The document describes a marketing campaign to promote affordable fashion from charity shops. It will feature 3 images - a landscape billboard image of a model in a suit against a wall, a portrait image of a man playing basketball, and a portrait of a woman sitting on a park bench. The target audience is males and females aged 20-40 from lower/working class areas. The campaign aims to raise money for charity by reselling donated clothes at affordable prices. It will launch on June 1st and run through August 25th, with advertisements placed on bus shelters in lower class areas.

2. The product I am going to be
doing is a campaign in which
fashion is promoted from
charity shops (i.e.: St Rocco's,
British heart foundation).
I am going to make 3 overall
images, 1 landscape in which
will be produced large for
billboard use, additional two
smaller portrait images
which will be used on bus
stops advert boards.
My target audience is male
and females aged roughly
20-40 years of age.
Whom are in the
lower/working class, I have
chosen male and females as
both genders clothes are
donated by the general
public.
The message of my campaign
is to be able to re-use
clothing, by selling these
clothes we be able to raise
money for charity and in turn
sell the clothes to the public
for affordable prices, this is
as charity shops are usually
aimed at the less fortunate of
the scale.
The launch date of my campaign
is the 1st of June,
This is because the first of June
is when people start to buy new
clothes for summer. And after
Christmas so people will finally
have money to spend on clothes.
The launch date of my campaign
will be the first of June, when the
first poster will be brought out into
advertising, the second poster will
be brought out on the summer
solstice on June 21st and the third
and final poster will be brought out
July 10th this is when summer will be
mid-season and will be coming too
and end, august 25th all the posters
and propaganda will be taken down
and the campaign will have finished

3. The location of my advertisements is
going to be on bus shelters in the
less fortunate lower class area, this
is because it is in these lower class
areas where people don't really have
the money to go out and have a car
there fore they may get the bus to go
places seeing these posters it will
bring awareness of the campaigns in
the community
Equality act 2010-
Legally it protects people from
discrimination in the workplace and
wider society. It is illegal to
discriminate against someone due to
there:
• Race
• Age
• Gender
• Being married or in a civil
partnership
• Disability
• Sex
• Sexual orientation
• Nationality
Defamationact 2013-
The action of damaging someone's
reputation
Types of defamation-
Slander: spoken – TV & radio- chat show,
interviews
Libel: written- newspapers, magazines &
online
This is know as a civil law
Obscene publications act 1959& 1964
Under law it is an offence to publish an
obscene article, or to have an obscene
article for publication for gain.
Something is considered obscene if it
tends to “deprave or corrupt”, those likely
to read, see or hear the matter contained in
it. EG: pictures of death
the first code of practice I am going to need to look
at is misleading advertising this needs to be
accounted for as we cannot advertise the clothing
as brand new or branded as not all the charity shops
will have that exact gear
03 Misleadingadvertising
I found this information here at –
https://www.cap.org.uk/Advertising-Codes/Non-
Broadcast/CodeItem.aspx?cscid={61a03caa-6750-498d-8732-
68d55c0752fd}#.WHilUVOLSUk
Marketing communications mustnot materially mislead or be likely to do so.
Obvious exaggerations (“puffery”) and claims that the average consumerwho sees
the marketing communication is unlikely to take literally are allowed provided
they do not materially mislead.
Marketing communications mustnot mislead the consumerby omitting material
information. They mustnot mislead by hiding material information or presenting
it in anunclear, unintelligible, ambiguousor untimely manner.
Material information is information that the consumerneeds to make informed
decisions in relation to a product. Whether the omission or presentation of
material information is likely to mislead the consumerdependson the context,
the mediumand,if the mediumof the marketing communicationis constrained
by time or space, the measuresthat the marketer takes to make that information
available to the consumerby other means.
3.1
3.2
3.3

4. Affordable clothing, natural
beauty, this is my slogan as
affordable clothing is what the
majority of people look for and
natural beauty is a thing
people admire, nice clothes
without spending hundreds is
a good concept to have.
This is the font I am going to use this
is called mistral, I am going to use
this font as it is a very fresh yet
classic style of font meaning I am
able to write something meaningful
and generic but with a fresh look to
it
Image1,
I am going to be using a shallow full body shot so the audience can see the whole outfit the
model will be in focus and the background blurred, the model will be wearing a smart suit
shirt with suit pants and some brown shoes, the model will be stood against a wall with one
leg on the wall and staring into afar obis, the photo will be taken in a landscape form so it can
be used on a billboard. The logo will be in the bottom left corner this is to be hidden yet still
visible.
Image2,
the second image is going to be taken in a portrait
for the billboard signs on golden square, of a man
playing basket ball shooting hoops suggesting
that the clothing line can be used for near enough
anything from sports to fashion from fashion to
leisure from leisure to lounge
Image3,
my third image will be taken in
another portrait for a bus stop sign,
the image will be of a woman, girl
who's sat on a park bench, in a stylish
yet, elegant fashion, I will use picture
editing software to edit the image to
make it look sunny and nice, this
image will have the logo on the
bottom right corner.

5. I chose these colours below as they
are the colours seen in the cancer
research UK logo here's a little
information why.
Blue-is a cleanandprofessional
colour,thisrepresentsa safe
environment
Purple-meanspatience,trustand
and courage
Pink-Pink is a colour that represents
represents hope, but sometimes it
can be associated with not seeing the
negative aspects of reality.
Grey-Being both motionless and
emotionless, grey is solid and stable,
creating a sense of calm and
composure, relief from a chaotic
world.

6. My production photoshoot will be between
13th march and 27th march
The production start date – 13th march
My production photoshoot will be finished-
27th march
The date of photoshoot will be between 3rd
march and 10th march-
My first photo shot will be on 3rd march 9:30-
11:30
My re-shoot will be the 6th march 14:30 -
16:00
My final shoot will be on 10th march 9:30-
11:30
Camera: Canon camera 1100D: £399.00
Travel fair: £0
Costume: first shoot: £50.87
Second shoot: £35.98
Third shoot: £22.99
Totaloverall
budget=__£508.84___________
Budget will not affect me as I will be using
college equipment and the models will be
wearing their own clothes