a team to
film the advert even though people were away at different

2. points we still gradually pulled together and got the final pitch produced and ready to
present, however I feel like I could have contributed more with work but that wasn’t a
possibility as work was done at home that me and other members of the group were
unaware of.
I think my pitch to the class went well and we got some good feedback and responses from
other students, however I personally am not very good at standing up and speaking in front
of people so I was really nervous and when people asked me questions I didn’t really know
how to respond so Jacob answered most of the questions and that resulted in him getting a
distinction for the pitch and the rest of us only getting a merit. I think overall that the pitch
went well. I think everyone was impressed with how the questions they had were answered
and how the pitch flowed nicely.
If I could do the project again I would try and provide more of an insight into the production
and initial ideas for the project as they were the areas I didn’t have much of an input on. I
would also try and attempt to speak more in the pitch even though that’s something I
struggle with.