1. Three Appeals: Humor Appeal,
Emotional words and sensitivity Appeal
,and Masculine and Feminine appeal.
Name Ankita Vadher
Sem-4 Part -2
Paper No: Mass Media.

2. What is an Advertising Appeal?
Advertising appeals are design in a way so as to
create a positive image of the individuals Who use
certain products. Advertising agencies and
companies use different type of advertising appeals
to influence the purchasing decision of people.

3. Humor Appeal
Humor is an element that is used in around 30% of
the advertisements. Humor can be an excellent tool
to catch the viewer’s attention.
sometimes people remember the joke or satire
associated with the product which makes them
attracted to it.
Hair Cut Advertisement

4. Emotional words and sensitivity
Appeal
These advertisements are used to drive at and
influence the sensitivities of consumers. This appeal
makes use of consumers. This appeal makes use of
positive words to generate positive feelings about a
certain product in the mind of people advertiser
often use word like ‘luxury’, ‘comfort’.
HDFC Pension plans

5. Masculine and Feminine Appeal
This appeal used in cosmetic or beauty
products and also clothing. This type of
appeal aims at creating the impression of
the perfect person the message is that the
product will infuse the perfection or the
stated qualities in you.
Fair and Handsome powerdaar.

6. Thank You…
Submitted To,
Dr. Dilip Barad.
Dept. of English,
M.K. Bhavnagar University.
Bhavnagar.