The document summarizes advertising campaigns for Barnardo's and Cherokee and Tesco F&F brands. For Barnardo's, the campaign uses increasingly shocking images of babies in distress to prompt donations, with the third image showing a baby with a cockroach in its mouth. The Cherokee campaign shows models in dangerous situations like surrounded by sharks or falling from the sky, but appearing relaxed, suggesting their clothes provide comfort. For Tesco F&F, the photos emphasize the model and use techniques like shallow focus to draw attention to them, positioning the logo unobtrusively, with the third image changing locations to engage viewers by making the ad more relatable.