This document contains summaries of various advertising campaigns from around the world. Some highlights include a campaign where people could submit their New Year's wishes to be displayed on billboards, an ad that used "green men" to direct people to a rooftop beer garden, and an ad for a towing company that played on the message "You never know when you'll need us." The document provides brief descriptions of creative advertising concepts and executions from various agencies internationally.
The Old Spice campaign endorses two important brand management principles: understand the values that make your brand unique and integrate the media channels you use.
The top product and brand failures of 2016 in North America.
Failwatching publishes this analysis once per year and we write about business and brand failures as we are interested in success.
We give conferences on product and brand failures with a strong focus on learning from your own and other's mistakes.
The Old Spice campaign endorses two important brand management principles: understand the values that make your brand unique and integrate the media channels you use.
The top product and brand failures of 2016 in North America.
Failwatching publishes this analysis once per year and we write about business and brand failures as we are interested in success.
We give conferences on product and brand failures with a strong focus on learning from your own and other's mistakes.
Designed and conducted surveys to understand key market segments for the brand
Analyzed primary research and secondary using programs like MRI+
Assisted with art direction in order to create brand concept
Created television and print ads and guerrilla marketing campaign
Advertising Project I did during my Sophomore Year at Ithaca College. The client was Eight O’Clock coffee and the target market was professional women.
I worked on a consulting project in my Marketing Management class. We were split into two in-house agencies and then split into sub-groups. I was the Captain of my agency and Leader of my sub-group, Business Building team. Leading 14 students, my agency identified Eight O’clock Coffee’s target demographic and current positioning. We developed a marketing campaign with various marketing strategies and presented to David Allen, Vice President of Marketing and Sales
Módulo Control - Documento de la Lic. Graciela Chueque y el Prof. José Ravasi en el marco del 3º Congreso Provincial de Educación desarrollado los días 18, 19 y 20 de Julio de 2007 en la ciudad de Trelew, Chubut bajo la temática "Calidad Educativa: Un Proceso de Construcción Conjunta."
Designed and conducted surveys to understand key market segments for the brand
Analyzed primary research and secondary using programs like MRI+
Assisted with art direction in order to create brand concept
Created television and print ads and guerrilla marketing campaign
Advertising Project I did during my Sophomore Year at Ithaca College. The client was Eight O’Clock coffee and the target market was professional women.
I worked on a consulting project in my Marketing Management class. We were split into two in-house agencies and then split into sub-groups. I was the Captain of my agency and Leader of my sub-group, Business Building team. Leading 14 students, my agency identified Eight O’clock Coffee’s target demographic and current positioning. We developed a marketing campaign with various marketing strategies and presented to David Allen, Vice President of Marketing and Sales
Módulo Control - Documento de la Lic. Graciela Chueque y el Prof. José Ravasi en el marco del 3º Congreso Provincial de Educación desarrollado los días 18, 19 y 20 de Julio de 2007 en la ciudad de Trelew, Chubut bajo la temática "Calidad Educativa: Un Proceso de Construcción Conjunta."
Orientarte al Cliente es mas de lo que imaginaba cuando comenzamos con este proyecto, puedes medir el ROI de la Calidad en el Servicio, puedes medir la satisfaccion con instrumentos efectivos y no encuestas que nadie llena...
Presentación sobre las teorías de aprendizaje que sustentan al diseño tecnológico instruccional. Elaborada por el Equipo No. 1. Sus integrantes: Albino Nilsa, Pérez Liz, Lisberi Sionchi, Hernández Melis, García Geskeyla y Pérez Jessica
The right people can make or break a company. That’s great news for the self-employed, but unless you have a workforce of one, staffing is a major, perpetual concern.
6 Key trends that every brand and every marketer should follow from this year Cannes Lions International Festival of Creativity. The trends where chosen based on the award winning campaigns and some talks and seminars.
This document showcases integrated marketing campaigns launched by different companies at different times. Which used both online and offline mediums, to create awareness and increase the brand recall among the consumers.
A MONTH OF IDEAS - APRIL 2016
by the Strategic Planning of Brand Union Paris
1 month, almost 30 days of good ideas, funny things, beautiful pictures or brillant initiatives that triggered our attention and that we wanted to share with you...
See you next month.
Direct marketing classic: Advertising that sells by OgilvyMichael Leander
Direct marketers can still learn from this classic direct marketing guide on how to create advertising that sells.
Sure digital marketing has become a huge part of the direct marketing mix in the past decade, but the basics very much remain the same. No one has contributed to the education and inspiration of direct marketers around the world like David Ogilvy. You will find many nuggets in the How to create advertising that sells document.
Advertising world wide stunts 2011 |Q2 Ayman Sarhan
my contribution for creative rights protection and creativity inspiration .. be innovative.. be hungry .. there is a Steve Jobs inside each one of us ... let the mother fucker out
My role as a Marketing Communications Practitioner involves working from agency side on preparing highly effective campaigns tailored towards the needs of the client and responsible for preparing and delivering pitches and presentations aimed at securing new business.
As a “Brand Ambassador” - throughout the campaign process- it is my responsibility to work closely with creative / media/ production suppliers to ensure that strategy and campaign developed in accordance with the client’s brief and budget. There are usually deadlines that have to be achieved so it’s important that close relationships are developed with the client to ensure any possible problems or disagreements are resolved swiftly. Additionally, it is important to ensure that the client is appropriately invoiced for the advertising service provided so accurate records of expenditure and hours worked must be maintained.
As a “Brand steward” , once the advertising campaign is launched, it is then necessary to monitor its level of success and update the client accordingly.
We build trucks for life that delivers on profitability use-ability and dependability.
In order to connect quickly with its target audience, we will center our marketing drive on being focused on positioning and selling the brand as the one that’s provide flexible drivability to increase depth and breadth commercial users.
A new report from Spot On Public Relations has confirmed that there are more subscribers to social media service Facebook in the Middle East and North Africa (MENA) than there are copies of newspapers circulated in the region. The report, ‘Middle East and Africa Facebook Demographics’, shows Facebook has over 15 million users in the region, while the total regional Arabic, English and French newspaper circulation stands at just under 14 million copies.
Free eBook - Beyond Fun: Serious Games and MediaAyman Sarhan
This book focuses on strategies for applying games, simulations and interactive experiences in learning contexts. The contributors orchestrated this collection together, reading and writing as a whole so that concepts resonate across articles. Throughout, the promises and problems of implementing games and media in learning experiences are explored.
In a year where the global economic crisis has made its presence felt, Mintel predicts the seven key consumer behaviour trends for the year ahead, looking at how adversity has created a new set of value systems.
While in 2009 fear played an important role in shaping consumer behaviour, 2010 will see a return of confidence and adaptation to overcome the restraints previously imposed on consumers.
Learn how the following trends are evolving:
Resilience
Reviewing and Re-evaluating
Prove it – Accountability
Escapism
Media Evolution
Ethical Responsibility
Stability
An exploration into service design strategy within automotive retailing.Ayman Sarhan
Service design is a system of thoughtfully executed customer interactions. Chris Bedford and Anson Lee explain that it is
a discipline that has been around for some time, becoming a critical element in what is now referred to as the experience economy. In this context, they analyze a spectrum of design strategies they developed for an auto dealership in Vancouver that, within a year of execution, contributed to a 28 percent
increase in sales.
We're looking for people, businesses, and non-profits with ideas that will have a positive impact. Look around your community and think about how you want to change it.
http://www.refresheverything.com
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Skye Residences | Extended Stay Residences Near Toronto Airportmarketingjdass
Experience unparalleled EXTENDED STAY and comfort at Skye Residences located just minutes from Toronto Airport. Discover sophisticated accommodations tailored for discerning travelers.
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Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
12. A simple product demonstration, when you tilt your head to read the phone number, the rat goes from the right way up to lying dead on its back. Republik Auckland
18. Every December, Bon o Bon chocolate issues an outdoor greeting. This time, we wanted to do something different. We offered everybody a space to express their new year's wishes. Hundreds of ¨Available¨ billboards in the city streets invited the people to enter www.yourbonobonwish.com where they could write their wish, choose the city where they wanted it to be published and vote for the ones they liked most. The most voted ones were published in the last days of the month in Buenos Aires, Cordoba, Mendoza, Mar del Plata y Montevideo. Advertising Agency: Leo Burnett Argentina
27. ayman.sarhan@gmail.com At the busstop waiting, feeling like a star and be a part of an ambient media campaign.During the GraziaFashionweekit was possible to be a star at the bus stop – either in the makeup chair or being chased by paparazzi. Again a nice example of how the audience becomes part of the ambient media campaign
29. CitiTowing South Africa: You never know ayman.sarhan@gmail.com “You never know when you'll need us. Save 011 805 1260 now. Advertising Agency: Saatchi & Saatchi, Johannesburg, South Africa
30. There’s still room for your help. Help in a package. medeor.de Advertising Agency: AUFBRUCH, Duesseldorf, Germany
37. Natal´s City Hall Eyes. “Stimulate people to be part of the program “Adopt the Green”, wich allows companies to adopt green areas in the city. They apply two big eyes in the top of some trees around the city, making the trees look like a human being shape. “Adopt me, please. Adopt the green ayman.sarhan@gmail.com
38. Kids have their first day at school and lollipop company ChupaChups communicates their product on street signs by putting an sticker on it. Now the kids go to school through candyland. Nice conversion! ayman.sarhan@gmail.com
43. Leo Burnett Bangkok wanted an eye-catching promotional idea to launch the Heineken GreenSpace Beer Park located on the rooftop of the CentralWorld Plaza in Bangkok. The agency created 'green men' and formed them into the shape of the Heineken bottle and used it as a directional installation that pointed to the location of the bar day and night. ayman.sarhan@gmail.com
45. ayman.sarhan@gmail.com Endless freshness. “Nicly and simple idea with lasting effect. The total refreshment of the toothpaste get the title: “Clean case”
46. Greenpeace Car Free Day 2009 "Key Saw" Cars are destroying the world's forest. A quarter of the forests lost in the last 10,00 years have been destroyed in the last 30 years, to help turn the tide, greenpeace is launching a campaign for a Car Free Day 2009. To relate the message more strongly to drivers, a saw made from a car key shown sawing down a tree beside the road. The implication of course is that every time the driver starts his engine he is helping to cut down a tree. The message on the key says, "you are driving our forests to destruction. Show your support for Car Free Day 2009 at http://climatehero.greenpeace.org.cn".Agency: Grey Hong Kong, China. ayman.sarhan@gmail.com
69. Vitasprint B12: The world's toughest pairs game ayman.sarhan@gmail.com Advertising Agency: Grey Group / G2 hamburg, Hamburg, Germany
70. SHARP | The Fidge Agency: IMPACT BBDO, Beirut, Lebanon
71. ayman.sarhan@gmail.com GrupoImagen: Mask “We do not need to kiss each other to feel our support / breath. (in spanish the Word “aliento” means breath and also support) Advertising Agency: LabaseMèxico
76. 100 of these cans were installed around Manila to encourage donations and show the difference that a small donation to Childhope can make a street child's life. Now this is packaging that makes a difference! . Innovative campaign created by BBDO Guerrero, the most awarded creative agency in the Philippines. ayman.sarhan@gmail.com
77. Brief for Publicis Ambience Mumbai:Get customers excited about the unique exchange offer at the electronics store Exchange any TV for a microwave oven.Solution: In most electronics stores, the TVs on sale stay tuned to documentary and news channels all day long. One fine day, all the TVs in the store started displaying a looped video of the insides of a microwave oven in operation. As a result, the TVs looked like microwave ovens from a distance. Customers approaching the rack soon discovered that they were TVs in disguise, and that they too could turn their old TVs into microwave ovens by taking part in the exchange scheme.
78. If you’re sitting on top of the world and there ain’t no paper around – use an iPhone app! In Germany Apple communicates the variety of application for their iPhones recently, so Gilette took the chance to develope their own. Take a picture of your friend, add a beard and start shaving!
81. Chocolate Bar: Loyalty card We set out to reward The Chocolate Bar's frequent customers' love of sweets and their sense of humor at the same time. To do this, we designed a loyalty card with a dental chart on it. Every purchase is rewarded with a punched tooth. After 16 teeth are punched, the customer is entitled to a complimentary chocolate of their choice. Advertising Agency: Greynyc, NY, USA
84. Clearasil Squeeze" Clearasil is a pharmaceutical gel designed to fight Acne, widely used by teenagers on puberty. Its image is very strong near this target but not so strong among general practitioners, the biggest medical class in Portugal. That's why they're launching the new Clearasil pills. They needed a different approach to make them prescribe this new Clearasil. The solution was to use the product itself to promote their message: "May this be the last time. The end of Acne starts with Clearasil". To disseminate the properties of the product among general practitioners, people's faces were clued on the back of a product sample. When the movement to open the pill blister is made, one has the feeling of sqeezing a pimple. With Clearasil, it's the last time. In the first 3 months of the promotion Clearasil increased its prescription 45% in general practitioners. A second edition of the promotion his on its as not only general practitioners requested more samples, but also dhermatologits.Advertising School: Hambre - Leo Burnett Lisbon School, Portugal.
86. Clever mailing idea for Fiat’s Parktronic park assistant. http://www.youtube.com/watch?v=T8v69EG9idE&feature=player_embedded Credits:Advertised brand: FiatAdvert title(s): SoundcardAdvertising Agency (Name, City, Country): Leo Burnett Frankfurt http://www.leoburnett.de
87. Hobby Shop: Parked in the right placeAdvertisingAgency: Rivas Herrera/Y&R,Quito, Ecuador ayman.sarhan@gmail.com