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(Advertising Appeals) by vijay

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Advertising Appeals
Advertising Appeals ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What is an Advertising Appeal? ,[object Object],[object Object],[object Object]
Deciding on an Advertising Appeal ,[object Object],[object Object],[object Object],[object Object]
Fear Appeal ,[object Object],[object Object],[object Object],Eg:United India insurance
Fear Appeal ,[object Object],[object Object]
Humor Appeal ,[object Object],[object Object],[object Object],[object Object],Television Commercial Examples: Krack Jack
Sex Appeal ,[object Object],[object Object],[object Object],Axe -
Are Sex Appeals Effective? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Using Sex Appeals Effectively ,[object Object],[object Object],[object Object],[object Object],[object Object]
Music Appeals ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Rational Appeals ,[object Object],[object Object],[object Object],[object Object]
Emotional Appeals ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
This ad for a nonprofit animal rights and rescue group draws on viewers’ sympathies toward animals.
Emotions Used in Advertisements ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Scarcity Appeals ,[object Object],[object Object],[object Object],[object Object]
Hierarchy of Effects Model Awareness Knowledge Liking Preference Conviction Purchase Cognitive Affective Conative

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(Advertising Appeals) by vijay

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  • 14. This ad for a nonprofit animal rights and rescue group draws on viewers’ sympathies toward animals.
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  • 17. Hierarchy of Effects Model Awareness Knowledge Liking Preference Conviction Purchase Cognitive Affective Conative