Advertising campaigns

1. ADVERTISING CAMPAIGNS

2. BARNARDO’S
Target audience is aimed at adults and parents but mainly young teen parents who cant look after there kids
Representation/analysis
In this you can see the baby has a silver poon in his mouth witch represents wealth, riches but if you have a look a the
lighting in the picture the baby is shown with a golden glow with a white tint to it to show the baby is healthy and clean. In
the picture as well it shows the baby laid down an a fur rug and fur isn't cheap so another way of showing the baby is rich
but if just look at the baby he is not skinny and bony he's quite plump and well fed this showing he is looked after.
Campaign message
Not every child is are born into a safe environment and barndo’s are here to change that.

3. In this picture you can see the baby has a silver spoon in his mouth represents
wealth and Richie’s but his photo is not real obviously the advertising standards
agency (ASA) guide lines wouldn’t allow that this is a photo shopped photo
because they would cause damage to the baby if it was real.
The colour scheme of the photo are white and gold the predominant colour is
gold witch has connotation's of wealth, money but you can also see the baby is
laid on a rug witch once again shows wealth because fur rugs are not cheap The
baby in this photo is actually very well looked after you can tell this because of
how plump the baby is.
The slogan and logo are tucked away in the picture so it is not distracting you
from the main image they have but it in the corner as well because it keeps the
photo looking tidy and professional.

4. In this picture you can see a drastic change from the last
photo this is now showing a baby crying and looks in
pain but once again this is another photo shopped
because the ASA guidelines wouldn’t let this happen.
The colour scheme for this photo is white and green and
purple the predominately white this has connotations of
cold, harsh and shows an unwelcoming feel to it.
The baby in this picture has changed a lot from the
previous photo this baby looks in pain and looks as if its
not been look after you can see the main thing is the
chemical bottle in the baby’s mouth witch is obviously
the main threat and you can see very slightly there is a
bruise on the baby's chest witch is showing the baby is
being beaten or hurt.
The baby has a hospital tag on it this is showing the baby
was safe in hospital but when he got home he was not
safe.

5. In this picture it has changed drastically again the baby has not actually
had a cockroach because the ASA guidelines wouldn't allow it because it
would hurt the baby.
The colour scheme for this picture is just white witch has connotations of
cold, harsh, unwelcoming this baby looks in pain and they do this to create
shock value.
The baby in this photo dose not look well at all you can tell this by looking at
his skin its orange and oily almost greasy looking . The main thing about this
picture is the cockroach crawling out of the baby’s mouth this is showing
the baby is in a bad environment that is not good for its self the baby
parents obviously don’t care for the baby health or care
The baby has a hospital tag on its wrist but this shows the baby was looked
after in the hospital but now its home he is not as safe as he should be.

6. The escalation of the picture shows the baby condition
getting worse and worse.
The baby has escalated in pain you can tell this because
he has a syringe in his mouth with some form of fluid in
it this is showing the baby is in pain and neglected the
baby's hair and body look horrid the baby has greasy
oily skin and the hair is clumped together and looks to
be covered in some form of gunk this showing the baby
has not been looked after you can also tell this because
of how skinny the baby is you can see its rib cage a bit
The colour scheme of this picture is predominate white
witch has connotations of cold ,harsh, unwelcoming this
shows the baby is being unloved and unhealthy the
parents do not care about the baby.
The logo and writing is tucked away to not detract you
from the main image and the writing is neatly tucked
away.

7. TESCO CHEROKEE
Target audience: Middle age adults looking for comfort and relaxing
clothes
Representation/analysis: models being used in dangerous situations but
the brand is so comfortable they don’t notice how their life is in a near
death battel
Campagna message: No matter the danger you will feel relaxed and
comfortable all the time

8. The image shows someone laid back chilling but yet there
leg is in a bear trap this is odd because this could not be the
expression you would have if your leg got caught in a bear
trap.
The colour scheme in this picture is green and brown but
predominate brown this has conations of nature, mud, trees
this showing that obviously were a bear would live hens why
there's a bear trap.
The models pose represents the clothing this is because the
clothing is supposed to make you feel calm and relaxed no
matter the situation because she's in a bear trap she should
be scream but because she's wearing them clothes has
couldn't give a care in the world.
The logo is put in the bottom left corner but in the white
writing to stand out on the brown background this is to give
it a neat and tidy finish

9. The image shows a women reading a book in the ocean with her feet in the water surrounded by sharks this is the
company exaggerated how comfrey and relaxed you will be no matter the dangerous situation you will be in but
obviously the sharks are photo shopped in because the Adverts Standards agency wouldn't let this happen
because it could harm the model.
The colour scheme for this photo is blue and white but predominate white because its to give you that sense she
is in the middle of the ocean with no help or island to save her they do this to increase shock value.
They have put her in a dangerous situation to exaggerate life threating her pose is calm and not a care in the world
this is because of the clothing she is wearing its to comrftable she just doesn't care about her life in danger.
The logo has been but in a grey colour on a white background to make it stand out on the white background and
they have tucked it in the top corner to prevent distraction from the main image.

10. Full body longshot, Exaggerated dangerous
situation highlighted by the type of shot
Calm relaxed body language from the model.
Highlighted the point of the commutable clothing
White is the main colour used to highlight the
height and act as a blank canvas to draw out the
colours textured of the colour
Simple tidy, lay out the logo is always out the way
not to distracted you from the main image and
the logo is tucked away for a neat finished

11. This is a full long shot you can tell this because you can
see the models entire body and you can see far into the
distance were you can vaguely see mountain tops.
The colour scheme for this is predominate white to
Exaggerated how dangerous the situation is and to show
you how high up she really is.
The pose she is pulling is calm and relaxed witch contrast
with the situation she is in because you wouldn’t be
cheeking your nails if you were dangling from a cliff this is
to put across how comfrey the clothes are in other word
no matter the situation you will be comfortable.
The clothing brand name is tucked away in the top corner
not to detract you from the main image.

12. TESCO F&F
gg Target audience: its about middle aged working class
women
Representation: the price on the cat walk demonstrates
the high quality but yet at an affordable price
Campaign message: no need to spend large amounts of
money to look good

13. Shallow focus used with the background/foreground colours to draw
attention to the main subject
the model is on a price tag to highlight/ attract people to the low
cost
Model is on a tag and appearing to be dangled down onto a catwalk.
This is used to highlight the high quality clothing that its at affordable
cost.
Contrast to the real catwalk clothing
slogan is used to attract people into portraying the clothing range as
being beautiful yet cheap.
Colour scheme/ whites and blacks its very bladed they do this to
bring all attention to the model
Layout simple, tidy the slogan tucked away to not detract atteion
from main image

14. Shot is tilted on another angel from a further distance
revelling more of the background combined with the
colour scheme this and creates an image of a
therta/show, further stressing the idea of people
noticing you in clothes
Shallow focus used with the background/foreground
colours to draw attention to the main subject
the model is on a price tag to highlight/ attract people
to the low cost
Model is on a tag and appearing to be dangled down
onto a catwalk.
This is used to highlight the high quality clothing that
its at affordable cost.
Contrast to the real catwalk clothing
slogan is used to attract people into portraying the
clothing range as being beautiful yet cheap.
Colour scheme/ whites and greys its very bladed they
do this to bring all attention to the model
Layout simple, tidy the slogan tucked away to not
detract atteion from main image.

15. Direct address is used with the models looking into
the camera a relationship with audiences and
encouraging them to buy the clothes.
The model is facing the front and its showing the
models background you can see the lighting come
through because you can see her shadow.
colour scheme
The colour scheme is whites and blacks this is
more of a contrast scheme all the colours stand
out against each other.
Layout
The layout is tidy and professional looking.
This photo is more of an open shot you can see
more into the background and you can see there
are a lot of people watching this cat walk