This document discusses advertising conventions commonly used in men's aftershave commercials. It notes that these ads typically feature wealthy men in suits driving nice cars and attracting beautiful women, implying the product will help the viewer achieve this lifestyle. While these conventions are used bluntly, the document explains it is because the target 20+ male audience wants goals achieved with minimal effort. It concludes that the author's own aftershave advertisement will include these conventions but in a more subtle way than the "bluntest" example of Paco Rabanne's One Million ad.

1. HA4- Task 1- Research for Production
Aftershave always have the same strong undertone of if you use this aftershave you will
become rich, wear tailored suits, drive fast cars and get beautiful women. All because your
scent has been altered, the adverts are done in such a blunt fashion that the conventions
can be picked out easily- As mentioned; Suits, Cars, Women, Muscly Men, Fancy bottle close
up with title of the aftershave above it.
They use these conventions so bluntly because they know it’s what male’s desire and the
advert makes them believe that this aftershave will help them achieve that desire. The
reason I believe they use them so bluntly is because of the audience there targeting 20+
males they want their goal fast with minimum work and this tricks them into believing that
they can do this.
So when it comes to mine I’m going to keep it blunt and simple like the ones you see on TV
and target the 20+ male audience with desire objects.
The bluntest one out there is PacoRobannes: One Million whose entire product is based
around drawing men to it from the name to the bottle in the shape of a gold bar to the
ridiculous advert with every convention of the book in it. I’m going to try and avoid what
they did and keep it a little more subtle but still putting the conventions in there pretty
bluntly.