ADVERTISING CAMPAIGNS
BARNARDO’S
This picture has a baby lying
down on a fur blanket with a
silver spoon in its mouth. The
silver spoon symbolises that
the baby will have a
happy, healthy childhood and
upbringing.

The silver spoon
signifies that the child
will have a happy and
safe upbringing.

The target audience for
this advert is for
parents who care for
their children to raise
money for babies.
This advert shows a new
born baby drinking
methylated spirit. You can
see that is child is
suffering horribly.

The baby is wearing a
hospital tag which shows
that this baby is a new born
baby.

This advert is different to
the first one and we can see
that in the title “there are
no silver spoons for children
born into poverty”.

This advert is for parents
who would hate their
own child/children to
suffer like this so much
that they would give
money.
Also this could be aimed
at adults.
The baby has a cockroach in its mouth symbolising
that it will have a bad childhood and upbringing.

We can see that the baby is
suffering due to its facial
expressions.

The baby has a
hospital tag on its arm
showing that it is a
new born baby.
In this advert, we can
see that the baby has a
syringe full of either
drugs or blood in its
mouth.
The baby is
crying, though no tears
are coming out, and
we can see that the
baby is suffering.

This advert would be
aimed at parents who
would not like to see
there children suffer and
would give money to
stop children suffering.

The syringe signifies that
the child will have a bad
upbringing.
The baby is wearing a
hospital tag which
shows that the baby is
a new born.
TESCO CHEROKEE
TESCO F&F
Advertising campaigns
Advertising campaigns
Advertising campaigns

Advertising campaigns

  • 1.
  • 2.
  • 3.
    This picture hasa baby lying down on a fur blanket with a silver spoon in its mouth. The silver spoon symbolises that the baby will have a happy, healthy childhood and upbringing. The silver spoon signifies that the child will have a happy and safe upbringing. The target audience for this advert is for parents who care for their children to raise money for babies.
  • 4.
    This advert showsa new born baby drinking methylated spirit. You can see that is child is suffering horribly. The baby is wearing a hospital tag which shows that this baby is a new born baby. This advert is different to the first one and we can see that in the title “there are no silver spoons for children born into poverty”. This advert is for parents who would hate their own child/children to suffer like this so much that they would give money. Also this could be aimed at adults.
  • 5.
    The baby hasa cockroach in its mouth symbolising that it will have a bad childhood and upbringing. We can see that the baby is suffering due to its facial expressions. The baby has a hospital tag on its arm showing that it is a new born baby.
  • 6.
    In this advert,we can see that the baby has a syringe full of either drugs or blood in its mouth. The baby is crying, though no tears are coming out, and we can see that the baby is suffering. This advert would be aimed at parents who would not like to see there children suffer and would give money to stop children suffering. The syringe signifies that the child will have a bad upbringing. The baby is wearing a hospital tag which shows that the baby is a new born.
  • 7.
  • 12.